{"id":100598,"date":"2021-06-25T10:22:47","date_gmt":"2021-06-25T08:22:47","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/prekrashhenie-podderzhki-storonnih-cookie-v-chrome-otlozheno-do-2023-goda"},"modified":"2021-06-25T10:22:47","modified_gmt":"2021-06-25T08:22:47","slug":"prekrashhenie-podderzhki-storonnih-cookie-v-chrome-otlozheno-do-2023-goda","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/prekrashhenie-podderzhki-storonnih-cookie-v-chrome-otlozheno-do-2023-goda","title":{"rendered":"Podpora t\u0159et\u00edch stran pro Cookies v prohl\u00ed\u017ee\u010di Chrome byla odlo\u017eena do roku 2023","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Spole\u010dnost Google ozn\u00e1mila zm\u011bnu pl\u00e1nu t\u00fdkaj\u00edc\u00ed se ukon\u010den\u00ed podpory t\u0159et\u00edch stran Cookies v prohl\u00ed\u017ee\u010di Chrome, kter\u00e9 se aktivuj\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b web\u016f jin\u00fdch ne\u017e dom\u00e9ny aktu\u00e1ln\u00ed str\u00e1nky. Tyto Cookies se pou\u017e\u00edvaj\u00ed k sledov\u00e1n\u00ed pohybu u\u017eivatele mezi weby v reklamn\u00edch s\u00edt\u00edch, soci\u00e1ln\u00edch m\u00e9di\u00edch a syst\u00e9mech webov\u00e9 analytiky. <\/p>\n

P\u016fvodn\u011b byla pl\u00e1nov\u00e1na podpora t\u0159et\u00edch stran Cookies v Chromu k ukon\u010den\u00ed do roku 2022, ale nyn\u00ed byl tento term\u00edn posunut o nejm\u00e9n\u011b rok a p\u016fl, proto\u017ee implementace n\u00e1hrady za t\u0159et\u00ed stran Cookies si vy\u017eaduje v\u00edce \u010dasu, ne\u017e se o\u010dek\u00e1valo. Do konce roku 2022 se pl\u00e1nuje dokon\u010den\u00ed testov\u00e1n\u00ed nov\u00fdch technologi\u00ed na nahrazen\u00ed sledovac\u00edch Cookies a jejich aktivace v Chromu, po kter\u00e9 budou m\u00edt reklamn\u00ed s\u00edt\u011b a weby minim\u00e1ln\u011b 9 m\u011bs\u00edc\u016f na migraci sv\u00fdch syst\u00e9m\u016f, sledov\u00e1n\u00ed v\u00fdkonu a publikaci pozn\u00e1mek. V polovin\u011b roku 2023 za\u010dne postupn\u00e9 ukon\u010den\u00ed podpory t\u0159et\u00edch stran Cookies v Chromu, kter\u00e9 bude rozlo\u017eeno na t\u0159i m\u011bs\u00edce. <\/p>\n

Zm\u011bny se realizuj\u00ed v r\u00e1mci iniciativy Privacy Sandbox, kter\u00e1 se sna\u017e\u00ed dos\u00e1hnout kompromisu mezi pot\u0159ebou u\u017eivatel\u016f zachovat soukrom\u00ed a touhou reklamn\u00edch s\u00edt\u00ed a web\u016f sledovat preference n\u00e1v\u0161t\u011bvn\u00edk\u016f. M\u00edsto sledovac\u00edch Cookies se navrhuje pou\u017e\u00edt technologii FLoC (Federated Learning of Cohorts), kter\u00e1 umo\u017e\u0148uje vytv\u00e1\u0159et skupiny u\u017eivatel\u016f se podobn\u00fdmi z\u00e1jmy, ani\u017e by identifikovala jednotliv\u00e9 u\u017eivatele. <\/p>\n

Testovac\u00ed implementace FLoC v Chromu vyvolala odpor v komunit\u011b a kritiku, proto\u017ee FLoC ne\u0159e\u0161\u00ed v\u0161echny probl\u00e9my a vytv\u00e1\u0159\u00ed nov\u00e1 rizika, jako jsou podm\u00ednky pro diskriminaci u\u017eivatel\u016f a vznik dal\u0161\u00edho faktoru pro skrytou identifikaci a sledov\u00e1n\u00ed pohybu u\u017eivatel\u016f. Podle n\u00e1zoru Mozilly technologie FLoC vy\u017eaduje \u00fapravy a v aktu\u00e1ln\u00ed podob\u011b je jej\u00ed masov\u00e9 zaveden\u00ed spojeno se zna\u010dn\u00fdmi riziky.
\n
Zdroj: opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e\u0431 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0438 \u043f\u043b\u0430\u043d\u043e\u0432, \u043a\u0430\u0441\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u0432 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0441\u0430\u0439\u0442\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u041f\u043e\u0434\u043e\u0431\u043d\u044b\u0435 Cookie \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u0434\u043b\u044f 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