{"id":55164,"date":"2020-01-14T00:00:00","date_gmt":"2020-01-13T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/vvedenie-v-metod-semanticheskogo-differentsiala-za-5-minut"},"modified":"2020-02-18T14:03:15","modified_gmt":"2020-02-18T11:03:15","slug":"vvedenie-v-metod-semanticheskogo-differentsiala-za-5-minut","status":"publish","type":"post","link":"https:\/\/prohoster.info\/az\/blog\/news\/vvedenie-v-metod-semanticheskogo-differentsiala-za-5-minut","title":{"rendered":"5 dakikada anlamsal diferansiyel y\u00f6ntemine giri\u015f","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<h1>Giri\u015f<\/h1>\n<p>\nSemantik diferensial metodunun bilikl\u0259ri n\u0259y\u0259 laz\u0131m ola bil\u0259r? <\/p>\n<ul>\n<li>R\u0259qab\u0259t aparanlar aras\u0131nda istehlak\u00e7\u0131lar\u0131n \u015f\u00fcurunda yerimizi \u00f6yr\u0259n\u0259 bil\u0259rik. M\u00fc\u015ft\u0259ril\u0259rimizin m\u0259hsulumuza pis m\u00fcnasib\u0259t b\u0259sl\u0259diyini d\u00fc\u015f\u00fcn\u0259 bil\u0259rik, amma \u0259g\u0259r \u00f6yr\u0259ns\u0259k ki, r\u0259qibl\u0259rimiz\u0259 daha da pis yana\u015f\u0131rlar, \u0259n \u0259h\u0259miyy\u0259tli meyarlar\u0131m\u0131z \u00fc\u00e7\u00fcn bu nec\u0259 olar?<\/li>\n<li>Eyni kateqoriyadak\u0131 r\u0259qibl\u0259rin reklamlar\u0131na nisb\u0259t\u0259n reklam\u0131m\u0131z\u0131n n\u0259 q\u0259d\u0259r u\u011furlu oldu\u011funu \u00f6yr\u0259n\u0259 bil\u0259rik (Call of Duty ya da Battlefield?)<\/li>\n<li>M\u0259hsulun v\u0259 ya \u015firk\u0259tin t\u0259svirind\u0259n hans\u0131 \u00fcz\u0259rind\u0259 i\u015fl\u0259m\u0259yin laz\u0131m oldu\u011funu m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259c\u0259yik. \u015eirk\u0259t v\u0259 ya m\u0259hsul \u201cucuz\u201d olaraq q\u0259bul edilirs\u0259? G\u00f6r\u00fcnd\u00fcy\u00fc kimi, yeni reklam kampaniyas\u0131 h\u0259yata ke\u00e7ir\u0259rk\u0259n, ya bu istehlak\u00e7\u0131lar\u0131n \u015f\u00fcurunun k\u00fcnc\u00fcnd\u0259 qalmal\u0131 (v\u0259 bu statusla bar\u0131\u015fmal\u0131) ya da inki\u015faf istiqam\u0259timizi d\u0259rhal d\u0259yi\u015fm\u0259liyik. Xiaomi, eyni texnologiya il\u0259 flaqmanlara daha ucuz alternativl\u0259r kimi t\u0259qdim olunur. Onlar\u0131n tan\u0131nm\u0131\u015f r\u0259qibl\u0259rind\u0259n, Apple, Samsung v\u0259 s. kimi, daha baha t\u0259qdim olunduqlar\u0131n\u0131 vur\u011fulayan ayd\u0131n bir m\u00f6vqel\u0259ri var. Bu halda \u0259n b\u00f6y\u00fck probleml\u0259rd\u0259n biri, \u201cucuz\u201d s\u00f6z\u00fc il\u0259 \u0259laq\u0259li olan \u00e7a\u011f\u0131r\u0131\u015flar\u0131n eyni zamanda \u201cpis\u201d ya da \u201ckeyfiyy\u0259tsiz\u201d \u00e7a\u011f\u0131r\u0131\u015flar da yarada bil\u0259c\u0259yidir.\n<p>Qeyd etm\u0259k laz\u0131md\u0131r ki, bu, se\u00e7ilmi\u015f kateqoriyadak\u0131 dig\u0259r obyektl\u0259rin m\u00fcqayis\u0259si zaman\u0131 da i\u015fl\u0259yir \u2014 siz prosessorlar\u0131, telefonlar\u0131 v\u0259 x\u0259b\u0259r portallar\u0131n\u0131 m\u00fcqayis\u0259 ed\u0259 bil\u0259rsiniz! \u018fslind\u0259, bu metodun t\u0259tbiqi \u00fc\u00e7\u00fcn t\u0259s\u0259vv\u00fcr\u00fcn\u00fczd\u0259 bir m\u0259hdudiyy\u0259t yoxdur.\n<\/li>\n<\/ul>\n<p>\nHans\u0131 meyarlara \u0259saslanaraq m\u0259hsullar\u0131m\u0131z\u0131 m\u00fcqayis\u0259 etm\u0259li oldu\u011fumu nec\u0259 m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259r\u0259m?<br \/>\nBu suala m\u00fcxt\u0259lif yollarla cavab verm\u0259k m\u00fcmk\u00fcnd\u00fcr \u2013 siz ekspert m\u00fcsahib\u0259si, yar\u0131 strukturlu m\u00fcsahib\u0259 g\u00f6t\u00fcr\u0259 v\u0259 ya fokus qruplar\u0131 metodunu se\u00e7\u0259 bil\u0259rsiniz. \u018fld\u0259 etdiyiniz b\u0259zi kateqoriyalar internet m\u0259kan\u0131nda da rast g\u0259l\u0259 bil\u0259r - bu sizi narahat etm\u0259sin. Ara\u015fd\u0131rman\u0131zda \u0259sas olan, \u0259ld\u0259 edil\u0259n m\u0259lumatlar\u0131n unikal olmas\u0131 deyil, obyektivliyi v\u0259 d\u00fczg\u00fcnl\u00fcy\u00fcd\u00fcr. <br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nH\u0259m\u00e7inin qeyd etm\u0259liy\u0259m ki, m\u00fcxt\u0259lif d\u0259rslikl\u0259rd\u0259 bu c\u00fcr ifad\u0259l\u0259rl\u0259 qar\u015f\u0131la\u015fm\u0131\u015fam: \u201cPisl\u0259, ad\u0259t\u0259n, soyuq, qaranl\u0131q, a\u015fa\u011f\u0131; yax\u015f\u0131 il\u0259 \u2013 isti, i\u015f\u0131ql\u0131, y\u00fcks\u0259k \u0259laq\u0259l\u0259ndirilir\u201d. T\u0259s\u0259vv\u00fcr edin ki, Sprite son reklamlar\u0131ndan sonra \u201cDurdurduqdan sonra susuzluqdan xilas ol\u201d g\u00f6rd\u00fckd\u0259n sonra i\u00e7kisi h\u0259l\u0259 d\u0259 isti il\u0259 \u0259laq\u0259l\u0259ndirilirs\u0259? <\/p>\n<p>Bu s\u0259b\u0259bd\u0259n d\u0259, hans\u0131 materiallarla i\u015fl\u0259diyimiz\u0259 diqq\u0259t yetirm\u0259k vacibdir \u2013 \u0259g\u0259r bir t\u0259tbiq \u00fc\u00e7\u00fcn, \u0259sas m\u0259qs\u0259dinin rahatlama oldu\u011fu bir materialda \"sakit\" s\u00f6z\u00fc il\u0259 \u0259laq\u0259 qurmu\u015f olsaq, bu, m\u00fctl\u0259q h\u0259min x\u00fcsusiyy\u0259tl\u0259 bir at\u0131c\u0131 oyununda \u0259ld\u0259 etm\u0259k ist\u0259diyimiz dem\u0259k deyil. Bir d\u0259r\u0259c\u0259d\u0259, qiym\u0259tl\u0259ndirm\u0259 metodun \u0259n subyektiv hiss\u0259sidir, amma unutmamaq laz\u0131md\u0131r ki, bu, \u0259slind\u0259 istehlak\u00e7\u0131dan istehlak\u00e7\u0131ya d\u0259yi\u015f\u0259 bil\u0259n assosiasiya il\u0259 i\u015fl\u0259m\u0259y\u0259 y\u00f6n\u0259lib (b\u0259hs etdiyimiz s\u0259b\u0259bd\u0259n, h\u0259d\u0259f auditoriyan\u0131z\u0131 \u00f6yr\u0259nm\u0259k bir \u00f6n\u0259mli amil olacaq, bu da daha \u00e7ox anket sor\u011fusu v\u0259 ya strukturla\u015fd\u0131r\u0131lm\u0131\u015f m\u00fcsahib\u0259 metodu il\u0259 h\u0259yata ke\u00e7irilir).<\/p>\n<h1>Metodologiya<\/h1>\n<p>\nBirinci m\u0259rh\u0259l\u0259nin \u0259vv\u0259li, test etm\u0259k ist\u0259diyimiz reklam mesajlar\u0131n\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259y\u0259 borcluyuq (b\u00fct\u00fcn m\u00fchakim\u0259l\u0259rimiz bu n\u00fcmun\u0259 \u0259sas\u0131nda olacaq). Bizim hal\u0131m\u0131za a\u015fa\u011f\u0131dak\u0131 telefonlar\u0131n reklamlar\u0131 daxil olacaq:<\/p>\n<p><img decoding=\"async\" alt=\"5 dakikada anlamsal diferansiyel y\u00f6ntemine giri\u015f\" src=\"\/wp-content\/uploads\/2020\/01\/6ca54e59f7e4e9f06a7d5ae68ab4854e.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<img decoding=\"async\" alt=\"5 dakikada anlamsal diferansiyel y\u00f6ntemine giri\u015f\" src=\"\/wp-content\/uploads\/2020\/01\/55e08f0481acae6da2a11f0d03d207fb.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nMetodu sad\u0259 \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn iki respondent alaq.<\/p>\n<h3>Birinci m\u0259rh\u0259l\u0259 \u2013 \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn kateqoriyalar\u0131n m\u00fc\u0259yy\u0259nl\u0259\u015fdirilm\u0259si. <\/h3>\n<p>\nTutaq ki, fokus qruplar metodu vasit\u0259sil\u0259 a\u015fa\u011f\u0131dak\u0131 9 kateqoriyan\u0131 m\u00fc\u0259yy\u0259n ed\u0259 bildik (r\u0259q\u0259m t\u0259sad\u00fcfi deyil \u2013 \u0259vv\u0259ld\u0259n m\u00fc\u0259llif t\u0259r\u0259find\u0259n 3 b\u0259rab\u0259r qrupla ayr\u0131lm\u0131\u015f 9 meyar, qiym\u0259tl\u0259ndirm\u0259 faktoru (E), g\u00fcc faktoru (R) v\u0259 aktivlik faktoru (A) olaraq m\u00fc\u0259yy\u0259nl\u0259\u015fdiril\u0259r\u0259k t\u0259qdim edilm\u0259lidir):<\/p>\n<ol>\n<li>H\u0259v\u0259sli 1 2 3 4 5 6 7 Sakin<\/li>\n<li>Sad\u0259 1 2 3 4 5 6 7 Unikal<\/li>\n<li>T\u0259bi\u0259t 1 2 3 4 5 6 7 S\u00fcni<\/li>\n<li>Ucuz 1 2 3 4 5 6 7 Bahal\u0131<\/li>\n<li>Kreativ 1 2 3 4 5 6 7 Sad\u0259<\/li>\n<li>\u0130tkili 1 2 3 4 5 6 7 Cazib\u0259dar<\/li>\n<li>Parlaq 1 2 3 4 5 6 7 Sol\u011fun<\/li>\n<li>\u00c7irkin 1 2 3 4 5 6 7 T\u0259miz<\/li>\n<li>Dominant 1 2 3 4 5 6 7 \u0130kincil<\/li>\n<\/ol>\n<p><\/p>\n<h3>\u0130kinci m\u0259rh\u0259l\u0259 \u2013 sor\u011fu haz\u0131rlanmas\u0131.<\/h3>\n<p>\n\u0130ki respondent \u00fc\u00e7\u00fcn metodologiya bax\u0131m\u0131ndan d\u00fczg\u00fcn sor\u011fu a\u015fa\u011f\u0131dak\u0131 kimi olacaq:<\/p>\n<p><img decoding=\"async\" alt=\"5 dakikada anlamsal diferansiyel y\u00f6ntemine giri\u015f\" src=\"\/wp-content\/uploads\/2020\/01\/3171274db297c9a75b34d637e79da897.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nG\u00f6r\u00fcnd\u00fcy\u00fc kimi, \u0259n ki\u00e7ik v\u0259 \u0259n b\u00f6y\u00fck d\u0259y\u0259rl\u0259r s\u0259tird\u0259n as\u0131l\u0131 olaraq d\u0259yi\u015fir. Bu metodun yarad\u0131c\u0131s\u0131 \u00c7arlz Osgood-un fikrinc\u0259, bu \u00fcsul respondentin diqq\u0259tini v\u0259 proses\u0259 n\u0259 d\u0259r\u0259c\u0259d\u0259 daxil oldu\u011funu yoxlama\u011fa k\u00f6m\u0259k edir (g\u00f6rd\u00fc v\u0259 d\u0259qiql\u0259\u015fdirdi \u2013 \u0259la!). Bununla yana\u015f\u0131, baz\u0131 t\u0259dqiqat\u00e7\u0131lar (x\u00fcsus\u0259n d\u0259 qeyri-ciddi olanlar) \u015fkalalar\u0131 \u0259v\u0259z etm\u0259d\u0259n ke\u00e7irl\u0259r ki, sonra onlar\u0131 t\u0259rsin\u0259 \u00e7evirm\u0259sinl\u0259r. Bel\u0259likl\u0259, onlar\u0131n d\u00f6rd\u00fcnc\u00fc b\u0259ndi bizim siyah\u0131m\u0131zdan ke\u00e7ilir.<\/p>\n<h3>\u00dc\u00e7\u00fcnc\u00fc m\u0259rh\u0259l\u0259 \u2013 m\u0259lumatlar\u0131n toplanmas\u0131 v\u0259 bizim \u015fkalaya daxil edilm\u0259si.<\/h3>\n<p>\n Bu andan etibar\u0259n, ya datalar\u0131 Excel-\u0259 daxil etm\u0259y\u0259 ba\u015flaya bil\u0259rsiniz (m\u0259n \u00f6z\u00fcm daha \u00e7ox rahatl\u0131q \u00fc\u00e7\u00fcn bel\u0259 etdim), ya da ham\u0131s\u0131n\u0131 \u0259l il\u0259 etm\u0259y\u0259 davam ed\u0259 bil\u0259rsiniz - bu, ne\u00e7\u0259d\u0259 insan\u0131 sor\u011fulamaq q\u0259rar\u0131n\u0131za ba\u011fl\u0131d\u0131r (Bana g\u00f6r\u0259, Excel daha asand\u0131r, amma az sayda respondent olduqda, \u0259l il\u0259 daha s\u00fcr\u0259tli hesablar m\u00fctl\u0259q edilir).<\/p>\n<p><img decoding=\"async\" alt=\"5 dakikada anlamsal diferansiyel y\u00f6ntemine giri\u015f\" src=\"\/wp-content\/uploads\/2020\/01\/b943af8d0f863a3f844ed8497288fb23.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>D\u00f6rd\u00fcnc\u00fc m\u0259rh\u0259l\u0259 \u2013 \u015fkalalar\u0131n b\u0259rpas\u0131.<\/h3>\n<p>\n\u018fg\u0259r siz \"do\u011fru\" yana\u015fman\u0131 izl\u0259m\u0259y\u0259 q\u0259rar verdinizs\u0259, indi d\u0259y\u0259rl\u0259ri eyni \u00f6l\u00e7\u00fcy\u0259 g\u0259tirm\u0259k laz\u0131md\u0131r. Bu halda, m\u0259nim maksimum d\u0259y\u0259rim \"7\" olacaq, minimum is\u0259 \"1\". Bel\u0259likl\u0259, c\u00fct s\u00fctunlar toxunulmadan qal\u0131r. Qalan d\u0259y\u0259rl\u0259ri is\u0259 \"b\u0259rpa edirik\" (d\u0259y\u0259rl\u0259ri \u0259ks etdiririk \u2014 1&lt;=&gt;7, 2&lt;=&gt;6, 3&lt;=&gt;5, 4=4).<br \/>\n\u0130ndi m\u0259lumatlar\u0131m\u0131z a\u015fa\u011f\u0131dak\u0131 \u015f\u0259kild\u0259 t\u0259qdim edil\u0259c\u0259k:<\/p>\n<p><img decoding=\"async\" alt=\"5 dakikada anlamsal diferansiyel y\u00f6ntemine giri\u015f\" src=\"\/wp-content\/uploads\/2020\/01\/f3ca11cff1a23b8d966e892c40b7bfef.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>Be\u015finci m\u0259rh\u0259l\u0259 \u2013 orta v\u0259 \u00fcmumi g\u00f6st\u0259ricil\u0259rin hesablanmas\u0131.<\/h3>\n<p>\n\u018fn populyar g\u00f6st\u0259ricil\u0259r \u2013 h\u0259r \u00f6l\u00e7\u00fcd\u0259 \"q\u0259l\u0259b\u0259\u00e7idir\" (\"\u0259n yax\u015f\u0131\") v\u0259 h\u0259r \u00f6l\u00e7\u00fcd\u0259 \"m\u0259yusdur\" (\"\u0259n pis\"). <br \/>\nH\u0259r brendin se\u00e7ilmi\u015f x\u00fcsusiyy\u0259t\u0259 g\u00f6r\u0259 respondentl\u0259rin b\u00fct\u00fcn qeyd etdiyi n\u00f6qt\u0259l\u0259rin standart toplamas\u0131 v\u0259 b\u00f6lm\u0259si il\u0259 \u0259ld\u0259 edilir v\u0259 sonradan m\u00fcqayis\u0259 edilir. <br \/>\nB\u0259rpa edilmi\u015f formada h\u0259r reklam \u00fczr\u0259 orta g\u00f6st\u0259ricil\u0259r:<\/p>\n<p><img decoding=\"async\" alt=\"5 dakikada anlamsal diferansiyel y\u00f6ntemine giri\u015f\" src=\"\/wp-content\/uploads\/2020\/01\/4bb6b4058fc077c69431f534da5a7aaf.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<ol>\n<li>S\u00f6zl\u0259ri art\u0131ran v\u0259 sakitl\u0259\u015fdir\u0259n \u2013 eyni g\u00f6st\u0259ricil\u0259r (5).<\/li>\n<li>Sad\u0259 v\u0259 unikal \u2013 eyni g\u00f6st\u0259ricil\u0259r (5).<\/li>\n<li>\u018fn t\u0259bii \u2013 Reklam 1.<\/li>\n<li>\u018fn bahal\u0131 \u2013 Reklam 2.<\/li>\n<li>\u018fn yarad\u0131c\u0131 \u2013 Reklam 1.<\/li>\n<li>\u018fn c\u0259lbedici \u2013 Reklam 2.<\/li>\n<li>\u018fn parlaql\u0131 \u2013 Reklam 2.<\/li>\n<li>\u018fn t\u0259miz \u2013 Reklam 1.<\/li>\n<li>\u018fn dominant \u2013 Reklam 2.<\/li>\n<\/ol>\n<p>\n\u0130ndi \u00fcmumi g\u00f6st\u0259ricil\u0259r\u0259 ke\u00e7irik. Bu halda, h\u0259r brendi b\u00fct\u00fcn respondentl\u0259rin b\u00fct\u00fcn x\u00fcsusiyy\u0259tl\u0259r \u00fczr\u0259 ald\u0131\u011f\u0131 qiym\u0259tl\u0259rl\u0259 toplamal\u0131y\u0131q (burada ortalamam\u0131z faydal\u0131 olacaq). Bel\u0259likl\u0259, \"m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259c\u0259yimiz \"absolut lider\"i (say\u0131 2, ya da 3 ola bil\u0259r) m\u00fc\u0259yy\u0259n ed\u0259c\u0259yik. <\/p>\n<p>\u00dcmumi bal c\u0259mi \u2013 Reklam 1 (39,5 bal). Reklam 2 (41 bal). <br \/>\nQalib \u2013 Reklam 2.<br \/>\n\u018fsas odur ki, qalibin b\u00f6y\u00fck f\u0259rqi olmadan \u2013 asan qoz y\u0259bidir.<\/p>\n<h3>Alt\u0131nc\u0131 m\u0259rh\u0259l\u0259 \u2013 qavray\u0131\u015f x\u0259tl\u0259ri yaratmaq. <\/h3>\n<p>\nElm sah\u0259sind\u0259 Anxerson v\u0259 Krone t\u0259r\u0259find\u0259n t\u0259tbiq edildiyi andan b\u0259ri, g\u00f6zl\u0259r \u00fc\u00e7\u00fcn \u0259n q\u0259bul edil\u0259n v\u0259 xo\u015f g\u00f6r\u00fcnt\u00fcl\u0259rd\u0259n biri qrafikl\u0259r v\u0259 c\u0259dv\u0259ll\u0259rdir. Hesabat ver\u0259rk\u0259n, onlar\u0131n g\u00f6r\u00fcn\u00fc\u015f\u00fc daha ayd\u0131n oldu\u011fundan, \u00c7arlz daha d\u0259qiq elml\u0259rd\u0259n v\u0259 psixologiya elminin \u0259lav\u0259si olaraq qavray\u0131\u015f x\u0259rit\u0259l\u0259rini q\u0259bul etmi\u015fdir. Bu x\u0259rit\u0259l\u0259r, brendinizin \/ reklam\u0131n\u0131z\u0131n \/ mal\u0131n\u0131z\u0131n harada oldu\u011funu \u0259yani olaraq \u0259ks etdirm\u0259y\u0259 k\u00f6m\u0259k edir. Onlar h\u0259r iki oxda iki d\u0259y\u0259r verilm\u0259si il\u0259 qurulur \u2013 m\u0259s\u0259l\u0259n, X oxu \"da\u015fl\u0131-t\u0259miz\" kriteriyas\u0131n\u0131, Y oxu \"boz-parlaq\" faktorunu ifad\u0259 ed\u0259c\u0259k. <\/p>\n<p>X\u0259rit\u0259ni \u00e7\u0259kirik:<\/p>\n<p><img decoding=\"async\" alt=\"5 dakikada anlamsal diferansiyel y\u00f6ntemine giri\u015f\" src=\"\/wp-content\/uploads\/2020\/01\/3f1c71e164b2f969c033baa594de49b4.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n\u0130ndi istehlak\u00e7\u0131lar\u0131n \u015f\u00fcurunda iki m\u0259hsulun n\u00fcmay\u0259nd\u0259l\u0259rinin nec\u0259 yerl\u0259\u015fdiyini ayd\u0131n \u015f\u0259kild\u0259 g\u00f6r\u0259 bilirik. <\/p>\n<p>Qavray\u0131\u015f x\u0259rit\u0259l\u0259rinin \u0259sas \u00fcst\u00fcnl\u00fcy\u00fc onlar\u0131n istifad\u0259sinin rahatl\u0131\u011f\u0131d\u0131r. Onlar istehlak\u00e7\u0131lar\u0131n se\u00e7iml\u0259rini v\u0259 m\u00fcxt\u0259lif markalar\u0131n g\u00f6r\u00fcnt\u00fcl\u0259rini analiz etm\u0259k \u00fc\u00e7\u00fcn kifay\u0259t q\u0259d\u0259r asand\u0131r. Bu is\u0259, \u00f6z n\u00f6vb\u0259sind\u0259, effektiv reklam mesajlar\u0131n\u0131n yarad\u0131lmas\u0131 \u00fc\u00e7\u00fcn b\u00f6y\u00fck \u0259h\u0259miyy\u0259t k\u0259sb edir.<\/p>\n<h3>Yekunlar<\/h3>\n<p>\nG\u00f6rd\u00fcy\u00fcn\u00fcz kimi, q\u0131sald\u0131lm\u0131\u015f metodun ba\u015fa d\u00fc\u015f\u00fclm\u0259si \u00e7\u0259tin deyil, onu yaln\u0131z sosial v\u0259 marketinq t\u0259dqiqatlar\u0131 metodologiyas\u0131 \u00fczr\u0259 m\u00fct\u0259x\u0259ssisl\u0259r deyil, adi istifad\u0259\u00e7il\u0259r d\u0259 t\u0259tbiq ed\u0259 bil\u0259r.<br \/>\n<br \/>M\u0259nb\u0259: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/483776\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0414\u043b\u044f \u0447\u0435\u0433\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0437\u043d\u0430\u043d\u0438\u0435 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0438 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0430\u043b\u0430? 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\u041c\u043e\u0436\u0435\u043c \u0443\u0437\u043d\u0430\u0442\u044c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u0430 \u043d\u0430\u0448\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-55164","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0414\u043b\u044f \u0447\u0435\u0433\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0437\u043d\u0430\u043d\u0438\u0435 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0438 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0430\u043b\u0430? 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