{"id":30248,"date":"2019-10-31T21:34:30","date_gmt":"2019-10-31T18:34:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/4k-evolyutsiya-ili-marketing\/"},"modified":"2019-10-31T21:34:30","modified_gmt":"2019-10-31T18:34:30","slug":"4k-evolyutsiya-ili-marketing","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/4k-evolyutsiya-ili-marketing","title":{"rendered":"4K: evoluce nebo marketing?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"4K:
\nJe 4K ur\u010deno k tomu, aby se stalo televizn\u00edm standardem, nebo z\u016fstane v\u00fdsadou n\u011bkolika m\u00e1lo? Co \u010dek\u00e1 poskytovatele, kte\u0159\u00ed spou\u0161t\u011bj\u00ed UHD slu\u017ebu? V anal\u00fdze od \u010dasopisu BROADVISION<\/a><\/noindex> najdete odpov\u011b\u010f na tyto a dal\u0161\u00ed ot\u00e1zky.
\n<\/a><\/noindex>
\nNa prvn\u00ed pohled se m\u016f\u017ee zd\u00e1t, \u017ee kvalita televizn\u00edho obrazu p\u0159\u00edmo z\u00e1vis\u00ed na po\u010dtu: \u010d\u00edm v\u00edce pixel\u016f na \u010dtvere\u010dn\u00ed palec, t\u00edm l\u00e9pe. D\u016fkaz nemus\u00edte daleko hledat: vzpome\u0148te si, s jak\u00fdm nad\u0161en\u00edm div\u00e1ci p\u0159ijali form\u00e1ty HD a FullHD.
\nV p\u0159\u00edpad\u011b 4K se v\u0161ak n\u00e1zory rozch\u00e1zej\u00ed: n\u011bkte\u0159\u00ed jej pova\u017euj\u00ed pouze za marketingov\u00fd tah, kter\u00fd t\u00e9m\u011b\u0159 nezlep\u0161uje u\u017eivatelsk\u00fd z\u00e1\u017eitek; jin\u00ed jej odv\u00e1\u017en\u011b naz\u00fdvaj\u00ed evoluc\u00ed medi\u00e1ln\u00edho pr\u016fmyslu. <\/p>\n

Snaha v\u00fdrobc\u016f dr\u017eet krok s rostouc\u00edm popt\u00e1vkou po televiz\u00edch s ultravysok\u00fdm rozli\u0161en\u00edm ji\u017e vedla nejen k uveden\u00ed na trh ohromn\u00e9ho v\u00fdb\u011bru 4K p\u0159ehr\u00e1va\u010d\u016f a televizor\u016f, ale tak\u00e9 k vzniku nov\u00fdch standard\u016f komprese a p\u0159enosu dat, stejn\u011b jako technologi\u00ed v\u00fdroby a ukl\u00e1d\u00e1n\u00ed 4K obsahu.<\/p>\n

Je 4K ur\u010deno st\u00e1t se nov\u00fdm technologick\u00fdm pr\u016flomem, nebo se v mysl\u00edch u\u017eivatel\u016f usad\u00ed jako pokus p\u0159im\u011bt div\u00e1ka koupit dra\u017e\u0161\u00ed televizi? Pod\u00edvejme se, co \u0159\u00edkaj\u00ed fakta a \u010d\u00edsla.<\/p>\n

4K televizory: hit n\u00e1sleduj\u00edc\u00edch let
\n<\/b>
\n4K televizory jsou nepochybn\u011b nejjasn\u011bj\u0161\u00ed hv\u011bzdou na 4K nebi. Nejv\u00edce zaj\u00edmaj\u00ed u\u017eivatele a m\u00e9dia. Podle p\u0159edpov\u011bd\u00ed OVUM se popularita UHD TV bude pouze zvy\u0161ovat. Do roku 2020 \u010d\u00edslo televizor\u016f s ultravysok\u00fdm rozli\u0161en\u00edm na cel\u00e9m sv\u011bt\u011b p\u0159ekro\u010d\u00ed 540 mil. \u2014 to je t\u00e9m\u011b\u0159 desetin\u00e1sobn\u00fd n\u00e1r\u016fst ve srovn\u00e1n\u00ed s rokem 2015.
\n \"4K:
\nIHS a Strategy Analytics p\u0159edpov\u00eddaj\u00ed, \u017ee ji\u017e v tomto roce bude p\u0159ev\u00e1\u017en\u00e1 v\u011bt\u0161ina vyr\u00e1b\u011bn\u00fdch obrazovek velk\u00fdch \u00fahlop\u0159\u00ed\u010dek (50 palc\u016f a v\u00edce) podporovat 4K. O n\u011bco pozd\u011bji se form\u00e1t uchyt\u00ed i v men\u0161\u00edch za\u0159\u00edzen\u00edch.
\nTo povede k tomu, \u017ee do roku 2020 se nov\u00e9ho UHD televizoru stane majitelem ka\u017ed\u00e1 \u010dtvrt\u00e1 rodina na sv\u011bt\u011b. Na prvn\u00edm m\u00edst\u011b bude trh v Severn\u00ed Americe, kde penetrace 4K p\u0159ekro\u010d\u00ed 45%. Na druh\u00e9m m\u00edst\u011b se um\u00edst\u00ed z\u00e1padn\u00ed Evropa, posledn\u00edm na tomto poli bude trh v Africe a na Bl\u00edzk\u00e9m v\u00fdchod\u011b.
\n \"4K:
\nPokud jde o jednotliv\u00e9 zem\u011b, 4K televizory se nejrychleji prosazuj\u00ed v Japonsku. Podle \u00fadaj\u016f Mitsubishi Research Institute bude do roku 2020 UHD televizor\u016f ji\u017e polovina japonsk\u00fdch dom\u00e1cnost\u00ed. <\/p>\n

Opravdov\u00fdmi t\u011b\u017ek\u00fdmi v\u00e1hami na trhu v\u00fdrobc\u016f 4K televizor\u016f budou \u010c\u00edna a Ji\u017en\u00ed Korea. Na \u00fazem\u00ed t\u011bchto st\u00e1t\u016f p\u016fsob\u00ed nejv\u011bt\u0161\u00ed z\u00e1vody na v\u00fdrobu UHD displej\u016f. Hlavn\u00edm export\u00e9rem v tomto p\u00e1ru bude Ji\u017en\u00ed Korea, proto\u017ee \u010d\u00edn\u0161t\u00ed v\u00fdrobci prod\u00e1vaj\u00ed v\u011bt\u0161inu sv\u00e9 produkce uvnit\u0159 zem\u011b.
\n \"4K:
\nTV set-top boxy s podporou 4K: v\u00fdznamn\u00fd pod\u00edl na trhu <\/b><\/p>\n

\u010cty\u0159n\u00e1sobn\u00fd n\u00e1r\u016fst \u010dek\u00e1 tak\u00e9 trh set-top box\u016f. Do roku 2020 tvo\u0159\u00ed \u010dtvrtinu v\u0161ech prod\u00e1van\u00fdch 4K za\u0159\u00edzen\u00ed. <\/p>\n

Prodeje UHD za\u0159\u00edzen\u00ed rostou o 10 milion\u016f kus\u016f ro\u010dn\u011b, o\u010dek\u00e1v\u00e1 se, \u017ee do roku 2020 bude prod\u00e1no v\u00edce ne\u017e 50 milion\u016f t\u011bchto za\u0159\u00edzen\u00ed. <\/p>\n

Podle \u00fadaj\u016f OVUM bude do roku 2020 m\u00edt 4K set-top boxy v\u00edce ne\u017e 225 milion\u016f dom\u00e1cnost\u00ed po cel\u00e9m sv\u011bt\u011b. UHD obsah prost\u0159ednictv\u00edm set-top boxu budou konzumovat 80 milion\u016f div\u00e1k\u016f ze Severn\u00ed Ameriky a po 65 milionech div\u00e1k\u016f z Evropy a Asie.<\/p>\n

\"4K:
\n
\nTrh slu\u017eeb: v roli dohn\u00e1va\u010d\u016f<\/b><\/p>\n

Prodeje 4K televizor\u016f a set-top box\u016f neust\u00e1le rostou. Nicm\u00e9n\u011b, jejich majitel\u00e9 se u\u017e setkali s v\u00fdznamn\u00fdm probl\u00e9mem: nemaj\u00ed co sledovat. Existuje k tomu n\u011bkolik d\u016fvod\u016f:
\n\u25cf Technologick\u00fd: v\u00fdroba 4K obsahu je slo\u017eit\u00e1 a drah\u00e1, zat\u00edmco obsah ve FullHD je st\u00e1le popul\u00e1rn\u00ed a dob\u0159e se vypl\u00e1c\u00ed.
\n\u25cf Logistick\u00fd: ne ve v\u0161ech dom\u00e1cnostech je vysokorychlostn\u00ed internet.
\n\u25cf Ekonomick\u00fd: u\u017eivatel\u00e9 necht\u011bj\u00ed kupovat p\u0159edplatn\u00e9, proto\u017ee je dost drah\u00e9 a v\u00fdb\u011br obsahu je omezen\u00fd.
\nI p\u0159es v\u0161echny pot\u00ed\u017ee bude tato situace brzy vy\u0159e\u0161ena. Medi\u00e1ln\u00ed pr\u016fmysl se s podobnou situac\u00ed ji\u017e setkal s p\u0159\u00edchodem form\u00e1tu FullHD. Majitel\u00e9 tehdy nov\u00fdch za\u0159\u00edzen\u00ed museli \u010dekat n\u011bkolik let, ne\u017e m\u011bli k dispozici dostatek obsahu k sledov\u00e1n\u00ed.<\/p>\n

Rostouc\u00ed v\u00fdb\u011br vide\u00ed ve UHD, pokles cen televizor\u016f, 4K set-top box\u016f a p\u0159edplatn\u00e9ho neust\u00e1le povedou k explozivn\u00edmu n\u00e1r\u016fstu po\u010dtu u\u017eivatel\u016f. V\u011bt\u0161ina z nich bude poch\u00e1zet z m\u011bstsk\u00fdch st\u0159edn\u00edch a vy\u0161\u0161\u00edch t\u0159\u00edd, \u017eij\u00edc\u00edch v severoamerick\u00e9m, tichomo\u0159sk\u00e9m a z\u00e1padoevropsk\u00e9m regionu. <\/p>\n

V roce 2021 p\u0159ipadne v\u00edce p\u0159edplatitel\u016f na kabelov\u00e9, satelitn\u00ed a IPTV vys\u00edl\u00e1n\u00ed. Pozemn\u00ed TV, s mal\u00fdmi v\u00fdjimkami, nebude div\u00e1k\u016fm moci nab\u00eddnout UHD rozli\u0161en\u00ed.<\/p>\n

Internetov\u00e1 televize ve 4K<\/b><\/p>\n

4K-IPTV
\nI kdy\u017e maj\u00ed IPTV slu\u017eby st\u00e1le m\u00e9n\u011b p\u0159edplatitel\u016f ne\u017e jejich kabelov\u00ed a satelitn\u00ed konkurenti, IPTV poskytovatel\u00e9 budou schopni vyd\u011blat v\u00edce na ka\u017ed\u00e9m jednotliv\u00e9m div\u00e1kovi. Hlavn\u00edm d\u016fvodem rozptylu zisk\u016f je to, \u017ee IPTV poskytovatel\u00e9 rychleji zav\u00e1d\u011bj\u00ed do sv\u00fdch slu\u017eeb nov\u00e9 popul\u00e1rn\u00ed funkce, co\u017e p\u0159itahuje nejbohat\u0161\u00ed u\u017eivatele.<\/p>\n

\"4K:
\n
\nPodle p\u0159edpov\u011bd\u00ed OVUM by do roku 2021 m\u011blo b\u00fdt v\u00edce ne\u017e 10 milion\u016f p\u0159edplatitel\u016f IPTV slu\u017eeb s 4K. To je v\u00edce ne\u017e 20n\u00e1sobn\u00fd n\u00e1r\u016fst ve srovn\u00e1n\u00ed s 450 tis\u00edci v roce 2017. Nejv\u00edce se k t\u011bmto slu\u017eb\u00e1m budou p\u0159ipojovat div\u00e1ci ze z\u00e1padn\u00ed Evropy: do roku 2021 by v tomto regionu m\u011blo b\u00fdt v\u00edce ne\u017e 3 miliony p\u0159edplatitel\u016f. Ti p\u0159inesou oper\u00e1tor\u016fm p\u0159\u00edjem 1,2 miliardy dolar\u016f, co\u017e je t\u00e9m\u011b\u0159 polovina celosv\u011btov\u00e9ho v\u00fdnosu.
\n\"4K:
\n4K-OTT <\/b>
\nPodle Juniper Research se v p\u0159\u00ed\u0161t\u00edch 5 letech stane zvl\u00e1\u0161t\u011b popul\u00e1rn\u00edmi OTT slu\u017eby, kter\u00e9 poskytuj\u00ed p\u0159\u00edstup k 4K obsahu. O\u010dek\u00e1v\u00e1 se, \u017ee do roku 2021 po\u010det unik\u00e1tn\u00edch u\u017eivatel\u016f \u201eover the top\u201c obsahu v 4K dos\u00e1hne 190 milion\u016f a p\u0159\u00edjmy t\u011bchto slu\u017eeb p\u0159ekro\u010d\u00ed 5 miliard dolar\u016f. <\/p>\n

Hlavn\u00edm u\u017eivatelsk\u00fdm za\u0159\u00edzen\u00edm pro sledov\u00e1n\u00ed 4K-OTT obsahu z\u016fst\u00e1vaj\u00ed televizory, nicm\u00e9n\u011b roz\u0161\u00ed\u0159en\u00ed technologie v\u00edce obrazovek u\u010din\u00ed UHD obsah dostupn\u00fdm na smartphonech, tabletech a desktopov\u00fdch po\u010d\u00edta\u010d\u00edch. <\/p>\n

Shrnut\u00ed<\/b>
\n \"4K:
\nLze s jistotou \u0159\u00edci, \u017ee 4K obsah se brzy stane realitou a jeho popularita bude jen r\u016fst. Poj\u010fme se v\u0161ak pod\u00edvat na hlavn\u00ed faktory, kter\u00e9 ovliv\u0148uj\u00ed rychlost zav\u00e1d\u011bn\u00ed technologi\u00ed:
\nFaktory r\u016fstu
\n\u25cf Popt\u00e1vka po high-end elektronice.
\n\u25cf Vznik nov\u00fdch UHD kan\u00e1l\u016f a slu\u017eeb.
\n\u25cf Sni\u017eov\u00e1n\u00ed ceny 4K vybaven\u00ed.
\n\u25cf Rozvoj kompresn\u00edch algoritm\u016f a technologi\u00ed p\u0159enosu dat.
\nOmezen\u00ed r\u016fstu
\n\u25cf Zat\u00edmco UHD vybaven\u00ed je st\u00e1le pro v\u011bt\u0161inu populace nedostupn\u00e9.
\n\u25cf proto\u017ee se trh teprve formuje, ne v\u0161ichni investo\u0159i maj\u00ed odvahu do n\u011bj investovat.
\n\u25cf Vytv\u00e1\u0159en\u00ed 4K obsahu je n\u011bkolikr\u00e1t dra\u017e\u0161\u00ed ne\u017e vytv\u00e1\u0159en\u00ed FullHD.
\n\u25cf Nen\u00ed rozvinut\u00e1 s\u00ed\u0165ov\u00e1 infrastruktura pot\u0159ebn\u00e1 pro p\u0159enos 4K videa.
\n\u25cf Obyvatel\u00e9 odlehl\u00fdch nebo mal\u00fdch obc\u00ed nemaj\u00ed p\u0159\u00edstup k vysokorychlostn\u00edmu internetu, a 4K obsah pro n\u011b je\u0161t\u011b dlouho nebude dostupn\u00fd.<\/p>\n

U\u017e nyn\u00ed stoj\u00ed oper\u00e1to\u0159i p\u0159ed t\u011b\u017ek\u00fdm rozhodnut\u00edm: vytvo\u0159it vlastn\u00ed 4K slu\u017ebu, dokud nen\u00ed konkurence, a popt\u00e1vka neust\u00e1le roste; nebo se soust\u0159edit na FullHD, dokud nebudou s\u00edt\u011b jejich div\u00e1k\u016f p\u0159ipraveny na 4K vys\u00edl\u00e1n\u00ed.
\nKvalitn\u00ed obraz nesta\u010d\u00ed k tomu, aby si z\u00edskal l\u00e1sku u\u017eivatel\u016f. Obsah mus\u00ed b\u00fdt zaj\u00edmav\u00fd. To potvrzuj\u00ed po\u0159ady, kter\u00e9 byly nato\u010deny na kameru smartphonu, ale p\u0159esto z\u00edskaly milionov\u00e9 publikum.
\n
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