{"id":33472,"date":"2019-10-31T21:52:45","date_gmt":"2019-10-31T18:52:45","guid":{"rendered":"https:\/\/prohoster.info\/blog\/chto-takoe-tsifrovaya-transformatsiya-i-tsifrovye-aktivy\/"},"modified":"2019-10-31T21:52:45","modified_gmt":"2019-10-31T18:52:45","slug":"chto-takoe-tsifrovaya-transformatsiya-i-tsifrovye-aktivy","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/chto-takoe-tsifrovaya-transformatsiya-i-tsifrovye-aktivy","title":{"rendered":"Co znamen\u00e1 \u201edigit\u00e1ln\u00ed transformace\u201c a \u201edigit\u00e1ln\u00ed aktiva\u201c?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Dnes chci mluvit o tom, co je to \u201edigit\u00e1ln\u00ed\u201c. Digit\u00e1ln\u00ed transformace, digit\u00e1ln\u00ed aktiva, digit\u00e1ln\u00ed produkt\u2026 Tato slova dnes zn\u00ed ze v\u0161ech stran. V Rusku se spou\u0161t\u00ed n\u00e1rodn\u00ed programy a dokonce se p\u0159ejmenov\u00e1vaj\u00ed ministerstva, ale p\u0159i \u010dten\u00ed \u010dl\u00e1nk\u016f a zpr\u00e1v naraz\u00edte na sam\u00e9 nepr\u016fhledn\u00e9 fr\u00e1ze a nejasn\u00e9 definice. A ned\u00e1vno jsem byl na sch\u016fzce \u201evysok\u00e9 \u00farovn\u011b\u201c, kde p\u0159edstavitel\u00e9 jednoho v\u00e1\u017een\u00e9ho institutu, kter\u00fd p\u0159ipravuje profesion\u00e1ly v oblasti informa\u010dn\u00edch technologi\u00ed, na ot\u00e1zku \u201eJak\u00fd je rozd\u00edl mezi informatizac\u00ed a digitalizac\u00ed\u201c odpov\u011bd\u011bli, \u017ee \u201eto je to sam\u00e9 \u2014 jen digitalizace je takov\u00e9 m\u00f3dn\u00ed slovo\u201c.<\/p>\n

Mysl\u00edm, \u017ee je \u010das se na to pod\u00edvat.<\/a><\/noindex><\/p>\n

Pokud se pokus\u00edte n\u011bkde naj\u00edt jasn\u00e9 definice, nenajdete je. Obvykle se vych\u00e1z\u00ed z technologi\u00ed (kde se zav\u00e1d\u00ed big data, um\u011bl\u00e1 inteligence a podobn\u011b \u2014 tam je digit\u00e1ln\u00ed transformace). N\u011bkdy je na prvn\u00edm m\u00edst\u011b zapojen\u00ed \u010dlov\u011bka (kdy\u017e roboti nahrazuj\u00ed lidi, to je podle n\u00e1zoru digitalizace). <\/p>\n

M\u00e1m ale jin\u00fd n\u00e1vrh. Navrhuji naj\u00edt krit\u00e9rium, kter\u00e9 pom\u016f\u017ee odli\u0161it \u201edigit\u00e1ln\u00ed\u201c od \u201eb\u011b\u017en\u00e9ho\u201c. Kdy\u017e najdeme toto krit\u00e9rium, dostaneme se k jednoduch\u00e9 a srozumiteln\u00e9 definici.<\/p>\n

Abychom nebyli zastaral\u00ed, toto krit\u00e9rium by nem\u011blo odkazovat ani na technologie (ty se objevuj\u00ed jako houby po de\u0161ti), ani na \u00fa\u010dast lid\u00ed v technologick\u00e9m procesu (toto t\u00e9ma u\u017e bylo \u201eprozkoum\u00e1no\u201c technologickou revoluc\u00ed).<\/p>\n

Zam\u011b\u0159\u00edme se na obchodn\u00ed model a produkt. P\u0159i\u010dem\u017e produktem rozum\u00edm n\u011bco (zbo\u017e\u00ed nebo slu\u017ebu), co v sob\u011b nese hodnotu (nap\u0159\u00edklad dort, automobil nebo st\u0159ih v kade\u0159nictv\u00ed), a obchodn\u00edm modelem pak soubor proces\u016f zam\u011b\u0159en\u00fdch na v\u00fdrobu hodnoty a jej\u00ed dod\u00e1n\u00ed spot\u0159ebiteli.<\/p>\n

Historicky byl produkt \u201eb\u011b\u017en\u00fd\u201c (pokud chcete, \u0159\u00edkejte \u201eanalogov\u00fd\u201c, ale pro m\u011b \u201ebochn\u00edk analogov\u00e9ho chleba\u201c zn\u00ed zbyte\u010dn\u011b okrajov\u011b). Na sv\u011bt\u011b existuje spousta b\u011b\u017en\u00fdch v\u00fdrobk\u016f a slu\u017eeb. V\u0161echny je spojuje to, \u017ee na v\u00fdrobu ka\u017ed\u00e9 kopie takov\u00e9ho produktu jsou pot\u0159eba zdroje (jak \u0159\u00edkal kocour Matro\u0161kin, abyste prodali n\u011bco zbyte\u010dn\u00e9ho, mus\u00edte koupit n\u011bco zbyte\u010dn\u00e9ho). K v\u00fdrob\u011b bochn\u00edku chleba pot\u0159ebujete mouku a vodu, k v\u00fdrob\u011b automobilu pot\u0159ebujete spoustu r\u016fzn\u00fdch v\u011bc\u00ed, a abyste n\u011bkoho ost\u0159\u00edhali, pot\u0159ebujete \u010das. <\/p>\n

Ka\u017ed\u00fd \u010das, pro ka\u017edou kopii.<\/p>\n

Existuj\u00ed v\u0161ak produkty, jejich\u017e v\u00fdrobn\u00ed n\u00e1klady na ka\u017edou novou kopii jsou nulov\u00e9 (nebo se bl\u00ed\u017e\u00ed nule). Nap\u0159\u00edklad, nato\u010dili jste p\u00edse\u0148, vyfotografovali jste sn\u00edmek, vyvinuli jste program pro iPhone-Android a t\u00edm to kon\u010d\u00ed\u2026 Prod\u00e1v\u00e1te je znovu a znovu, a zaprv\u00e9, nikdy se v\u00e1m neskon\u010d\u00ed, a za druh\u00e9, ka\u017ed\u00e1 nov\u00e1 kopie v\u00e1s nic nestoj\u00ed.<\/p>\n

My\u0161lenka nen\u00ed nov\u00e1. V pr\u016fb\u011bhu sv\u011btov\u00e9 historie existuje spousta p\u0159\u00edklad\u016f produkt\u016f, jejich\u017e v\u00fdroba ka\u017ed\u00e9 kopie nic nest\u00e1la. Nap\u0159\u00edklad prodej pozemk\u016f na M\u011bs\u00edci nebo bl\u00ed\u017ee k n\u00e1m pod\u00edly v n\u011bjak\u00e9 finan\u010dn\u00ed pyramid\u011b (nap\u0159\u00edklad l\u00edstky MMM). Obvykle to bylo n\u011bco nez\u00e1konn\u00e9ho (a te\u010f nem\u00e1m na mysli trestn\u00ed z\u00e1kon\u00edk, ale ten sam\u00fd z\u00e1kon zachov\u00e1n\u00ed \u201eenergie-hmoty-\u017eivotu-vesm\u00edru-a-v\u0161ech-takov\u00fdch-v\u011bc\u00ed\u201c, kter\u00fd zm\u00ednil kocour Matro\u0161kin).<\/p>\n

Nicm\u00e9n\u011b, s rozvojem technologi\u00ed (vznikem po\u010d\u00edta\u010d\u016f, po\u010d\u00edta\u010dov\u00fdch s\u00edt\u00ed a v\u0161eho, co z nich vych\u00e1z\u00ed \u2014 cloudov\u00fdch technologi\u00ed, um\u011bl\u00e9 inteligence, big data atd.) se objevila unik\u00e1tn\u00ed p\u0159\u00edle\u017eitost kop\u00edrovat produkty nekone\u010dn\u011b a zdarma. N\u011bkdo to vzal doslovn\u011b a jednodu\u0161e fotokop\u00edroval pen\u00edze (ale to je op\u011bt nez\u00e1konn\u00e9), ale prodej digitalizovan\u00fdch hudebn\u00edch skladeb na iTunes, digit\u00e1ln\u00edch fotografi\u00ed v fotobank\u00e1ch, aplikac\u00ed v Google Play nebo App Store \u2014 to v\u0161e je leg\u00e1ln\u00ed a docela v\u00fdnosn\u00e9, proto\u017ee, jak v\u00edte, ka\u017ed\u00e1 nov\u00e1 kopie p\u0159in\u00e1\u0161\u00ed pen\u00edze a nestoj\u00ed nic. To je digit\u00e1ln\u00ed produkt.<\/p>\n

Digit\u00e1ln\u00ed aktivum je to, co umo\u017e\u0148uje produkci produktu (replikaci zbo\u017e\u00ed nebo poskytov\u00e1n\u00ed slu\u017eby), p\u0159i\u010dem\u017e n\u00e1klady na v\u00fdrobu ka\u017ed\u00e9 dal\u0161\u00ed kopie sm\u011b\u0159uj\u00ed k nule (nap\u0159\u00edklad v\u00e1\u0161 internetov\u00fd obchod, p\u0159es kter\u00fd prod\u00e1v\u00e1te n\u011bco, nebo datab\u00e1ze senzor\u016f jadern\u00e9ho reaktoru, kter\u00e1 umo\u017e\u0148uje vytv\u00e1\u0159en\u00ed p\u0159edpov\u011bd\u00ed a prov\u00e1d\u011bn\u00ed experiment\u016f).<\/p>\n

Digit\u00e1ln\u00ed transformace je p\u0159echod od v\u00fdroby hmotn\u00fdch produkt\u016f k v\u00fdrob\u011b digit\u00e1ln\u00edch produkt\u016f a tak\u00e9 (a\/nebo) p\u0159echod k obchodn\u00edm model\u016fm vyu\u017e\u00edvaj\u00edc\u00edm digit\u00e1ln\u00ed aktiva.<\/p>\n

Jak vid\u00edte, je to jednoduch\u00e9. Takov\u00e1 transformace.
\n
Zdroj: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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Digit\u00e1ln\u00ed transformace, digit\u00e1ln\u00ed aktiva, digit\u00e1ln\u00ed produkt\u2026 Tato slova dnes zazn\u00edvaj\u00ed v\u0161ude.","canonical_url":"https:\/\/prohoster.info\/cs\/blog\/news\/chto-takoe-tsifrovaya-transformatsiya-i-tsifrovye-aktivy","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"cs_CZ","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u00ab\u0446\u0438\u0444\u0440\u043e\u0432\u0430\u044f \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u00bb \u0438 \u00ab\u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u0430\u043a\u0442\u0438\u0432\u044b\u00bb? 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