{"id":30590,"date":"2019-10-31T21:36:22","date_gmt":"2019-10-31T18:36:22","guid":{"rendered":"https:\/\/prohoster.info\/blog\/customer-development-kak-zhiznennaya-filosofiya\/"},"modified":"2019-10-31T21:36:22","modified_gmt":"2019-10-31T18:36:22","slug":"customer-development-kak-zhiznennaya-filosofiya","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/customer-development-kak-zhiznennaya-filosofiya","title":{"rendered":"Customer Development jako \u017eivotn\u00ed filozofie","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Toto je p\u00e1te\u010dn\u00ed \u010dl\u00e1nek o vyu\u017eit\u00ed modern\u00edch obchodn\u00edch metod v ka\u017edodenn\u00edm \u017eivot\u011b. Pros\u00edm, berte to s humorem.
\n<\/a><\/noindex>
\nCustomer Development k n\u00e1m p\u0159i\u0161el jako metodika ur\u010den\u00ed pot\u0159eb potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f p\u0159i vytv\u00e1\u0159en\u00ed nov\u00fdch produkt\u016f. Nicm\u00e9n\u011b jeho principy lze aplikovat p\u0159i \u0159e\u0161en\u00ed mnoha osobn\u00edch \u00fakol\u016f. V\u00edce ne\u017e to, CustDev m\u016f\u017ee b\u00fdt sou\u010d\u00e1st\u00ed \u017eivotn\u00ed filozofie modern\u00edho \u010dlov\u011bka. <\/p>\n

Aplikace filozofie Cust Dev pom\u00e1h\u00e1 zlep\u0161it vztahy mezi lidmi. Jako \u017eivotn\u00ed princip to m\u016f\u017ee vypadat takto:<\/p>\n

Pokud chce\u0161 dos\u00e1hnout dobr\u00e9ho v\u00fdsledku a vd\u011b\u010dn\u00e9ho postoje k sob\u011b, zjisti nejd\u0159\u00edve, co lid\u00e9 cht\u011bj\u00ed, a ud\u011blej to, m\u00edsto toho, co se ti osobn\u011b zd\u00e1 spr\u00e1vn\u00e9.<\/p><\/blockquote>\n

Algoritmus pou\u017eit\u00ed tohoto principu je jednoduch\u00fd.<\/p>\n

    \n
  1. Sna\u017e se p\u0159ipravit a prov\u00e9st v\u00fdzkum p\u0159edem.<\/li>\n
  2. Vzpom\u011b\u0148 si na v\u00fdroky a \u010diny lid\u00ed, pro kter\u00e9 se chyst\u00e1\u0161 n\u011bco ud\u011blat na dan\u00e9 t\u00e9ma.<\/li>\n
  3. Promysli si up\u0159es\u0148uj\u00edc\u00ed ot\u00e1zky.<\/li>\n
  4. Polo\u017e up\u0159es\u0148uj\u00edc\u00ed ot\u00e1zky p\u0159edem a postupn\u011b, ani\u017e bys vzbuzoval pozornost. <\/li>\n
  5. Pokud chce\u0161 prov\u00e9st v\u00fdzkum skryt\u011b a nevzbuzovat podez\u0159en\u00ed, zapl\u00e9t\u00e1\u0161 sv\u00e9 ot\u00e1zky organicky b\u011bhem jin\u00fdch rozhovor\u016f a diskuz\u00ed.<\/li>\n
  6. Vyh\u00fdbej se ve\u0159ejn\u00fdm anket\u00e1m, proto\u017ee na ve\u0159ejnosti \u010dasto lid\u00e9 vyjad\u0159uj\u00ed ne sv\u00e9 n\u00e1zory, ale sklony k n\u00e1zor\u016fm autorit.<\/li>\n<\/ol>\n

    \nJak lze aplikovat. P\u0159\u00edklady.<\/p>\n

    P\u0159\u00edklad \u010d. 1: N\u00e1kup d\u00e1rku bl\u00edzk\u00e9mu \u010dlov\u011bku nebo kolegovi.<\/p>\n

    V\u0161ichni se \u010das od \u010dasu setk\u00e1v\u00e1me s probl\u00e9mem \u2013 co darovat bl\u00edzk\u00fdm lidem v podm\u00ednk\u00e1ch obrovsk\u00e9 rozmanitosti mo\u017enost\u00ed. Chceme, aby d\u00e1rek byl osobn\u00ed, nezapomenuteln\u00fd, du\u0161evn\u00ed. Jin\u00fdmi slovy \u2013 takov\u00fd, jak\u00fd si obdarovan\u00fd p\u0159eje.<\/p>\n

    P\u0159ipravte se p\u0159edem \u2013 v\u011bnujte pozornost, na co se obdarovan\u00fd d\u00edv\u00e1 v obchodech, o \u010dem \u010dasto mluv\u00ed, jak\u00e1 t\u00e9mata vyvol\u00e1vaj\u00ed \u017eiv\u00fd z\u00e1jem.<\/p>\n

    Metodika Customer Development je efektivn\u00ed, kdy\u017e se pou\u017e\u00edv\u00e1 k v\u00fdzkumu minul\u00fdch zku\u0161enost\u00ed. Pokud se ve va\u0161em rozhovoru n\u011bkdy objev\u00ed t\u00e9ma d\u00e1rk\u016f, stoj\u00ed za to se zeptat \u2013 jak\u00fd d\u00e1rek ti nejv\u00edce l\u00edbil\/zapamatoval se ti v \u017eivot\u011b? A pro\u010d?<\/p>\n

    Zeptej se spole\u010dn\u00fdch zn\u00e1m\u00fdch, o co m\u00e1 \u010dlov\u011bk, jemu\u017e je pot\u0159eba koupit d\u00e1rek-p\u0159ekvapen\u00ed, z\u00e1jem.
    \nPokud se rozhodnete p\u0159\u00edmo zeptat, co byste m\u011bli darovat, riskujete, \u017ee usly\u0161\u00edte obvin\u011bn\u00ed z nev\u0161\u00edmavosti nebo dokonce lakomosti. Proto je lep\u0161\u00ed t\u00e9ma prozkoumat nen\u00e1padn\u011b.<\/p>\n

    P\u0159\u00edklad \u010d. 2: Zlep\u0161en\u00ed kancel\u00e1\u0159e.<\/p>\n

    Pom\u011brn\u011b \u010dasto se v HR prost\u0159ed\u00ed objevuje t\u00e9ma zlep\u0161en\u00ed kancel\u00e1\u0159e \u2013 co ud\u011blat, aby bylo va\u0161im obl\u00edben\u00fdm zam\u011bstnanc\u016fm pohodln\u011bj\u0161\u00ed pracovat. Pomoc\u00ed filozofie Customer Development se tento \u00fakol \u0159e\u0161\u00ed pom\u011brn\u011b snadno.<\/p>\n

    Poslouchejte, jak\u00e9 form\u00e1ty relaxace zam\u011bstnanci prob\u00edraj\u00ed u \u0161\u00e1lku \u010daje nebo k\u00e1vy.
    \nCo inspiruje va\u0161e zam\u011bstnance? Diskutuj\u00ed o interi\u00e9rech kancel\u00e1\u0159\u00ed zn\u00e1m\u00fdch firem? Po\u0161lete jim do chatu fotky kancel\u00e1\u0159\u00ed zn\u00e1m\u00fdch firem a zjist\u011bte, co na to budou \u0159\u00edkat.<\/p>\n

    M\u016f\u017eete se p\u0159\u00edmo zeptat \u2013 \u201eCo byste osobn\u011b v na\u0161i kancel\u00e1\u0159i zlep\u0161ili a jak?\u201c. Je d\u016fle\u017eit\u00e9 se pt\u00e1t osobn\u011b, tv\u00e1\u0159\u00ed v tv\u00e1\u0159. M\u016f\u017eete uspo\u0159\u00e1dat anketu na Google form\u00e1ch, ale mus\u00ed b\u00fdt anonymn\u00ed a \u017e\u00e1dost ji vyplnit by m\u011bla b\u00fdt vy\u0159\u010dena osobn\u011b ka\u017ed\u00e9mu zam\u011bstnanci. To je d\u016fle\u017eit\u00e9, proto\u017ee podez\u0159\u00edvav\u00ed zam\u011bstnanci mohou okam\u017eit\u011b za\u010d\u00edt m\u00edt obavy, \u017ee je takto hodnot\u00ed, a myslet si, \u017ee brzy dojde k propou\u0161t\u011bn\u00ed nebo \u017ee n\u011bkdo p\u0159ijde o pr\u00e9mii.
    \n
    Zdroj:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

    \u042d\u0442\u043e \u043f\u044f\u0442\u043d\u0438\u0447\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f \u043f\u0440\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u043e\u0434\u0438\u043a \u0432 \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0439 \u0436\u0438\u0437\u043d\u0438. \u041f\u0440\u043e\u0448\u0443 \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0441 \u044e\u043c\u043e\u0440\u043e\u043c. Customer Development \u043f\u0440\u0438\u0448\u0451\u043b \u043a \u043d\u0430\u043c \u043a\u0430\u043a \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u0440\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432. \u041e\u0434\u043d\u0430\u043a\u043e \u0435\u0433\u043e \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u044b \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u043f\u0440\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u043c\u043d\u043e\u0433\u0438\u0445 \u043b\u0438\u0447\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447. \u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, CustDev \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0447\u0430\u0441\u0442\u044c\u044e \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0439 \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u0438 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430. \u041f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u0438 Cust Dev \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-30590","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Customer Development jako \u017eivotn\u00ed filozofie | ProHoster","description":"Toto je p\u00e1te\u010dn\u00ed \u010dl\u00e1nek o aplikaci modern\u00edch obchodn\u00edch metodik v ka\u017edodenn\u00edm \u017eivot\u011b.","canonical_url":"https:\/\/prohoster.info\/cs\/blog\/news\/customer-development-kak-zhiznennaya-filosofiya","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"cs_CZ","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47Customer Development \u043a\u0430\u043a \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u044f | ProHoster","og:description":"\u042d\u0442\u043e \u043f\u044f\u0442\u043d\u0438\u0447\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f \u043f\u0440\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 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