{"id":33466,"date":"2019-10-31T21:52:43","date_gmt":"2019-10-31T18:52:43","guid":{"rendered":"https:\/\/prohoster.info\/blog\/vr-ar-na-vooruzhenii-tsifrovogo-ritejla\/"},"modified":"2019-10-31T21:52:43","modified_gmt":"2019-10-31T18:52:43","slug":"vr-ar-na-vooruzhenii-tsifrovogo-ritejla","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/administrirovanie\/vr-ar-na-vooruzhenii-tsifrovogo-ritejla","title":{"rendered":"VRAR ve v\u00fdbav\u011b digit\u00e1ln\u00edho retailu","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\u201eVytvo\u0159il jsem O\u00c1ZU, proto\u017ee jsem se c\u00edtil nepohodln\u011b ve skute\u010dn\u00e9m sv\u011bt\u011b. Nev\u011bd\u011bl jsem, jak vych\u00e1zet s lidmi. Cel\u00fd \u017eivot jsem se b\u00e1l. A\u017e jsem si uv\u011bdomil, \u017ee konec se bl\u00ed\u017e\u00ed. Tehdy jsem pochopil, \u017ee i kdy\u017e m\u016f\u017ee b\u00fdt realita krut\u00e1 a stra\u0161n\u00e1, z\u016fst\u00e1v\u00e1 jedin\u00fdm m\u00edstem, kde m\u016f\u017ee\u0161 naj\u00edt skute\u010dn\u00e9 \u0161t\u011bst\u00ed. Proto\u017ee realita je re\u00e1ln\u00e1. Rozum\u00ed\u0161?\u201c \u201eAno,\u201c odpov\u011bd\u011bl jsem, \u201emysl\u00edm, \u017ee rozum\u00edm.\u201c \u201eDob\u0159e,\u201c zamrkal. \u201eTak\u017ee neopakuj moji chybu. Nezav\u00edrej se tady.\u201c
\nErnest Cline.\n<\/p><\/blockquote>\n

<\/p>\n

1. \u00davod.<\/h3>\n

Nast\u00e1v\u00e1 doba, kdy se humanitn\u00ed v\u011bdy, stejn\u011b jako obchod, nach\u00e1zej\u00ed v tak \u00fazk\u00e9m symbi\u00f3ze se sv\u011btem informa\u010dn\u00edch technologi\u00ed, \u017ee lingvist\u00e9 za\u010d\u00ednaj\u00ed ps\u00e1t k\u00f3d, zat\u00edmco program\u00e1to\u0159i, administr\u00e1to\u0159i a in\u017een\u00fd\u0159i se za\u010d\u00ednaj\u00ed zab\u00fdvat digit\u00e1ln\u00edm marketingem a prodejem. D\u0159\u00edve \u010di pozd\u011bji tento symbi\u00f3z pohlt\u00ed v\u0161echny v sou\u010dasnosti zn\u00e1m\u00e9 technologie. Navrhuji dnes hovo\u0159it o tom, jak prost\u0159edky VR a AR se staly mocnou zbran\u00ed v arzen\u00e1lu digit\u00e1ln\u00edho retailu.
\n<\/a><\/noindex>
\nAle nejd\u0159\u00edve si mysl\u00edm, \u017ee bude rozumn\u00e9 ujistit se, \u017ee v\u0161echny pojmy ch\u00e1peme stejn\u00fdm jazykem. <\/p>\n

2. Term\u00edny a definice.<\/h3>\n

Nejd\u016frazn\u011bj\u0161\u00ed definic\u00ed digit\u00e1ln\u00edho retailu bude, \u017ee zahrnuje v\u0161echny prodeje a transakce prov\u00e1d\u011bn\u00e9 za pou\u017eit\u00ed digit\u00e1ln\u00ed komerce nebo nab\u00eddkou slu\u017eeb a produkt\u016f prost\u0159ednictv\u00edm digit\u00e1ln\u00edho prostoru. Snad skoro ka\u017ed\u00fd, kdo \u010dte tento \u010dl\u00e1nek, alespo\u0148 jednou objednal zbo\u017e\u00ed z \u010c\u00edny nebo USA, a to je digit\u00e1ln\u00ed retail.
\nS realitami je to slo\u017eit\u011bj\u0161\u00ed. V pr\u016fb\u011bhu \u010dasu se pojem virtu\u00e1ln\u00ed reality (virtual reality - d\u00e1le VR) nebo um\u011bl\u00e9 reality m\u011bnil. Nyn\u00ed je VR sv\u011bt vytvo\u0159en\u00fd v\u00fdhradn\u011b technick\u00fdmi prost\u0159edky, pod\u00e1van\u00fd \u010dlov\u011bku prost\u0159ednictv\u00edm vlivu na jeho smyslov\u00e9 org\u00e1ny: hmat, \u010dich, zrak, sluch atd. S rostouc\u00ed \u00farovn\u00ed technologi\u00ed se realita stala nejen schopna modelovat okol\u00ed, ale tak\u00e9 reakce na interakci u\u017eivatele s realitou.
\nRoz\u0161\u00ed\u0159en\u00e1 realita (augmented reality - d\u00e1le AR) je v\u00fdsledkem zaveden\u00ed jak\u00fdchkoli dal\u0161\u00edch dat do sf\u00e9ry vn\u00edm\u00e1n\u00ed, p\u0159i\u010dem\u017e p\u016fsob\u00ed na ur\u010dit\u00e9 smysly za \u00fa\u010delem dopln\u011bn\u00ed informac\u00ed o okol\u00ed. Ka\u017ed\u00fd pravd\u011bpodobn\u011b m\u00e1 r\u00e1d, kdy\u017e si b\u011bhem dlouh\u00e9 proch\u00e1zky pust\u00ed do sluch\u00e1tek n\u011bjakou skladbu, kter\u00e1 odpov\u00edd\u00e1 jeho n\u00e1lad\u011b. Tak\u017ee v tomto p\u0159\u00edpad\u011b hudba dopl\u0148uje zvukov\u00e9 informace, kter\u00e9 jsou obsa\u017eeny v realit\u011b.
\nTo znamen\u00e1, \u017ee p\u0159i virtualizaci reality je vytv\u00e1\u0159eno nov\u00e9 prostor, zat\u00edmco p\u0159i dopln\u011bn\u00ed se do reality p\u0159id\u00e1vaj\u00ed fiktivn\u00ed objekty. <\/p>\n

3. Kdy se za\u010dala m\u011bnit realita?<\/h3>\n

\n\"VRAR
\nKa\u017ed\u00e1 vysp\u011bl\u00e1 technologie se od magie p\u0159ev\u00e1\u017en\u011b neli\u0161\u00ed, v\u0161ichni v\u00edme, \u017ee? Tak\u017ee lid\u00e9 za\u010dali \"kouzlit\" v oblasti VR a AR v\u00edce ne\u017e 100 let p\u0159ed spu\u0161t\u011bn\u00edm prvn\u00edho po\u010d\u00edta\u010de. P\u0159edch\u016fdcem v\u0161ech br\u00fdl\u00ed pro virtu\u00e1ln\u00ed realitu byly stereoskopick\u00e9 br\u00fdle Charlese Winstona z roku 1837. Do za\u0159\u00edzen\u00ed byly pod r\u016fzn\u00fdmi \u00fahly vkl\u00e1d\u00e1ny dva identick\u00e9 ploch\u00e9 obr\u00e1zky a lidsk\u00fd mozek to vn\u00edmal jako trojdimenzion\u00e1ln\u00ed statick\u00fd obr\u00e1zek.
\nUb\u011bhl \u010das a po 120 letech byla vytvo\u0159ena Sensorama \u2013 za\u0159\u00edzen\u00ed, kter\u00e9 umo\u017e\u0148uje vid\u011bt dynamick\u00fd trojrozm\u011brn\u00fd obraz. \"VRAR
\n
\nD\u00e1le se pr\u016fmysl posunul vp\u0159ed a b\u011bhem pouh\u00fdch 50 let se objevily pohybliv\u00e9 platformy, mobiln\u00ed br\u00fdle a helmy, ovlada\u010de a speci\u00e1ln\u00ed programy, kter\u00e9 byly vyvinuty pro modelov\u00e1n\u00ed reality.
\nA\u017e v 2010. letech o VR \u0161iroce za\u010dali mluvit z\u00e1stupci hern\u00edho pr\u016fmyslu. P\u0159edt\u00edm tak\u00e9 existovaly hry, ale nebyly tolik roz\u0161\u00ed\u0159en\u00e9. Hlavn\u00edm u\u017eivatelem t\u00e9to technologie v polovin\u011b 20. stolet\u00ed byli chlapci z NASA, kte\u0159\u00ed tr\u00e9novali astronauty, organizovali zkou\u0161ky na znalost vybaven\u00ed pilotovan\u00fdch a bezpilotn\u00edch modul\u016f atd.
\nBohu\u017eel roz\u0161\u00ed\u0159en\u00e1 realita nem\u00e1 tak rychl\u00fd v\u00fdvoj technologi\u00ed a vizu\u00e1ln\u00ed objekty se zdaj\u00ed b\u00fdt absurdn\u00ed a siln\u011b \"animovan\u00e9\". <\/p>\n

4. Digit\u00e1ln\u00ed maloobchod a VRAR. P\u0159edpoklady, p\u0159\u00edpady, cesty rozvoje. <\/h3>\n

Dob\u0159e, vra\u0165me se do roku 2019. Technologie se \u0161iroce roz\u0161i\u0159uj\u00ed, pokr\u00fdvaj\u00ed r\u016fzn\u00e9 oblasti, v\u010detn\u011b maloobchodu. N\u011bkdy se zd\u00e1nliv\u011b jednoduch\u00fd po\u010din v podnik\u00e1n\u00ed m\u016f\u017ee prom\u011bnit v velk\u00fd finan\u010dn\u00ed probl\u00e9m.
\nZva\u017ete p\u0159\u00edklad, jste majitel n\u00e1bytkov\u00e9ho obchodu, m\u00e1te sklad za m\u011bstem, kam dodavatel\u00e9 p\u0159iv\u00e1\u017eej\u00ed hotov\u00fd n\u00e1bytek. Abychom spustili podnik\u00e1n\u00ed, rozhodli jste se otev\u0159\u00edt n\u011bkolik prodejn\u00edch m\u00edst. Ale dov\u00e1\u017eet do ka\u017ed\u00e9 pobo\u010dky kusy prod\u00e1van\u00e9ho n\u00e1bytku je drah\u00e9, a pron\u00e1jem velk\u00fdch prostor\u016f tak\u00e9 nen\u00ed zrovna levn\u00e9, zejm\u00e9na na za\u010d\u00e1tku. M\u00edsto toho m\u016f\u017eete v mal\u00e9m kancel\u00e1\u0159i nab\u00eddnout z\u00e1kazn\u00edkovi v katalogu vybrat zaj\u00edmav\u00e9 vzorky, a pot\u00e9, kdy\u017e nahr\u00e1v\u00e1te do AR br\u00fdl\u00ed p\u0159edem p\u0159ipraven\u00fd zmen\u0161en\u00fd model, vyjet s klientem k jeho domu nebo kancel\u00e1\u0159i a \"vyzkou\u0161et\" sk\u0159\u00ed\u0148 nebo pohovku do skute\u010dn\u00e9 m\u00edstnosti. To je zaj\u00edmav\u00e9 a to je budoucnost. Souhlas\u00edm, \u017ee 100% z\u00e1kazn\u00edk\u016f s takov\u00fdmi my\u0161lenkami nemus\u00ed souhlasit, nebo\u0165 mnoz\u00ed cht\u011bj\u00ed \"vid\u011bt na vlastn\u00ed o\u010di\".
\nT.j. jako p\u0159edpoklady na stran\u011b byznysu, bohu\u017eel, m\u016f\u017eeme \u0159\u00edci, \u017ee nejde tolik o touhu po technologi\u00edch, ale sp\u00ed\u0161e o touhu u\u0161et\u0159it. A pokud nemluv\u00edme o sk\u0159\u00edni, ale nap\u0159\u00edklad o hotov\u00e9m interi\u00e9rov\u00e9m \u0159e\u0161en\u00ed nebo rekonstrukci, tak je zaj\u00edmav\u00e9, \u017ee m\u016f\u017eete nakl\u00e1dat textury tapet na st\u011bny, rozm\u00edstit n\u00e1bytek z katalogu, vybrat koberce a pod\u00edvat se na z\u00e1v\u011bsy, ani\u017e byste museli opustit domov\u2026 to je zaj\u00edmav\u00e9, vi\u010fte?
\nHled\u00e1te \u0161aty, ale nem\u00e1te \u010das na zkou\u0161en\u00ed? Nov\u00fd tuning pro auto? To v\u0161e lze vybrat s vyu\u017eit\u00edm v\u00fd\u0161e zm\u00edn\u011bn\u00fdch technologi\u00ed. Nicm\u00e9n\u011b zat\u00edm je okruh prod\u00e1van\u00fdch v\u00fdrobk\u016f s vyu\u017eit\u00edm AR omezen\u00fd. Prodej potravin, surovin pro v\u00fdrobu a mnoha dal\u0161\u00edch je t\u011b\u017ek\u00fd a pravd\u011bpodobn\u011b i nemo\u017en\u00fd s vyu\u017eit\u00edm roz\u0161\u00ed\u0159en\u00e9 reality.
\nNicm\u00e9n\u011b digit\u00e1ln\u00ed maloobchod nen\u00ed pouze o produktech, jak jsem ji\u017e \u0159ekl, ale tak\u00e9 o slu\u017eb\u00e1ch. Bylo by zaj\u00edmav\u00e9 vid\u011bt zaj\u00edmav\u00e1 m\u00edsta p\u0159ed zakoupen\u00edm l\u00edstk\u016f na z\u00e1jezd, a pokud je z\u00e1kazn\u00edk osobou s vysok\u00fdmi po\u017eadavky (omezen\u00fdmi mo\u017enostmi), pak m\u016f\u017ee virtu\u00e1ln\u00ed realita n\u011bkdy b\u00fdt jedin\u00fdm zp\u016fsobem, jak vid\u011bt \u010c\u00ednskou ze\u010f nebo vodop\u00e1d Viktorie. To je p\u0159ece prodej slu\u017eby, co\u017e znamen\u00e1 maloobchod. Slu\u017eba je poskytov\u00e1na prost\u0159ednictv\u00edm vysp\u011bl\u00fdch technologi\u00ed, tedy digit\u00e1ln\u00edho maloobchodu. <\/p>\n

5. Rozvoj? <\/h3>\n

\n\"VRAR
\nTyto technologie samoz\u0159ejm\u011b maj\u00ed potenci\u00e1l pro rozvoj v oblasti prodeje. Tento technologick\u00fd rozvoj v podob\u011b MixedReality vypad\u00e1 tak, \u017ee fiktivn\u00ed objekty budou nerozeznateln\u00e9 od skute\u010dn\u00fdch, a na stran\u011b byznysu \u2013 v\u00fdvoj nov\u00fdch prodejn\u00edch technik.
\nNen\u00ed daleko doba, kdy k n\u00e1v\u0161t\u011bv\u011b obchodu sta\u010d\u00ed vz\u00edt do ruky headset pro virtu\u00e1ln\u00ed realitu a nasadit si hmatov\u00e9 rukavice. M\u00edstnost se okam\u017eit\u011b prom\u011bn\u00ed a vy se ocitnete mezi reg\u00e1ly a hlad\u00edc\u00edmi se k virtu\u00e1ln\u00edm nakupuj\u00edc\u00edm.
\nCo si mysl\u00edte, \u017ee bychom p\u0159ece jen nem\u011bli postavit O\u00e1zu? (p.s. To je velikono\u010dn\u00ed vaj\u00ed\u010dko)
\n
Zdroj: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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Nev\u011bd\u011bl jsem, jak vych\u00e1zet s lidmi. Cel\u00fd \u017eivot jsem se b\u00e1l. 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