{"id":32297,"date":"2019-10-31T21:46:12","date_gmt":"2019-10-31T18:46:12","guid":{"rendered":"https:\/\/prohoster.info\/blog\/istoriya-odnogo-molodogo-servisa-daida-iskusstvo-po-podpiske\/"},"modified":"2019-10-31T21:46:12","modified_gmt":"2019-10-31T18:46:12","slug":"istoriya-odnogo-molodogo-servisa-daida-iskusstvo-po-podpiske","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/istoriya-odnogo-molodogo-servisa-daida-iskusstvo-po-podpiske","title":{"rendered":"P\u0159\u00edb\u011bh jednoho mlad\u00e9ho servisu Daida (um\u011bn\u00ed na p\u0159edplatn\u00e9)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><i>Ahoj! Za\u010d\u00edn\u00e1me publikaci prezentac\u00ed z QIWI Kuchyn\u011b, a prvn\u00ed bude prezentace Absamaty o jeho servisu um\u011bn\u00ed na p\u0159edplatn\u00e9. Slovo m\u00e1 speaker.<\/i><\/p>\n<p>Jmenuji se Absamat, jsem partnerem design\u00e9rsk\u00e9 agentury Useful a z\u00e1rove\u0148 d\u011bl\u00e1m servis DaiDa, kter\u00fd umo\u017e\u0148uje lidem pronaj\u00edmat um\u011bleck\u00e9 p\u0159edm\u011bty, konkr\u00e9tn\u011b - obrazy r\u016fzn\u00fdch um\u011blc\u016f.<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/qiwi\/blog\/449240\/\"><img decoding=\"async\" alt=\"P\u0159\u00edb\u011bh jednoho mlad\u00e9ho servisu Daida (um\u011bn\u00ed na p\u0159edplatn\u00e9)\" src=\"\/wp-content\/uploads\/2019\/04\/d5d223eabc907791041643c79b54011f.png\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><\/p>\n<p>V tomto p\u0159\u00edsp\u011bvku se s v\u00e1mi pod\u011bl\u00edm o na\u0161e zku\u0161enosti: od n\u00e1padu po za\u010d\u00e1tek vytv\u00e1\u0159en\u00ed produktu, o na\u0161ich chyb\u00e1ch a v\u016fbec o tom, jak\u00e9 to bylo.<\/p>\n<p>Existuje n\u011bco jako PMF, product\/market fit. Definic\u00ed je mnoho, pokud to shrneme - je to shoda va\u0161eho produktu s o\u010dek\u00e1v\u00e1n\u00edmi trhu a ve\u0159ejnosti. Jak moc je v\u00e1\u0161 produkt pot\u0159ebn\u00fd a jestli bude popt\u00e1v\u00e1n. Pochopit, zda jste dos\u00e1hli PMF, je jednoduch\u00e9 - pokud vid\u00edte n\u00e1sobn\u00fd a st\u00e1l\u00fd r\u016fst u\u017eivatel\u016f a ch\u00e1pete, co tento r\u016fst zp\u016fsobuje - PMF m\u00e1te, tady je t\u011b\u017ek\u00e9 se zm\u00fdlit.<\/p>\n<p>My jako startup jsme PMF nena\u0161li, st\u00e1le jsme v procesu. A co se t\u00fd\u010de my\u0161lenky, tak to bylo n\u00e1sleduj\u00edc\u00ed.<br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nP\u0159ed rokem jsme v r\u00e1mci na\u0161\u00ed agentury provedli velk\u00e9 \u0161et\u0159en\u00ed trhu sou\u010dasn\u00e9ho um\u011bn\u00ed a odhalili \u0159adu trend\u016f. Za prv\u00e9, v\u0161imli jsme si demokratizace tohoto trhu jako celku. Za druh\u00e9, objevili jsme mezeru v dostupn\u00e9m um\u011bn\u00ed a pochopili jsme, \u017ee je pot\u0159eba tuto t\u00e9matiku d\u00e1le prozkoumat. Podle v\u0161ech pravidel designu slu\u017eeb jsme hovo\u0159ili se v\u0161emi \u00fa\u010dastn\u00edky trhu - galeristy, spot\u0159ebiteli, um\u011blci. V\u00fdsledkem byly t\u0159i hlavn\u00ed ot\u00e1zky, na kter\u00e9 jsme se sna\u017eili naj\u00edt odpov\u011bdi b\u011bhem f\u00e1ze prototypov\u00e1n\u00ed.<\/p>\n<p>Prvn\u00ed ot\u00e1zka: jak transformovat klasickou galerii na styl sou\u010dasn\u00e9ho um\u011bn\u00ed, tedy vytvo\u0159it v tomto trhu jakousi alternativu k Z\u00e1\u0159e.<\/p>\n<p>Druh\u00e1 ot\u00e1zka: jak vy\u0159e\u0161it probl\u00e9m voln\u00fdch a u\u017e obsazen\u00fdch st\u011bn. Lid\u00e9 obvykle maj\u00ed v bytech pom\u011brn\u011b omezen\u00fd po\u010det st\u011bn, a voln\u00e9ho prostoru na t\u011bchto st\u011bn\u00e1ch, kam by mohli n\u011bco pov\u011bsit, aby to vypadalo hezky, je\u0161t\u011b m\u00e9n\u011b. Lid\u00e9 maj\u00ed na st\u011bn\u00e1ch u\u017e tak mohou viset poli\u010dky, kalend\u00e1\u0159e, fotografie, televizory a LCD panely. Nebo jin\u00e9 obrazy, kter\u00e9 jsou tam nav\u017edy. To znamen\u00e1, \u017ee lid\u00e9 nepot\u0159ebovali nov\u00e9 obrazy, proto\u017ee je bu\u010f jednodu\u0161e nen\u00ed kam pov\u011bsit, nebo nev\u011bd\u00ed, jak p\u0159esn\u011b vybrat d\u00edlo k existuj\u00edc\u00ed pr\u00e1zdn\u00e9 st\u011bn\u011b.<\/p>\n<p>A t\u0159et\u00ed ot\u00e1zka: jak pos\u00edlit pozici a p\u0159idat interaktivitu pro publikum, proto\u017ee tento trh pot\u0159ebuje impuls. A to dost aktivn\u00ed.<\/p>\n<h2>\u0158e\u0161en\u00ed<\/h2>\n<p>\n\u0158e\u0161en\u00ed jsme na\u0161li ve form\u00e1tu poskytov\u00e1n\u00ed um\u011bleck\u00fdch d\u011bl na z\u00e1klad\u011b obnoviteln\u00e9ho p\u0159edplatn\u00e9ho. Ano, nen\u00ed to nic \u00fapln\u011b nov\u00e9ho, co by nikdo p\u0159ed n\u00e1mi je\u0161t\u011b ned\u011blal, zde jsme syntetizovali nejlep\u0161\u00ed praktiky z existuj\u00edc\u00edch obor\u016f. Je to tr\u017ei\u0161t\u011b, to jsou spole\u010dnosti ekonomiky sd\u00edlen\u00ed (Uber, Airbnb), to je obchodn\u00ed model Netflix, kdy prost\u011b plat\u00edte jednou m\u011bs\u00ed\u010dn\u011b za pou\u017e\u00edv\u00e1n\u00ed obsahu.<\/p>\n<p>Funguje to dnes takto. U\u017eivatel vstoup\u00ed na web, vybere si um\u011bleck\u00e9 d\u00edlo, kter\u00e9 se mu l\u00edb\u00ed, a my jej p\u0159ivezeme a zav\u011bs\u00edme. Pot\u00e9 tento obraz vis\u00ed u n\u011bj doma po dobu jednoho m\u011bs\u00edce, a po t\u00e9to dob\u011b m\u016f\u017ee bu\u010f prodlou\u017eit p\u0159edplatn\u00e9 za stejnou \u010d\u00e1stku a nechat si aspo\u0148 na m\u011bs\u00edc um\u011bleck\u00e9 d\u00edlo, nebo se vr\u00e1tit na web a v r\u00e1mci p\u0159edplatn\u00e9ho vybrat n\u011bco jin\u00e9ho. Pot\u00e9 do t\u0159\u00ed dn\u016f odneseme p\u0159edchoz\u00ed obraz a m\u00edsto n\u011bj doru\u010d\u00edme nov\u00fd.<\/p>\n<h2>N\u00e1pad<\/h2>\n<p>\nAbychom vybrali my\u0161lenku, s n\u00ed\u017e za\u010dneme vyr\u00e1b\u011bt produkt a vstupovat na trh, bude u\u017eite\u010dn\u00e9 za\u010d\u00edt zde.<\/p>\n<ul>\n<li><b>Studujte inovativn\u00ed obchodn\u00ed modely.<\/b> Zn\u00ed to samoz\u0159ejm\u011b, ale je to d\u016fle\u017eit\u00e9.<\/li>\n<li><b>Zkoumejte u\u017eivatele.<\/b> To je naprosto nezbytn\u00e9, to jsou ti lid\u00e9, kte\u0159\u00ed zajist\u00ed \u017eivotaschopnost va\u0161\u00ed slu\u017eby. Nebo tak\u00e9 ne.<\/li>\n<li><b>Pohybujte se v odv\u011btv\u00ed.<\/b> Obvykle \u00fasp\u011b\u0161n\u00e9 startupy jsou \u00fasp\u011b\u0161n\u00e9 tak\u00e9 proto, \u017ee jejich spoluzakladatel\u00e9 pracovali v t\u011bch odv\u011btv\u00edch, kter\u00e9 jsou n\u011bjak\u00fdm zp\u016fsobem spojeny s t\u00e9matikou startupu. To znamen\u00e1, \u017ee maj\u00ed pot\u0159ebn\u00e9 z\u00e1zem\u00ed a jsou dob\u0159e pono\u0159eni v trhu.<\/li>\n<\/ul>\n<p>\nV\u00fdznamu v\u00fdzkumu se tak\u00e9 nevypl\u00e1c\u00ed podce\u0148ovat, to je p\u0159\u00edpad, kdy je lep\u0161\u00ed str\u00e1vit nav\u00edc m\u011bs\u00edc, ale prov\u00e9st \u0159adu v\u00fdzkum\u016f, ne\u017e u\u0161et\u0159it ten m\u011bs\u00edc v honb\u011b za prvn\u00edmi prodeji.<\/p>\n<p>Pot\u00e9, co jsme to v\u0161echno vymysleli, uplynul rok. Cel\u00fd rok s touto my\u0161lenkou jsem nic ned\u011blal. A jak ukazuje praxe, \u010das je dobr\u00fd filtr my\u0161lenek. Pokud m\u00e1te n\u011bjakou my\u0161lenku, pokra\u010dujete \u017e\u00edt, jak d\u0159\u00edve, pak po n\u011bjak\u00e9 dob\u011b se k t\u00e9to my\u0161lence vr\u00e1t\u00edte a zjist\u00edte, \u017ee je st\u00e1le aktu\u00e1ln\u00ed a my\u0161lenka je skv\u011bl\u00e1 \u2014 to znamen\u00e1, \u017ee ur\u010dit\u011b stoj\u00ed za to v\u011bnovat na ni \u010das a zdroje.<\/p>\n<h2>Jak se odv\u00e1\u017eit<\/h2>\n<p>\nZde mohu uv\u00e9st sv\u016fj vlastn\u00ed p\u0159\u00edklad. Prvn\u00ed, co jsem ud\u011blal, bylo naj\u00edt podobn\u011b sm\u00fd\u0161lej\u00edc\u00ed lidi. To tak\u00e9 vypad\u00e1 o\u010dividn\u011b, ale bez spr\u00e1vn\u00fdch lid\u00ed, kte\u0159\u00ed sd\u00edlej\u00ed va\u0161e my\u0161lenky a cht\u011bj\u00ed je realizovat, bude v\u0161echno mnohem obt\u00ed\u017en\u011bj\u0161\u00ed. Pokud to v\u016fbec bude fungovat.<\/p>\n<p>V na\u0161em t\u00fdmu je za obsah zodpov\u011bdn\u00fd Maxim, co\u017e je \u010dlov\u011bk s vlastn\u00edm um\u011bleck\u00fdm spole\u010denstv\u00edm Sense. M\u00e1 tak\u00e9 u\u017eite\u010dn\u00e9 zku\u0161enosti v designu produkt\u016f \u2014 v na\u0161em paraleln\u00edm projektu je nav\u00edc majitelem produktu. M\u00e1me zde IT specialistu Vadima, se kter\u00fdm jsme se sezn\u00e1mili na jamu zam\u011b\u0159en\u00e9m na design slu\u017eeb. De facto cel\u00e9 na\u0161e t\u00fdm funguje v r\u00e1mci designov\u00e9ho form\u00e1tu, tak\u017ee v\u0161em \u00fa\u010dastn\u00edk\u016fm je bl\u00edzk\u00e1 my\u0161lenka v jej\u00ed sou\u010dasn\u00e9 podob\u011b.<\/p>\n<p>Za\u010dali jsme sb\u00edrat MVP (kam bez n\u011bj), a rozhodli jsme se to ud\u011blat spr\u00e1vn\u011b. Opravdu, kdy\u017e jsi na za\u010d\u00e1tku cesty, chce\u0161 v\u0161echno d\u011blat co nejl\u00e9pe, abys pot\u00e9 tr\u00e1vil \u010das jen vylep\u0161ov\u00e1n\u00edm a ne opravov\u00e1n\u00edm chyb, kter\u00e9 si ud\u011blal. Formulovali jsme hlavn\u00ed hypot\u00e9zy a \u0161li je ov\u011b\u0159it.<\/p>\n<p>Prvn\u00ed hypot\u00e9zou bylo, \u017ee Hedonista (jeden z portr\u00e9t\u016f na\u0161\u00ed c\u00edlov\u00e9 skupiny) bude ochoten zaplatit 3 000 rubl\u016f m\u011bs\u00ed\u010dn\u011b za u\u017e\u00edv\u00e1n\u00ed slu\u017eby. Od toho jsme po\u010d\u00edtali metriky \u2014 dejme tomu, \u017ee budeme m\u00edt 7 n\u00e1kup\u016f b\u011bhem prvn\u00edch 3 t\u00fddn\u016f. D\u00e1le m\u016f\u017eeme prov\u00e1d\u011bt pr\u016fzkum mezi u\u017eivateli, zji\u0161\u0165ovat r\u016fzn\u00e9 kontexty a dal\u0161\u00ed. Vyu\u017eili jsme nejjednodu\u0161\u0161\u00ed kan\u00e1ly, landing pages a facebook, jen abychom posoudili, zda to v\u016fbec n\u011bkomu chyb\u00ed. <\/p>\n<p>Mimochodem, m\u011bli jsme docela dobr\u00fd backlog, n\u00e1\u0161 produktov\u00fd design\u00e9r prov\u00e1d\u011bl testy UX\/UI, zat\u00edmco j\u00e1 jsem m\u011bl na starosti testov\u00e1n\u00ed samotn\u00e9ho produktu. Na\u0161li jsme dobr\u00fd CJM a blueprint slu\u017ebu. To je jeden z krok\u016f, kter\u00e9 doporu\u010duji v\u0161em ud\u011blat \u2014 umo\u017en\u00ed v\u00e1m to dob\u0159e synchronizovat t\u00fdm. Okam\u017eit\u011b zaznamen\u00e1te slab\u00e9 a siln\u00e9 str\u00e1nky, pochop\u00edte, kde m\u016f\u017eete pokulh\u00e1vat, co jste \u0161patn\u011b promysleli, a podobn\u011b. A blueprint v\u00e1m pom\u016f\u017ee p\u0159izp\u016fsobit vnit\u0159n\u00ed procesy spole\u010dnosti podle u\u017eivatelsk\u00e9 cesty.<\/p>\n<h2>Start produktu<\/h2>\n<p>\nPo v\u0161em tom jsme se rozhodli spustit. Zlat\u00e9 pravidlo produktov\u00e9ho vlastn\u00edka \u0159\u00edk\u00e1: \"Pokud jsi spustil sv\u016fj produkt a nen\u00ed ti za n\u011bj trapn\u011b, znamen\u00e1 to, \u017ee jsi spustil p\u0159\u00edli\u0161 pozd\u011b.\" Proto jsme se sna\u017eili spustit co nejd\u0159\u00edve. Aby to bylo trapn\u00e9, ale ne p\u0159\u00edli\u0161.<\/p>\n<p>Dostali jsme spoustu pozitivn\u00ed zp\u011btn\u00e9 vazby, a ud\u011blalo to p\u0159esn\u011b to, co obvykle d\u011bl\u00e1 \u2014 zamotalo n\u00e1m to hlavu. Chv\u00e1lili n\u00e1s v\u0161ichni, kdo o slu\u017eb\u011b sly\u0161eli, dokonce i ji\u017e etablovan\u00ed podnikatel\u00e9. P\u0159i\u0161la vlna sd\u00edlen\u00ed, za\u010dali o n\u00e1s ps\u00e1t, a to nebyly placen\u00e9 publikace, ale zpr\u00e1vy typu \u201eChlapi, jste skv\u011bl\u00ed, m\u016f\u017eeme o v\u00e1s napsat?\u201c.<\/p>\n<p>Takhle to trvalo t\u0159i t\u00fddny, a pak jsme se pod\u00edvali na celkov\u00fd v\u00fdsledek.<\/p>\n<p><img decoding=\"async\" alt=\"P\u0159\u00edb\u011bh jednoho mlad\u00e9ho servisu Daida (um\u011bn\u00ed na p\u0159edplatn\u00e9)\" src=\"\/wp-content\/uploads\/2019\/04\/580b133dd4e6ba6b6a80fc07116f7fcc.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nTo na n\u00e1s m\u011blo velmi odrazuj\u00edc\u00ed \u00fa\u010dinek a vr\u00e1tilo n\u00e1s na zem. Samoz\u0159ejm\u011b, kdy\u017e v\u0161ichni \u0159\u00edkaj\u00ed, \u017ee je slu\u017eba skv\u011bl\u00e1, je to hezk\u00e9. Ale pokud nikdo nic nekupuje \u2014 je t\u0159eba n\u011bco d\u011blat.<\/p>\n<h2>Chyby<\/h2>\n<p>\nPodle m\u00e9ho n\u00e1zoru byla prvn\u00ed chybou ta, \u017ee jsme si za c\u00edl stanovili metriky m\u00edsto zp\u011btn\u00e9 vazby. To znamen\u00e1, \u017ee pokud 7 lid\u00ed koup\u00ed p\u0159edplatn\u00e9, znamen\u00e1 to, \u017ee na\u0161e hypot\u00e9za je spr\u00e1vn\u00e1, a podle toho jsme se \u0159\u00eddili. M\u011bli jsme v\u0161ak ch\u00e1pat, jak v tom dan\u00e9m okam\u017eiku jednat, abychom hypot\u00e9zu upravili. To je to, jak by m\u011bla slu\u017eba fungovat. <\/p>\n<p>Druh\u00e1 chyba souvis\u00ed se str\u00e1nkami. Zde jsme se inspirovali weby na\u0161ich p\u0159\u00edm\u00fdch konkurent\u016f na trhu um\u011bn\u00ed. A rozhodn\u011b to nebyly ty nejmodern\u011bj\u0161\u00ed. Rozhodli jsme se to napravit a vzali jsme si za vzor co nejv\u00edce inovativn\u00ed weby na toto t\u00e9ma. To n\u00e1m skute\u010dn\u011b pomohlo zv\u00fd\u0161it konverzi.<\/p>\n<p>Sna\u017eili jsme se pochopit, pro\u010d se n\u00e1m p\u0159i tom v\u0161em prodeje ust\u00e1lily na kulat\u00e9 \u010d\u00edslo (0). M\u011bli jsme k dispozici m\u00e1lo dat a sna\u017eili jsme se testovat v\u0161echno, co bylo mo\u017en\u00e9. A reklamu na Facebooku, a \u017e\u00e1dost o zp\u011btnou vazbu od p\u0159\u00e1tel, i kdy\u017e v\u016fbec nejsou c\u00edlov\u00e1 skupina, od nich to st\u00e1le p\u0159in\u00e1\u0161\u00ed u\u017eite\u010dnou zp\u011btnou vazbu. Hlavn\u00ed je \u2014 maxim\u00e1ln\u00ed zp\u011btn\u00e1 vazba, t\u00e9 nikdy nen\u00ed dost. V\u00edce zp\u011btn\u00e9 vazby \u2014 v\u00edce nov\u00fdch hypot\u00e9z k ov\u011b\u0159en\u00ed \u2014 lep\u0161\u00ed slu\u017eba.<\/p>\n<p>Samostatn\u00fdm miln\u00edkem byl sb\u011br informac\u00ed s pomoc\u00ed bloger\u016f. Kdy\u017e jsme za\u010dali inzerovat u nich, nab\u00edzeli n\u00e1m, \u017ee pro n\u00e1s ud\u011blaj\u00ed je\u0161t\u011b n\u011bco dal\u0161\u00edho. Proto jsme je po\u017e\u00e1dali, aby um\u00edstili dotazn\u00edky, jako\u017ee u\u017eivatel\u00e9, pro\u010d jste p\u0159i\u0161li na web, ale nic nekoupili? A t\u00e9m\u011b\u0159 v cel\u00e9 zp\u011btn\u00e9 vazb\u011b, bez ohledu na zdroje, se objevoval hlavn\u00ed probl\u00e9m \u2014 m\u00e1lo obsahu. <\/p>\n<p>Proto m\u011bjte na pam\u011bti, \u017ee pokud se ve sv\u00e9m projektu setk\u00e1v\u00e1te s jak\u00fdmkoli obsahem \u2014 je obsah to prvn\u00ed, na co byste se m\u011bli soust\u0159edit. <\/p>\n<h2>Druh\u00e1 iterace<\/h2>\n<p>\nZam\u011b\u0159en\u00edm se na obsah jsme ud\u011blali krok zp\u011bt. P\u0159ipomn\u011bli jsme si, co d\u011bl\u00e1 platformu platformou \u2014 je to spojen\u00ed c\u00edlov\u00e9 skupiny. To znamen\u00e1, \u017ee um\u011blci jednodu\u0161e nahr\u00e1vaj\u00ed sv\u00e9 pr\u00e1ce na web a u\u017eivatel\u00e9 si vyb\u00edraj\u00ed, co cht\u011bj\u00ed koupit. My se v\u0161ak na v\u00fdrob\u011b tohoto obsahu nijak nepod\u00edl\u00edme. A princip platformy umo\u017enil, abychom pr\u00e1v\u011b my prod\u00e1vali, jakou hodnotu (um\u011bleck\u00e9 d\u00edlo) nab\u00edz\u00edme.<\/p>\n<p>Po tom jsme pomoc\u00ed lean canvas doladili n\u011bkolik v\u011bc\u00ed, zejm\u00e9na to, co nebylo dokon\u010deno v r\u00e1mci kan\u00e1l\u016f. Nyn\u00ed jsme vytvo\u0159ili n\u011bkolik dal\u0161\u00edch hypot\u00e9z, kter\u00e9 umo\u017e\u0148uj\u00ed u\u017eivateli hlasovat pro obl\u00edben\u00e9 pr\u00e1ce na webu, a to v\u0161echno testujeme v r\u00e1mci z\u00e1kaznick\u00e9ho v\u00fdvoje. Na platform\u011b je nyn\u00ed pr\u00e1ce zcela v rukou u\u017eivatel\u016f. Ud\u011blali jsme to tak, aby si lid\u00e9 sami vyb\u00edrali, co je zaj\u00edm\u00e1, co se jim l\u00edb\u00ed, a to nyn\u00ed utv\u00e1\u0159\u00ed jejich feed z\u00e1\u017eitk\u016f. P\u0159itom do tohoto procesu v\u016fbec nezasahujeme ani ho nesledujeme.<\/p>\n<p>Samotn\u00e9 kur\u00e1torstv\u00ed jako entita se nyn\u00ed aplikuje pr\u00e1v\u011b v kvalit\u011b vstupn\u00ed moderace prac\u00ed \u2014 kur\u00e1tor sleduje p\u0159ich\u00e1zej\u00edc\u00ed tok \u017e\u00e1dost\u00ed a schvaluje (nebo neschvaluje) ur\u010dit\u00e9 d\u00edlo na platformu. A pokud si nen\u00ed jist\u00fd, spust\u00edme test \u2014 zve\u0159ejn\u00edme pr\u00e1ci na Instagramu a nech\u00e1me u\u017eivatele hlasovat, zda je tato pr\u00e1ce pot\u0159ebn\u00e1 na webu. Kdy\u017e z\u00edsk\u00e1 50 lajk\u016f \u2014 dostane se na platformu.<\/p>\n<p>V aktu\u00e1ln\u00edm prototypu testujeme je\u0161t\u011b p\u00e1r t\u00e9mat. Jakmile se shrom\u00e1\u017ed\u00ed dostatek prac\u00ed pro anal\u00fdzu, pomoc\u00ed technologi\u00ed Google m\u016f\u017eeme u\u017eivatel\u016fm doporu\u010dit dal\u0161\u00ed d\u00edla, kter\u00e1 by se jim mohla l\u00edbit a co nejv\u00edce odpov\u00eddaj\u00ed jejich v\u00fdb\u011bru.<\/p>\n<h2>Nejen online<\/h2>\n<p>\nSlu\u017eba podobn\u00e9ho pl\u00e1nu zahrnuje tak\u00e9 offline interakci s u\u017eivateli. Pro n\u00e1s je tato zku\u0161enost pr\u00e1v\u011b tak d\u016fle\u017eit\u00e1 jako projektov\u00e1n\u00ed rozhran\u00ed a dal\u0161\u00ed. <noindex><a rel=\"nofollow\" href=\"https:\/\/youtu.be\/LUedDp5LWPw?t=5457\">jak<\/a><\/noindex> Doru\u010dujeme na\u0161im klient\u016fm pr\u00e1ce.<\/p>\n<p>Na co to v\u0161echno? Je d\u016fle\u017eit\u00e9 pochopit, kde v\u00e1\u0161 produkt za\u010d\u00edn\u00e1 a kde kon\u010d\u00ed. Design\u00e9\u0159i se \u010dasto zam\u011b\u0159uj\u00ed pouze na digit\u00e1ln\u00ed prostor, p\u0159i\u010dem\u017e ignoruj\u00ed u\u017eivatelskou zku\u0161enost ve fyzick\u00e9m prost\u0159ed\u00ed. Podle m\u00e9ho n\u00e1zoru je to nedostate\u010dn\u00fd p\u0159\u00edstup. R\u00e1d bych proto vyzval design\u00e9ry, aby roz\u0161i\u0159ovali sv\u00e9 obzory a navrhovali platformn\u00ed obchodn\u00ed modely a digit\u00e1ln\u00ed zku\u0161enosti. Uvid\u00edte, jak se zm\u011bn\u00ed va\u0161e vn\u00edm\u00e1n\u00ed produktu. <\/p>\n<p>A tak\u00e9 uvid\u00edte spokojen\u00e9 u\u017eivatele.<\/p>\n<h2>Co se aktu\u00e1ln\u011b d\u011bje:<\/h2>\n<p><\/p>\n<ul>\n<li>Vytvo\u0159ili jsme <noindex><a rel=\"nofollow\" href=\"http:\/\/daida.me\/pricing\">cenovou strukturu<\/a><\/noindex>, kde m\u011bs\u00ed\u010dn\u00ed p\u0159edplatn\u00e9 stoj\u00ed 990 K\u010d, 3 m\u011bs\u00edce \u2013 2490 K\u010d a 6 m\u011bs\u00edc\u016f \u2013 4900 K\u010d.<\/li>\n<li>V r\u00e1mci custdeva jsme zjistili, \u017ee na\u0161e slu\u017eba je velmi relevantn\u00ed pro ty, kte\u0159\u00ed se ned\u00e1vno p\u0159est\u011bhovali na nov\u00e9 m\u00edsto nebo renovovali.<\/li>\n<li>Zah\u00e1jili jsme spolupr\u00e1ci s kancel\u00e1\u0159sk\u00fdmi prostorami.<\/li>\n<li>P\u0159idali jsme obsah a <noindex><a rel=\"nofollow\" href=\"http:\/\/daida.me\/works\">vytvo\u0159ili filtry<\/a><\/noindex> v katalogu, abychom u\u017eivatel\u016fm usnadnili proces objevov\u00e1n\u00ed.<\/li>\n<\/ul>\n<p>\nD\u011bkuji!<br \/>\n<br \/>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/qiwi\/blog\/449240\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041f\u0440\u0438\u0432\u0435\u0442! \u041c\u044b \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u043c \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e \u0434\u043e\u043a\u043b\u0430\u0434\u043e\u0432 \u0441 QIWI \u041a\u0443\u0445\u043d\u0438, \u0438 \u043f\u0435\u0440\u0432\u044b\u043c \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u043a\u043b\u0430\u0434 \u0410\u0431\u0441\u0430\u043c\u0430\u0442\u0430 \u043f\u0440\u043e \u0435\u0433\u043e \u0441\u0435\u0440\u0432\u0438\u0441 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430 \u043f\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435. \u0421\u043b\u043e\u0432\u043e \u0441\u043f\u0438\u043a\u0435\u0440\u0443. \u041c\u0435\u043d\u044f \u0437\u043e\u0432\u0443\u0442 \u0410\u0431\u0441\u0430\u043c\u0430\u0442, \u044f \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u0441\u0435\u0440\u0432\u0438\u0441-\u0434\u0438\u0437\u0430\u0439\u043d \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 Useful, \u0430 \u0435\u0449\u0435 \u044f \u043f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u0434\u0435\u043b\u0430\u044e \u0441\u0435\u0440\u0432\u0438\u0441 DaiDa, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043b\u044e\u0434\u044f\u043c \u0431\u0440\u0430\u0442\u044c \u0432 \u0430\u0440\u0435\u043d\u0434\u0443 \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u044b \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430, \u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u2014 \u043a\u0430\u0440\u0442\u0438\u043d\u044b \u0440\u0430\u0437\u043d\u044b\u0445 \u0445\u0443\u0434\u043e\u0436\u043d\u0438\u043a\u043e\u0432. \u0412 \u044d\u0442\u043e\u043c \u043f\u043e\u0441\u0442\u0435 \u044f \u043f\u043e\u0434\u0435\u043b\u044e\u0441\u044c [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":24114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-32297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u0440\u0438\u0432\u0435\u0442! 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