{"id":35164,"date":"2019-10-31T22:02:40","date_gmt":"2019-10-31T19:02:40","guid":{"rendered":"https:\/\/prohoster.info\/blog\/otvety-na-vashi-voprosy-pro-to-zachem-nuzhno-izdatelstvo-dlya-vypuska-knigi\/"},"modified":"2019-10-31T22:02:40","modified_gmt":"2019-10-31T19:02:40","slug":"otvety-na-vashi-voprosy-pro-to-zachem-nuzhno-izdatelstvo-dlya-vypuska-knigi","status":"publish","type":"post","link":"https:\/\/prohoster.info\/az\/blog\/novosti-interneta\/otvety-na-vashi-voprosy-pro-to-zachem-nuzhno-izdatelstvo-dlya-vypuska-knigi","title":{"rendered":"Kitab\u0131n n\u0259\u015fri \u00fc\u00e7\u00fcn n\u0259 \u00fc\u00e7\u00fcn n\u0259\u015friyyat laz\u0131md\u0131r haqq\u0131nda suallar\u0131n\u0131za cavablar","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Kitab\u0131n n\u0259\u015fri \u00fc\u00e7\u00fcn n\u0259 \u00fc\u00e7\u00fcn n\u0259\u015friyyat laz\u0131md\u0131r haqq\u0131nda suallar\u0131n\u0131za cavablar\" src=\"\/wp-content\/uploads\/2019\/06\/e43f6be3c3b5614f8bbe7207cd81d3c0.svg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nSalam! \u00dc\u00e7\u00fcnc\u00fc kitab\u0131m\u0131z \u00e7\u0131xd\u0131 v\u0259 postdak\u0131 \u015f\u0259rhl\u0259rd\u0259 n\u0259 \u00fc\u00e7\u00fcn n\u0259\u015friyyat\u0131n laz\u0131m oldu\u011funu soru\u015fmu\u015fdunuz. Bizim hal\u0131m\u0131zda, ka\u011f\u0131zla i\u015fl\u0259diyimiz v\u0259 bir paylama \u015f\u0259b\u0259k\u0259miz oldu\u011fu \u00fc\u00e7\u00fcn iki d\u0259f\u0259- niy\u0259 n\u0259\u015friyyat laz\u0131md\u0131r? <\/p>\n<p>Oradak\u0131 cavablar ilk s\u0259viyy\u0259d\u0259 olduqca ayd\u0131nd\u0131r - bu bizim i\u015fimiz deyil. Lakin daha d\u0259rin\u0259 gets\u0259k, \u00e7ox maraql\u0131 \u015feyl\u0259r \u00f6yr\u0259nm\u0259k olur. M\u0259n qazd\u0131m, M\u0130F-d\u0259n yar\u0131s\u0131n\u0131 \u00f6yr\u0259ndim. G\u00f6r\u00fcnd\u00fc ki, onlar kitablarla n\u0259 etdikl\u0259rini v\u0259 nec\u0259 etdikl\u0259ri haqq\u0131nda m\u0259lumatlar\u0131 v\u0259 hekay\u0259l\u0259ri rahatl\u0131qla payla\u015f\u0131rlar. G\u00f6r\u00fcnd\u00fc ki, bizd\u0259 start-up prosesl\u0259ri t\u0259xmin\u0259n ox\u015fard\u0131r (yaln\u0131z onlar\u0131n kitablar\u0131 var, bizim is\u0259 oyunlar\u0131m\u0131z), lakin n\u00fcanslar var. <\/p>\n<p>Buna g\u00f6r\u0259 d\u0259, \"Rus kitab bazar\u0131 haqq\u0131nda bilm\u0259dikl\u0259riniz\" postuna xo\u015f g\u0259lmisiniz. V\u0259 b\u0259li, orada bir ne\u00e7\u0259 q\u0259rib\u0259 \u015fey var. <br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2>Masum sual: N\u0259\u015friyyat n\u0259 edir?<\/h2>\n<p>\nRiskl\u0259ri \u00f6z \u00fcz\u0259rin\u0259 g\u00f6t\u00fcr\u00fcr, kitab v\u0259 layih\u0259 haz\u0131rlanmas\u0131 xidm\u0259tl\u0259ri t\u0259qdim edir, paylama, PR v\u0259 marketinq. <\/p>\n<h2>Riskl\u0259r n\u0259dir?<\/h2>\n<p>\n\u018fg\u0259r siz bir manuskripti n\u0259\u015friyyata t\u0259qdim etmisinizs\u0259 v\u0259 o redaksiya \u015furas\u0131na b\u0259y\u0259nirs\u0259, n\u0259\u015friyyat siz\u0259 \"biz lisenziya al\u0131r\u0131q, siz royalty al\u0131rs\u0131n\u0131z\" sxemas\u0131 il\u0259 kitab n\u0259\u015fr etm\u0259yi t\u0259klif ed\u0259 bil\u0259r. Y\u0259ni, standart bir hekay\u0259dir. Royalty, \u0259slind\u0259, ka\u011f\u0131z \u00fc\u00e7\u00fcn 10% v\u0259 elektron versiya \u00fc\u00e7\u00fcn \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 daha y\u00fcks\u0259kdir. N\u0259\u015friyyat\u0131n g\u00f6nd\u0259rm\u0259 qiym\u0259tind\u0259n, y\u0259ni, r\u0259fd\u0259ki qiym\u0259tin yar\u0131s\u0131ndan hesablan\u0131r. \u0130ki m\u00fc\u0259llif varsa, royalty yar\u0131ya b\u00f6l\u00fcn\u00fcr, amma c\u0259mi 10%-dan bir q\u0259d\u0259r \u00fcst olur. M\u0259n Maks Kotinl\u0259 dig\u0259r n\u0259\u015friyyatlardak\u0131 15%-lik son h\u0259dd haqq\u0131nda e\u015fitmi\u015f\u0259m, lakin g\u00f6rm\u0259mi\u015f\u0259m. Ola bilsin ki, bu \u00e7\u0259tin 90-c\u0131 ill\u0259r idi. <\/p>\n<p>Bel\u0259likl\u0259, n\u0259\u015friyyat kitab\u0131 \u00e7ap etm\u0259y\u0259 haz\u0131rlama\u011fa (bu, alt\u0131 aydan azd\u0131r), tiraj\u0131 v\u0259 promosyonun maliyy\u0259tin\u0259 s\u0259rmay\u0259 yat\u0131r\u0131r. \u00dcmumilikd\u0259, bu, bir milyondan \u00e7ox yerli rubl (lakin bunun b\u00f6y\u00fck bir hiss\u0259si i\u015f say\u0259sind\u0259 edilir) dem\u0259kdir. Kitab sat\u0131lmasa - siz he\u00e7 n\u0259 itirmirsiniz, \u00e7\u00fcnki n\u0259 redaktora, n\u0259 korrektora, n\u0259 \u00f6n \u00e7ap \u00fc\u00e7\u00fcn, n\u0259 tiraj\u0131n \u00e7ap\u0131na pul \u00f6d\u0259diniz. Yaln\u0131z ki\u00e7ik bir royalty al\u0131rs\u0131n\u0131z. <\/p>\n<p>\u0130ndiy\u0259 q\u0259d\u0259r, h\u0259r \u015fey masa \u00fcst\u00fc d\u00fcnyas\u0131nda oldu\u011fu kimi. T\u0259kc\u0259 M\u0130F-in \u0259d\u0259bi olmayan \u0259d\u0259biyyatdak\u0131 giri\u015f faizi bir az daha y\u00fcks\u0259kdir, \"u\u00e7u\u015f\" faizi is\u0259 bir az a\u015fa\u011f\u0131d\u0131r. Onlar\u0131n t\u0259xmin\u0259n hesablamas\u0131 10:1-dir, y\u0259ni 10 kitabdan biri t\u0259krar \u00e7ap \u00fc\u00e7\u00fcn qal\u0131r. Bir ne\u00e7\u0259 g\u00fcn \u0259vv\u0259l bu sualdan sonra 2018-ci ilin 1 v\u0259 4-c\u00fc kvartallar\u0131nda statistikan\u0131 y\u00fcks\u0259ltdil\u0259r - h\u0259r d\u00f6rd\u00fcnc\u00fc kitab \u0259lav\u0259 tirajla. Amma daha az u\u011furlu d\u00f6vrl\u0259r d\u0259 olur. <\/p>\n<p>Ke\u00e7\u0259n il \u00fc\u00e7\u00fcn d\u0259qiq qiym\u0259tl\u0259ndirm\u0259miz - \u0259lav\u0259 \u00e7ap \u00fc\u00e7\u00fcn 27% oyunumuz \u00e7\u0131x\u0131r, bu il \u00fc\u00e7\u00fcn proqnoz 34%-dir. <\/p>\n<h2>Rusiyada yax\u015f\u0131 kitab n\u0259dir?<\/h2>\n<p>\n\u0130l \u0259rzind\u0259 sat\u0131lan 3000 kitab - \u0259la. 10 min - bestseller (xat\u0131rlad\u0131m ki, daha \u0259vv\u0259l 20 min haqq\u0131nda demi\u015fdim, h\u0259r iki qiym\u0259tl\u0259ndirm\u0259 subyektivdir v\u0259 m\u00fcxt\u0259lif m\u00fct\u0259x\u0259ssisl\u0259rd\u0259n \u0259ld\u0259 edilib). Bu, ka\u011f\u0131z haqq\u0131nda s\u00f6hb\u0259tdir, \u00e7\u00fcnki ka\u011f\u0131z n\u0259\u015friyyat\u0131n \u0259sas format\u0131d\u0131r. Lakin konkret olaraq \u00ab\u00d6z\u00fcn\u00fcz \u00fc\u00e7\u00fcn Biznes\u00bb layih\u0259sind\u0259, sizl\u0259rin 1500 rubl minimum \u00e7atd\u0131r\u0131lmaya tabe olmama\u011f\u0131n\u0131z s\u0259b\u0259bind\u0259n, elektron versiyas\u0131 fiziki kitabdan 3 d\u0259f\u0259 daha \u00e7ox sat\u0131l\u0131b. Bu, bazar \u00fc\u00e7\u00fcn son d\u0259r\u0259c\u0259 qeyri-adi bir hallard\u0131r. <\/p>\n<p>D\u0259hliz oyunlar\u0131nda da b\u0259nz\u0259r bir hekay\u0259 var, amma biz d\u00f6vrl\u0259r \u00fczr\u0259 d\u00fc\u015f\u00fcn\u00fcr\u00fck. Bizim \u00fc\u00e7\u00fcn tiraj d\u00f6vriyy\u0259si vacibdir v\u0259 nadir hallarda portfel. Bu il m\u0259hsulun qutusu ilk ma\u011fazaya g\u0259l\u0259nd\u0259n sonra ilk ayda 1000 \u0259d\u0259d sat\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rm\u0259k ist\u0259yirik (bu, qutular\u0131n C\u0259nubi Sakhalinskd\u0259n g\u0259lm\u0259y\u0259 ba\u015flad\u0131\u011f\u0131 vaxtdan iki h\u0259ft\u0259 sonra ba\u015f verir). \u018fvv\u0259lki d\u0259f\u0259 bu \u00fc\u00e7 h\u0259ft\u0259 idi, indi konkret C\u0259nubi Sakhalinsk, Vladivostok v\u0259 Novosibirsk bir az gec ba\u015flay\u0131r. Bel\u0259likl\u0259, ilk aylardak\u0131 1000 \u0259d\u0259d sat\u0131\u015f t\u0259bli\u011fat\u0131n\u0131 g\u00fccl\u0259ndirir, \u0259slind\u0259 A kateqoriyas\u0131na ke\u00e7idi g\u00f6st\u0259rir. Alt\u0131 ay \u0259rzind\u0259 tiraj da buna b\u0259nz\u0259rdir. Alt\u0131 ayda tiraj sat\u0131lmasa, oyun bizim \u00e7e\u015fidimizi formala\u015fd\u0131rmaq \u00fc\u00e7\u00fcn laz\u0131m deyil - istehsaldan \u00e7\u0131xar\u0131r\u0131q. Az sat\u0131\u015fla saxlad\u0131\u011f\u0131m\u0131z oyun n\u00fcmun\u0259si - \u00abManhattan Layih\u0259si\u00bbdir (amma indi ke\u00e7mi\u015f tiraj bitib, yeni h\u0259l\u0259 yoxdur). <\/p>\n<p>\u0130lk tirajlar\u0131m\u0131z oyunlar \u00fc\u00e7\u00fcn 2-5 min \u0259d\u0259d olur. M\u0130F \u015firk\u0259ti biznes v\u0259 \u00f6z\u00fcn\u00fc inki\u015faf \u00fc\u00e7\u00fcn ilk tirajda 3-5 min, u\u015faq-valideyn m\u00f6vzusunda is\u0259 bir az daha \u00e7ox (4-6 min) edir. B\u0259dii istiqam\u0259td\u0259 tirajlar daha b\u00f6y\u00fckd\u00fcr, amma orada \u0259n top m\u00fc\u0259llifl\u0259r se\u00e7ilir. Pelyevinin ilk tiraj\u0131 70 min ola bil\u0259r, m\u0259s\u0259l\u0259n. M\u00fctl\u0259q promo b\u00fcdc\u0259si il\u0259. Kitab art\u0131q q\u0259rb bazarlar\u0131nda m\u00fck\u0259mm\u0259l \u00f6z\u00fcn\u00fc g\u00f6st\u0259rdis\u0259 v\u0259 \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 ciddi g\u00f6zl\u0259ntil\u0259r varsa, n\u0259sr \u00fczr\u0259 ilk tiraj 10 min \u0259d\u0259d ola bil\u0259r.<\/p>\n<h2>Kitab v\u0259 maket haz\u0131rlama xidm\u0259tl\u0259ri n\u0259dir?<\/h2>\n<p>\nBu, eyni Ridoroda, freelancerl\u0259rd\u0259 v\u0259 reklam agentlikl\u0259rind\u0259 ayr\u0131ca al\u0131nan, lakin n\u0259\u015friyyat paketin\u0259 daxil olan bir \u015feydir. V\u0259 daha keyfiyy\u0259tli v\u0259 son n\u0259tic\u0259y\u0259 cavab ver\u0259n \u015f\u0259kild\u0259 icra edilir, \u00e7\u00fcnki xaricd\u0259 oldu\u011fu kimi \u00ab\u00e7ili\u015fm\u0259l\u0259r\u00bb yoxdur. <\/p>\n<p><b>Redaktor <\/b>\u2014 o, m\u0259hsul meneceri kimi. Bizim halda o, m\u0259ntiqi izl\u0259yir (\u00abbu f\u0259sli buraya, bunu at, bu is\u0259 ba\u015fa d\u00fc\u015f\u00fclm\u00fcr, bura bir f\u0259sil daha \u0259lav\u0259 etm\u0259k laz\u0131md\u0131r, 115-ci s\u0259hif\u0259d\u0259 \u015feirl\u0259r \u0259v\u0259zin\u0259 r\u0259q\u0259ml\u0259rl\u0259 c\u0259dv\u0259l qoyun, ay b\u0259li, o q\u0259d\u0259r d\u0259 b\u00f6y\u00fck olmas\u0131n, g\u0259lin r\u0259q\u0259ml\u0259r az olsun\u00bb) v\u0259 s. Y\u0259ni, \u0259g\u0259r siz elmi populyar \u0259d\u0259biyyat yazm\u0131rs\u0131n\u0131zsa, \u0259n faydal\u0131 insand\u0131r. Redaktor tamamlanm\u0131\u015f kitab\u0131n oxucu \u00fc\u00e7\u00fcn g\u00f6z\u0259l \u00e7\u0131xmas\u0131n\u0131 t\u0259min edir, sizin \u00fc\u00e7\u00fcn yox. M\u00fcqavil\u0259d\u0259n g\u00f6r\u00fcn\u00fcr ki, m\u00fc\u0259llifl\u0259 b\u0259z\u0259n anla\u015f\u0131lmazl\u0131qlar olur, ona g\u00f6r\u0259 d\u0259 \u0259sas versiyada redaktorun \u00fc\u00e7\u00fcnc\u00fc d\u00fcz\u0259li\u015fd\u0259 h\u0259mi\u015f\u0259 haql\u0131 oldu\u011fu il\u0259 ba\u011fl\u0131 s\u0259rt madd\u0259l\u0259r var. M\u0259nim redaktorum \u00fc\u00e7\u00fcnc\u00fc d\u0259f\u0259 Tatyana Rapaport idi v\u0259 h\u0259r \u015fey m\u00fck\u0259mm\u0259l oldu. Olya Svitovaya-a da t\u0259\u015f\u0259kk\u00fcr edir\u0259m, sanki m\u0259hz o, \u00abbudur siz dem\u0259k ist\u0259diyiniz, v\u0259 budur oxucu n\u0259 d\u00fc\u015f\u00fcn\u0259c\u0259k\u00bb stilind\u0259 ayr\u0131 c\u00fcml\u0259l\u0259ri ara\u015fd\u0131r\u0131rd\u0131. <\/p>\n<p><b>Elmi redaktor<\/b> \u2014 bel\u0259likl\u0259, \u0259g\u0259r siz elmi populyar \u0259d\u0259biyyat yaz\u0131rs\u0131n\u0131zsa, siz\u0259 h\u0259mi\u015f\u0259 major dostun n\u0259f\u0259si qula\u011f\u0131n\u0131zda olur. Daha d\u0259qiq des\u0259m, m\u00f6vzuda ba\u015f ver\u0259nl\u0259ri bil\u0259n insan. M\u0130F \u00f6zl\u0259ri universitet m\u00fc\u0259lliml\u0259rini (ad\u0259t\u0259n doktorantlar\u0131) tap\u0131r v\u0259 onlarla raz\u0131la\u015f\u0131r. B\u0259lk\u0259 siz elmi redaktoru \u00f6z\u00fcn\u00fcz d\u0259 tapa bil\u0259rsiniz, lakin burada bir \u015fey var: siz ikiniz m\u0259tnd\u0259ki d\u0259qiqliy\u0259 g\u00f6r\u0259 m\u0259suliyy\u0259t da\u015f\u0131y\u0131rs\u0131n\u0131z. Budur <noindex><a rel=\"nofollow\" href=\"https:\/\/www.mann-ivanov-ferber.ru\/books\/kniga-zozhnika\/\">n\u00fcmun\u0259<\/a><\/noindex> elmi redaktorlu kitablar. <\/p>\n<p>Sonra <b>d\u00fcz\u0259li\u015f\u00e7i <\/b>\u2014 o s\u0259hvl\u0259ri yoxlay\u0131r v\u0259 d\u00fcz\u0259ldir. D\u00fcz\u0259li\u015f\u00e7il\u0259rl\u0259 m\u0259nim h\u0259mi\u015f\u0259 m\u0259yusedici t\u0259cr\u00fcb\u0259m olub, \u00e7\u00fcnki dan\u0131\u015f\u0131q dili onlar\u0131 sad\u0259c\u0259 olaraq narahat edir. V\u0259 h\u0259tta d\u0259qiq terminl\u0259ri sinoniml\u0259rl\u0259 \u0259v\u0259z etm\u0259yi \u00e7ox sevirl\u0259r (bu, redaktordan sonrak\u0131 \u00fc\u00e7\u00fcnc\u00fc d\u00fcz\u0259li\u015fd\u0259n sonra ba\u015f verir), bu da m\u0259tnd\u0259 \u015firin qar\u0131\u015f\u0131ql\u0131q yarad\u0131r. D\u00fcz\u0259li\u015f\u00e7inin \u0259ll\u0259rin\u0259 diqq\u0259t yetirin. O, t\u0259hl\u00fck\u0259li ola bil\u0259r. Ancaq \u00e7ox vaxt d\u00fcz\u0259li\u015f\u00e7i h\u0259l\u0259 d\u0259 bir bax\u0131\u015f n\u00f6qt\u0259si \u0259ld\u0259 etm\u0259y\u0259 v\u0259 \u00e7ox m\u00fcr\u0259kk\u0259b ifad\u0259l\u0259ri h\u0259ll etm\u0259y\u0259 k\u00f6m\u0259k edir. Bel\u0259likl\u0259, onu \u00f6ld\u00fcrm\u0259k ist\u0259dikd\u0259n sonra ba\u015fa d\u00fc\u015f\u00fcrs\u0259n ki, bu, yax\u015f\u0131 bir insand\u0131r. \u015eirin v\u0259 m\u0259rh\u0259m\u0259tli. Bu d\u00f6vr h\u0259r \u00fc\u00e7 d\u0259f\u0259 ba\u015f verib: \u0259vv\u0259lc\u0259 s\u0259n \u00f6z m\u0259tninin \u00fcz\u0259rind\u0259 qanl\u0131 d\u00fcz\u0259li\u015fl\u0259r g\u00f6r\u00fcrs\u0259n, sonra is\u0259 ba\u015fa d\u00fc\u015f\u00fcrs\u0259n ki, s\u0259n\u0259 k\u00f6m\u0259k edibl\u0259r. Bu kitabda d\u00fcz\u0259li\u015f\u00e7il\u0259r \u2014 Nadya Bolotina v\u0259 Anna Ugryumova. \u0130ki, \u00e7\u00fcnki m\u0259n h\u0259r k\u0259si incitm\u0259k qabiliyy\u0259tin\u0259 malik bir geek\u0259m. T\u0259\u015f\u0259kk\u00fcr edir\u0259m. V\u0259 \u00abarxas\u0131\u00bb iqtisadi termininin m\u00fcbariz\u0259si \u00fc\u00e7\u00fcn \u00fczr ist\u0259yir\u0259m. <\/p>\n<p><b>\u00dcslub dizayneri<\/b> \u2014 art direktorunun tabe\u00e7isi (onu g\u00f6rm\u0259y\u0259c\u0259ksiniz), sizin arzu etdiyiniz \u00f6rt\u00fcy\u00fc \u00e7\u0259km\u0259kl\u0259 m\u0259\u015f\u011fuldur \u2014 \u0259g\u0259r \u015fans\u0131n\u0131z varsa \u2014 v\u0259 onu n\u0259\u015friyyat\u0131n, seriyan\u0131n v\u0259 m\u00fc\u015ft\u0259ril\u0259rin g\u00f6zl\u0259ntil\u0259rin\u0259 uy\u011funla\u015fd\u0131r\u0131r. Bizim praktikam\u0131z kitablar\u0131m\u0131zla kitab d\u00fckanlar\u0131n\u0131 ziyar\u0259t etm\u0259kdir, onlar\u0131 r\u0259fl\u0259r\u0259 qoymaq v\u0259 sonra m\u00fc\u015fahid\u0259 etm\u0259kdir. M\u0259s\u0259l\u0259n, bizim Elina, sat\u0131\u015flar haqq\u0131nda kitab yazmaq ist\u0259yir, o, \u00ab\u00c7\u0131taq\u00bbda plakatlar\u0131n lojiq olmayanl\u0131\u011f\u0131 il\u0259 psixoloji travma al\u0131b. Kitab\u0131n maketini d\u00fcz\u0259ld\u0259rk\u0259n g\u00f6y v\u0259 q\u0131rm\u0131z\u0131 \u00f6rt\u00fck aras\u0131nda se\u00e7imini etm\u0259y\u0259 \u00e7al\u0131\u015f\u0131rd\u0131. Bizd\u0259 onu Darya Kazakova haz\u0131rlad\u0131, Alexey Bogomolov is\u0259 q\u0259bul etdi \u2014 biz x\u00fcsusi \u00fcnsiyy\u0259t qurmamal\u0131yd\u0131q, amma h\u0259r \u015fey \u00e7ox tez v\u0259 pe\u015f\u0259kar \u015f\u0259kild\u0259 ba\u015fa \u00e7atd\u0131.<\/p>\n<p><b>Dizayner <\/b>\u2014 bu sad\u0259c\u0259 dizaynerdir. Onun \u00fcst\u00fcnd\u0259 d\u0259 m\u0259nim, elektron versiyada m\u0259tnd\u0259n \u00e7\u0131xar\u0131lm\u0131\u015f \u0451 v\u0259 \u0436ubo\u015fux y\u00fckl\u0259nm\u0259l\u0259ri (b\u0259z\u0259n dil bax\u0131m\u0131ndan o q\u0259d\u0259r d\u0259 yax\u015f\u0131 olmayan) s\u0259b\u0259bind\u0259n q\u0259z\u0259bl\u0259nmi\u015f\u0259m. B\u00fct\u00fcn kitablar plan\u015fetd\u0259 m\u0259ntiqi d\u00fcz\u0259li\u015fl\u0259rl\u0259 kitablar kimi g\u00f6r\u00fcn\u00fcr, amma m\u0259nim \u00fc\u00e7\u00fcnc\u00fc kitab\u0131m s\u0259rt ba\u011fl\u0131 t\u0259rzd\u0259dir. B\u0259lk\u0259 d\u0259, bu, c\u0259dv\u0259ll\u0259rin m\u0259tnd\u0259 deyil, \u015f\u0259kill\u0259rd\u0259 yerl\u0259\u015fdirilm\u0259sindendir. V\u0259 onun s\u0259hif\u0259l\u0259ri saxlamaq m\u0259qs\u0259di \u0259h\u0259miyy\u0259tli idi. Amma \u00fcmumilikd\u0259 M\u0130F-in dizayn\u0131 kifay\u0259t q\u0259d\u0259r yax\u015f\u0131d\u0131r, \u00c7ixolduna m\u00fcasir d\u00fcz\u0259li\u015fl\u0259rl\u0259. Bu kitab\u0131 Yekaterina Matusovskaya haz\u0131rlay\u0131b. Bizim \u00fcnsiyy\u0259t dizayn\u0131n tamlanmas\u0131 il\u0259 bir ba\u015f \u00f6rt\u00fcy\u00fc il\u0259 m\u0259hdudla\u015fd\u0131.<\/p>\n<p><b>M\u00fc\u0259llifl\u0259rl\u0259 i\u015f \u00fczr\u0259 menecer<\/b> \u2014 bu layih\u0259d\u0259 m\u00fc\u0259llifl\u0259rl\u0259 \u0259laq\u0259 quran \u0259sas \u015f\u0259xsdir. Bu, bizim ilk n\u0259\u015frimiz zaman\u0131 m\u00f6vcud olmayan yeni bir roldur. Menecer, sizin \u00f6rt\u00fck \u00fc\u00e7\u00fcn brifi doldurma\u011f\u0131n\u0131za, kitab\u0131n\u0131z\u0131 \u00e7\u0131xmadan \u0259vv\u0259l dostlar\u0131n\u0131za g\u00f6nd\u0259rm\u0259y\u0259, bioqrafiyan\u0131z\u0131 soru\u015fma\u011fa, d\u00fcz\u0259li\u015f iterasiyalar\u0131na cavab verm\u0259y\u0259 v\u0259 s. n\u0259zar\u0259t edir. H\u0259m\u00e7inin, m\u0259n b\u00fct\u00fcn s\u0259hv raporlar\u0131n\u0131 bu g\u00f6z\u0259l insana g\u00f6nd\u0259rir\u0259m, v\u0259 sonra onlarla m\u00f6c\u00fcz\u0259l\u0259r ba\u015f verir. Q\u0131saca, sad\u0259c\u0259 bir \u0259laq\u0259 n\u00f6qt\u0259sidir. \u00abNec\u0259 haz\u0131r oldu\u011funuz bar\u0259d\u0259 bilm\u0259k \u00fc\u00e7\u00fcn g\u00f6r\u00fc\u015f toplamaq laz\u0131m\u00bb s\u0259viyy\u0259sin\u0259 q\u0259d\u0259r \u2014 v\u0259 iki h\u0259ft\u0259lik m\u00fcbahis\u0259li t\u0259sdiql\u0259m\u0259l\u0259r yerin\u0259 onlar bir g\u00f6r\u00fc\u015f t\u0259\u015fkil etdil\u0259r. Bu, layih\u0259nin \u0259n yax\u015f\u0131 insand\u0131r. \u0130mkanlardan istifad\u0259 ed\u0259r\u0259k, Anastasiya Dyachenko-ya t\u0259\u015f\u0259kk\u00fcr edir\u0259m. <\/p>\n<p><b>\u0130ll\u00fcstrasiyalar <\/b>\u2014 \u0259g\u0259r kitabda t\u0259svirl\u0259r laz\u0131md\u0131rsa, onlar\u0131 yax\u015f\u0131 \u015f\u0259kild\u0259 manuskriptd\u0259n \u0259vv\u0259l v\u0259 ya sonra g\u0259tirm\u0259k daha yax\u015f\u0131d\u0131r. Lakin b\u0259z\u0259n h\u0259min t\u0259svirl\u0259r n\u0259\u015friyyatda sifari\u015f olunur. Onda p\u0259rak\u0259nd\u0259 qiym\u0259t qalx\u0131r, \u00e7\u00fcnki \u015f\u0259kill\u0259rin qiym\u0259tini ilk tiraja yaymaq laz\u0131md\u0131r v\u0259 \u00e7ap x\u0259rcl\u0259ri d\u0259 artacaq. B\u0259z\u0259n \u015f\u0259kill\u0259r m\u0259tnd\u0259 laz\u0131md\u0131r, b\u0259z\u0259n m\u00fc\u0259llif sad\u0259c\u0259 \u00e7\u0259kdirm\u0259k ist\u0259yir. \u0130kincisi m\u00fczakir\u0259 edilir. Bizd\u0259 t\u0259svir olmadan. Masa\u00fcst\u00fc oyunlarda is\u0259 99% hallar\u0131nda yax\u015f\u0131 inc\u0259s\u0259n\u0259t sifari\u015f edirik, \u00e7\u00fcnki kitablar\u0131 h\u0259rf \u00fc\u00e7\u00fcn, masa\u00fcst\u00fc oyunlar\u0131 is\u0259 atmosfer \u00fc\u00e7\u00fcn se\u00e7irl\u0259r. Buna g\u00f6r\u0259 d\u0259 r\u0259ssam\u0131n v\u0259 prosesin idar\u0259 olunmas\u0131n\u0131n x\u0259rcl\u0259ri b\u00fcdc\u0259nin b\u00f6y\u00fck hiss\u0259sini tutur. H\u0259m d\u0259 biz \u00f6z\u00fcm\u00fcz\u0259 \u00e7ox yax\u015f\u0131 r\u0259ssamlar, yaln\u0131z Rusiya notas\u0131nda deyil, ist\u0259yirik. H\u0259qiq\u0259t\u0259n d\u0259, internetd\u0259 g\u0259z\u0259rk\u0259n sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 \u015f\u0259kill\u0259r\u0259 bax\u0131r\u0131q, laz\u0131m olan m\u00fchit g\u00f6z \u00f6n\u00fcnd\u0259 olanda \u00e7ox vaxt <\/p>\n<p><b>N\u0259\u015frin haz\u0131rlanmas\u0131<\/b> \u2014 bu, \u00f6nc\u0259d\u0259n \u00e7ap v\u0259 s. il\u0259 ba\u011fl\u0131d\u0131r, amma biz onlar\u0131 ke\u00e7\u0259c\u0259yik, \u00e7\u00fcnki ad\u0259t\u0259n bu, \u00e7ap xidm\u0259tinin \u00f6z\u00fcn\u0259 daxildir. Orada he\u00e7 kim v\u0259 he\u00e7 n\u0259ni g\u00f6rm\u0259mi\u015f\u0259m.<\/p>\n<p>YEN\u0130L\u018fN\u0130B: Budur daha bir <noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/mosigra\/blog\/455306\/#comment_20267594\">\u015f\u0259rh<\/a><\/noindex> <noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/users\/alexey2005\/\" class=\"user_link\">Alexey2005<\/a><\/noindex> h\u0259min kontekstd\u0259, n\u0259\u015friyyat siz\u0259 g\u0259liri legaliz\u0259 ed\u0259c\u0259k. Y\u0259ni siz\u0259 \u00f6z-\u00f6z\u00fcn\u0259 m\u0259\u015f\u011fulluq, F\u0130P, h\u00fcquqi \u015f\u0259xsl\u0259r v\u0259 hesabat d\u0259 laz\u0131m deyil. <\/p>\n<p>\u0130ndi t\u0259\u015f\u0259kk\u00fcr etm\u0259y\u0259 ba\u015flad\u0131m, o zaman ayr\u0131l\u0131qda r\u0259hb\u0259r redaktor R\u0259nat \u015ea\u011f\u0131butdinova (o, \u00fcmumi konsepsiyaya cavabdehdir), V\u0259ra Yojkinaya, onun say\u0259sind\u0259 ilk kitab\u0131n he\u00e7 olmayaca\u011f\u0131na g\u00f6r\u0259 (bir s\u0259b\u0259bd\u0259n M\u0130Fd\u0259n ayr\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrd\u00fcm, amma o, y\u00fcks\u0259li\u015f\u0259 ke\u00e7ib ki, bu da ayd\u0131nd\u0131r) v\u0259 Artyom Stepanova (redaksiya r\u0259hb\u0259ri, be\u015f il \u0259vv\u0259l b\u00fct\u00fcn suallara a\u00e7\u0131qca cavab vermi\u015f insan).<\/p>\n<p>M\u00f6vzular\u0131 k\u0259nara qoyaq. \u0130r\u0259lil\u0259y\u0259k!<\/p>\n<h2>N\u0259\u015friyyatdan paylanman\u0131n vacib olan\u0131 n\u0259dir?<\/h2>\n<p>\nDem\u0259li, siz m\u0259hsul istehsal etdiniz. O, sizd\u0259 qutularda anbar\u0131n\u0131zda yat\u0131r. B\u0259zisini \u00f6z\u00fcn\u00fcz sata bil\u0259rsiniz, amma \u0259ks\u0259r hallarda sizd\u0259 normal p\u0259rak\u0259nd\u0259 sat\u0131\u015f yoxdur v\u0259 onu ma\u011fazalara ver\u0259r\u0259k satmal\u0131s\u0131n\u0131z. P\u0259rak\u0259nd\u0259 sat\u0131\u015f, t\u0259bii ki, sizd\u0259n pul qazanmaq \u00fc\u00e7\u00fcn \u0259ll\u0259rinizd\u0259n tutacaq, \u00e7\u00fcnki m\u0259hsuldan \u00f6z\u00fc qazanmaq ist\u0259yir. \u018fg\u0259r m\u0259hsulunuz h\u0259r k\u0259s \u00fc\u00e7\u00fcn laz\u0131md\u0131rsa v\u0259 onsuz m\u00fcmk\u00fcn deyils\u0259 \u2014 p\u0259rak\u0259nd\u0259ni s\u0131xm\u0131s\u0131n\u0131z. Lakin daha tez-tez \u0259ksin\u0259 ba\u015f verir, \u00e7\u00fcnki \u00f6z m\u0259hsulunuzu bazarda y\u00fcz minl\u0259rl\u0259 analoqu il\u0259 girm\u0259k hardas\u0131n\u0131z siz anlay\u0131rs\u0131n\u0131z. Bu qeyri-sabit tarazl\u0131qda b\u00fct\u00fcn sat\u0131n alma dan\u0131\u015f\u0131qlar\u0131 dayan\u0131r. <\/p>\n<p>Biz istehsal etdiyimiz 40% masa\u00fcst\u00fc oyunlar\u0131 (g\u0259lir pay\u0131, \u00e7e\u015fid matrisas\u0131nda 5%-d\u0259n az) il\u0259 \u015faquli inteqrasiya etdik. Y\u0259ni p\u0259rak\u0259nd\u0259nin ba\u015fl\u0131ca qorxusu \u2014 m\u0259hsulsuz qalma\u011f\u0131 \u2014 d\u0259rhal ba\u011flad\u0131q. Lakin eyni Monopoliya nisb\u0259t\u0259n a\u015fa\u011f\u0131 marja il\u0259 sat\u0131l\u0131r, m\u0259s\u0259l\u0259n: ma\u011fazalarda onun olmas\u0131 laz\u0131md\u0131r, insanlar olmamas\u0131 il\u0259 ba\u011fl\u0131 t\u0259\u0259cc\u00fcbl\u0259n\u0259c\u0259kl\u0259r, amma biz \u0259sas g\u0259lirin b\u00f6y\u00fck hiss\u0259sini ondan qazan\u0131r\u0131q. <\/p>\n<p>Bel\u0259likl\u0259, pe\u015f\u0259kar oyun\u00e7ular\u0131n art\u0131q m\u00fc\u0259yy\u0259n bir tarazl\u0131q var, burada paylar b\u00f6l\u00fcn\u00fcr v\u0259 z\u0259ncirin b\u00fct\u00fcn i\u015ftirak\u00e7\u0131lar\u0131 raz\u0131d\u0131r. Bu bir. \u0130ki \u2014 p\u0259rak\u0259nd\u0259 il\u0259 raz\u0131la\u015fmalar m\u00f6vcuddur, y\u0259ni birba\u015fa t\u0259chizat m\u00fcqavil\u0259l\u0259ri, bunlar burda v\u0259 indid\u0259n y\u00fckl\u0259m\u0259y\u0259 imkan verir. Ki\u00e7ik bir \u015f\u0259b\u0259k\u0259 il\u0259 t\u0259chizat m\u00fcqavil\u0259si ba\u011flamaq 2 ay v\u0259 minimum 50,000 rubl i\u015f t\u0259l\u0259b edir (h\u00fcquq\u015f\u00fcnas\u0131n vaxt\u0131 da daxil). B\u00f6y\u00fck bir \u015f\u0259b\u0259k\u0259 il\u0259 is\u0259 alt\u0131 ay vaxt laz\u0131md\u0131r v\u0259 \u015f\u0259rtl\u0259r\u0259 baxmaq \u00fc\u00e7\u00fcn x\u00fcsusi bir \u015f\u0259xs t\u0259l\u0259b olunur (\u00e7\u00fcnki orada ad\u0259t\u0259n h\u0259r bir x\u0131rda pozuntuya g\u00f6r\u0259 a\u011f\u0131r c\u0259rim\u0259l\u0259r olur). Biz\u0259 m\u0259hsul t\u0259chiz etm\u0259k il\u0259 A\u015fan'a m\u0259hsul g\u00f6nd\u0259rm\u0259k aras\u0131nda b\u00f6y\u00fck f\u0259rq var. Bizim hal\u0131m\u0131zda, \u0259g\u0259r \u00f6z\u00fcn\u00fcz\u00fc aya\u011f\u0131n\u0131za g\u00fcll\u0259 atarsan\u0131z, onda aya\u011f\u0131n\u0131zda bir \u00e7ox \u015f\u00fc\u015f\u0259 par\u00e7alar\u0131 tapacaqs\u0131n\u0131z. Ancaq b\u00f6y\u00fck bir \u015f\u0259b\u0259k\u0259d\u0259 \u00f6z\u00fcn\u00fcz\u00fc aya\u011f\u0131n\u0131za W-54 m\u0259rmisi atm\u0131\u015f olacaqs\u0131n\u0131z. <\/p>\n<p>\u00dc\u00e7\u00fcnc\u00fc x\u00fcsusiyy\u0259t \u2014 n\u0259\u015friyyat menecerl\u0259ri bazardak\u0131 b\u00fct\u00fcn oyun\u00e7ulara niy\u0259 m\u0259hz sizin kitab\u0131n\u0131z\u0131 almal\u0131 olduqlar\u0131n\u0131 izah ed\u0259 bil\u0259rl\u0259r. Amma buna biraz sonra geri d\u00f6n\u0259c\u0259yik. Q\u0131sacas\u0131 \u2014 insanlar, o m\u0259hsullar\u0131n i\u00e7ind\u0259 pe\u015f\u0259kar olanlardan al\u0131rlar. Y\u0259ni, \u00e7ox al\u0131rlar. \u00c7\u00fcnki bu sah\u0259d\u0259 \u0259sas olan, prosesl\u0259r\u0259 v\u0259 insanlara inamd\u0131r. Bu, ad\u0259t\u0259n 3-5 il \u0259rzind\u0259 m\u00fc\u0259yy\u0259nl\u0259\u015fir. Bu m\u00fcdd\u0259t olmadan tam h\u0259cmd\u0259 \u00e7\u0131x\u0131\u015f etm\u0259k m\u00fcmk\u00fcn deyil. <\/p>\n<p>Bunu almanlarla i\u015fl\u0259y\u0259rk\u0259n x\u00fcsusil\u0259 k\u0259skin hiss edirik, \u00e7\u00fcnki onlar \u00fc\u00e7\u00fcn ilk 6-8 il sad\u0259c\u0259 s\u0259s-k\u00fcy kimi g\u00f6r\u00fcn\u00fcr. Yaln\u0131z sonra sizi f\u0259rq etm\u0259y\u0259 ba\u015flay\u0131rlar. <\/p>\n<h2>Promo v\u0259 PR-lara g\u0259linc\u0259, bunlar paketd\u0259dir?<\/h2>\n<p>\n\u018fg\u0259r yuxar\u0131da yaz\u0131lanlar\u0131 diqq\u0259tl\u0259 oxuduysan\u0131z, kitab \u00fc\u00e7\u00fcn siz\u0259 o q\u0259d\u0259r d\u0259 \u00e7ox pul \u00f6d\u0259nilm\u0259y\u0259c\u0259yini g\u00f6r\u0259 bil\u0259rsiniz. Y\u0259ni, bu a\u00e7\u0131q-a\u015fkar qazanc deyil. Bel\u0259likl\u0259, promo \u00fc\u00e7\u00fcn ayr\u0131lan pul daha da az olacaq. Xeyli az. Ya kitab r\u0259fd\u0259 q\u0131z\u0131l olur, ya da tamamil\u0259 sat\u0131lm\u0131r. <\/p>\n<p>Bel\u0259likl\u0259, kontent marketinqi, SEO, kobrandinq, partisan v\u0259 mediator (indiki d\u00f6vrd\u0259 buna t\u0259sir edicil\u0259r deyilir) metodlar\u0131 qal\u0131r v\u0259 klassik PR. Bir az b\u00fcdc\u0259 performans \u00fc\u00e7\u00fcn (m\u0259s\u0259l\u0259n, kontekst reklamlara) ayr\u0131l\u0131r, amma \u0259sas i\u015f \u00e7ox da orada ba\u015f vermir. <\/p>\n<p>M\u0130F-in m\u00fck\u0259mm\u0259l kontent marketinqi say\u0259sind\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 v\u0259 e-po\u00e7t siyah\u0131s\u0131nda b\u00f6y\u00fck bir oxucu bazas\u0131 var. Blogda ayda bir az daha \u00e7ox bir milyon oxuma, 450 min e-po\u00e7t \u0259laq\u0259si, VK-da 330 min abun\u0259\u00e7i, \u0130nstaqramda t\u0259xmin\u0259n 225 min, Facebook-da is\u0259 t\u0259xmin\u0259n 200 min. V\u0259 sayt\u0131n auditoriyas\u0131. Bunlar kitab haqda oxumal\u0131 v\u0259 ilk tiraj\u0131n yar\u0131s\u0131n\u0131 sat\u0131n almal\u0131d\u0131r. Daha sonra, \u0259g\u0259r b\u0259y\u0259n\u0259rl\u0259rs\u0259, bu bar\u0259d\u0259 daha da dan\u0131\u015f\u0131b, dal\u011fa yaratmaq \u00fc\u00e7\u00fcn. <\/p>\n<p>\u0130kinci yar\u0131 t\u0259r\u0259fda\u015flara ged\u0259c\u0259k. B\u0259li, M\u0130F-in 50%-\u0259 q\u0259d\u0259r ilk tiraj\u0131 \u00f6z ma\u011fazas\u0131 vasit\u0259sil\u0259 sat\u0131l\u0131r. Rusiyada ba\u015fqa he\u00e7 k\u0259s bunu ed\u0259 bilmir. Amma yen\u0259 d\u0259 auditoriya kifay\u0259t q\u0259d\u0259r spesifikdir. V\u0259 sat\u0131\u015flar ba\u015flad\u0131\u011f\u0131 zamanda uzunm\u00fcdd\u0259tli u\u011furu m\u00fc\u0259yy\u0259n etmir. Y\u0259ni, 4-c\u00fc ay g\u00f6st\u0259ricidir. Bu, kitab\u0131n ya fiziki ma\u011fazalarda \"yap\u0131\u015fd\u0131\u011f\u0131\" v\u0259 sat\u0131lma\u011fa ba\u015flad\u0131\u011f\u0131, ya da raflardan g\u00f6t\u00fcr\u00fclm\u0259diyi zamand\u0131r. Ma\u011fazalarda kvadrat metr ba\u015f\u0131na g\u0259lir\u0259 diqq\u0259t etm\u0259k vacibdir, y\u0259ni raf\u0131n d\u00f6vriyy\u0259sin\u0259. Buna g\u00f6r\u0259 d\u0259, \u0259g\u0259r h\u0259r \u015fey do\u011fru deyils\u0259, \"\u00e7pok\" s\u0259si il\u0259 ordan xaric olursunuz.<\/p>\n<p>Oflayn \u00fc\u00e7\u00fcn PR \u00e7ox k\u00f6m\u0259k edir. H\u0259m\u00e7inin, kitab M\u0130F-in birba\u015fa auditoriyas\u0131na d\u00fc\u015fm\u0259dikd\u0259 d\u0259 k\u00f6m\u0259k edir. Orada kifay\u0259t q\u0259d\u0259r h\u0259yat t\u0259rzi v\u0259 elmi populyarla\u015fd\u0131rma m\u00f6vcuddur, buna g\u00f6r\u0259 d\u0259, meynstrimd\u0259n uzaqda olan kitablar h\u0259d\u0259f\u0259 d\u0259qiq \u00e7atmaya bil\u0259r. Buna g\u00f6r\u0259 PR. Bizim v\u0259ziyy\u0259timiz. Bizim \u00f6z PR-\u0131m\u0131z v\u0259 n\u0259\u015friyyat vasit\u0259sil\u0259 \u00e7ox PR-\u0131m\u0131z var. <\/p>\n<p><b class=\"spoiler_title\">Kateryna Lengold-un \"Sad\u0259c\u0259 kosmos\" adl\u0131 d\u0259rcl\u0259rinin ba\u015flan\u011f\u0131c siyah\u0131s\u0131.<\/b>Temaya g\u00f6r\u0259 \u00fczr ist\u0259yir\u0259m, amma m\u0259hz bu kitaba g\u00f6r\u0259 yay\u0131m\u00e7\u0131 say\u0259sind\u0259 \u0259n d\u0259qiq a\u00e7ar \u015feyl\u0259ri ay\u0131rd ed\u0259 bildik:<\/p>\n<ul>\n<li><noindex><a rel=\"nofollow\" href=\"https:\/\/www.elle.ru\/stil-zhizni\/events\/glavnye-sobytiya-v-moskve-s-29-oktyabrya-po-4-noyabrya-id6797928\/\">Elle bir<\/a><\/noindex><\/li>\n<li><noindex><a rel=\"nofollow\" href=\"https:\/\/www.elle.ru\/stil-zhizni\/books\/vazhno-prochitat-5-knig-o-samorazvitii-id6801142\/?fbclid=IwAR2JLw4MNtG893AKyY-9H1ZWcgj-WHbQ1yCeOTaEwS9poz0WOCEv5mGuYfc\">Elle iki<\/a><\/noindex><\/li>\n<li><noindex><a rel=\"nofollow\" href=\"https:\/\/rb.ru\/story\/agile-motivation\/\">Rusbase<\/a><\/noindex><\/li>\n<li><noindex><a rel=\"nofollow\" href=\"https:\/\/www.forbes.ru\/karera-i-svoy-biznes\/367451-delo-trenirovki-kak-stavit-biznes-celi-chtoby-oni-rabotali?from_alt_domain=1\">Forbes<\/a><\/noindex><\/li>\n<li><noindex><a rel=\"nofollow\" href=\"https:\/\/www.forbes.ru\/karera-i-svoy-biznes\/372011-personalnyy-ray-kak-voyti-v-zonu-komforta\">H\u0259l\u0259 bir Forbes<\/a><\/noindex><\/li>\n<li><noindex><a rel=\"nofollow\" href=\"https:\/\/lady.mail.ru\/article\/507187-personalnyj-raj-kak-vojti-v-zonu-komforta\/\">Lady.mail<\/a><\/noindex><\/li>\n<li><noindex><a rel=\"nofollow\" href=\"https:\/\/rb.ru\/list\/just-do-it\/\">Rusbase iki<\/a><\/noindex><\/li>\n<\/ul>\n<p>\nBizim v\u0259ziyy\u0259timizd\u0259 \"Biznes oyun kimi\" AB\u015e-da daha \u00e7ox d\u0259rc olunub, amma orada biz iki t\u0259r\u0259fd\u0259n i\u015fl\u0259dik. \"Biznes \u00f6z hesab\u0131na\" daha az d\u0259rc olunub, amma h\u0259l\u0259 ham\u0131s\u0131 \u00e7\u0131xmay\u0131b v\u0259 Forbes-da art\u0131q var. Orada jurnalistl\u0259r g\u00f6zl\u0259nildiyi kimi, vergil\u0259r niy\u0259 \u00f6d\u0259nm\u0259lidir b\u00f6lm\u0259sini g\u00f6t\u00fcrd\u00fcl\u0259r, y\u0259ni \u0259vv\u0259lki d\u0259f\u0259 \"Xo\u015f g\u0259lmisiniz, yoxsa getm\u0259lisiniz\" b\u00f6l\u00fcm\u00fcn\u00fc g\u00f6t\u00fcrd\u00fckl\u0259ri kimi. <\/p>\n<p>Mediatorlar: M\u0130F-in ba\u015fqalar\u0131na t\u0259sir etm\u0259y\u0259 qadir oxucu bazas\u0131 var. \u00c7ox vaxt bunlar bloq\u00e7ulard\u0131r v\u0259 tan\u0131nm\u0131\u015f \u015f\u0259xsl\u0259rdir. V\u0259 sad\u0259c\u0259 onlara kitablar g\u00f6nd\u0259rir. Bel\u0259likl\u0259, bir d\u0259f\u0259 ofis\u0259 g\u0259lib M\u0130F-d\u0259n biznes haqq\u0131nda kitablar\u0131n oldu\u011fu paket tapm\u0131\u015fd\u0131m, yaz\u0131 il\u0259 ki, b\u0259y\u0259ndiyiniz \u00fcz\u0259rind\u0259. M\u0259nim \u00fc\u00e7\u00fcn m\u0259ntiq sad\u0259dir \u2014 ild\u0259 faydal\u0131 kitablar\u0131n icmallar\u0131n\u0131 edir\u0259m, v\u0259 \u0259g\u0259r m\u0259n\u0259 10 \u0259d\u0259d vers\u0259l\u0259rs\u0259, b\u0259lk\u0259 d\u0259, oxumad\u0131\u011f\u0131m kitablar\u0131 da se\u00e7mi\u015f olaram. B\u0259zi bloq\u00e7ular \u00fc\u00e7\u00fcn kitab\u0131n tirajdan \u0259vv\u0259l al\u0131nmas\u0131 v\u0259 ilk dan\u0131\u015f\u0131lmas\u0131 vacibdir, b\u0259zil\u0259ri is\u0259 sad\u0259c\u0259 bloglar\u0131n\u0131n m\u00f6vzusuna g\u00f6r\u0259 v\u0259 s. Bu hiss\u0259nin M\u0130F-d\u0259 ill\u0259rl\u0259 inc\u0259ldildiyini dey\u0259 bil\u0259r\u0259m, v\u0259 onlar bazar\u0131n canavar\u0131d\u0131rlar. Biz onlara \u00e7ox pax\u0131ll\u0131q edirik v\u0259 indi masa oyunlar\u0131 il\u0259 eyni \u015f\u0259kild\u0259 olmaq ist\u0259yirik. <\/p>\n<p>Onlar\u0131n partizan metodlar\u0131 dem\u0259k olar ki, yoxdur. Y\u0259ni, bu ad\u0259t\u0259n m\u00fc\u0259llifin \u00fcz\u0259rind\u0259dir. \u0130ndiki klassifikasiya \u0259sas\u0131nda siz indiy\u0259 q\u0259d\u0259r bel\u0259 bir metodun m\u00fc\u015fahid\u0259sini edirsiniz v\u0259 art\u0131q mesaj\u0131n yar\u0131s\u0131ndan \u00e7oxunu oxumusunuz. <\/p>\n<p>Performansla ba\u011fl\u0131 bizim g\u00fcnd\u0259lik u\u011fursuzlu\u011fumuz oldu. \"Biznes \u00f6z hesab\u0131na\" adl\u0131 kitab\u0131n ba\u015fl\u0131\u011f\u0131 Google reklamlar\u0131n\u0131n m\u0259rk\u0259zi yoxlama neyrosunlar\u0131na mikro kredit t\u0259\u015fkilatlar\u0131n\u0131n reklam\u0131 olaraq g\u00f6r\u00fcnd\u00fc. V\u0259 bu, qada\u011fand\u0131r. Kontekst\u0259 buraxmad\u0131lar. <\/p>\n<p>B\u0259z\u0259n x\u00fcsusiyy\u0259tl\u0259r olur, 7 s\u00f6zl\u00fc ad\u0131 olan kitablar \u2014 \u00e7\u0259tin axtar\u0131\u015f sor\u011fular\u0131 yarad\u0131r.<\/p>\n<p>Siz\u0259 b\u00fct\u00fcn imkanlar \u00fc\u00e7 \u015f\u0259rt alt\u0131nda t\u0259qdim olunacaq:<\/p>\n<ol>\n<li> Siz redaktorlara v\u0259 inki\u015faf komandas\u0131na xo\u015f g\u0259lirsiniz, y\u0259ni n\u0259\u015friyyat sizin promosyonunuza yat\u0131r\u0131m ed\u0259c\u0259k.<\/li>\n<li> Siz \u00e7\u0131x\u0131\u015f matrisas\u0131na d\u00fc\u015f\u00fcrs\u00fcn\u00fcz (sizinl\u0259 eyni m\u00f6vzuda v\u0259 ya eyni seriyada, amma daha g\u00fccl\u00fc olan kitablar \u00e7\u0131xm\u0131r). \u00c7\u0131x\u0131\u015f matrisas\u0131, \u0259lb\u0259tt\u0259 ki, b\u00f6l\u00fcn\u00fcr. Bu, m\u00fcdd\u0259t\u0259 t\u0259sir edir \u2014 eyni auditoriyada sizl\u0259rl\u0259 k\u0259si\u015fm\u0259m\u0259k \u00fc\u00e7\u00fcn bir ay \u0259lav\u0259 oluna bil\u0259r. \u00c7\u00fcnki ortalama oxucu ayda yaln\u0131z 2 kitab oxuya bilir. Bizim oyunlar\u0131m\u0131z nadir \u00e7\u0131x\u0131r, amma biz d\u0259 elanlar\u0131 b\u00f6l\u00fcr\u00fck, ayda 1 u\u015faqlar \u00fc\u00e7\u00fcn v\u0259 1 b\u00f6y\u00fckl\u0259r \u00fc\u00e7\u00fcn masa oyunu yeni \u00e7\u0131x\u0131\u015f\u0131n\u0131 etm\u0259kd\u0259 \u00e7al\u0131\u015f\u0131r\u0131q.<\/li>\n<li> Siz ilk iki h\u0259ft\u0259 \u0259rzind\u0259 n\u0259\u015friyyata ekskl\u00fcziv sat\u0131\u015f ver\u0259c\u0259ksiniz. Blog v\u0259 dig\u0259rl\u0259ri il\u0259 ba\u011fl\u0131 kanal\u0131n\u0131za baxark\u0259n, M\u0130F h\u0259r bir kitab\u0131 insanlar\u0131 c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn bir al\u0259t kimi istifad\u0259 etm\u0259yi \u00fcst\u00fcn tutur. Y\u0259ni, siz onlardan ald\u0131\u011f\u0131n\u0131z zaman, bizd\u0259n deyil, ekskl\u00fczivlik m\u00fcdd\u0259tind\u0259 ba\u015f ver\u0259n n\u00f6vb\u0259ti tranzaksiya bel\u0259dir: biz \u00f6z auditoriyam\u0131zla payla\u015fd\u0131q. Bu s\u0259b\u0259bd\u0259n onlar daha \u00e7ox i\u015f gedirl\u0259r PR \u00fc\u00e7\u00fcn. <\/li>\n<\/ol>\n<p>\nPR xidm\u0259ti ayr\u0131ca agentlikd\u0259n sat\u0131n al\u0131nabilir, amma bu, inan\u0131lmaz d\u0259r\u0259c\u0259d\u0259 baha ba\u015fa g\u0259l\u0259c\u0259k, \u00e7\u00fcnki agentlik \u2014 kitablar\u0131n m\u0259nb\u0259yi deyil. Y\u0259ni bel\u0259 bir n\u00fcfuza sahib deyil. Ayr\u0131 olaraq distribusiya xidm\u0259ti d\u0259 sat\u0131n al\u0131nmayacaq, ya da bu, iqtisadi s\u0259rh\u0259dd\u0259n baha olacaq. Buna g\u00f6r\u0259 d\u0259, alt\u0131 ay d\u00f6zm\u0259k v\u0259 n\u0259\u015friyyatda olmal\u0131s\u0131n\u0131z. <\/p>\n<h2>Niy\u0259 alt\u0131 ay?<\/h2>\n<p>\n\u00c7\u00fcnki kitab\u0131n n\u0259\u015fr prosesi x\u0259tlidir v\u0259 dem\u0259k olar ki, paralel ged\u0259n hiss\u0259l\u0259ri yoxdur. Yaln\u0131z kitab\u0131n \u00fcz qab\u0131\u011f\u0131n\u0131 \u00e7\u0259kil\u0259n zaman redaktor i\u015fl\u0259mi\u015f ola bil\u0259r. Bir \u00e7ox eyni zamanda h\u0259yata ke\u00e7iril\u0259n layih\u0259l\u0259r, h\u0259r m\u0259rh\u0259l\u0259d\u0259 giri\u015f-\u00e7\u0131x\u0131\u015f\u0131 yoxlamaq, eyni zamanda o q\u0259d\u0259r xarici insanlarla i\u015fl\u0259m\u0259k \u2014 v\u0259 bel\u0259c\u0259, siz rahat bir \u015f\u0259kild\u0259 4 aya girirsiniz. H\u0259l\u0259 2 ay \u00f6nc\u0259d\u0259n m\u0259tb\u0259x v\u0259 logistika il\u0259 anbar\u0131n \u00e7ap\u0131na. Daha tez olmal\u0131d\u0131r, amma o zaman proses gec\u0259 ofisind\u0259 oturmaqda \u00e7evrilir. Bizd\u0259 d\u0259 bel\u0259dir, lokalizasiya v\u0259 masa oyunu inki\u015faf\u0131nda m\u00fcdd\u0259tl\u0259r eynidir. Lokalizasiya \u00fc\u00e7\u00fcn \u0259sas \u0442\u043e\u0440\u043c\u043e\u0437 \u2014 beyn\u0259lxalq t\u0259sdiq, inki\u015fafda is\u0259 \u2014 artlar v\u0259 komponentl\u0259rin hesablanmas\u0131 v\u0259 layih\u0259l\u0259\u015fdirilm\u0259si. <\/p>\n<h2>M\u00fc\u0259llif n\u0259 ed\u0259 bil\u0259r?<\/h2>\n<p>\nDaha \u0259vv\u0259l dediyim kimi, kitab\u0131n u\u011furuna yaln\u0131z m\u0259lumat\u0131n keyfiyy\u0259ti, dil s\u0259viyy\u0259si, \u00fcz qab\u0131\u011f\u0131 v\u0259 s. deyil, h\u0259m d\u0259 kim oldu\u011funuza v\u0259 n\u0259l\u0259r ed\u0259 bil\u0259c\u0259yiniz\u0259 t\u0259sir edir. Y\u0259ni, \u0259g\u0259r siz Batyrev kimi konfranslar v\u0259 seminarlar verirsinizs\u0259 v\u0259 misal \u00fc\u00e7\u00fcn, zala ev tap\u015f\u0131r\u0131\u011f\u0131 olaraq kitab\u0131n\u0131z\u0131 oxuma\u011f\u0131 buyurursan\u0131z, h\u0259r d\u0259f\u0259 y\u00fczl\u0259rl\u0259 sat\u0131\u015f olacaq. T\u0259bii ki, \u00e7ap etdirm\u0259k s\u0259rf\u0259lidir. <\/p>\n<p>Amma, g\u00f6r\u00fcn\u00fcr ki, daha ba\u015fqa amill\u0259r var. Birincisi, yay\u0131m seriyalar\u0131 \u00e7ox sevir. D\u00fcz\u00fc, \u0259g\u0259r bir yaz\u0131\u00e7\u0131n\u0131n ilk kitab\u0131 yax\u015f\u0131 sat\u0131l\u0131bsa, o zaman ikinci kitab analoq say\u0131lacaq v\u0259 onu daha \u00e7ox alacaqlar. U\u011furlu seriyadak\u0131 \u00fc\u00e7\u00fcnc\u00fc kitab art\u0131q h\u0259r k\u0259s \u00fc\u00e7\u00fcn \u00e7ox yax\u015f\u0131 bir pland\u0131r. Biz haz\u0131rda bu g\u00f6zl\u0259nilm\u0259z bonusun meyv\u0259l\u0259rini y\u0131\u011f\u0131r\u0131q. \"Seriya\" dedikd\u0259, daha az \"Ba\u011fban\u0131n Sirl\u0259rin\u0259\" v\u0259 ya \"\u00d6z inki\u015faf\u0131na\" b\u0259nz\u0259r seriyalar\u0131 n\u0259z\u0259rd\u0259 tuturam, daha \u00e7ox bir yaz\u0131\u00e7\u0131dan bir ne\u00e7\u0259 kitabdan ibar\u0259t ba\u011flamalard\u0131r. \u00dcmumi seriya da t\u0259sir edir, lakin birba\u015fa analoqlardan daha azd\u0131r. <\/p>\n<p><b class=\"spoiler_title\">Burada M\u0130F-in seriyalar\u0131 (dig\u0259r n\u0259\u015friyyatlarda m\u0259ntiqi b\u00f6lm\u0259l\u0259r ba\u015fqad\u0131r):<\/b> <img decoding=\"async\" alt=\"Kitab\u0131n n\u0259\u015fri \u00fc\u00e7\u00fcn n\u0259 \u00fc\u00e7\u00fcn n\u0259\u015friyyat laz\u0131md\u0131r haqq\u0131nda suallar\u0131n\u0131za cavablar\" src=\"\/wp-content\/uploads\/2019\/06\/fb9cfea1a0893be91b8e5cb922cbcd60.svg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n\u00abMogivlitsiya\u00bb seriyas\u0131na diqq\u0259t yetirin, bu, \u0259n vacibl\u0259rd\u0259n biridir.<\/p>\n<p>\u0130kincisi, m\u00fc\u0259llif \u00f6z sosial \u015f\u0259b\u0259k\u0259l\u0259ri v\u0259 dostlar\u0131 il\u0259 yana\u015f\u0131, promosyon i\u015fl\u0259rind\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r. B\u0259z\u0259n \u00f6z kitab\u0131n\u0131 m\u00fcxt\u0259lif ma\u011fazalarda n\u0259z\u0259rd\u0259n ke\u00e7irm\u0259k laz\u0131m olur. Bu q\u0259rib\u0259 g\u00f6r\u00fcn\u00fcr, m\u0259n bel\u0259 etm\u0259mi\u015f\u0259m v\u0259 planla\u015fd\u0131rm\u0131ram, amma budur bir n\u00fcmun\u0259. Tamamil\u0259 etik v\u0259 g\u00f6z\u0259ldir: <noindex><a rel=\"nofollow\" href=\"https:\/\/www.labirint.ru\/books\/669627\/\">burada<\/a><\/noindex> \u00dcst\u00fcn r\u0259y m\u00fc\u0259llifd\u0259n g\u0259lir. <\/p>\n<blockquote><p>\u00abBu, Labirint-in \u00f6z auditoriyas\u0131 \u00fc\u00e7\u00fcn edilir. Onlar\u0131n auditoriyas\u0131 geni\u015fdir, orada yaln\u0131z kitab alacaq insanlar var. Bel\u0259 r\u0259yl\u0259r onlar\u0131 h\u0259mi\u015f\u0259 aldatmaqdad\u0131r\u00bb. <\/p><\/blockquote>\n<p>\nRay Dalio h\u0259tta kitab\u0131 haqq\u0131nda Youtube-da videolar \u00e7\u0259kib, amma ingilis dilind\u0259. Orada dem\u0259k olar ki, bir t\u0259hsil kursu var. <\/p>\n<p>M\u00fckafatlara m\u00fcraci\u0259t etm\u0259k vacibdir. \u018fg\u0259r elmi-m\u0259lumatl\u0131d\u0131rsa - \u0259sas m\u00fckafat \"\u0130nki\u015faf Edici\"dir, \u0259traf\u0131nda \u00e7ox PR var. Orada humanitar v\u0259 texniki blok m\u00f6vcuddur. <\/p>\n<p>Biz i\u015f d\u00fcnyas\u0131 haqq\u0131nda he\u00e7 bir \u015fey bilmirdik, amma PWC-nin \"\u0130lin \u018fn Yax\u015f\u0131 Biznes Kitab\u0131\" m\u00fckafat\u0131n\u0131 qazand\u0131q. Ba\u015fqa m\u00fckafatlar yoxdur, bu m\u00fckafat\u0131 qazand\u0131\u011f\u0131m\u0131z anda x\u0259b\u0259rdar olduq \u2013 m\u0259n Beyn\u0259lxalq \u0130qtisadi Forumda d\u0259v\u0259t ald\u0131\u011f\u0131m \u00fc\u00e7\u00fcn getm\u0259k ist\u0259mirdim, amma n\u0259hay\u0259t Madagaskara getm\u0259k ist\u0259yirdim. O vaxtdan orada Ebola, taun ba\u015f verdi, bu ilin ekspedisiyas\u0131 pozuldu v\u0259 m\u0259n he\u00e7 c\u00fcr ged\u0259 bilm\u0259dim. Bel\u0259likl\u0259, onlara a\u00e7\u0131q \u015f\u0259kild\u0259 dem\u0259li oldular ki, m\u0259n forumda g\u00f6z\u0259l g\u00f6r\u00fcns\u0259m d\u0259, m\u0259ni he\u00e7 kim ist\u0259mir, amma m\u0259n\u0259 m\u00fckafat ver\u0259c\u0259kl\u0259r. Ona g\u00f6r\u0259 d\u0259 orada olmaq vacibdir. M\u00fckafat \u00e7ox b\u00f6y\u00fck bir m\u00fcsb\u0259t oldu: bu, h\u0259m PR, h\u0259m d\u0259 pul paketi. \u00dc\u00e7 il \u0259rzind\u0259 \u0259ld\u0259 etdiyim royalties-d\u0259n daha \u00e7ox. Sonra a\u0441\u0442\u0440\u0430\u0445and\u0131 jurnalistl\u0259ri h\u0259r \u015feyi qar\u0131\u015fd\u0131rd\u0131lar v\u0259 m\u0259ni dem\u0259k olar ki, oliqarx etdil\u0259r, amma bu, ayr\u0131 bir d\u0259h\u015f\u0259tli hekay\u0259dir. <\/p>\n<h2>Kitablar hara d\u00fc\u015f\u00fcr?<\/h2>\n<p>\nM\u0259nim hesablamama g\u00f6r\u0259, 5 il \u0259rzind\u0259 nont\u0259nqid kitaplar\u0131nda r\u0259smi al\u0131nan elektron versiyalar\u0131n 1\/10-dan ka\u011f\u0131z tirajlar\u0131na ke\u00e7id 50%-\u0259 do\u011fru ir\u0259lil\u0259yib. Bizim burada h\u0259l\u0259 d\u0259 bel\u0259 deyil, elektron versiya ka\u011f\u0131z\u0131 h\u0259l\u0259 \u00fcst\u0259l\u0259yir v\u0259 bu, \u00e7oxdur. N\u0259\u015friyyat buna sevindi, \u00e7\u00fcnki elektron kitab\u0131n ba\u015fqa bir istehsal d\u0259y\u0259ri (\u00e7ox az) var v\u0259 \u00e7oxlu m\u0259nf\u0259\u0259t \u0259ld\u0259 edir. Amma kitab ma\u011fazalara \u00e7atanda v\u0259 p\u0259rak\u0259nd\u0259 sat\u0131\u015fa ba\u015flayanda, bu nisb\u0259t d\u0259yi\u015f\u0259c\u0259k. <\/p>\n<p>H\u0259l\u0259 onlayn oyun\u00e7ular var ki, ka\u011f\u0131z kitab ticar\u0259ti il\u0259 m\u0259\u015f\u011fuldurlar. M\u0259s\u0259l\u0259n, Ozon v\u0259 Labirint. Labirint h\u0259qiq\u0259t\u0259n d\u0259 \u00e7ox bacar\u0131ql\u0131 adamlard\u0131r. Onlar M\u0130F-in ortaqlar\u0131d\u0131r v\u0259 M\u0130F-in yeti\u015fdir\u0259 bilm\u0259diyi yerl\u0259rd\u0259 i\u015fl\u0259rini daha da inki\u015faf etdirirl\u0259r. Bizim halda, \u00e7oxsayl\u0131 sat\u0131\u015flar M\u0130F vebsayt\u0131ndan minimal sifari\u015fin 1500 rubl olmas\u0131 s\u0259b\u0259bind\u0259n ba\u015f tutmad\u0131. Bu, \u00e7atd\u0131r\u0131lma xidm\u0259tinin m\u0259hdudiyy\u0259tidir v\u0259 haz\u0131rda M\u0130F bunu a\u015fma\u011fa \u00e7al\u0131\u015f\u0131r, bu da onlara itm\u0259y\u0259 m\u0259cbur olan sifari\u015fl\u0259rl\u0259 ba\u011fl\u0131 ciddi narahatl\u0131q yarad\u0131r. Bel\u0259likl\u0259, Labirint bu sifari\u015fl\u0259ri sad\u0259c\u0259 toplam\u0131\u015fd\u0131r. Onlar yax\u015f\u0131 bir endiriml\u0259 \u00f6n sifari\u015f t\u0259\u015fkil etdil\u0259r. Kitab g\u0259l\u0259nd\u0259, \u0259slind\u0259, \u00f6z partiyalar\u0131n\u0131n yar\u0131s\u0131n\u0131 ilk g\u00fcnl\u0259rd\u0259 g\u00f6nd\u0259r\u0259c\u0259kl\u0259r. M\u0259n d\u0259 m\u0259s\u0259l\u0259 il\u0259 ba\u011fl\u0131 \u00e7a\u015fm\u0131\u015fd\u0131m v\u0259 insanlar m\u0259hsul sifari\u015f etm\u0259y\u0259, d\u00fcnyan\u0131n dig\u0259r ucunda \u00e7atd\u0131rma \u00f6d\u0259ni\u015fi etm\u0259y\u0259 haz\u0131r olark\u0259n, bir \u0259d\u0259d kitabdan art\u0131q ist\u0259m\u0259dikl\u0259ri m\u00f6c\u00fcz\u0259sini g\u00f6r\u0259r\u0259k d\u0259h\u015f\u0259t\u0259 g\u0259ldim. M\u0259n d\u0259 bel\u0259 sifari\u015fl\u0259ri \u0259l\u0259 almaq \u00fc\u00e7\u00fcn bir ssenari haz\u0131rlad\u0131m, amma bunu \u00e7ox etik hesab etm\u0259dim. Biz ekskl\u00fczivlik v\u0259d etdik. Biz RPR siyas\u0259tin\u0259 riay\u0259t ed\u0259c\u0259yimizi dedik.<\/p>\n<p>Bir d\u0259 bir m\u0259s\u0259l\u0259 var. \"\u00d6z Biznesin\" sat\u0131\u015flar\u0131 zaman\u0131 \u00e7oxu \"Biznes oyun olaraq\" seriyas\u0131n\u0131n ilk kitab\u0131n\u0131 sifari\u015f etdi. O kitab is\u0259 bitmi\u015fdir. Yenid\u0259n \u00e7ap edilm\u0259si h\u0259l\u0259 davam edir. Habr effektini a\u015fkar etdik v\u0259 bu Labirintin \u0259m\u0259liyyatlar\u0131nda sevincli bir atmosfer yarad\u0131b. <\/p>\n<p>B\u0259li, yenid\u0259n b\u00f6l\u00fc\u015fd\u00fcr\u00fcc\u00fcl\u00fcy\u0259 qay\u0131d\u0131r\u0131q. Sonra p\u0259rak\u0259nd\u0259 \u015f\u0259b\u0259k\u0259l\u0259r v\u0259 ki\u00e7ik ma\u011fazalar da var ki, nec\u0259 olursa olsun, konsolidasiya olmadan sa\u011f qalma\u011f\u0131 bacar\u0131rlar (amma art\u0131q be\u015f ildir ki, bu, kitab bazar\u0131nda bir trenddir). M\u0130F EKSMO il\u0259 \u0259m\u0259kda\u015fl\u0131q edir (bilmirsinizs\u0259), ona g\u00f6r\u0259 d\u0259 kitablar\u0131 onlar\u0131n anbar\u0131na apar\u0131r v\u0259 oradan \u00f6lk\u0259 \u00fczr\u0259 \u00c7itaj-qoru, Respublika, Bukvoed v\u0259 ba\u015fqa g\u00f6z\u0259l yerl\u0259r\u0259 yola sal\u0131r. B\u0259li, i\u015fd\u0259 <noindex><a rel=\"nofollow\" href=\"https:\/\/www.kommersant.ru\/doc\/3991472\">Komersantda kitab \u015f\u0259b\u0259k\u0259sinin n\u00f6vb\u0259ti 5 il \u0259rzind\u0259 inki\u015faf\u0131na dair<\/a><\/noindex> yenilik var v\u0259 orada maraql\u0131 m\u00fclkiyy\u0259t strukturu var. <\/p>\n<p>Onlayn b\u00f6l\u00fc\u015fd\u00fcrm\u0259 \u2014 bu da Litres-dir, burada kitablar\u0131n elektron versiyalar\u0131 t\u0259qdim olunur. <\/p>\n<p>F\u0259rqli n\u0259\u015friyyatlar\u0131n \u015f\u0259b\u0259k\u0259l\u0259ri f\u0259rqlidir. M\u0259s\u0259l\u0259n, Alpina Labirintd\u0259 yoxdur, M\u0130F is\u0259 Bukmeyt kimi abun\u0259 xidm\u0259tl\u0259rind\u0259 yoxdur. Diqq\u0259t edin ki, bu, m\u00fcr\u0259kk\u0259b k\u00f6n\u00fcll\u00fc \u00f6d\u0259ni\u015fl\u0259ri s\u0259b\u0259bind\u0259n ba\u015f verir, burada oxunan f\u0259sill\u0259r\u0259 g\u00f6r\u0259 hesablama apar\u0131l\u0131r (kitab\u0131n faizi \u00fczr\u0259) v\u0259 abun\u0259 m\u0259bl\u0259\u011fi oxunan f\u0259sill\u0259rin say\u0131na b\u00f6l\u00fcn\u00fcr. Rusiyada bu model geni\u015f yay\u0131lmad\u0131\u011f\u0131 \u00fc\u00e7\u00fcn, orada h\u0259l\u0259 ki, c\u00fczidir v\u0259 m\u00fchasibatl\u0131q \u00fc\u00e7\u00fcn \u00e7ox \u00e7\u0259tindir. <\/p>\n<p>Ka\u011f\u0131z kitab daha ya\u015fl\u0131 auditoriyaya daha yax\u015f\u0131 ke\u00e7ir, onlar kitablarda al\u0131rlar. Elektron versiya is\u0259 g\u0259nc v\u0259 IT bilikli insanlara daha uy\u011fundur. <\/p>\n<p>Offline-da ka\u011f\u0131z kitab\u0131n qiym\u0259ti tez-tez t\u00f6vsiy\u0259 olunan p\u0259rak\u0259nd\u0259 qiym\u0259td\u0259n yuxar\u0131 qalx\u0131r. <\/p>\n<p>Daha \u00e7ox kitablar piratlar\u0131n \u0259lin\u0259 ke\u00e7ir. N\u0259\u015friyyat\u0131n x\u00fcsusi bir \u0259m\u0259kda\u015f\u0131 var ki, yeni kitablar\u0131n ilk 3 ay\u0131n\u0131 pirat izl\u0259ricil\u0259rind\u0259n, \"VKontakte\" kimi fayl m\u00fcbadil\u0259si saytlar\u0131ndan izl\u0259yir, sonra is\u0259 bir n\u00fcsx\u0259 g\u00f6r\u00fcnc\u0259 b\u00fct\u00fcn sayt\u0131 yoxlay\u0131r, m\u0259hk\u0259m\u0259y\u0259 verir v\u0259 yay\u0131mlanmas\u0131n\u0131 dayand\u0131rma\u011fa \u00e7al\u0131\u015f\u0131r. Ancaq \"VKontakte\"-d\u0259 bunu ed\u0259 bilm\u0259dil\u0259r. \u0130\u015f\u00e7il\u0259rin s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259: \"Yegan\u0259 bir \u2014 unikall\u0131q hal\u0131 var \u2014 m\u00fc\u0259llifin piratlarla m\u00fcbariz\u0259 aparma\u011fa c\u0259hd etm\u0259m\u0259si\". Bu, m\u0259ni n\u0259z\u0259rd\u0259 tutur. Onlar\u0131n g\u00f6zl\u0259rind\u0259 a\u011fr\u0131, ba\u015fa d\u00fc\u015fm\u0259m\u0259k v\u0259 bu ifad\u0259 g\u00f6r\u00fcn\u00fcrd\u00fc:<\/p>\n<p><img decoding=\"async\" alt=\"Kitab\u0131n n\u0259\u015fri \u00fc\u00e7\u00fcn n\u0259 \u00fc\u00e7\u00fcn n\u0259\u015friyyat laz\u0131md\u0131r haqq\u0131nda suallar\u0131n\u0131za cavablar\" src=\"\/wp-content\/uploads\/2019\/06\/325bc1f60a401cf0787f15da7f655afd.svg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nAmma onlar \u00e7ox korrekt v\u0259 n\u0259zak\u0259tlidirl\u0259r. <\/p>\n<h2>Sizin kitab\u0131n\u0131z haqq\u0131nda distribusiya \u015f\u0259b\u0259k\u0259sind\u0259 n\u0259 dey\u0259c\u0259kl\u0259r?<\/h2>\n<p>\nBurada proses bizimkine b\u0259nz\u0259yir, detallar f\u0259rqlidir. <\/p>\n<p>Burada vacib hiss\u0259 \"battle card\" m\u0259rh\u0259l\u0259sind\u0259dir, materiallar sat\u0131c\u0131lar\u0131n i\u015fl\u0259y\u0259 bil\u0259c\u0259yi bir \u015fey\u0259 \u00e7evrilir:<\/p>\n<p><img decoding=\"async\" alt=\"Kitab\u0131n n\u0259\u015fri \u00fc\u00e7\u00fcn n\u0259 \u00fc\u00e7\u00fcn n\u0259\u015friyyat laz\u0131md\u0131r haqq\u0131nda suallar\u0131n\u0131za cavablar\" src=\"\/wp-content\/uploads\/2019\/06\/1a0fa9ac4c13379c1087423b889474dc.svg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nBiz sat\u0131c\u0131lara t\u0259sir ed\u0259 bil\u0259rik. N\u0259\u015friyyat buna icaz\u0259 vermir. Biz g\u0259l\u0259 bil\u0259rik v\u0259 bir yerd\u0259 oyun oynaya bil\u0259rik, amma kollektiv kitab oxumaqda bu ba\u015f verm\u0259y\u0259c\u0259k. Buna g\u00f6r\u0259 d\u0259 onlar distribusiyaya t\u0259sir edirl\u0259r (biz d\u0259 t\u0259sir edirik, amma onlar\u0131n prosesi daha m\u00fcr\u0259kk\u0259b v\u0259 yax\u015f\u0131d\u0131r).<\/p>\n<p>Kitab d\u00fcnyas\u0131nda menecerl\u0259r sizin kitab\u0131n\u0131z haqq\u0131nda t\u0259qdimat haz\u0131rlay\u0131r, onu \u015f\u0259b\u0259k\u0259l\u0259r\u0259 g\u00f6nd\u0259rirl\u0259r (b\u00f6y\u00fck \u015f\u0259b\u0259k\u0259l\u0259r \u2014 maraqland\u0131ran detallar il\u0259 ayr\u0131 versiyalar, ki\u00e7ik \u015f\u0259b\u0259k\u0259l\u0259r \u2014 \u00fcmumi), layih\u0259nin fokuslu olub-olmad\u0131\u011f\u0131n\u0131, tiraj\u0131n\u0131, hans\u0131 promonun olaca\u011f\u0131n\u0131, harada planla\u015fd\u0131r\u0131ld\u0131\u011f\u0131n\u0131, hans\u0131 PR olaca\u011f\u0131n\u0131, n\u0259y\u0259 g\u00fcv\u0259ndikl\u0259rini, hans\u0131 seriyan\u0131n oldu\u011funu, m\u00fc\u0259llifin kim oldu\u011funu, niy\u0259 m\u00fcnasib oldu\u011funu v\u0259 s. qeyd edirl\u0259r. <\/p>\n<p>M\u00fctl\u0259q trend qeyd olunur (bu, \u015f\u0259b\u0259k\u0259l\u0259r \u00fc\u00e7\u00fcn kitab\u0131 harada qoyma\u011f\u0131 anlamaq \u00fc\u00e7\u00fcn t\u0259l\u0259b olunur). Budur, bizim haqq\u0131nda olan brifd\u0259n bir citat:<\/p>\n<blockquote><p>M\u0130F-nin temas\u0131: \u0130dar\u0259etm\u0259<br \/>\nEtiketl\u0259r: \u015eirk\u0259t idar\u0259\u00e7iliyi, Menecment, Ki\u00e7ik biznesin inki\u015faf\u0131, Sahibkarlara<\/p><\/blockquote>\n<p>\nKitab\u0131 sayt \u00fc\u00e7\u00fcn hans\u0131 \u015f\u0259xs yaz\u0131r? \u018fg\u0259r M\u0130F-in sayt\u0131sa \u2014 onlar. \u018fg\u0259r ma\u011faza sayt\u0131d\u0131rsa \u2014 ma\u011faza. Amma M\u0130F-in unikal bir \u015feyi var. Onlar b\u00fct\u00fcn \u015f\u0259b\u0259k\u0259 ma\u011fazalar\u0131nda kitablar\u0131n\u0131n t\u0259svirl\u0259rini tap\u0131b, yoxlay\u0131rlar. V\u0259 \u0259lav\u0259 etm\u0259yi xahi\u015f edirl\u0259r, m\u0259zmun g\u00f6nd\u0259rirl\u0259r v\u0259 s. Biz bunu etmirik, lakin hiss edir\u0259m ki, etm\u0259liyik. <\/p>\n<p>H\u0259m\u00e7inin m\u00f6vs\u00fcm t\u0259siri var. Yayda biznes kitab\u0131 buraxmaq \u2014 fena bir ideya deyil (biz bunu etdik), \u00e7\u00fcnki ham\u0131 t\u0259tild\u0259dir. Ancaq bizd\u0259 avqustda ka\u011f\u0131z \u00f6lk\u0259nin b\u00fct\u00fcn yerl\u0259rind\u0259 olacaq, buna g\u00f6r\u0259 d\u0259 bu, ba\u015f ver\u0259 bil\u0259c\u0259k \u0259n pis \u015fey deyil. <\/p>\n<p>B\u0259zi kitablar a\u00e7\u0131qca h\u0259diyy\u0259likdir, onlar\u0131 dekabrda buraxmaq daha yax\u015f\u0131d\u0131r. <\/p>\n<p>H\u0259m\u00e7inin foks proyektl\u0259ri \u00fc\u00e7\u00fcn s\u0259rgil\u0259r m\u00f6vs\u00fcm t\u0259sirin\u0259 aiddir. Moskva \u015f\u0259h\u0259rind\u0259 \"non\/fiction\" s\u0259rgisi var, burada stendl\u0259 dayanmaq v\u0259 yenilikl\u0259ri jurnalistl\u0259r\u0259 t\u0259qdim etm\u0259k vacibdir. Bu, noyabr\u0131n sonundad\u0131r. Pay\u0131zda Frankfurt s\u0259rgisi var (bu bizim Essen-\u0259 b\u0259nz\u0259yir, t\u0259r\u0259fda\u015flar \u00fc\u00e7\u00fcn \u0259sas hadis\u0259dir), amma haz\u0131rda M\u0130F orada lisenziya al\u0131r v\u0259 \u00e7ox az sat\u0131\u015f edir. Yaln\u0131z u\u015faq kitablar\u0131 h\u0259l\u0259lik xaricd\u0259 u\u011fur qazan\u0131r. Bu, mant\u0131ql\u0131 g\u00f6r\u00fcn\u00fcr. \"Rus biznesinin pal\u00e7\u0131\u011f\u0131\" alt ba\u015fl\u0131\u011f\u0131 olan bir kitab\u0131n Fransada laz\u0131m oldu\u011funu d\u00fc\u015f\u00fcnm\u00fcr\u0259m. Yaz aylar\u0131nda Londonda b\u00f6y\u00fck s\u0259rgi var. <\/p>\n<p>Renat:<\/p>\n<blockquote><p>\u00abH\u0259m h\u0259mi\u015f\u0259 Rusiya v\u0259 dig\u0259r \u00f6lk\u0259l\u0259rd\u0259n olan b\u00fct\u00fcn n\u0259\u015friyyatlar orada \u0259sas\u0259n kitab al\u0131b al\u0131r, bu bel\u0259 d\u0259 davam ed\u0259c\u0259k. Amma biz, dig\u0259r n\u0259\u015friyyatlar\u0131n h\u0259mkarlar\u0131 il\u0259 birlikd\u0259, art\u0131q Rusiya m\u00fc\u0259llifl\u0259rinin kitablar\u0131n\u0131n h\u00fcquqlar\u0131n\u0131 dig\u0259r dill\u0259r\u0259 satma\u011fa ba\u015flam\u0131\u015f\u0131q. \u018fsas\u0259n u\u015faq kitablar\u0131, lakin b\u00f6y\u00fckl\u0259r \u00fc\u00e7\u00fcn d\u0259 m\u00fcv\u0259ff\u0259qiyy\u0259tl\u0259 olur. Bu il ilk d\u0259f\u0259 \u00f6z stendimiz oldu \u2014 Bolonya beyn\u0259lxalq s\u0259rgisind\u0259, bu u\u015faq kitablar\u0131 \u00fc\u00e7\u00fcn \u21161 s\u0259rgidir\u00bb.<\/p><\/blockquote>\n<p><\/p>\n<h2>Sonra promo n\u0259 olacaq?<\/h2>\n<p>\n\u018fg\u0259r kitab \u00abi\u015fl\u0259m\u0259y\u0259\u00bb ba\u015flay\u0131rsa, insanlara bir-birini t\u00f6vsiy\u0259 edir, h\u0259diyy\u0259 edir v\u0259 s. \u018fks halda \u2014 \u0259fsuslar olsun. H\u0259yat d\u00f6vr\u00fc bir ne\u00e7\u0259 il \u00e7\u0259kir, \u00e7\u00fcnki kitab k\u00f6hn\u0259ldikc\u0259 v\u0259ziyy\u0259t pisl\u0259\u015fir. Seriyan\u0131n davam\u0131 v\u0259 ya m\u00fc\u0259llif t\u0259r\u0259find\u0259n bir ne\u00e7\u0259 f\u0259aliyy\u0259t k\u00f6m\u0259k edir. K\u00f6hn\u0259 kitablar\u0131 m\u00fc\u0259llifin i\u015ftirak\u0131 olmadan tan\u0131tmaq \u00e7\u0259tindir. B\u0259z\u0259n b\u0259zi kitablar endiriml\u0259rd\u0259 v\u0259 ya bir h\u0259ft\u0259lik promo blokda web-sayt\u0131m\u0131zda g\u00f6r\u00fcn\u00fcr, amma bu maksimum ola bil\u0259r. <\/p>\n<h2>Sizin planlad\u0131\u011f\u0131n\u0131z kitab\u0131n \u0259la oldu\u011funu nec\u0259 yoxlamaq olar?<\/h2>\n<p>\nTipik metod \u2014 izl\u0259yicil\u0259rinizin say\u0131n\u0131 say\u0131n, maraql\u0131l\u0131\u011f\u0131 v\u0259 dili qiym\u0259tl\u0259ndirin, sonra m\u0259zmunu v\u0259 5 xarakterik f\u0259sli n\u0259\u015friyyata g\u00f6nd\u0259rin. Bel\u0259 \u00e7\u0131x\u0131r ki, bir yol daha var. Blogda test etm\u0259k. \u018fg\u0259r yaz\u0131lar\u0131n\u0131z Xabrda m\u00fcv\u0259ff\u0259qiyy\u0259tl\u0259 gedirs\u0259, bu bir s\u0259viyy\u0259dir. H\u0259m\u00e7inin M\u0130F onlara redaktordan sonra blogda yazma\u011f\u0131 t\u0259klif edir \u2014 \u0259g\u0259r orada da oxunursa, bu onlar\u0131n \u00fc\u00e7\u00fcn ilk tiraj\u0131n onlar\u0131n auditoriyas\u0131na ged\u0259c\u0259yi siqnal\u0131d\u0131r. Y\u0259ni bir ne\u00e7\u0259 yaz\u0131 yaza bil\u0259rsiniz v\u0259 onlar\u0131n auditoriyas\u0131na n\u0259yin daha maraql\u0131 oldu\u011funu g\u00f6r\u0259 bil\u0259rsiniz. Pisl\u0259likl\u0259 b\u0259y\u0259nilm\u0259y\u0259c\u0259ks\u0259 \u2014 kitabda olmas\u0131n. Yax\u015f\u0131 \u2014 olsun. Bel\u0259likl\u0259, Larisa Parfentyeva h\u0259yat\u0131 d\u0259yi\u015fdirm\u0259k yollar\u0131 il\u0259 ba\u011fl\u0131 iki bestseller yazd\u0131. Bu, m\u0259n\u0259 bildirir ki, \u0259n az\u0131 bir h\u0259yat\u0131n\u0131 (\u00f6z\u00fcn\u00fc) bel\u0259 bir auditoriya uy\u011funla\u015fd\u0131rmas\u0131 il\u0259 d\u0259yi\u015fdi. <\/p>\n<p>Sad\u0259c\u0259 n\u0259z\u0259r\u0259 al\u0131n ki, b\u0259zil\u0259ri \u00fc\u00e7\u00fcn kitablar ba\u015fqa auditoriyad\u0131r. V\u0259 onlar \u0259sas\u0259n dig\u0259r kanallarla ir\u0259lil\u0259yir. <\/p>\n<h2>N\u0259tic\u0259d\u0259<\/h2>\n<p>\nB\u0259li. Kitab biz\u0259 Mosigruya g\u0259lib. \u00abXabrahabr\u00bb s\u00f6z\u00fc il\u0259 10%-lik endirimimiz var, h\u0259r \u015fey\u0259, kitab da daxil olmaqla. Bu, ist\u0259nil\u0259n \u00f6lk\u0259d\u0259 h\u0259r hans\u0131 bir ma\u011fazada etibarl\u0131d\u0131r, lakin kitab h\u0259l\u0259 ki yaln\u0131z Moskva v\u0259 Moskvadan internet ma\u011fazas\u0131 il\u0259 \u00e7atd\u0131r\u0131lmad\u0131r. D\u00fcnyada EMS il\u0259 g\u00f6nd\u0259r\u0259 bilirik, bizim minimum sifari\u015f h\u0259cmi yoxdur, amma s\u0259b\u0259timiz tamamil\u0259 qar\u0131\u015f\u0131qd\u0131r (\u00e7\u00fcnki biz yeni b\u00f6y\u00fck veb sayt burax\u0131l\u0131\u015f\u0131n\u0131 h\u0259l\u0259 etm\u0259mi\u015fik, \u00fczr ist\u0259yir\u0259m). V\u0259 bu, Xabran\u0131n basq\u0131n\u0131n\u0131 nec\u0259 t\u0259s\u0259vv\u00fcr etm\u0259y\u0259 ba\u015fland\u0131 <noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/mosigra\/blog\/281264\/\">\u0259vv\u0259lki d\u0259f\u0259<\/a><\/noindex>. Amma bu d\u0259f\u0259 daha sakit olacaq, \u0259sas z\u0259rb\u0259 h\u0259l\u0259 d\u0259 n\u0259\u015friyyata d\u00fc\u015fd\u00fc. \u018fslind\u0259, bu <noindex><a rel=\"nofollow\" href=\"https:\/\/www.mosigra.ru\/Face\/Show\/biznes_na_svoi\/\">kitab\u0131n ba\u011flanma linkidir<\/a><\/noindex>.<\/p>\n<p>\u018fsas moral budur. 5 n\u00fcmun\u0259d\u0259n ba\u015flayaraq print-on-demand tiraj\u0131n\u0131 tez bir zamanda \u00e7ap etdirm\u0259k, korrektoru v\u0259 ISBN almaq \u2014 Yekaterinburqdak\u0131 Rideno. Super v\u0259 g\u00f6zl\u0259nilm\u0259zdir, \"k\u00f6n\u00fcld\u0259n d\u00fc\u015fm\u0259y\u0259n\" tipografiyalardan daha yax\u015f\u0131d\u0131r. M\u0259n orada h\u0259tta bir yar\u0131millik hesabat \u00e7ap etdim. \u018fg\u0259r sad\u0259c\u0259 \"olmal\u0131 olan\" bir kitab laz\u0131md\u0131rsa \u2014 sizi q\u0259bul ed\u0259c\u0259k ist\u0259nil\u0259n n\u0259\u015friyyat kifay\u0259tdir. Ancaq paylama \u015f\u0259b\u0259k\u0259si v\u0259 promo imkanlar\u0131na \u0259sas\u0259n se\u00e7m\u0259k daha do\u011frudur. Promo imkanlar\u0131, n\u0259\u015friyyat\u0131n profili v\u0259 auditoriyas\u0131ndan as\u0131l\u0131d\u0131r. M\u0259n dey\u0259rdim ki, qeyri-b\u0259dii \u0259d\u0259biyyat \u00fc\u00e7\u00fcn M\u0130F, Alpina v\u0259 Peter-Press-i ciddi \u0130T \u00fc\u00e7\u00fcn n\u0259z\u0259r\u0259 almaq laz\u0131md\u0131r. <\/p>\n<p>\u0130ndulj edin.<br \/>\n<br \/>M\u0259nb\u0259: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/mosigra\/blog\/455306\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041f\u0440\u0438\u0432\u0435\u0442! \u0423 \u043d\u0430\u0441 \u0432\u044b\u0448\u043b\u0430 \u0442\u0440\u0435\u0442\u044c\u044f \u043a\u043d\u0438\u0433\u0430, \u0438 \u0432 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u044f\u0445 \u043a \u043f\u043e\u0441\u0442\u0443 \u0432\u044b \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u043b\u0438, \u0437\u0430\u0447\u0435\u043c, \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e, \u043d\u0443\u0436\u043d\u043e \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e. \u0412 \u043d\u0430\u0448\u0435\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0432\u0434\u0432\u043e\u0439\u043d\u0435, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043c\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u043c \u0441 \u0431\u0443\u043c\u0430\u0433\u043e\u0439, \u0438 \u0443 \u043d\u0430\u0441 \u0435\u0441\u0442\u044c \u0441\u0435\u0442\u044c \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u2014 \u0442\u0430\u043a \u0437\u0430\u0447\u0435\u043c \u0442\u043e\u0433\u0434\u0430 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c? \u041e\u0442\u0432\u0435\u0442\u044b \u0442\u0430\u043c \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u044b\u0435 \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u0441\u043b\u043e\u0435 \u2014 \u043d\u0443, \u044d\u0442\u043e \u043d\u0435 \u043d\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441. \u041d\u043e \u0435\u0441\u043b\u0438 \u043a\u043e\u043f\u0430\u0442\u044c \u0434\u0430\u043b\u044c\u0448\u0435, [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-35164","post","type-post","status-publish","format-standard","hentry","category-novosti-interneta"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u0440\u0438\u0432\u0435\u0442!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prohoster.info\/az\/blog\/novosti-interneta\/otvety-na-vashi-voprosy-pro-to-zachem-nuzhno-izdatelstvo-dlya-vypuska-knigi\" \/>\n\t<meta name=\"generator\" 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