{"id":33536,"date":"2019-10-31T21:53:12","date_gmt":"2019-10-31T18:53:12","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kak-napisat-soprovoditelnoe-pismo-pri-poiske-raboty-v-ssha-7-sovetov\/"},"modified":"2019-10-31T21:53:12","modified_gmt":"2019-10-31T18:53:12","slug":"kak-napisat-soprovoditelnoe-pismo-pri-poiske-raboty-v-ssha-7-sovetov","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/kak-napisat-soprovoditelnoe-pismo-pri-poiske-raboty-v-ssha-7-sovetov","title":{"rendered":"Jak napsat motiva\u010dn\u00ed dopis p\u0159i hled\u00e1n\u00ed pr\u00e1ce v USA: 7 tip\u016f","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/451600\/\"><img decoding=\"async\" alt=\"Jak napsat motiva\u010dn\u00ed dopis p\u0159i hled\u00e1n\u00ed pr\u00e1ce v USA: 7 tip\u016f\" src=\"\/wp-content\/uploads\/2019\/05\/158f1a63e6119bcfe10d1cf45c6e0a92.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><\/p>\n<p>Po mnoho let bylo v USA b\u011b\u017en\u00e9 po\u017eadovat od uchaze\u010d\u016f o r\u016fzn\u00e9 pozice nejen \u017eivotopisy, ale tak\u00e9 motiva\u010dn\u00ed dopisy. V posledn\u00edch letech v\u00fdznam tohoto aspektu za\u010dal klesat \u2013 ji\u017e v roce 2016 vy\u017eadovalo motiva\u010dn\u00ed dopisy pouze <noindex><a rel=\"nofollow\" href=\"https:\/\/www.careerbuilder.com\/advice\/new-study-shows-job-seekers-what-hiring-managers-really-want\">asi 30 %<\/a><\/noindex> zam\u011bstnavatel\u016f. To se d\u00e1 snadno vysv\u011btlit \u2013 HR specialist\u00e9 prov\u00e1d\u011bj\u00edc\u00ed prvotn\u00ed screening obvykle maj\u00ed p\u0159\u00edli\u0161 m\u00e1lo \u010dasu na to, aby si p\u0159e\u010detli dopisy, a podle statistik na anal\u00fdzu samotn\u00fdch \u017eivotopis\u016f zab\u00edraj\u00ed pouze n\u011bkolik sekund. <\/p>\n<p>Nicm\u00e9n\u011b, <noindex><a rel=\"nofollow\" href=\"https:\/\/www.monster.com\/career-advice\/article\/do-you-still-need-a-cover-letter\">Pr\u016fzkumy<\/a><\/noindex> ukazuj\u00ed, \u017ee jev motiva\u010dn\u00edho dopisu je\u0161t\u011b zcela neode\u0161el do minulosti, zejm\u00e9na se to t\u00fdk\u00e1 pozic spojen\u00fdch s kreativitou, kde je d\u016fle\u017eit\u00e1 dovednost psan\u00ed. Program\u00e1tor m\u016f\u017ee naj\u00edt pr\u00e1ci pouze s jedn\u00edm \u017eivotopisem v podob\u011b vylep\u0161en\u00e9ho profilu na GitHubu, ale testeri, analytici a market\u00e9\u0159i by m\u011bli v\u011bnovat \u010das sestaven\u00ed dopisu \u2013 ten budou \u010d\u00edst u\u017e ne \u201e\u00e1\u010dk\u00e1\u0159i\u201c, ale mana\u017ee\u0159i, kte\u0159\u00ed hledaj\u00ed lidi do sv\u00e9ho t\u00fdmu.<\/p>\n<p>Na\u0161la jsem zaj\u00edmav\u00fd \u010dl\u00e1nek o tom, jak dnes p\u0159istupovat k psan\u00ed motiva\u010dn\u00edho dopisu p\u0159i hled\u00e1n\u00ed pr\u00e1ce v USA, a p\u0159ipravila jeho p\u0159izp\u016fsoben\u00fd p\u0159eklad.<br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2>Je nutn\u00e9 pou\u017e\u00edt \u0161ablonu<\/h2>\n<p>\nObvykle p\u0159i aktivn\u00edm hled\u00e1n\u00ed pr\u00e1ce a pos\u00edl\u00e1n\u00ed \u017eivotopis\u016f se docela \u010dasto setk\u00e1v\u00e1me s inzer\u00e1ty, na kter\u00e9 je nutn\u00e9 vlo\u017eit nebo p\u0159ipojit motiva\u010dn\u00ed dopis. Zaj\u00edmav\u00fd fakt: a\u010dkoliv podle statistik si je p\u0159e\u010dte m\u00e9n\u011b ne\u017e t\u0159etina zam\u011bstnavatel\u016f, vy\u017eaduje je p\u0159ipojit a\u017e 90 % z nich. Z\u0159ejm\u011b to je pova\u017eov\u00e1no za ukazatel zodpov\u011bdn\u00e9ho p\u0159\u00edstupu uchaze\u010de a zp\u016fsob, jak filtrovat ty nejleniv\u011bj\u0161\u00ed.<\/p>\n<p>Ale i kdy\u017e se v\u00e1m psan\u00ed motiva\u010dn\u00edho dopisu nechce, d\u011blat to od za\u010d\u00e1tku nes\u010detn\u011bkr\u00e1t \u2013 je p\u0159\u00edli\u0161 \u00fanavn\u00e9. Proto je t\u0159eba pou\u017e\u00edt \u0161ablonu, ve kter\u00e9 se m\u011bn\u00ed pouze detaily souvisej\u00edc\u00ed s konkr\u00e9tn\u00ed pozic\u00ed. Takhle by mohla vypadat takov\u00e1 \u0161ablona. <\/p>\n<h2>Ur\u010dit\u011b zahr\u0148te hlavi\u010dku<\/h2>\n<p>\nNej\u010dast\u011bji je mo\u017en\u00e9 p\u0159ipojit motiva\u010dn\u00ed dopis jako p\u0159\u00edlohu, proto je dobr\u00e9 ho dob\u0159e form\u00e1tovat. K tomu m\u016f\u017eete dodr\u017eovat normy pro sestavov\u00e1n\u00ed obchodn\u00ed korespondence, kter\u00e9 zahrnuj\u00ed n\u00e1sleduj\u00edc\u00ed informace:<\/p>\n<ul>\n<li>Jm\u00e9no;<\/li>\n<li>Telefonn\u00ed \u010d\u00edslo nebo email;<\/li>\n<li>Komu p\u00ed\u0161ete (jm\u00e9no mana\u017eera, pokud je uvedeno v inzer\u00e1tu\/n\u00e1zev spole\u010dnosti);<\/li>\n<li>Odkazy na va\u0161e profily na soci\u00e1ln\u00edch s\u00edt\u00edch\/webov\u00e9 str\u00e1nky.<\/li>\n<\/ul>\n<p>\nJeliko\u017e se jedn\u00e1 o obchodn\u00ed komunikaci, m\u011bl by styl odpov\u00eddat tomu. Pokud nem\u00e1te vlastn\u00ed dom\u00e9nu, pou\u017eijte alespo\u0148 emailov\u00e9 schr\u00e1nky s neutr\u00e1ln\u00edmi n\u00e1zvy. <code>sexydude1988@mail.com<\/code> Nesu\u010fte. Nen\u00ed t\u0159eba ps\u00e1t ani z firemn\u00ed schr\u00e1nky aktu\u00e1ln\u00edho zam\u011bstnavatele, i kdy\u017e nyn\u00ed nepracujete v USA \u2013 pokud se va\u0161e \u017eivotopisy budou zkoumat, je pravd\u011bpodobn\u00e9, \u017ee na tento web zav\u00edtaj\u00ed a bu\u010f v\u016fbec neporozum\u00ed, nebo pochop\u00ed a v\u0161e bude vypadat velmi nevhodn\u011b v\u016f\u010di aktu\u00e1ln\u00edmu zam\u011bstnavateli.<\/p>\n<h2>Pou\u017eijte pravidlo t\u0159\u00ed odstavc\u016f.<\/h2>\n<p>\nHlavn\u00edm c\u00edlem pr\u016fvodn\u00edho dopisu je upoutat pozornost k va\u0161emu \u017eivotopisu. To znamen\u00e1, \u017ee je to podp\u016frn\u00fd n\u00e1stroj, kter\u00fd by nem\u011bl na sebe p\u0159\u00edli\u0161 poutat pozornost, a tedy by nem\u011bl b\u00fdt p\u0159\u00edli\u0161 dlouh\u00fd. T\u0159i odstavce budou v\u00edce ne\u017e dostate\u010dn\u00e9. O \u010dem by mohly b\u00fdt: <\/p>\n<ul>\n<li>V prvn\u00edm odstavci je d\u016fle\u017eit\u00e9 pokusit se upoutat pozornost \u010dten\u00e1\u0159e.<\/li>\n<li>Ve druh\u00e9m \u2013 popsat, co nab\u00edz\u00edte.<\/li>\n<li>Na z\u00e1v\u011br \u2013 zafixovat ud\u011blan\u00fd dojem.<\/li>\n<\/ul>\n<p>\nZde je n\u011bkolik p\u0159\u00edklad\u016f toho, o \u010dem konkr\u00e9tn\u011b m\u016f\u017eete napsat v ka\u017ed\u00e9 sekci.<\/p>\n<h2>\u00davod: uveden\u00ed vhodn\u00fdch zku\u0161enost\u00ed.<\/h2>\n<p>\nPodle r\u016fzn\u00fdch \u00fadaj\u016f v\u011bnuj\u00ed personalist\u00e9 prohl\u00ed\u017een\u00ed jednoho \u017eivotopisu od <noindex>6,25 sekundy<\/noindex> do <noindex><a rel=\"nofollow\" href=\"https:\/\/workalpha.com\/can-your-resume-impress-in-30-seconds\/\">30 sekund<\/a><\/noindex>. Je jasn\u00e9, \u017ee na pr\u016fvodn\u00ed dopis tak\u00e9 nebudou ochotni v\u011bnovat p\u0159\u00edli\u0161 mnoho \u010dasu. Tak\u017ee prvn\u00ed odstavec se ukazuje jako nejd\u016fle\u017eit\u011bj\u0161\u00ed.<\/p>\n<p>Sna\u017ete se vyhnout dlouh\u00fdm a nadm\u011brn\u011b ofici\u00e1ln\u00edm v\u011bt\u00e1m. Je d\u016fle\u017eit\u00e9 naplnit odstavec detaily, kter\u00e9 uk\u00e1\u017eou, \u017ee jste dobr\u00e1 volba pro tuto konkr\u00e9tn\u00ed pozici. <\/p>\n<p><b>\u0160patn\u011b<\/b>:<\/p>\n<blockquote><p>P\u00ed\u0161i v\u00e1m v reakci na inzer\u00e1t na pozici PR mana\u017eera. M\u00e1m v\u00edce ne\u017e 7 let zku\u0161enost\u00ed v PR a r\u00e1d bych se uch\u00e1zel o tuto pozici. \/ Odpov\u00edd\u00e1m na va\u0161i nab\u00eddku na pozici PR mana\u017eera. M\u00e1m v\u00edce ne\u017e sedmiletou zku\u0161enost v oblasti PR a cht\u011bl bych nab\u00eddnout svou kandidaturu.<\/p><\/blockquote>\n<p> Na prvn\u00ed pohled tento p\u0159\u00edklad vypad\u00e1 norm\u00e1ln\u011b. Ale pokud se do n\u011bj pod\u00edv\u00e1te a postav\u00edte se na m\u00edsto zam\u011bstnavatele, bude jasn\u00e9, \u017ee by text mohl b\u00fdt rozhodn\u011b lep\u0161\u00ed. Nap\u0159\u00edklad v n\u011bm nejsou v\u016fbec \u017e\u00e1dn\u00e9 detaily o tom, pro\u010d je tento konkr\u00e9tn\u00ed kandid\u00e1t vhodn\u00fd pr\u00e1v\u011b pro tuto pr\u00e1ci. No jo, m\u00e1 v\u00edce ne\u017e sedm let zku\u0161enost\u00ed, a co, vz\u00edt ho jen proto, \u017ee d\u011blal n\u011bco, co pova\u017euje za podobn\u00e9 jako popsan\u00e9 \u00fakoly v inzer\u00e1tu?<\/p>\n<p><b>Dob\u0159e<\/b>:<\/p>\n<blockquote><p>Jsem aktivn\u00edm sleduj\u00edc\u00edm spole\u010dnosti XYZ, a proto m\u011b pot\u011b\u0161ilo vid\u011bt v\u00e1\u0161 inzer\u00e1t na pozici PR mana\u017eera. R\u00e1d bych vyu\u017eil sv\u00e9 znalosti a dovednosti k dosa\u017een\u00ed va\u0161ich c\u00edl\u016f v oblasti ve\u0159ejn\u00fdch vztah\u016f a mysl\u00edm, \u017ee bych mohl b\u00fdt dobr\u00fdm kandid\u00e1tem. B\u011bhem sv\u00e9ho p\u016fsoben\u00ed ve spole\u010dnosti SuperCorp jsem byl zodpov\u011bdn\u00fd za celost\u00e1tn\u00ed PR aktivity a pracoval jsem na tom, aby byla spole\u010dnost zm\u00edn\u011bna v m\u00e9di\u00edch, jako je Forbes, a celkov\u00fd dosah prost\u0159ednictv\u00edm tohoto kan\u00e1lu vzrostl o 23 % za \u0161est m\u011bs\u00edc\u016f.<\/p>\n<p><b class=\"spoiler_title\">P\u0159eklad<\/b>Jsem dost aktivn\u00ed sleduj\u00edc\u00ed va\u0161\u00ed spole\u010dnosti, a proto m\u011b pot\u011b\u0161ilo zjistit, \u017ee hled\u00e1te PR mana\u017eera. R\u00e1d bych v\u00e1m pomohl vy\u0159e\u0161it \u00fakoly, kter\u00e9 stoj\u00ed p\u0159ed spole\u010dnost\u00ed v t\u00e9to oblasti, a jsem p\u0159esv\u011bd\u010den, \u017ee s touto prac\u00ed skv\u011ble obstoj\u00edm. Pracoval jsem ve spole\u010dnosti SuperCorp a byl jsem zodpov\u011bdn\u00fd za PR na celost\u00e1tn\u00ed \u00farovni, zmi\u0148ov\u00e1n\u00ed zna\u010dky v m\u00e9di\u00edch jako Forbes a b\u011bhem \u0161esti m\u011bs\u00edc\u016f se dosah publika prost\u0159ednictv\u00edm tohoto kan\u00e1lu zv\u00fd\u0161il o 23%.\n<\/p><\/blockquote>\n<p> Rozd\u00edl je z\u0159ejm\u00fd. Objem textu se zv\u00fd\u0161il, ale tak\u00e9 se v\u00fdznamn\u011b zv\u00fd\u0161ila informa\u010dn\u00ed n\u00e1lo\u017e. Jsou zde uvedena konkr\u00e9tn\u00ed dosa\u017een\u00ed v \u010d\u00edslech, jasn\u011b je vid\u011bt chu\u0165 aplikovat znalosti a zku\u0161enosti k \u0159e\u0161en\u00ed nov\u00fdch \u00fakol\u016f. Ka\u017ed\u00fd zam\u011bstnavatel by to m\u011bl ocenit.<\/p>\n<h2>Co d\u00e1l: popi\u0161te v\u00fdhody spolupr\u00e1ce<\/h2>\n<p>\nPo po\u010d\u00e1te\u010dn\u00edm p\u0159itahov\u00e1n\u00ed pozornosti je pot\u0159eba rozvinout \u00fasp\u011bch a poskytnout v\u00edce detail\u016f \u2013 k tomu je pot\u0159eba druh\u00fd odstavec. V n\u011bm popisujete, pro\u010d spolupr\u00e1ce pr\u00e1v\u011b s v\u00e1mi p\u0159inese spole\u010dnosti maxim\u00e1ln\u00ed prosp\u011bch.<\/p>\n<p>V p\u0159edchoz\u00edm p\u0159\u00edkladu jsme zva\u017eovali motiva\u010dn\u00ed dopis pro reakci na inzer\u00e1t PR mana\u017eera ve spole\u010dnosti XYZ. Organizace m\u016f\u017ee pot\u0159ebovat osobu, kter\u00e1:<\/p>\n<p>M\u00e1 bohat\u00e9 zku\u0161enosti s r\u016fzn\u00fdmi m\u00e9dii, blogery a blogy, pracovala s p\u0159ich\u00e1zej\u00edc\u00edmi \u017e\u00e1dostmi o recenze produkt\u016f atd.<\/p>\n<p>M\u00e1 znalost technologi\u00ed, sleduje trendy v t\u00e9to oblasti \u2013 proto\u017ee XYZ je startup v oblasti um\u011bl\u00e9 inteligence.<\/p>\n<p>Takhle m\u016f\u017eete reagovat na tyto \u00fakoly v motiva\u010dn\u00edm dopise:<\/p>\n<blockquote><p>\u2026<br \/>\nVe sv\u00e9 sou\u010dasn\u00e9 spole\u010dnosti SuperCorp pracuji na organizaci a zaji\u0161t\u011bn\u00ed PR podpory nov\u00fdch vyd\u00e1n\u00ed od pl\u00e1nov\u00e1n\u00ed po osloven\u00ed m\u00e9di\u00ed, vztahy s m\u00e9dii a reporting. Nap\u0159\u00edklad letos byla moj\u00ed kl\u00ed\u010dovou v\u00fdzvou zv\u00fd\u0161it pokryt\u00ed m\u00e9di\u00ed v p\u0159edn\u00edch technologick\u00fdch publikac\u00edch (TechCrunch, VentureBeat atd.) o 20 %. Na konci prvn\u00edho \u010dtvrtlet\u00ed se po\u010det zm\u00ednek v m\u00e9di\u00edch z vybran\u00e9ho seznamu zv\u00fd\u0161il o v\u00edce ne\u017e 30 %. Odkazov\u00fd provoz nyn\u00ed tvo\u0159\u00ed p\u0159ibli\u017en\u011b 15 % celkov\u00e9ho provozu webov\u00fdch str\u00e1nek (ve srovn\u00e1n\u00ed s 5 % p\u0159edchoz\u00edm rokem).<\/p>\n<p><b class=\"spoiler_title\">P\u0159eklad<\/b>Na m\u00e9 sou\u010dasn\u00e9 pozici ve spole\u010dnosti SuperCorp se v\u011bnuji PR podpo\u0159e nov\u00fdch produktov\u00fdch vyd\u00e1n\u00ed, pl\u00e1nov\u00e1n\u00ed kampan\u00ed a zpr\u00e1v\u00e1m. Nap\u0159\u00edklad jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch \u00fakol\u016f v leto\u0161n\u00edm roce je zv\u00fd\u0161it po\u010det zm\u00ednek v p\u0159edn\u00edch technologick\u00fdch m\u00e9di\u00edch (TechCrunch, VentureBeat atd.) o 20 %. Na konci prvn\u00edho \u010dtvrtlet\u00ed se po\u010det zm\u00ednek v publikac\u00edch z tohoto seznamu zv\u00fd\u0161il o 30 % a pod\u00edl referen\u010dn\u00edho tr\u00e1ficu nyn\u00ed \u010din\u00ed p\u0159ibli\u017en\u011b 15 % n\u00e1v\u0161t\u011bvnosti webu (p\u0159ed rokem byl tento ukazatel ni\u017e\u0161\u00ed ne\u017e 5 %). <\/p><\/blockquote>\n<p> Na za\u010d\u00e1tku odstavce kandid\u00e1t popsal sv\u00e9 \u00fakoly na sou\u010dasn\u00e9 pozici, zm\u00ednil, \u017ee tato pr\u00e1ce je podobn\u00e1 \u00fakol\u016fm, kter\u00e9 nyn\u00ed \u010dekaj\u00ed na nov\u00e9ho zam\u011bstnavatele, a ilustroval \u00fasp\u011bchy \u010d\u00edsly. D\u016fle\u017eit\u00fd moment: cel\u00fd text je postaven kolem v\u00fdhod pro spole\u010dnost: v\u011bt\u0161\u00ed dosah c\u00edlov\u00e9ho publika v p\u0159edn\u00edch m\u00e9di\u00edch, v\u00edce provozu atd. Kdy\u017e to bude n\u00e1borov\u00fd mana\u017eer \u010d\u00edst, okam\u017eit\u011b pochop\u00ed, co konkr\u00e9tn\u011b spole\u010dnost z\u00edsk\u00e1, pokud zam\u011bstn\u00e1 pr\u00e1v\u011b tohoto specialistu.<\/p>\n<h2>Vysv\u011btlete, pro\u010d chcete pr\u00e1v\u011b tuto pr\u00e1ci.<\/h2>\n<p>\nJe jasn\u00e9, \u017ee nen\u00ed t\u0159eba moc se rozepisovat o tom, co v\u00e1s p\u0159itahuje na na\u0161\u00ed spole\u010dnosti, ale alespo\u0148 z\u00e1kladn\u011b popsat, co v\u00e1s zaj\u00edm\u00e1 na \u00fakolech konkr\u00e9tn\u00edho pracovn\u00edho m\u00edsta, p\u0159ece jen nen\u00ed zbyte\u010dn\u00e9. Lze to ud\u011blat ve t\u0159ech kroc\u00edch.<\/p>\n<p>Zm\u00ednit n\u011bjakou ud\u00e1lost spojenou se spole\u010dnost\u00ed, jej\u00edm produktem nebo slu\u017ebou.<\/p>\n<p>Vysv\u011btlit, pro\u010d v\u00e1s to zaj\u00edm\u00e1, uk\u00e1zat ur\u010ditou m\u00edru zapojen\u00ed.<\/p>\n<p>Je\u0161t\u011b jednou zd\u016fraznit, jak p\u0159esn\u011b va\u0161e zku\u0161enosti pomohou zv\u00fd\u0161it v\u00fdsledky v tomto projektu\/produktu.<\/p>\n<p>Nap\u0159\u00edklad:<\/p>\n<blockquote><p>\u2026<br \/>\nP\u0159e\u010detl jsem si mnoho o va\u0161\u00ed nov\u00e9 aplikaci na doporu\u010den\u00ed n\u00e1kupu zalo\u017een\u00e9 na um\u011bl\u00e9 inteligenci. O tento projekt m\u00e1m z\u00e1jem jak z osobn\u00edho (jsem v\u00e1\u0161niv\u00fd nakupuj\u00edc\u00ed), tak z profesion\u00e1ln\u00edho hlediska (v\u017edy je vzru\u0161uj\u00edc\u00ed v\u00fdzvou dostat nov\u00fd projekt na trh). V\u011b\u0159\u00edm, \u017ee moje profesion\u00e1ln\u00ed zku\u0161enosti v oblasti medi\u00e1ln\u00edch vztah\u016f a s\u00ed\u0165 kontakt\u016f v online m\u00e9di\u00edch souvisej\u00edc\u00edch s technologi\u00ed pomohou generovat trakci pro tento projekt.<\/p>\n<p><b class=\"spoiler_title\">P\u0159eklad<\/b>Mnoho jsem \u010detl o va\u0161\u00ed aplikaci s doporu\u010den\u00edmi pro n\u00e1kupy na z\u00e1klad\u011b AI. Projekt m\u011b oslovuje jak jako u\u017eivatele \u2013 \u010dasto chod\u00edm po obchodech, tak jako profesion\u00e1la \u2013 r\u00e1d pracuji na propagaci pr\u00e1v\u011b spu\u0161t\u011bn\u00fdch produkt\u016f. Mysl\u00edm, \u017ee moje zku\u0161enosti s p\u0159edn\u00edmi m\u00e9dii a \u0161irok\u00e1 s\u00ed\u0165 novin\u00e1\u0159sk\u00fdch kontakt\u016f v technologick\u00fdch m\u00e9di\u00edch budou u\u017eite\u010dn\u00e9 pro p\u0159il\u00e1k\u00e1n\u00ed nov\u00fdch u\u017eivatel\u016f.<\/p><\/blockquote>\n<h2>D\u016fle\u017eit\u00e9: v\u0161e je t\u0159eba znovu zkontrolovat.<\/h2>\n<p>\nJe\u0161t\u011b jednou - pr\u016fvodn\u00ed dopis by nem\u011bl b\u00fdt dlouh\u00fd. Je pot\u0159eba uplatnit pravidlo 300 slov - v\u0161e, co p\u0159esahuje tento limit, by m\u011blo b\u00fdt zkr\u00e1ceno.<\/p>\n<p>Krom\u011b toho je nutn\u00e9 zbavit se p\u0159eklep\u016f a gramatick\u00fdch chyb. K tomu m\u016f\u017eete pou\u017e\u00edt specializovan\u00fd program. <\/p>\n<p><img decoding=\"async\" alt=\"Jak napsat motiva\u010dn\u00ed dopis p\u0159i hled\u00e1n\u00ed pr\u00e1ce v USA: 7 tip\u016f\" src=\"\/wp-content\/uploads\/2019\/05\/de5d3aed3584bbbf1d093cb2cff8260e.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h2>Bonusov\u00e1 rada: postskriptum m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00e9.<\/h2>\n<p>\nSekce P.S. jak\u00e9hokoliv dopisu p\u0159itahuje pozornost - to je psychologick\u00fd moment. I kdy\u017e \u010dten\u00e1\u0159 jen scrolluje text, jeho zrak se zastav\u00ed pr\u00e1v\u011b na postskriptu, proto\u017ee na podv\u011bdom\u00e9 \u00farovni uva\u017eujeme, \u017ee v t\u00e9to \u010d\u00e1sti zpr\u00e1vy bude n\u011bco d\u016fle\u017eit\u00e9ho. Marketers to velmi dob\u0159e v\u011bd\u00ed a aktivn\u011b to vyu\u017e\u00edvaj\u00ed, nap\u0159\u00edklad v <noindex><a rel=\"nofollow\" href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/16909\/6-Awesome-Email-Marketing-Powers-of-the-P-S.aspx\">emailov\u00fdch kampan\u00edch.<\/a><\/noindex>.<\/p>\n<p>Pokud jde o psan\u00ed pr\u016fvodn\u00edho dopisu, tuto metodu lze vyu\u017e\u00edt k vyvol\u00e1n\u00ed zp\u011btn\u00e9 vazby, nab\u00eddnut\u00ed pomoci atd.<\/p>\n<blockquote><p>P.S. Pokud m\u00e1te z\u00e1jem, r\u00e1d bych se pod\u011blil o sv\u00e9 n\u00e1pady, jak se dostat do TechCrunch a Business Insider a jak p\u0159it\u00e1hnout v\u00edce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f kolem va\u0161eho nov\u00e9ho produktu na z\u00e1klad\u011b m\u00e9 p\u0159edchoz\u00ed zku\u0161enosti se SuperCorp.<\/p>\n<p><b class=\"spoiler_title\">P\u0159eklad<\/b>P.S. Pokud v\u00e1s to zaj\u00edm\u00e1, r\u00e1d po\u0161lu sv\u00e9 n\u00e1pady o tom, jak by bylo mo\u017en\u00e9 organizovat uveden\u00ed va\u0161eho produktu na TechCrunch nebo Business Insider, p\u0159it\u00e1hnout v\u00edce u\u017eivatel\u016f - v\u0161e na z\u00e1klad\u011b zku\u0161enosti se SuperCorp.<\/p><\/blockquote>\n<h2>Z\u00e1v\u011br: chyby a rady<\/h2>\n<p>\nNa z\u00e1v\u011br znovu shrneme chyby p\u0159i sestavov\u00e1n\u00ed pr\u016fvodn\u00edch dopis\u016f pro odpov\u011bdi na pracovn\u00ed nab\u00eddky americk\u00fdch spole\u010dnost\u00ed a zp\u016fsoby, jak se jim vyhnout.<\/p>\n<ul>\n<li>Soust\u0159e\u010fte se ne na sebe, ale na zam\u011bstnavatele a v\u00fdhody, kter\u00e9 spole\u010dnost z\u00edsk\u00e1, pokud v\u00e1s najme. <\/li>\n<li>Pou\u017eijte pravidlo t\u0159\u00ed odstavc\u016f. Maxim\u00e1ln\u011b m\u016f\u017eete p\u0159idat je\u0161t\u011b \u0159\u00e1dek P.S. Cel\u00fd text by nem\u011bl p\u0159es\u00e1hnout 300 slov.<\/li>\n<li>Pou\u017e\u00edvejte \u0161ablonu, do kter\u00e9 p\u0159id\u00e1te kl\u00ed\u010dov\u00e1 slova z nab\u00eddky, na kterou se hl\u00e1s\u00edte, a spojte popis dosavadn\u00edch \u00fasp\u011bch\u016f s \u00fakoly uveden\u00fdmi v inzer\u00e1tu.<\/li>\n<li>D\u016fkladn\u011b zkontrolujte v\u0161e - po\u017e\u00e1dejte n\u011bkoho, aby v\u00e1m text p\u0159e\u010detl, a projd\u011bte ho skrz software pro hled\u00e1n\u00ed p\u0159eklep\u016f a gramatick\u00fdch chyb.<\/li>\n<\/ul>\n<p>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/451600\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0435 \u043c\u043d\u043e\u0433\u0438\u0445 \u043b\u0435\u0442 \u0432 \u0421\u0428\u0410 \u0431\u044b\u043b\u0430 \u0440\u0430\u0441\u043f\u0440\u043ec\u0442\u0440\u0430\u043d\u0435\u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0435\u0442\u0435\u043d\u0434\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0432\u0430\u043a\u0430\u043d\u0441\u0438\u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0440\u0435\u0437\u044e\u043c\u0435, \u043d\u043e \u0435\u0449\u0435 \u0438 \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u043f\u0438\u0441\u044c\u043c\u043e (cover letter). \u0412 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0433\u043e\u0434\u044b \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u044d\u0442\u043e\u0433\u043e \u0430\u0441\u043f\u0435\u043a\u0442\u0430 \u043d\u0430\u0447\u0430\u043b\u0430 \u0441\u043d\u0438\u0436\u0430\u0442\u044c\u0441\u044f \u2013 \u0443\u0436\u0435 \u0432 2016 \u0433\u043e\u0434\u0443 \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u0438\u0441\u044c\u043c\u0430 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043b\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u043a\u043e\u043b\u043e 30% \u0440\u0430\u0431\u043e\u0442\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439. \u042d\u0442\u043e \u043d\u0435\u0442\u0440\u0443\u0434\u043d\u043e \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c \u2013 \u0443 HR-\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432, \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0449\u0438\u0439 \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u043a\u0440\u0438\u043d\u0438\u043d\u0433, \u043e\u0431\u044b\u0447\u043d\u043e \u0441\u043b\u0438\u0448\u043a\u043e\u043c [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":25234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-33536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prohoster.info\/cs\/blog\/news\/kak-napisat-soprovoditelnoe-pismo-pri-poiske-raboty-v-ssha-7-sovetov\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c 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ProHoster","description":"","canonical_url":"https:\/\/prohoster.info\/cs\/blog\/news\/kak-napisat-soprovoditelnoe-pismo-pri-poiske-raboty-v-ssha-7-sovetov","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"cs_CZ","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u041a\u0430\u043a \u043d\u0430\u043f\u0438\u0441\u0430\u0442\u044c \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u043f\u0438\u0441\u044c\u043c\u043e \u043f\u0440\u0438 \u043f\u043e\u0438\u0441\u043a\u0435 \u0440\u0430\u0431\u043e\u0442\u044b \u0432 \u0421\u0428\u0410: 7 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