{"id":53016,"date":"2019-11-22T00:00:00","date_gmt":"2019-11-21T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/kak-ne-proletet-s-digital-transformatsiej"},"modified":"2020-02-18T14:00:51","modified_gmt":"2020-02-18T11:00:51","slug":"kak-ne-proletet-s-digital-transformatsiej","status":"publish","type":"post","link":"https:\/\/prohoster.info\/az\/blog\/news\/kak-ne-proletet-s-digital-transformatsiej","title":{"rendered":"Digital transformasiyas\u0131nda u\u011fursuz olmamaq \u00fc\u00e7\u00fcn","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"Digital
\n
\nSpoiler: start with people.<\/i><\/p>\n

A recent survey of executives and top managers revealed that the risks associated with digital transformation are the number one topic of discussion in 2019. However, 70% of all transformation initiatives fail to meet their goals. It is estimated that out of the 1.3 trillion dollars spent on digitalization last year, 900 billion went to waste. But why do some transformation initiatives succeed while others do not?<\/a><\/noindex><\/p>\n

Opinions among market players in Russia regarding new business trends are divided. During a discussion at one of the major IT conferences in St. Petersburg, \u201cWhite Nights,\u201d some expressed that digitalization is just another hype that has already shown its inadequacy and will soon pass. Opponents argued that digital transformation is an inevitable new reality that we need to adapt to right now. <\/p>\n

One way or another, studying the experiences of foreign companies, we can recall several failed examples, such as the cases of General Electric and Ford.<\/p>\n

Transformation failures<\/h3>\n

\nIn 2015, GE announced the creation of GE Digital \u2014 a company focused on digital products and, primarily, on the digitization of sales processes and relationships with suppliers. Despite the successes of this division, the company's CDO was forced to leave under pressure from certain shareholders due to stagnation in stock prices.<\/p>\n

GE is not the only company whose performance has declined amid digitalization. In 2014, Ford's director, Mark Fields, announced grand plans for the company\u2019s digitalization. However, the project was later shut down due to a decline in the company's stock prices amid constantly rising costs.<\/p>\n

What determines the success of transformation?<\/h3>\n

\nMany Russian companies perceive digital transformation as the implementation of new IT systems to optimize business processes, while evangelists of this process insist that digitalization is not only an investment in infrastructure but also a change in strategy, the development of new competencies, and a restructuring of business processes.<\/p>\n

According to advocates of digital transformation, the essence of the process lies in shifting the business focus from production capabilities to customer needs and building all processes around improving customer experience.<\/p>\n

Why are people important?<\/h3>\n

\n\"Digital
\n
\nKMDA's research \u201cDigital Transformation in Russia<\/a><\/noindex>\u201d shows that ordinary employees and top managers assess the level of the company\u2019s transformation differently. <\/p>\n

Top management rates the use of digital technologies in the company\u2019s operations higher than ordinary employees. This may suggest that management is possibly overestimating the situation, while ordinary employees are not informed about all the projects.<\/p>\n

T\u0259dqiqat\u00e7\u0131lar bird\u0259n-bir\u0259 iddia edirl\u0259r ki, he\u00e7 bir t\u0259\u015fkilat yeni n\u0259sil texnologiyalar\u0131n faydalar\u0131ndan yararlana bilm\u0259z, \u0259g\u0259r \u0259m\u0259kda\u015flar\u0131n\u0131 \u00f6z strategiyalar\u0131n\u0131n m\u0259rk\u0259zin\u0259 qoymursa. Niy\u0259 bel\u0259 oldu\u011funu ba\u015fa d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn, r\u0259q\u0259msal transformasiyan\u0131n \u00fc\u00e7 \u0259sas elementini ara\u015fd\u0131rmal\u0131y\u0131q.<\/p>\n

Birinci - s\u00fcr\u0259t<\/b><\/p>\n

Ma\u015f\u0131n \u00f6yr\u0259nilm\u0259si v\u0259 avtomatla\u015fd\u0131rma, m\u00fc\u015ft\u0259ri xidm\u0259tl\u0259rind\u0259n maliyy\u0259, insan resurslar\u0131, t\u0259hl\u00fck\u0259sizlik v\u0259 \u0130T payla\u015f\u0131m\u0131na q\u0259d\u0259r b\u00fct\u00fcn i\u015f funksiyalar\u0131n\u0131 s\u00fcr\u0259tl\u0259ndir\u0259 bil\u0259r. Onlar h\u0259m\u00e7inin i\u015f prosesl\u0259rinin \u00f6z-\u00f6z\u00fcn\u0259 uy\u011funla\u015fmas\u0131na v\u0259 inki\u015faf etm\u0259sin\u0259 imkan tan\u0131y\u0131r.<\/p>\n

\u0130kinci - intellekt<\/b><\/p>\n

\u015eirk\u0259tl\u0259r \u0259n\u0259n\u0259vi olaraq 'ke\u00e7mi\u015f\u0259 baxan' KPI-lara - \u0259ld\u0259 olunan n\u0259tic\u0259l\u0259rin analizi \u0259sas\u0131nda yeni hipotezl\u0259rin qurulmas\u0131na g\u00fcv\u0259nirdil\u0259r. Bu metrikl\u0259r, real vaxtda v\u0259ziyy\u0259ti izl\u0259m\u0259k \u00fc\u00e7\u00fcn ma\u015f\u0131n \u00f6yr\u0259nm\u0259sini t\u0259tbiq ed\u0259n al\u0259tl\u0259rl\u0259 s\u00fcr\u0259tl\u0259 yerini d\u0259yi\u015fir. \u0130\u015f ax\u0131n\u0131na inteqrasiya olunmu\u015f bu prinsip, insan\u0131n q\u0259rar q\u0259buletm\u0259 prosesini s\u00fcr\u0259tl\u0259ndirir v\u0259 yax\u015f\u0131la\u015fd\u0131r\u0131r.<\/p>\n

\u00dc\u00e7\u00fcnc\u00fc v\u0259 \u0259n vacib element - insan t\u0259cr\u00fcb\u0259sinin \u0259h\u0259miyy\u0259ti<\/b><\/p>\n

R\u0259q\u0259msal texnologiyalar say\u0259sind\u0259, \u015firk\u0259tl\u0259r m\u00fc\u015ft\u0259ri v\u0259 i\u015f\u0259g\u00f6t\u00fcr\u0259n t\u0259r\u0259fd\u0259n brendl\u0259 olan \u0259laq\u0259 t\u0259cr\u00fcb\u0259sini inki\u015faf etdir\u0259 bil\u0259rl\u0259r. Bu t\u0259cr\u00fcb\u0259, biznes m\u0259qs\u0259dl\u0259rin\u0259 nail olmaq \u00fc\u00e7\u00fcn davaml\u0131 keyfiyy\u0259tli inki\u015faf t\u0259l\u0259b edir.<\/p>\n

Bununla bel\u0259, h\u0259r hans\u0131 bir texnoloji d\u0259yi\u015fiklikd\u0259 oldu\u011fu kimi, fikrin v\u0259 davran\u0131\u015f\u0131n uy\u011funla\u015fd\u0131r\u0131lmas\u0131, a\u015f\u0131lmas\u0131 laz\u0131m olan \u0259n \u00e7\u0259tin v\u0259 \u0259n m\u00fch\u00fcm v\u0259zif\u0259 ola bil\u0259r.<\/p>\n

Bu elementl\u0259rin h\u0259r biri \u00f6z-\u00f6zl\u00fcy\u00fcnd\u0259 da\u011f\u0131d\u0131c\u0131 ola bil\u0259r. \u00dcmumilikd\u0259, onlar i\u015f tarixind\u0259ki \u0259n b\u00f6y\u00fck d\u0259yi\u015fiklikl\u0259rd\u0259n birini t\u0259msil edir. \u015eirk\u0259tl\u0259r r\u0259q\u0259msal transformasiyan\u0131 s\u00fcr\u0259tl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn qabaqc\u0131l texnologiyalara s\u0259rmay\u0259 qoya bil\u0259rl\u0259r, lakin \u0259g\u0259r \u0259m\u0259kda\u015flar bu d\u0259yi\u015fikliyi q\u0259bul etm\u0259s\u0259l\u0259r, bu s\u0259rmay\u0259l\u0259r bo\u015funa olacaq. Bu d\u0259yi\u015fiklikd\u0259n faydalanmaq \u00fc\u00e7\u00fcn m\u00fc\u0259ssis\u0259l\u0259rin m\u00f6hk\u0259m daxili bir \u00e7\u0259r\u00e7iv\u0259 yaratmas\u0131 laz\u0131md\u0131r.<\/p>\n

U\u011furlu \u015firk\u0259tl\u0259rin 5 d\u0259rsi<\/h3>\n

\nMart 2019-da Harvard Business Review-da 4 aktiv CDO-nun yazd\u0131\u011f\u0131 m\u0259qal\u0259 yay\u0131mland\u0131. Behnam Tabrizi, Ed Lam, Kirk Girard v\u0259 Vernon Irwin \u00f6z t\u0259cr\u00fcb\u0259l\u0259rini birl\u0259\u015fdir\u0259r\u0259k g\u0259l\u0259c\u0259k CDO-lar \u00fc\u00e7\u00fcn 5 d\u0259rs yazd\u0131lar. Q\u0131sa des\u0259k: <\/p>\n

D\u0259rs 1: N\u0259y\u0259 investisiya etm\u0259zd\u0259n \u0259vv\u0259l i\u015f strategiyan\u0131z\u0131 m\u00fc\u0259yy\u0259n edin. 'S\u00fcr\u0259t' ya da 'inovasiya' t\u0259min ed\u0259n yegan\u0259 bir texnologiya yoxdur. M\u00fc\u0259yy\u0259n bir t\u0259\u015fkilat \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 al\u0259tl\u0259rin kombinasiyas\u0131 bir viziondan dig\u0259rin\u0259 d\u0259yi\u015f\u0259c\u0259k.<\/p>\n

Ders 2: \u0130nsayderl\u0259rin istifad\u0259si. Tez-tez \u015firk\u0259tl\u0259r, \"maksimum n\u0259tic\u0259l\u0259r\" \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn universal metodlardan istifad\u0259 ed\u0259n xarici m\u0259sl\u0259h\u0259t\u00e7il\u0259ri c\u0259lb edirl\u0259r. Ekspertl\u0259r, b\u00fct\u00fcn prosesl\u0259ri v\u0259 biznesin \u00e7\u0259tinlikl\u0259rini bil\u0259n \u0259m\u0259kda\u015flardan m\u00fct\u0259x\u0259ssisl\u0259ri transformasiyaya c\u0259lb etm\u0259yi t\u00f6vsiy\u0259 edirl\u0259r.<\/p>\n

Ders 3: \u015eirk\u0259tin m\u00fc\u015ft\u0259ri perspektivind\u0259n analizi. \u018fg\u0259r transformasiyan\u0131n m\u0259qs\u0259di m\u00fc\u015ft\u0259ri m\u0259mnuniyy\u0259tini art\u0131rmaqd\u0131rsa, \u0259vv\u0259lc\u0259 m\u00fc\u015ft\u0259ril\u0259rl\u0259 dan\u0131\u015fmaq laz\u0131md\u0131r. \u0130dar\u0259edicil\u0259r yeni m\u0259hsul t\u0259tbiqind\u0259n b\u00f6y\u00fck d\u0259yi\u015fiklikl\u0259r g\u00f6zl\u0259yirl\u0259r, lakin t\u0259cr\u00fcb\u0259 g\u00f6st\u0259rir ki, \u0259n yax\u015f\u0131 n\u0259tic\u0259l\u0259r m\u00fcxt\u0259lif biznes prosesl\u0259rind\u0259 bir \u00e7ox ki\u00e7ik d\u0259yi\u015fiklikl\u0259r g\u0259tirir. <\/p>\n

Ders 4: \u0130\u015f\u00e7il\u0259rin yenilikl\u0259r qar\u015f\u0131s\u0131nda ya\u015fad\u0131\u011f\u0131 qorxular\u0131 tan\u0131maq. \u0130\u015f\u00e7il\u0259r digital transformasiyan\u0131n i\u015fl\u0259rin\u0259 t\u0259hl\u00fck\u0259 yaradaca\u011f\u0131n\u0131 ba\u015fa d\u00fc\u015fd\u00fckd\u0259, d\u0259yi\u015fikl\u0259r\u0259 \u015f\u00fcurlu v\u0259 ya \u015f\u00fcursuz \u015f\u0259kild\u0259 m\u00fcqavim\u0259t g\u00f6st\u0259r\u0259 bil\u0259rl\u0259r. \u018fg\u0259r digital transformasiya effektiv olmazsa, r\u0259hb\u0259rlik sonda c\u0259hdl\u0259rd\u0259n imtina ed\u0259c\u0259k v\u0259 onlar\u0131n i\u015fl\u0259ri qorunacaq. R\u0259hb\u0259rl\u0259r \u00fc\u00e7\u00fcn bu qorxular\u0131 tan\u0131maq v\u0259 digital transformasiya prosesinin i\u015f\u00e7il\u0259rin bazar t\u0259l\u0259bl\u0259rin\u0259 uy\u011fun ixtisaslar\u0131n\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn f\u00fcrs\u0259t oldu\u011funu vur\u011fulamaq \u00e7ox vacibdir.<\/p>\n

Ders 5: Silikon Vadisi startaplar\u0131 i\u015f prinsipl\u0259rind\u0259n istifad\u0259 edin. Onlar s\u00fcr\u0259tli q\u0259rarlar verm\u0259k, prototipl\u0259\u015fdirm\u0259k v\u0259 d\u00fcz\u0259nli strukturlar il\u0259 tan\u0131n\u0131rlar. Digital transformasiya prosesi \u00f6z mahiyy\u0259tind\u0259 qeyri-m\u00fc\u0259yy\u0259ndir: d\u0259yi\u015fiklikl\u0259ri \u0259vv\u0259lc\u0259d\u0259n etm\u0259k v\u0259 sonra d\u00fcz\u0259li\u015fl\u0259r ed\u0259r\u0259k ir\u0259lil\u0259m\u0259k laz\u0131md\u0131r; q\u0259rarlar tez q\u0259bul edilm\u0259lidir. N\u0259tic\u0259d\u0259, \u0259n\u0259n\u0259vi ierarxiyalar \u0259ng\u0259l t\u00f6r\u0259dir. T\u0259\u015fkilat\u0131n qalan hiss\u0259sind\u0259n bir q\u0259d\u0259r ayr\u0131lm\u0131\u015f yegan\u0259 t\u0259\u015fkilati strukturu q\u0259bul etm\u0259k daha yax\u015f\u0131d\u0131r.<\/p>\n

\u00c7\u0131kt\u0131<\/h3>\n

\nM\u0259qal\u0259 geni\u015fdir, lakin n\u0259tic\u0259 q\u0131sad\u0131r. \u015eirk\u0259t yaln\u0131z IT arxitekturas\u0131 deyil, i\u015fd\u0259n ev\u0259 ged\u0259 bilm\u0259y\u0259n v\u0259 s\u0259h\u0259r yeni bacar\u0131qlarla geri d\u00f6n\u0259n insanlard\u0131r. Digital transformasiya, bir ne\u00e7\u0259 b\u00f6y\u00fck t\u0259tbiq v\u0259 \u00e7ox sayda ki\u00e7ik \"d\u00fcz\u0259li\u015f\" ed\u0259n davaml\u0131 bir prosesdir. \u018fn yax\u015f\u0131s\u0131 strateji planla\u015fd\u0131rma v\u0259 mikro-hipotezl\u0259rin davaml\u0131 s\u0131na\u011f\u0131d\u0131r.
\n
M\u0259nb\u0259: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u0421\u043f\u043e\u0439\u043b\u0435\u0440: \u043d\u0430\u0447\u0430\u0442\u044c \u0441 \u043b\u044e\u0434\u0435\u0439. \u041d\u0435\u0434\u0430\u0432\u043d\u0438\u0439 \u043e\u043f\u0440\u043e\u0441 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u0432 \u0438 \u0442\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u043f\u043e\u043a\u0430\u0437\u0430\u043b, \u0447\u0442\u043e \u0440\u0438\u0441\u043a\u0438, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 digital-\u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439, \u2014 \u043f\u0440\u0435\u0434\u043c\u0435\u0442 \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f \u21161 \u0432 2019 \u0433\u043e\u0434\u0443. \u0422\u0435\u043c \u043d\u0435 \u043c\u0435\u043d\u0435\u0435, 70% \u0432\u0441\u0435\u0445 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432 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