Viceprezident Googlu, kter\u00fd dohl\u00ed\u017e\u00ed na projekt Privacy Sandbox, ozn\u00e1mil zru\u0161en\u00ed pl\u00e1nu na vypnut\u00ed podpory t\u0159et\u00edch stran Cookie v prohl\u00ed\u017ee\u010di Chrome, kter\u00e9 jsou nastaveny p\u0159i n\u00e1v\u0161t\u011bv\u011b dom\u00e9n odli\u0161n\u00fdch od dom\u00e9ny aktu\u00e1ln\u00ed str\u00e1nky. T\u0159et\u00ed strany Cookie se pou\u017e\u00edvaj\u00ed k sledov\u00e1n\u00ed pohybu u\u017eivatel\u016f mezi webov\u00fdmi str\u00e1nkami v k\u00f3du reklamn\u00edch s\u00edt\u00ed, soci\u00e1ln\u00edch widgetech a syst\u00e9mech webov\u00e9 analytiky. M\u00edsto \u00fapln\u00e9ho odstran\u011bn\u00ed t\u0159et\u00edch stran Cookie v Chrome pl\u00e1nuj\u00ed zaveden\u00ed nov\u00e9ho rozhran\u00ed, kter\u00e9 umo\u017en\u00ed u\u017eivateli samostatn\u011b se rozhodnout o blokov\u00e1n\u00ed t\u011bchto Cookie a kdykoliv aktivovat nebo deaktivovat blokaci. Podrobnosti o implementaci zat\u00edm nebyly zve\u0159ejn\u011bny, stejn\u011b jako rozd\u00edl od ji\u017e existuj\u00edc\u00ed volby v nastaven\u00ed chrome:\/\/settings\/cookies \u201eBlokovat soubory cookie t\u0159et\u00edch stran\u201c. <\/p>\n
Spole\u010dnost Mozilla aktivovala blokaci t\u0159et\u00edch stran cookies jako v\u00fdchoz\u00ed mo\u017enost ve verzi Firefox 69, vydan\u00e9 v roce 2019. V roce 2020 za\u010dala v\u00fdchoz\u00ed blokace t\u0159et\u00edch stran cookies v prohl\u00ed\u017ee\u010di Safari. Spole\u010dnost Google zve\u0159ejnila prvn\u00ed z\u00e1m\u011bry o ukon\u010den\u00ed podpory t\u0159et\u00edch stran cookies v roce 2019 a pl\u00e1novala toto vypnut\u00ed realizovat do roku 2022, ale pot\u00e9 term\u00edn posunula na polovinu roku 2023, pozd\u011bji na \u010dtvrt\u00fd kvart\u00e1l 2024, a nyn\u00ed tento pl\u00e1n v\u016fbec zru\u0161ila. <\/p>\n
Pl\u00e1n na ukon\u010den\u00ed podpory t\u0159et\u00edch stran cookies byl zru\u0161en kv\u016fli negativn\u00edmu vlivu na ust\u00e1len\u00fd ekosyst\u00e9m internetov\u00e9 reklamy, kter\u00fd umo\u017e\u0148uje autor\u016fm web\u016f zdarma \u0161\u00ed\u0159it obsah. P\u0159esto\u017ee Google dlouhodob\u011b pracoval na tomto c\u00edli, pr\u016fmysl internetov\u00e9 reklamy se uk\u00e1zal b\u00fdt nep\u0159ipraven na nahrazen\u00ed sledovac\u00edch cookies nov\u00fdmi specializovan\u00fdmi API, kter\u00e9 zohled\u0148uj\u00ed pot\u0159ebu u\u017eivatel\u016f na soukrom\u00ed, jako jsou FedCM (Federated Credential Management, umo\u017e\u0148uje vytv\u00e1\u0159et sjednocen\u00e9 identifika\u010dn\u00ed slu\u017eby), Private State Tokens (umo\u017e\u0148uje odd\u011blovat u\u017eivatele bez pou\u017eit\u00ed mezis\u00edtov\u00fdch identifik\u00e1tor\u016f), Topics (umo\u017e\u0148uje \u0159adit u\u017eivatele podle skupin z\u00e1jm\u016f), Protected Audience (c\u00edlen\u00ed a zkoum\u00e1n\u00ed publika) a Attribution Reporting (hodnocen\u00ed \u00fa\u010dinnosti reklamy). <\/p>\n
Souvisej\u00edc\u00ed zm\u011bny t\u00fdkaj\u00edc\u00ed se cookies jsou sou\u010d\u00e1st\u00ed iniciativy Privacy Sandbox, kter\u00e1 si klade za c\u00edl dos\u00e1hnout kompromisu mezi pot\u0159ebou u\u017eivatel\u016f chr\u00e1nit sv\u00e9 soukrom\u00ed a touhou reklamn\u00edch s\u00edt\u00ed a str\u00e1nek sledovat preference n\u00e1v\u0161t\u011bvn\u00edk\u016f. P\u0159edt\u00edm snahy o zaveden\u00ed n\u00e1hrad za sledovac\u00ed cookies v Chromu \u010delily odporu komunity a kritice, \u017ee metody nahrazuj\u00edc\u00ed sledovac\u00ed cookies ne\u0159e\u0161\u00ed v\u0161echny probl\u00e9my a vytv\u00e1\u0159ej\u00ed nov\u00e1 rizika, jako je mo\u017enost diskriminace u\u017eivatel\u016f a vznik dal\u0161\u00edho faktoru pro skrytou identifikaci a sledov\u00e1n\u00ed pohybu u\u017eivatele. Ned\u00e1vno organizace na ochranu pr\u00e1v EFF ozn\u00e1mila, \u017ee v posledn\u00ed aktualizaci prohl\u00ed\u017ee\u010dov\u00e9 p\u0159\u00edpony Privacy Badger byly p\u0159id\u00e1ny n\u00e1stroje pro blokov\u00e1n\u00ed mo\u017enost\u00ed sledov\u00e1n\u00ed u\u017eivatel\u016f zalo\u017een\u00fdch na vyu\u017eit\u00ed API vyv\u00edjen\u00fdch v r\u00e1mci iniciativy Privacy Sandbox. <\/p>\n
D\u00e1le lze zm\u00ednit pl\u00e1n Google, uveden\u00fd v ozn\u00e1men\u00ed, na p\u0159id\u00e1n\u00ed mo\u017enosti skr\u00fdv\u00e1n\u00ed do re\u017eimu inkognito v Chromu IP adres<\/a> u\u017eivatele p\u0159ed majiteli webov\u00fdch str\u00e1nek, realizovanou prost\u0159ednictv\u00edm odes\u00edl\u00e1n\u00ed provozu nikoli p\u0159\u00edmo, ale p\u0159es proxy server. P\u0159i pou\u017eit\u00ed nov\u00e9ho re\u017eimu bude c\u00edlov\u00fd server vid\u011bt jako odchoz\u00ed IP adresu pouze adresu proxy, podobn\u011b jako p\u0159i pou\u017eit\u00ed VPN<\/a>. Pro anonymizaci dotazu se zmi\u0148uje mo\u017enost p\u0159esm\u011brov\u00e1n\u00ed dotazu postupn\u011b p\u0159es n\u011bkolik proxy. V tomto p\u0159\u00edpad\u011b budou informace o IP adrese klienta zn\u00e1my pouze prvn\u00ed proxy, zat\u00edmco druh\u00e1 proxy v \u0159et\u011bzci uvid\u00ed adresu prvn\u00ed proxy. \u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e\u0431 \u043e\u0442\u043c\u0435\u043d\u0435 \u043f\u043b\u0430\u043d\u0430 \u043f\u043e \u043e\u0442\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044e \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0434\u043e\u043c\u0435\u043d\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u0421\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 Cookie \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0435\u043d\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043c\u0435\u0436\u0434\u0443 \u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0432 \u043a\u043e\u0434\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0432\u0438\u0434\u0436\u0435\u0442\u043e\u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0441\u0438\u0441\u0442\u0435\u043c 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Zdroj: opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"