Viceprezident Googlu, dohl\u00ed\u017eej\u00edc\u00ed na projekt Privacy Sandbox, ozn\u00e1mil rozhodnut\u00ed zachovat st\u00e1vaj\u00edc\u00ed p\u0159\u00edstup k blokov\u00e1n\u00ed t\u0159et\u00edch stran Cookie v Chrome \u2014 Cookie, kter\u00e9 se generuj\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b dom\u00e9n odli\u0161n\u00fdch od dom\u00e9ny aktu\u00e1ln\u00ed str\u00e1nky, budou ve v\u00fdchoz\u00edm nastaven\u00ed blokov\u00e1ny pouze v re\u017eimu \u201eincognito\u201c. Tak\u00e9 bude p\u0159ehodnoceno pou\u017eit\u00ed technologi\u00ed Privacy Sandbox v ekosyst\u00e9mu, pl\u00e1n dal\u0161\u00edho postupu, kter\u00fd maj\u00ed v \u00famyslu p\u0159ipravit v p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch. <\/p>\n
Bylo uvedeno, \u017ee rozhodnut\u00ed bylo p\u0159ijato, proto\u017ee od spu\u0161t\u011bn\u00ed iniciativy Privacy Sandbox v roce 2019 se mnoh\u00e9 zm\u011bnilo, nap\u0159\u00edklad se urychlil pokrok technologi\u00ed na ochranu soukrom\u00ed, byly realizov\u00e1ny metody zaji\u0161\u0165ov\u00e1n\u00ed bezpe\u010dnosti u\u017eivatel\u016f zalo\u017een\u00e9 na um\u011bl\u00e9 inteligenci a v cel\u00e9m sv\u011bt\u011b se zm\u011bnily regula\u010dn\u00ed r\u00e1mce pro regulaci odv\u011btv\u00ed. <\/p>\n
Minul\u00e9 l\u00e9to spole\u010dnost Google opustila my\u0161lenku \u00fapln\u00e9ho zru\u0161en\u00ed podpory t\u0159et\u00edch stran Cookie v Chrome, ale pl\u00e1novala zav\u00e9st dialog pro potvrzen\u00ed souhlasu u\u017eivatele s blokov\u00e1n\u00edm. Tento pl\u00e1n byl nyn\u00ed zru\u0161en a blokov\u00e1n\u00ed bude prov\u00e1d\u011bno pouze p\u0159i nastaven\u00ed p\u0159\u00edslu\u0161n\u00fdch voleb v sekci \u201eOchrana soukrom\u00ed a zabezpe\u010den\u00ed\u201c, tj. m\u00edsto zaveden\u00ed konceptu \u201eblokov\u00e1no ve v\u00fdchoz\u00edm nastaven\u00ed, ale u\u017eivatel m\u016f\u017ee odm\u00edtnout\u201c z\u016fstane sch\u00e9ma \u201et\u0159et\u00ed strany Cookie povoleny ve v\u00fdchoz\u00edm nastaven\u00ed, ale u\u017eivatel je m\u016f\u017ee zablokovat, pokud chce\u201c. <\/p>\n
T\u0159et\u00ed strany Cookie jsou ch\u00e1p\u00e1ny jako Cookie, kter\u00e9 se generuj\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b dom\u00e9n odli\u0161n\u00fdch od dom\u00e9ny aktu\u00e1ln\u00ed str\u00e1nky. Nap\u0159\u00edklad p\u0159i blokaci t\u0159et\u00edch stran Cookie k\u00f3d ze str\u00e1nky \u201eC\u201c, vlo\u017een\u00fd prost\u0159ednictv\u00edm iframe na str\u00e1nky \u201eA\u201c a \u201eB\u201c, nebude moci zpracov\u00e1vat spole\u010dn\u00e9 Cookie pro tyto str\u00e1nky, a Cookie generovan\u00e9 str\u00e1nkou \u201eC\u201c nebudou dostupn\u00e9 p\u0159i na\u010d\u00edt\u00e1n\u00ed k\u00f3du p\u0159i n\u00e1v\u0161t\u011bv\u011b str\u00e1nek \u201eA\u201c a \u201eB\u201c. T\u0159et\u00ed strany Cookie se obvykle pou\u017e\u00edvaj\u00ed k sledov\u00e1n\u00ed pohybu u\u017eivatele mezi str\u00e1nkami v k\u00f3dech reklamn\u00edch s\u00edt\u00ed, widgetech soci\u00e1ln\u00edch s\u00edt\u00ed a syst\u00e9mech webov\u00e9 anal\u00fdzy. V prohl\u00ed\u017ee\u010di Firefox jsou t\u0159et\u00ed strany Cookie ve v\u00fdchoz\u00edm nastaven\u00ed blokov\u00e1ny od roku 2019, zat\u00edmco v Safari od roku 2020. <\/p>\n
M\u00edsto t\u0159et\u00edch stran Cookie spole\u010dnost Google propagovala \u0159adu specializovan\u00fdch API, kter\u00e1 zohled\u0148uj\u00ed pot\u0159eby u\u017eivatel\u016f na ochranu soukrom\u00ed, jako jsou FedCM (Federated Credential Management, umo\u017e\u0148uje vytv\u00e1\u0159et sjednocen\u00e9 slu\u017eby autentizace), Private State Tokens (umo\u017e\u0148uje odd\u011blovat u\u017eivatele bez pou\u017eit\u00ed meziwebov\u00fdch identifik\u00e1tor\u016f), Topics (umo\u017e\u0148uje hodnotit u\u017eivatele podle z\u00e1jm\u016f), Protected Audience (c\u00edlen\u00ed a studium publika) a Attribution Reporting (hodnocen\u00ed efektivity reklamy). <\/p>\n
Navzdory mnohalet\u00fdm snah\u00e1m Google o propagaci technologi\u00ed Privacy Sandbox se odv\u011btv\u00ed internetov\u00e9 reklamy uk\u00e1zalo jako nep\u0159ipraven\u00e9 na ukon\u010den\u00ed pou\u017e\u00edv\u00e1n\u00ed sledovac\u00edch Cookie. Zm\u011bna tak\u00e9 vyvolala obavy regula\u010dn\u00edch org\u00e1n\u016f, \u017ee blokace t\u0159et\u00edch stran Cookie m\u016f\u017ee b\u00fdt vyu\u017eita Googlem k potla\u010den\u00ed konkurence a zneu\u017eit\u00ed dominantn\u00edho postaven\u00ed Chrome na trhu prohl\u00ed\u017ee\u010d\u016f ve prosp\u011bch sv\u00fdch reklamn\u00edch slu\u017eeb. <\/p>\n
D\u00e1le iniciativa Google vyvolala odpor v komunit\u011b a kritiku souvisej\u00edc\u00ed s t\u00edm, \u017ee metody nahrazuj\u00edc\u00ed sledovac\u00ed Cookie ne\u0159e\u0161\u00ed v\u0161echny probl\u00e9my a vytv\u00e1\u0159\u00ed nov\u00e1 rizika, jako je diskriminace u\u017eivatel\u016f a vznik dal\u0161\u00edho faktoru pro skrytou identifikaci a sledov\u00e1n\u00ed pohybu u\u017eivatele. <\/p>\n
V ozn\u00e1men\u00ed se tak\u00e9 uv\u00e1d\u00ed z\u00e1m\u011br aktivovat mechanismus IP Protection v re\u017eimu \u201eincognito\u201c. Aktivace je pl\u00e1nov\u00e1na na t\u0159et\u00ed \u010dtvrtlet\u00ed tohoto roku. IP Protection umo\u017en\u00ed skr\u00fdt IP adresu u\u017eivatele p\u0159ed majiteli str\u00e1nek, a to t\u00edm, \u017ee bude provoz pos\u00edl\u00e1n nikoliv p\u0159\u00edmo, ale p\u0159es proxy.servery<\/a>. P\u0159i aktivaci IP Protection bude c\u00edlov\u00fd server vid\u011bt jako p\u0159\u00edchoz\u00ed IP adresu pouze adresu proxy, podobn\u011b jako p\u0159i pou\u017eit\u00ed VPN<\/a>. Pro anonymizaci dotazu se zmi\u0148uje mo\u017enost p\u0159esm\u011brov\u00e1n\u00ed dotazu postupn\u011b p\u0159es n\u011bkolik proxy. V tomto p\u0159\u00edpad\u011b budou informace o IP adrese klienta zn\u00e1my pouze prvn\u00ed proxy, zat\u00edmco druh\u00e1 proxy v \u0159et\u011bzci uvid\u00ed adresu prvn\u00ed proxy. \u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0441\u043b\u043e\u0436\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome — Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0434\u043e\u043c\u0435\u043d\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0431\u0443\u0434\u0443\u0442 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 «\u0438\u043d\u043a\u043e\u0433\u043d\u0438\u0442\u043e». \u0422\u0430\u043a\u0436\u0435 \u0431\u0443\u0434\u0435\u0442 \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 Privacy Sandbox \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435, \u043f\u043b\u0430\u043d \u043f\u043e \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0432 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-123637","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google se vzdal prosazov\u00e1n\u00ed blokace t\u0159et\u00edch stran Cookie v Chrome | ProHoster","description":"Viceprezident Google, kter\u00fd dohl\u00ed\u017e\u00ed na projekt Privacy Sandbox, ozn\u00e1mil rozhodnut\u00ed zachovat st\u00e1vaj\u00edc\u00ed p\u0159\u00edstup k blokaci t\u0159et\u00edch stran Cookie v Chrome - Cookie, kter\u00e9 se generuj\u00ed p\u0159i p\u0159\u00edstupu k dom\u00e9n\u00e1m odli\u0161n\u00fdm od dom\u00e9ny.","canonical_url":"https:\/\/prohoster.info\/cs\/blog\/news\/google-otkazalsya-ot-navyazyvaniya-blokirovki-storonnih-cookie-v-chrome","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"cs_CZ","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47Google \u043e\u0442\u043a\u0430\u0437\u0430\u043b\u0441\u044f \u043e\u0442 \u043d\u0430\u0432\u044f\u0437\u044b\u0432\u0430\u043d\u0438\u044f \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome | ProHoster","og:description":"\u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0441\u043b\u043e\u0436\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome - Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0434\u043e\u043c\u0435\u043d\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430.","og:url":"https:\/\/prohoster.info\/cs\/blog\/news\/google-otkazalsya-ot-navyazyvaniya-blokirovki-storonnih-cookie-v-chrome","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2025-04-23T13:05:07+00:00","article:modified_time":"2025-04-23T13:05:07+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"123637","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-02-09 17:45:58","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2026-01-23 12:26:20","updated":"2026-02-09 17:45:58","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/posts\/123637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/comments?post=123637"}],"version-history":[{"count":2,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/posts\/123637\/revisions"}],"predecessor-version":[{"id":159222,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/posts\/123637\/revisions\/159222"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/media?parent=123637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/categories?post=123637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/tags?post=123637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n
Zdroj: opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"