{"id":53882,"date":"2019-12-12T00:00:00","date_gmt":"2019-12-11T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/ocherednoj-pervyj-v-mire-superapp"},"modified":"2020-02-18T14:01:49","modified_gmt":"2020-02-18T11:01:49","slug":"ocherednoj-pervyj-v-mire-superapp","status":"publish","type":"post","link":"https:\/\/prohoster.info\/az\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","title":{"rendered":"D\u00fcnyada ilk \u00abSuperApp\u00bb","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Yen\u0259 d\u0259 ham\u0131 Rusiyada \u00abilk\u00bb SuperApp-\u0131, bu d\u0259f\u0259 Tinkoff-dan dan\u0131\u015f\u0131r. Yax\u0131n zamanlarda Moskva d\u00f6vl\u0259t xidm\u0259tl\u0259ri t\u0259tbiqi \u2014 park yerl\u0259rin\u0259 v\u0259 c\u0259rim\u0259l\u0259r\u0259 \u00f6d\u0259ni\u015f etm\u0259k, kommunal xidm\u0259tl\u0259rin g\u00f6st\u0259ricil\u0259rini t\u0259qdim etm\u0259k, h\u0259kim\u0259 qeydiyyatdan ke\u00e7m\u0259k, u\u015fa\u011f\u0131n ev tap\u015f\u0131r\u0131qlar\u0131 v\u0259 qiym\u0259tl\u0259rini izl\u0259m\u0259k imkan\u0131 t\u0259qdim ed\u0259n ilk SuperApp-lardan birinin yubileyi ke\u00e7irildi. Federal d\u00f6vl\u0259t xidm\u0259tl\u0259ri d\u0259 bu yolu izl\u0259yir: \u00absuper\u00bb s\u00f6z\u00fcn\u00fcn \u0259lav\u0259 olunmas\u0131 (super-servisl\u0259r v\u0259 ya super-app-lar) ist\u0259nil\u0259n xidm\u0259tin \u00abqeyri-adi\u00bb olmas\u0131n\u0131 avtomatik art\u0131r\u0131r. V\u0259 m\u0259n super-app-lara (kombinl\u0259rin\u0259) qar\u015f\u0131 isti hissl\u0259r b\u0259sl\u0259mir\u0259m, amma bu g\u00fcn r\u0259q\u0259msal d\u00f6vl\u0259t xidm\u0259tl\u0259rinin yay\u0131lmas\u0131 onlar\u0131n nailiyy\u0259tidir.<\/p>\n

B\u0259s biz indi n\u0259y\u0259 \u015fahidlik edirik, SuperApp-lar\u0131n do\u011fmas\u0131, yoxsa t\u0259n\u0259zz\u00fcl\u00fc? <\/a><\/noindex> <\/p>\n

Birinci hiss\u0259<\/h3>\n

\n\u0130nternetin inki\u015faf etdiyi d\u00f6vrd\u0259 ham\u0131 mega portal yaratma\u011fa can at\u0131rd\u0131 \u2014 sa\u011f olun Yahoo! O zaman bu do\u011fru idi. Onlar\u0131n yerini \u00abdar\u00bb xidm\u0259tl\u0259r ald\u0131 \u2014 axtar\u0131\u015f sisteml\u0259ri, onlayn ma\u011fazalar v\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259r portaldan canavarlar\u0131 m\u0259\u011flub etdi... V\u0259 \u00f6zl\u0259ri d\u0259 bu canavarlara \u00e7evrildi. H\u0259r \u015fey yax\u015f\u0131 gedirdi, ta ki inqilab ba\u015f verm\u0259di (T\u0259\u015f\u0259kk\u00fcr, Stiv Cobs) v\u0259 portal monopoliyas\u0131 z\u0259ifl\u0259m\u0259y\u0259 ba\u015flamad\u0131. Sad\u0259c\u0259, smartfon interfeysi il\u0259 i\u015fl\u0259m\u0259 yana\u015fmas\u0131 d\u0259yi\u015fdi \u2014 telefon p\u0259nc\u0259r\u0259si \u00f6z\u00fc \u00abportal\u00bb oldu v\u0259 istifad\u0259\u00e7iy\u0259 laz\u0131m olan xidm\u0259tl\u0259rin d\u0259sti d\u0259 orada idi. Siz yaln\u0131z Yandex-in axtar\u0131\u015f sistemini istifad\u0259 etdiyiniz halda, Yandex po\u00e7tundan istifad\u0259 etm\u0259y\u0259 ehtiyac yoxdur. \u0130ndi xidm\u0259t d\u0259sti istifad\u0259\u00e7inin se\u00e7imi v\u0259 t\u0259tbiql\u0259rin istehlak\u00e7\u0131lar\u0131 aras\u0131ndak\u0131 r\u0259qab\u0259tdir. N\u0259zar\u0259t marketl\u0259rin sahibl\u0259rin\u0259 \u2014 Google v\u0259 Apple-a ke\u00e7di. Bu, \u00abxidm\u0259t\u00bb n\u0259h\u0259ngl\u0259rini tam qane etmir \u2014 t\u0259tbiql\u0259rin marketinqi baha ba\u015fa g\u0259lir, ir\u0259lil\u0259m\u0259 \u00fcz\u0259rind\u0259ki n\u0259zar\u0259t itir, istifad\u0259\u00e7il\u0259r \u00fcz\u0259rind\u0259ki idar\u0259etm\u0259 itir. V\u0259 bir fikir ortaya \u00e7\u0131xd\u0131, \u0259slind\u0259 iki fikir:<\/p>\n

    \n
  1. \u00abmarketin daxilind\u0259 market\u00bb <\/li>\n
  2. t\u0259tbiq \u00ab\u015fveytsar d\u00fcy\u00fcnl\u0259ri\u00bb.<\/li>\n<\/ol>\n

    <\/p>\n

    \u0130kinci hiss\u0259<\/h3>\n

    \nApp \u00ab\u015fveytsar d\u00fcy\u00fcnl\u0259ri\u00bb yaratmaq m\u00fcmk\u00fcnd\u00fcrm\u00fc? Y\u0259qin ki, bir hiss\u0259 il\u0259 m\u00fcmk\u00fcnd\u00fcr. D\u00f6vl\u0259t xidm\u0259tl\u0259ri n\u00fcmun\u0259si olduqca u\u011furlu oldu, amma vaxt s\u00fcr\u0259tl\u0259nir. \u018fn \u00e7ox t\u0259qdim olunan dig\u0259r n\u00fcmun\u0259l\u0259r (WeChat, Uber) h\u0259l\u0259 d\u0259 tam m\u0259na ver\u0259n \u00abSuperApp\u00bb adland\u0131r\u0131la bilm\u0259z. Bu t\u0259tbiql\u0259r konkret bir xidm\u0259t\u0259 y\u00f6n\u0259lib, h\u0259tta xidm\u0259t deyil, h\u0259yat sah\u0259sin\u0259. Bu, korlar\u0131n fil\u0259 toxundu\u011fu kimi. B\u0259zi insanlar \u00fc\u00e7\u00fcn bu \u00ab\u00fc\u00e7\u00fcn \u00fcnsiyy\u0259t\u00bbdir, dig\u0259rl\u0259ri \u00fc\u00e7\u00fcn \u00abfinanslar\u00bb haqq\u0131nda. O zaman Tinkoff-da SuperApp-a menstrual d\u00f6vr\u00fcn\u00fcz\u00fc daxil etm\u0259yinizi xat\u0131rladan bir s\u0259sli k\u00f6m\u0259k\u00e7id\u0259n xat\u0131rlatma almaq q\u0259rib\u0259 olard\u0131.<\/p>\n

    Bu g\u00fcn maliyy\u0259 t\u0259\u015fkilatlar\u0131n\u0131n SuperApp-lar\u0131n\u0131 t\u0259qdim etm\u0259si \u00absabah pul \u2014 ax\u015fam stul, ya da \u0259ksin\u0259\u00bb sual\u0131n\u0131 ayd\u0131nla\u015fd\u0131rma\u011fa b\u0259nz\u0259yir. M\u0259hsul v\u0259 ya xidm\u0259t istehlak\u0131 prosesind\u0259 e-ticar\u0259t, yoxsa fintech daha vacibdir? Son vaxtlara q\u0259d\u0259r \u00f6d\u0259ni\u015f sisteml\u0259ri prosesin t\u0259rkib hiss\u0259si idi, idar\u0259 oluna bil\u0259c\u0259k bir t\u0259rkib hiss\u0259si (kartla, ballarla, elektron pullarla \u00f6d\u0259m\u0259k m\u00fcmk\u00fcnd\u00fcr), Apple v\u0259 Google-dan \u00f6z xidm\u0259tl\u0259rinin t\u0259qdimat\u0131 n\u0259z\u0259r\u0259 al\u0131naraq, banklar \u00fc\u00e7\u00fcn problem daha da k\u0259skinl\u0259\u015fir. <\/p>\n

    Maliyy\u0259, telekommunikasiya operatorlar\u0131 il\u0259 eyni infrastruktura \u00e7evrilir. Google v\u0259 Apple kimi ekosisteml\u0259rin h\u0259qiqi yarad\u0131c\u0131lara qar\u015f\u0131 m\u00fcbariz\u0259 aparmaq qeyri-m\u00fcmk\u00fcnd\u00fcr, buna g\u00f6r\u0259 d\u0259 banklar \"realist r\u0259qibl\u0259ri\" ke\u00e7mi\u015f\u0259 g\u00f6t\u00fcrm\u0259y\u0259 q\u0259rar verdil\u0259r. M\u00fcbariz\u0259 \u00fcsullar\u0131 m\u00fcxt\u0259lifdir. Sberbank xidm\u0259tl\u0259ri sat\u0131n almaq v\u0259 onlar\u0131 n\u0259zar\u0259t alt\u0131na almaq q\u0259rar\u0131na g\u0259ldi. Tinkoff, marketinq konsepsiyas\u0131 \/ SuperApp t\u0259qdim edir. Yandex-in SuperApp yaratmaqda \u00f6z yolu var - \"\u00f6z\u00fcm\u00fcz\" ed\u0259c\u0259yik. <\/p>\n

    Bu yolda Yandex v\u0259 Sberbank-\u0131n m\u00f6vqel\u0259rind\u0259ki transformasiya maraql\u0131d\u0131r. \u018fg\u0259r Sber \"alaca\u011f\u0131q\" d\u00fc\u015f\u00fcnc\u0259sind\u0259n ba\u015flay\u0131r, \u00e7\u00fcnki \u0259sas resurs \"pullard\u0131r\", Yandex, \u0259ksin\u0259, \"\u0259ll\u0259ri\" oldu\u011fu \u00fc\u00e7\u00fcn h\u0259r \u015feyi \u00f6z ba\u015f\u0131na etm\u0259k q\u0259rar\u0131na g\u0259ldi. N\u0259tic\u0259d\u0259, h\u0259m Sber, h\u0259m d\u0259 Yandex transformasiyadan ke\u00e7di. Art\u0131q Sber yaln\u0131z almaqla qalm\u0131r, h\u0259m d\u0259 \u00f6z\u00fc edir, Yandex is\u0259 \u0259ksin\u0259, layih\u0259l\u0259ri al\u0131nma\u011fa ba\u015flad\u0131. Kimd\u0259 resurslar daha tez bit\u0259c\u0259k \u2014 pullar Sberd\u0259 yoxsa \"\u0259ll\u0259r\" Yandexd\u0259. <\/p>\n

    Bu stratejiya \u00e7\u0259r\u00e7iv\u0259sind\u0259, Tinkoff \u00fc\u00e7\u00fcn, hans\u0131 ki, h\u0259m pullar\u0131, h\u0259m d\u0259 \"\u0259ll\u0259ri\" bax\u0131m\u0131ndan \"sad\u0259dir\", \u00e7\u0259tin bir v\u0259ziyy\u0259t var. N\u0259tic\u0259d\u0259 Tinkoff \"reklama\" v\u0259 \u00f6z markas\u0131na dayanma\u011f\u0131 q\u0259rara ald\u0131. Amma sual budur ki, indiki zamanda bununla y\u00fcz\u0259 \u00e7\u0131xmaq m\u00fcmk\u00fcn olacaqm\u0131, yoxsa bu, ayr\u0131lmadan \u0259vv\u0259l \u00f6z\u00fcn\u00fc daha bahal\u0131 satmaq c\u0259hdi olacaq.<\/p>\n

    \u00dc\u00e7\u00fcnc\u00fc hiss\u0259. Sonuncu<\/h3>\n

    \nSuperApp-lar \u2014 bu bir \u00e7\u0131xmazd\u0131r? M\u0259s\u0259l\u0259 buras\u0131ndad\u0131r ki, xidm\u0259tl\u0259rin istehlak \u00fcsulunda \u0259n \u0259h\u0259miyy\u0259tli d\u0259yi\u015fiklik smartfonla qar\u015f\u0131l\u0131ql\u0131 t\u0259sird\u0259 inqilabd\u0131r. V\u0259 g\u00f6r\u00fcn\u00fcr ki, inqilab yenid\u0259n ba\u015f verm\u0259y\u0259 ba\u015flay\u0131r. Siri, Google, Alisa \u2014 g\u0259l\u0259c\u0259yin h\u0259min simalar\u0131d\u0131r ki, bu da qar\u015f\u0131l\u0131ql\u0131 t\u0259sirin nec\u0259 olaca\u011f\u0131n\u0131 x\u0259b\u0259r verir. Bu ilin Apple-\u0131n inki\u015faf etdiricil\u0259r \u00fc\u00e7\u00fcn g\u00f6st\u0259ri\u015fl\u0259rin\u0259 (SiriKit) baxsaq, t\u0259tbiq interfeysl\u0259ri il\u0259 i\u015fin mahiyy\u0259tinin nec\u0259 d\u0259yi\u015f\u0259c\u0259yini anlamaq m\u00fcmk\u00fcnd\u00fcr \u2014 s\u0259s k\u00f6m\u0259k\u00e7isi, s\u00fcr\u0259tli d\u00fcym\u0259l\u0259r v\u0259 \u00fcnsiyy\u0259t zaman\u0131 t\u0259tbiq elementl\u0259rinin qar\u0131\u015f\u0131\u011f\u0131. B\u0259lk\u0259 d\u0259 bu, ger\u00e7\u0259k m\u0259nada ilk SuperApp olacaq. Yax\u0131n zamanda g\u00f6r\u0259c\u0259yik...
    \n
    M\u0259nb\u0259:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

    \u0418 \u0441\u043d\u043e\u0432\u0430 \u0432\u0441\u0435 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u00ab\u043f\u0435\u0440\u0432\u044b\u0439 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438\u00bb SuperApp, \u043d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u043e\u0442 \u0422\u0438\u043d\u044c\u043a\u043e\u0444\u0444. \u041d\u0430 \u0434\u043d\u044f\u0445 \u0431\u044b\u043b \u044e\u0431\u0438\u043b\u0435\u0439 \u0443 \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043f\u0435\u0440\u0432\u044b\u0445 SuperApp-\u043e\u0432 \u2014 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u00ab\u0433\u043e\u0441\u0443\u0441\u043b\u0443\u0433\u0438 \u041c\u043e\u0441\u043a\u0432\u044b\u00bb, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u043e\u043f\u043b\u0430\u0442\u0438\u0442\u044c \u043f\u0430\u0440\u043a\u043e\u0432\u043a\u0443 \u0438 \u0448\u0442\u0440\u0430\u0444\u044b, \u0441\u0434\u0430\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u0438\u044f \u0416\u041a\u0425, \u0437\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f \u043a \u0432\u0440\u0430\u0447\u0443, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0414\u0417 \u0438 \u043e\u0446\u0435\u043d\u043a\u0438 \u0440\u0435\u0431\u0451\u043d\u043a\u0430. \u041f\u043e \u0438\u0445 \u0441\u0442\u043e\u043f\u0430\u043c \u043f\u043e\u0448\u043b\u0438 \u0438 \u0444\u0435\u0434\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0435 \u0433\u043e\u0441\u0443\u0441\u043b\u0443\u0433\u0438: \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u043b\u043e\u0432\u0430 \u00ab\u0441\u0443\u043f\u0435\u0440\u00bb (\u0441\u0443\u043f\u0435\u0440-\u0441\u0435\u0440\u0432\u0438\u0441\u044b […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-53882","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Bir daha \"d\u00fcnyada ilk\" SuperApp | ProHoster","description":"V\u0259 yenid\u0259n ham\u0131 Tinkoff-dan \"Rusiyada ilk\" SuperApp-\u0131 m\u00fczakir\u0259 edir.","canonical_url":"https:\/\/prohoster.info\/az\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"az_AZ","og:site_name":"ProHoster | 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