{"id":33766,"date":"2019-10-31T21:54:35","date_gmt":"2019-10-31T18:54:35","guid":{"rendered":"https:\/\/prohoster.info\/blog\/a-kak-nachinaetsya-vashe-utro\/"},"modified":"2019-10-31T21:54:35","modified_gmt":"2019-10-31T18:54:35","slug":"a-kak-nachinaetsya-vashe-utro","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/a-kak-nachinaetsya-vashe-utro","title":{"rendered":"A jak za\u010d\u00edn\u00e1 va\u0161e r\u00e1no?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\u2014 No co, jak se m\u00e1\u0161?
\n \u2014 Norm\u00e1ln\u011b. \u2013 odpov\u00edd\u00e1m.
\nJak jinak, norm\u00e1ln\u011b. Norm\u00e1ln\u011b bylo, dokud jsi nep\u0159i\u0161el. V\u017edycky si vyb\u00edr\u00e1\u0161 ten nejnevhodn\u011bj\u0161\u00ed okam\u017eik. Proto t\u011b, parchante, nen\u00e1vid\u00edm.
\n \u2014 Jak \u010dl\u00e1nek? \u2013 zeptal jsi se s podtextem.
\n \u2014 Norm\u00e1ln\u011b. \u2013 Z up\u0159\u00edmnosti, nechci se do podrobnost\u00ed pou\u0161t\u011bt.
\n \u2014 Opravu norm\u00e1ln\u011b?
\n \u2014 Opravu.
\n \u2014 A pro\u010d m\u00e1 tak n\u00edzk\u00e9 hodnocen\u00ed?
\n \u2014 Nezaujal.
\n \u2014 Zase?
\n \u2014 Zase.
\n \u2014 Tak mo\u017en\u00e1...?
\n \u2014 Co mo\u017en\u00e1?
\n \u2014 V\u00ed\u0161, jak to mysl\u00edm...
\n \u2014 Ne.
\nVytahuji cigaretu, zapaluji si. Pes se prob\u00edr\u00e1 tr\u00e1vou, n\u011bco hled\u00e1. Nikdy jsem nech\u00e1pal, co tam nach\u00e1z\u00ed. N\u011bkdy le\u017e\u00ed v tr\u00e1v\u011b mrtv\u00e9 pt\u00e1ky, ale te\u010f je tr\u00e1va \u0159\u00eddk\u00e1 a na palouku rozhodn\u011b nic nen\u00ed. O \u010distot\u011b se star\u00e1m.
\n \u2014 Pro\u010d ne? Nebude\u0161 up\u0159\u00edmn\u00fd s\u00e1m se sebou? \u2013 pokra\u010duje\u0161 se v\u00e1\u017enou tv\u00e1\u0159\u00ed. \u2013 Tv\u00e9 \u010dl\u00e1nky jsou odpad a nikoho nezaj\u00edmaj\u00ed. To je realita. V\u0161ichni t\u011b nen\u00e1vid\u00ed. Jsi jen grafoman. P\u0159iznej to.<\/a><\/noindex>
\n \u2014 Pro\u010d?
\n \u2014 Co pro\u010d?
\n \u2014 Pro\u010d bych to m\u011bl p\u0159izn\u00e1vat?
\n \u2014 V jak\u00e9m smyslu?
\n \u2014 Jsi hloup\u00fd, nebo co? \u2013 trochu se roz\u010diluji. \u2013 Co si m\u011b tu chce\u0161 vz\u00edt p\u0159ed soud? Pro\u010d pot\u0159ebuje\u0161 tohle p\u0159izn\u00e1n\u00ed?
\n \u2014 No jo, ostatn\u011b... P\u0159iznej to s\u00e1m pro sebe.
\n \u2014 Dob\u0159e, p\u0159izn\u00e1v\u00e1m. \u010cl\u00e1nek je odpad. Jsem grafoman. U\u017e jsem napsal \u010dl\u00e1nek, kde jsem se k tomu p\u0159iznal.
\n \u2014 A je\u0161t\u011b jsi infocig\u00e1n, jestli jsem to spr\u00e1vn\u011b pou\u017eil v jednotn\u00e9m \u010d\u00edsle.
\n \u2014 Ano, jsem infocig\u00e1n. A co?
\n \u2014 Ne. \u2013 C\u00edt\u00edm, \u017ee se ti zlep\u0161\u00ed n\u00e1lada. \u2013 Te\u010f jsem teprve za\u010dal. Jsi nikdo. Nic neum\u00ed\u0161. Nen\u00ed\u0161 schopn\u00fd nic vytvo\u0159it. Nikdy nikomu nic neprod\u00e1\u0161. Tv\u016fj \u017eivot je nudn\u00fd odpad a nic se nikdy nezm\u011bn\u00ed.
\n \u2014 V\u00edm to v\u0161echno. \u2013 D\u00edv\u00e1m se ti p\u0159\u00edmo do o\u010d\u00ed, sna\u017e\u00edm se pochopit, co bude d\u00e1l.
\n \u2014 Tak.
\n \u2014 Tak. \u2013 opakuji. \u2013 A co d\u00e1l?
\n \u2014 Co d\u00e1l?
\n \u2014 A co ode m\u011b \u010dek\u00e1\u0161?
\n \u2014 Kdybych to v\u011bd\u011bl... Chci, abys p\u0159estal se sna\u017eit.
\n \u2014 A co? Lehnout si a um\u0159\u00edt?
\n \u2014 Ne. Jen... nev\u00edm. U\u017e se nesna\u017e.
\n \u2014 Pro\u010d?
\n \u2014 Chci to.
\n \u2014 Hmm... \u2013 usm\u00edv\u00e1m se. \u2013 A pro\u010d by m\u011b m\u011blo zaj\u00edmat, co chce\u0161?
\n \u2014 Jak\u2026
\n \u2014 Tak to. M\u016fj \u017eivot. Moje \u010dl\u00e1nky. Moje projekty. Moje pr\u00e1ce. Moje nezam\u011bstnanost. Moje \u00fasp\u011bchy. Moje selh\u00e1n\u00ed. Pro\u010d by t\u011b to m\u011blo zaj\u00edmat?
\n \u2014 No, poslechni m\u011b...
\n \u2014 Tuhle blbost poslouch\u00e1m cel\u00fd \u017eivot. Od tebe i od podobn\u00fdch. Nepovede se ti to. Zbyte\u010dn\u011b se sna\u017e\u00ed\u0161. Nikdy nic nedok\u00e1\u017ee\u0161. A \u017eivot dokazuje opak.
\n \u2014 A co ti dokazuje?
\n \u2014 Nep\u0159\u00edtomnost absolutna.
\n \u2014 Op\u011bt hlubok\u00e1 filosofie... \u2014 s pohrdav\u00fdm \u00fasm\u011bvem se usm\u00edv\u00e1\u0161.
\n \u2014 Nehlub\u0161\u00ed ne\u017e exkrementy, kter\u00e9 nahrnula pes. Pozor, ne\u0161l\u00e1pni na to. A\u017e dod\u00e1m, tak to uklid\u00edm spolu s nedopalkem.
\n \u2014 Tak co znamen\u00e1 nep\u0159\u00edtomnost absolutna? \u2013 odsunul jsi se trochu na stranu.
\n \u2014 Neexistuj\u00ed auto\u0159i dobr\u00fdch \u010dl\u00e1nk\u016f, nap\u0159\u00edklad. Ani jeden. Tedy ne tak \u2013 autorem dobr\u00fdch \u010dl\u00e1nk\u016f m\u016f\u017ee b\u00fdt pouze autor jednoho \u010dl\u00e1nku. Kdokoli, kdo p\u00ed\u0161e mnoho, ob\u010das d\u00e1v\u00e1 hovno.
\n \u2014 No, to je jasn\u00e9.
\n \u2014 Tak v \u010dem je na m\u011b st\u00ed\u017enost?
\n \u2014 Tvoje \u010dl\u00e1nky jsou hovno.
\n \u2014 V\u0161e?
\n \u2014 V\u0161e.
\n \u2014 A podle \u010deho soud\u00ed\u0161? Jak\u00e9 krit\u00e9ria?
\n \u2014 Mysl\u00ed\u0161, \u017ee jsou pot\u0159eba krit\u00e9ria? V\u0161em je jasn\u00e9, \u017ee to je hovno.
\n \u2014 A kdo tedy d\u00e1v\u00e1 kladn\u00e9 hodnocen\u00ed? Kdo pos\u00edl\u00e1 osobn\u00ed zpr\u00e1vy s ot\u00e1zkami k v\u011bci? Kdo se podpisuje?
\n \u2014 Podpisuj\u00ed se ti, kdo cht\u011bj\u00ed okam\u017eit\u011b reagovat na nov\u00e9 publikace a d\u00e1vat m\u00ednus.
\n \u2014 N\u011bkte\u0159\u00ed takov\u00ed jsou. \u2014 p\u0159ik\u00fdvnu. \u2014 Ale j\u00e1 p\u0159ece prohl\u00ed\u017e\u00edm v\u0161echny odb\u011bratele. V\u011bt\u0161ina m\u00e1 bez hlasovac\u00edho pr\u00e1va. Mnoz\u00ed se v\u016fbec zaregistrovali jen proto, aby se p\u0159ihl\u00e1sili. To je vid\u011bt podle data registrace.
\n \u2014 Stejn\u011b je to hovno.
\n \u2014 Jsi jako chlapec z vtipu, kter\u00fd poslouchal a pak \u0159ekl: a j\u00e1... a j\u00e1... a stejn\u011b v\u00e1m v\u0161em jednu vraz\u00edm!
\nNa n\u011bkolik sekund se odml\u010d\u00ed\u0161, jasn\u011b si vyb\u00edr\u00e1\u0161 slova a argumenty.
\n \u2014 Dob\u0159e, poj\u010fme k v\u011bci. Ur\u010dit\u011b jsi si v\u0161iml, \u017ee hodnocen\u00ed tv\u00fdch \u010dl\u00e1nk\u016f je jako h\u0159eben?
\n \u2014 To nen\u00ed t\u011b\u017ek\u00e9 si nev\u0161imnout.
\n \u2014 Co si o tom mysl\u00ed\u0161?
\n \u2014 To znamen\u00e1 dv\u011b v\u011bci. Prvn\u00ed je, \u017ee jsou \u010dl\u00e1nky, ve kter\u00fdch p\u00ed\u0161u, co chci, a jak chci. Ty jsou t\u00e9m\u011b\u0159 v\u017edy v m\u00ednusu. Druh\u00e1 je, \u017ee neum\u00edm ps\u00e1t tak, aby se lidem l\u00edbilo. Tak\u017ee vysok\u00e9 hodnocen\u00ed je sp\u00ed\u0161e n\u00e1hoda.
\n \u2014 To nen\u00ed d\u016fvod p\u0159estat ps\u00e1t?
\n \u2014 Ne.
\n \u2014 Pro\u010d ne?
\n \u2014 A pro\u010d ano?
\n \u2014 V\u017edy\u0165 to nejde! Jsi blb\u00fd, nebo co? Pokud to nejde, tak nep\u00ed\u0161!
\n \u2014 Co nejde? Z\u00edsk\u00e1vat vysok\u00e1 hodnocen\u00ed?
\n \u2014 Ano!
\n \u2014 A z \u010deho jsi vzal, \u017ee p\u00ed\u0161u kv\u016fli hodnocen\u00ed?
\n \u2014 Chci, abys psal kv\u016fli hodnocen\u00ed!
\n \u2014 Zd\u00e1lo se, \u017ee jsme u\u017e probrali, jak se stav\u00edm k tomu, co chce\u0161. \u010c\u00e1ste\u010dn\u011b s tebou souhlas\u00edm. Ale neum\u00edm ps\u00e1t kv\u016fli hodnocen\u00ed.
\n \u2014 Tak p\u0159esta\u0148!
\n \u2014 Co to po\u0159\u00e1d \u0159\u00edk\u00e1\u0161? \u2013 vybuchl jsem. \u2013 Jak\u00e1 to m\u00e1 pot\u0159eba vzd\u00e1vat se toho, co neum\u00ed\u0161?! \u0158ekl jsem ti, \u017ee v tomto sv\u011bt\u011b neexistuje nic absolutn\u00edho, v\u0161echno je protk\u00e1no pravd\u011bpodobnostmi. Pokud jeden \u010dl\u00e1nek nevyjde, dal\u0161\u00ed vyjde. Pokud druh\u00fd nevyjde, t\u0159et\u00ed vyjde. P\u00e1t\u00fd, des\u00e1t\u00fd, na tom nez\u00e1le\u017e\u00ed. Je to bezv\u00fdznamn\u00e9, dokonce \u0161kodliv\u00e9, d\u00e1vat si pl\u00e1n, krit\u00e9ria, o\u010dek\u00e1v\u00e1n\u00ed ohledn\u011b hodnocen\u00ed. Tady nejsme na olympi\u00e1d\u011b, abychom pl\u00e1novali medaile. Je t\u0159eba ch\u00e1pat, jak funguje sv\u011bt.
\n \u2014 A kolik jsi toho pochopil o tom, jak funguje sv\u011bt? \u2013 ta zlomysln\u00e1 \u00fasm\u011bv op\u011bt.
\n \u2014 Ne. Ale v\u00edc ne\u017e ty. Kdybych t\u011b poslouchal \u2013 u\u017e bych d\u00e1vno um\u0159el. Kolik t\u011b zn\u00e1m, v\u017edycky \u0159\u00edk\u00e1\u0161 \u2013 nezda\u0159ilo se, neda\u0159\u00ed se, nebude se da\u0159it. Po prvn\u00edm ne\u00fasp\u011bchu v\u017edy \u0159\u00edk\u00e1\u0161, \u017ee to chce\u0161 vzd\u00e1t. Po des\u00e1t\u00e9m, dvac\u00e1t\u00e9m, st\u00e9m ne\u00fasp\u011bchu jsi \u2013 na sc\u00e9n\u011b.
\n \u2014 St\u00e9ho ne\u00fasp\u011bchu? A mysl\u00ed\u0161, \u017ee nem\u00e1m pravdu?
\n \u2014 Jsem p\u0159esv\u011bd\u010den, \u017ee nem\u00e1\u0161 pravdu. Proto\u017ee st\u00e9mu ne\u00fasp\u011bchu p\u0159edch\u00e1z\u00ed devades\u00e1t \u00fasp\u011bch\u016f a je\u0161t\u011b dev\u011bt ne\u00fasp\u011bch\u016f. Mysl\u00ed\u0161 pouze v absolutn\u00edch kategori\u00edch, m\u00e1\u0161 podivn\u00fd bin\u00e1rn\u00ed mozek. A sv\u011bt je postaven na pravd\u011bpodobnostech a funnel\u00edch.
\n \u2014 Jak\u00fdch je\u0161t\u011b funnel\u00edch?
\n \u2014 Jak ve prodeji. V\u017edy, cokoliv d\u011bl\u00e1\u0161, je vstup \u2013 traffic, proud, lid\u00e9, telefon\u00e1ty, na tom nez\u00e1le\u017e\u00ed, a je v\u00fdstup \u2013 ten v\u00fdsledek, kv\u016fli kter\u00e9mu se to v\u0161e d\u011bl\u00e1. Zisky, pen\u00edze, nab\u00eddky, projekty atd. Zapamatuj si to a u\u017e m\u011b s t\u00edm neotravuj. V\u017edy existuje funnel. V\u017edy jsou na sv\u011bt\u011b lid\u00e9, kter\u00fdm je jedno, co d\u011bl\u00e1\u0161. Oni to prost\u011b nepot\u0159ebuj\u00ed, nezaj\u00edm\u00e1 je to. Stejn\u011b jako m\u011b nezaj\u00edm\u00e1\u2026 Nu, nev\u00edm\u2026 Kameny, pta\u010d\u00ed b\u00fady, asfalt, vesm\u00edr. Tito lid\u00e9 v\u017edy projdou kolem, ale mohou se dostat do trafficu. N\u00e1hodou narazili, p\u0159e\u010detli, a hned zapomn\u011bli.
\n \u2014 Co, mysl\u00ed\u0161, \u017ee jsem idiot a tohle nech\u00e1pu?
\n \u2014 Skv\u011ble tomu rozum\u00ed\u0161. Ale kdy\u017e uvid\u00ed\u0161 takov\u00e9ho \u010dlov\u011bka, kter\u00e9mu to nen\u00ed zaj\u00edmav\u00e9, v\u017edy \u0159ekne\u0161 \u2013 ha, ud\u011blal jsi dal\u0161\u00ed hov..! Tady, pod\u00edvej se, chlapec pro\u0161el kolem a ani se na to nepod\u00edval! To je jasn\u00e9, mus\u00edme to vzd\u00e1t! Nic se ti neda\u0159\u00ed! A dal\u0161\u00edho \u010dlov\u011bka, kter\u00fd p\u0159i\u0161el, zaujal se a p\u0159e\u0161el na dal\u0161\u00ed \u00farove\u0148 funnelu, ani nezaregistruje\u0161, proto\u017ee jsi p\u0159\u00edli\u0161 zanepr\u00e1zdn\u011bn\u00fd sv\u00fdm k\u0159ikem.
\n \u2014 Nejsem k\u0159ikloun...
\n \u2014 Je\u0161t\u011b jak\u00e1 k\u0159iklounka! V\u0161echno, co t\u011b v \u017eivot\u011b t\u011b\u0161\u00ed, jsou ne\u00fasp\u011bchy a selh\u00e1n\u00ed. Pe\u010dliv\u011b je vyhled\u00e1v\u00e1\u0161, zam\u00fd\u0161l\u00ed\u0161, a kdy\u017e je najde\u0161 \u2013 raduje\u0161 se! A vystavuje\u0161 to jako sv\u016fj vlastn\u00ed \u00fasp\u011bch \u2013 \u017ee pr\u00fd, to j\u00e1, j\u00e1 jsem to na\u0161el a pochopil! To j\u00e1 jsem \u0159ekl, \u017ee nic nevyjde! A co d\u011bl\u00e1\u0161, kdy\u017e to vyjde?
\n \u2014 Co?
\n \u2014 No \u0159ekni s\u00e1m.
\n \u2014 Nic\u2026
\n \u2014 P\u0159esn\u011b! Nic! \u00dasp\u011bch t\u011b v\u016fbec nezaj\u00edm\u00e1! Opl\u00fdv\u00e1\u0161 ne\u00fasp\u011bchem. Cel\u00fd tv\u016fj model sv\u011bta se p\u0159evrac\u00ed, za\u010dne\u0161 m\u00edt depresi, jedin\u00fd \u00fanik z n\u00ed spo\u010d\u00edv\u00e1 v hled\u00e1n\u00ed nov\u00fdch pot\u00ed\u017e\u00ed, i v \u00fasp\u011bchu! Vzpomni si, jak reaguje\u0161 t\u0159eba na \u00fasp\u011b\u0161n\u00fd \u010dl\u00e1nek?
\n \u2014 No, \u0159\u00edk\u00e1m, \u017ee to\u2026 Ani nev\u00edm\u2026
\n \u2014 A j\u00e1 v\u00edm. Bu\u010f to vy\u0161lo n\u00e1hodou. Nebo \u2013 prost\u011b publikum jsou jedni idioti. Nebo \u2013 byly pou\u017eity boty ke zv\u00fd\u0161en\u00ed. Nebo \u2013 norm\u00e1ln\u00ed auto\u0159i jsou na dovolen\u00e9, tak jsi pro\u0161el.
\n \u2014 Ale to je pravda! \u2013 vyk\u0159ikne\u0161 ty. \u2013 Jinak to b\u00fdt nem\u016f\u017ee! Srovnej svoje v\u00fdtvory s norm\u00e1ln\u00edmi \u010dl\u00e1nky bez sv\u00fdch pomp\u00e9znost\u00ed! Je p\u0159ece o\u010dividn\u00fd rozd\u00edl! V\u0161echno je \u0161patn\u011b \u2013 t\u00e9ma, styl, struktura, dokonce ani obr\u00e1zky nehled\u00e1\u0161! Nen\u00ed pot\u0159eba moc rozumu, abys vid\u011bl rozd\u00edl!
\n \u2014 Je pot\u0159eba.
\n \u2014 Nen\u00ed pot\u0159eba!
\n \u2014 Je pot\u0159eba. Jen\u017ee je pot\u0159eba nevid\u011bt rozd\u00edl, k tomu rozum nen\u00ed pot\u0159eba. Rozum \u2013 je na to, abychom pochopili, \u017ee rozd\u00edl vid\u011bt nen\u00ed t\u0159eba.
\n \u2014 Tedy?
\n \u2014 No tak. Jak v hudb\u011b. Ka\u017ed\u00e1 p\u00edse\u0148 a skupina m\u00e1 sv\u00e9 fanou\u0161ky. A nem\u00e1 smysl srovn\u00e1vat dv\u011b skupiny nebo dv\u011b p\u00edsn\u011b. Ano, existuj\u00ed n\u011bjak\u00e9 metriky \u2013 n\u011bkdo d\u00e1v\u00e1 hodn\u011b koncert\u016f, n\u011bkdo \u2013 m\u00e1lo. N\u011bkdo dok\u00e1zal na sv\u00e9m um\u011bn\u00ed vyd\u011blat, a n\u011bkdo tak st\u00e1le hraje ve\u010der po pr\u00e1ci. Ale m\u011b se l\u00edb\u00ed jak \u00fasp\u011b\u0161n\u00e1 Metallica, tak m\u00e1lo zn\u00e1m\u00fd The Dartz. Zn\u00e1\u0161 The Dartz?
\n \u2014 Ano, zahr\u00e1l jsi mi je.
\n \u2014 Tak to vid\u00ed\u0161. Zkus naj\u00edt mezi nimi rozd\u00edl.
\n \u2014 Co tam hledat\u2026 T\u00e9m\u011b\u0159 nic spole\u010dn\u00e9ho.
\n \u2014 A ob\u011b se ti l\u00edb\u00ed?
\n \u2014 No, jak\u2026 Jsou tam dobr\u00e9 p\u00edsn\u011b i tam, i tam.
\n \u2014 Jsou i \u0161patn\u00e9?
\n \u2014 Asi by nebylo spr\u00e1vn\u00e9 je naz\u00fdvat \u0161patn\u00fdmi\u2026 \u2014 p\u0159em\u00edt\u00e1\u0161. \u2014 Jsou takov\u00e9, kter\u00e9 se mi nel\u00edb\u00ed.
\n \u2014 Tedy, pokud mluv\u00edme tv\u00fdmi term\u00edny, maj\u00ed ob\u011b skupiny \u2013 h\u0159eb\u00ednek?
\n \u2014 Ano.
\n \u2014 A co d\u00e1l\u2026
\n \u2014 Co? \u2013 div\u00ed\u0161 se ty.
\n \u2014 M\u00e1m h\u0159eb\u00ednek \u2013 mus\u00edm ho hodit. Metallica m\u00e1 h\u0159eb\u00ednek \u2013 tak\u00e9 ho mus\u00ed hodit?
\n \u2014 Ne, u\u017e dos\u00e1hli \u00fasp\u011bchu. Zn\u00e1 je cel\u00fd sv\u011bt.
\n \u2014 Dob\u0159e\u2026 Mlad\u00ed interpreti \u2013 maj\u00ed tak\u00e9 \u010desky?
\n \u2014 Ano, ploch\u00e9. \u2013 usm\u00edv\u00e1\u0161 se ty. \u2013 Nikdo je v\u016fbec neposlouch\u00e1.
\n \u2014 A maj\u00ed to vzd\u00e1t?
\n \u2014 Ne, samoz\u0159ejm\u011b. To znamen\u00e1, \u017ee nejsem ten, kdo by m\u011bl rozhodovat, ale ch\u00e1pu, \u017ee mus\u00ed ub\u011bhnout n\u011bjak\u00fd \u010das, ne\u017e si jich n\u011bkdo v\u0161imne, a dovednosti se zlep\u0161\u00ed, najdou si sami sebe, styl se utvo\u0159\u00ed\u2026
\n \u2014 Jak? \u2013 \u00fa\u017easn\u011b se div\u00edm. \u2013 V\u017edy\u0165 se jim to neda\u0159\u00ed! Stejn\u011b jako m\u011b! A\u0165 to okam\u017eit\u011b vzdaj\u00ed a jdou pracovat do tov\u00e1rny! Nem\u00e1 cenu se sna\u017eit, zkou\u0161et. To p\u0159ece chce\u0161? P\u0159estat se sna\u017eit?
\n \u2014 Nechci, ale navrhuji. Tob\u011b. A co navrhuje\u0161 ty?
\n \u2014 Komu?
\n \u2014 No, za\u010d\u00ednaj\u00edc\u00edm hudebn\u00edk\u016fm.
\n \u2014 Pokra\u010dovat ve snaze a roz\u0161i\u0159ovat trycht\u00fd\u0159.
\n \u2014 V jak\u00e9m smyslu?
\n \u2014 \u010clov\u011b\u010de, jsi fakt hloup\u00fd\u2026 V\u017edy\u0165 jsem ti to vysv\u011btlil. Jsou tu pravd\u011bpodobnosti a trycht\u00fd\u0159. Omlouv\u00e1m se, p\u0159edstav si\u2026 Poslechl cel\u00fd sv\u011bt p\u00edsn\u011b t\u00e9to mlad\u00e9 skupiny. Stalo se to tak. Kdo m\u00e1 u\u0161i, sly\u0161el. Kolik z nich bude cht\u00edt d\u00e1l poslouchat tuto skupinu?
\n \u2014 Nev\u00edm\u2026
\n \u2014 J\u00e1 tak\u00e9 nev\u00edm. P\u0159edstavme si, \u017ee to je jeden \u010dlov\u011bk z sta tis\u00edc. Tak\u017ee, poslouchali sedm miliard a stali se fanou\u0161ky\u2026 Sedmdes\u00e1t tis\u00edc?
\n \u2014 Asi ano. \u2013 k\u00fdv\u00e1\u0161.
\n \u2014 Asi jo\u2026 Na dno trycht\u00fd\u0159e, t.j. k v\u00fdsledku, se dostane 0,001 %. Co to znamen\u00e1?
\n \u2014 \u017de to m\u00e1\u0161 vzd\u00e1t.
\n \u2014 Ne, bl\u00e1hov\u00e1 hlavo. To znamen\u00e1, \u017ee existuj\u00ed dv\u011b sm\u011bry pro pr\u00e1ci. Prvn\u00ed \u2013 zv\u00fd\u0161en\u00ed provozu ve f\u00e1zi jednoho trycht\u00fd\u0159e. S aktu\u00e1ln\u00ed efektivitou je t\u0159eba p\u0159iv\u00e9st sto tis\u00edc lid\u00ed, abychom dostali jednoho fanou\u0161ka. \u0158\u00edk\u00e1m, \u017ee je to fakt t\u011b\u017ek\u00e9. P\u0159edstav si \u2013 zve\u0159ejnil jsi video s p\u00edsn\u00ed nebo klipem, a ty pot\u0159ebuje\u0161, aby to vid\u011blo sto tis\u00edc jedine\u010dn\u00fdch u\u017eivatel\u016f.
\n \u2014 Nerealistick\u00e9.
\n \u2014 No, nen\u00ed to, \u017ee by to bylo nerealistick\u00e9\u2026 Ale \u00fakol je, \u0159ekn\u011bme, ambici\u00f3zn\u00ed. Druh\u00fd sm\u011br pro pr\u00e1ci \u2013 zlep\u0161it trycht\u00fd\u0159. Ud\u011blat tak, aby na konci, k v\u00fdsledku, dorazilo v\u00edce ne\u017e 0,001 %. P\u0159esn\u011b c\u00edlov\u00e1 \u010d\u00edsla nen\u00ed t\u011b\u017ek\u00e9 vypo\u010d\u00edtat \u2013 m\u016f\u017ee\u0161 za\u010d\u00edt od provozu. To znamen\u00e1, \u017ee je jednodu\u0161\u0161\u00ed pochopit, jak\u00fd provoz bude\u0161 moci p\u0159it\u00e1hnout, a uv\u011bdomit si c\u00edle pro v\u00fdsledek. D\u011blen\u00edm jednoho druh\u00fdm dostane\u0161 koeficient efektivity tv\u00e9ho trycht\u00fd\u0159e.
\n \u2014 To je jako na Dzen?
\n \u2014 Ano, tak n\u011bjak. Na Dzen je to pohodln\u00e9 \u2013 jsou vid\u011bt zobrazen\u00ed, kliknut\u00ed, do\u010dten\u00ed a lajky. Trycht\u00fd\u0159 vypad\u00e1 podrobn\u011bji. A ch\u00e1pe\u0161, jak\u00fd text je naps\u00e1n tak, aby ho do\u010detli, a jak\u00fd \u2013 ne.
\n \u2014 Na \u010dem pracuje\u0161?
\n \u2014 Jak nad provozem, tak i nad efektivitou funnelu.
\n \u2014 Co p\u0159esn\u011b d\u011bl\u00e1\u0161 s provozem? \u2013 div\u00ed\u0161 se, tvoje intonace se zm\u011bnila.
\n \u2014 Sna\u017e\u00edm se ps\u00e1t na r\u016fzn\u00e1 t\u00e9mata, r\u016fzn\u00fdmi zp\u016fsoby, z r\u016fzn\u00fdch \u00fahl\u016f pohledu na stejn\u00e9 probl\u00e9my.
\n \u2014 Da\u0159\u00ed se ti?
\n \u2014 Zat\u00edm ano. Aspo\u0148 na ka\u017ed\u00fd \u010dl\u00e1nek se najde \u010dten\u00e1\u0159. Je to vid\u011bt.
\n \u2014 Podle koment\u00e1\u0159\u016f?
\n \u2014 Ne, podle osobn\u00edch zpr\u00e1v. Koment\u00e1\u0159e nejsou ukazatelem, tam funguje zcela jin\u00e1 logika.
\n \u2014 A jak pracuje\u0161 nad efektivitou funnelu?
\n \u2014 P\u0159izn\u00e1m se, je to docela chaotick\u00e9, bez pl\u00e1nu. Mus\u00edm to n\u011bjak uspo\u0159\u00e1dat, ale zat\u00edm nev\u00edm, jak p\u0159esn\u011b.
\n \u2014 Nebo to vzd\u00e1t?
\n \u2014 Zase ty?
\n \u2014 Ano, zase. Tak tohle by nem\u011blo b\u00fdt. Bu\u010f to funguje, nebo ne. M\u011bl bys d\u011blat to, co ti jde, pro co ses narodil, co d\u011bl\u00e1\u0161 snadno, voln\u011b, s neust\u00e1l\u00fdm \u00fasp\u011bchem. Nelze se v\u011bnovat v\u0161em mo\u017en\u00fdm v\u011bcem. Rozptyluje\u0161 se.
\n \u2014 To nen\u00ed rozptylov\u00e1n\u00ed, ale synergie. Jedno pom\u00e1h\u00e1 druh\u00e9mu.
\n \u2014 Fakt? \u2013 \u00fa\u017easn\u011b se div\u00ed\u0161. \u2013 A jak ti tvoje v\u00fdtvory pom\u00e1haj\u00ed nap\u0159\u00edklad v programov\u00e1n\u00ed?
\n \u2014 Skv\u011ble, up\u0159\u00edmn\u011b. Hlavn\u011b dovednost psan\u00ed text\u016f hodn\u011b pom\u00e1h\u00e1 v propagaci. Mnoho jsem se bavil s program\u00e1tory \u2013 chytr\u00fdmi, talentovan\u00fdmi, s zaj\u00edmav\u00fdmi produkty. V\u00ed\u0161, jak\u00fd je jejich hlavn\u00ed probl\u00e9m?
\n \u2014 Tak m\u011b osvi\u0165.
\n \u2014 Nemohou se dostate\u010dn\u011b zviditelnit. Jako ve star\u00e9 reklam\u011b Googlu \u2013 Va\u0161ek je hodn\u011b chytr\u00fd, ale nikdo to nev\u00ed. Napsat \u010dl\u00e1nek o sv\u00e9m produktu je pro n\u011b no\u010dn\u00ed m\u016fra, k kter\u00e9 se ani boj\u00ed p\u0159ibl\u00ed\u017eit. Mohou se p\u0159ipravovat m\u011bs\u00edce, aby napsali jednu publikaci. A kdy\u017e ji nap\u00ed\u0161\u00ed, prodaj\u00ed p\u00e1r kus\u016f a dojde jim, \u017ee jeden \u010dl\u00e1nek nesta\u010d\u00ed. Te\u010f informace \u017eij\u00ed jinak \u2013 proudem. Nen\u00ed mo\u017en\u00e9 vlo\u017eit n\u011bco do proudu tak, aby tam z\u016fstalo napo\u0159\u00e1d. Proud smet\u00e1 jakoukoli informaci do zapomn\u011bn\u00ed b\u011bhem n\u011bkolika dn\u016f. Pot\u0159ebuj\u00ed st\u00e1l\u00e9 posilov\u00e1n\u00ed, zm\u00ednky, odkazy. K tomu je t\u0159eba po\u0159\u00e1d n\u011bco ps\u00e1t.
\n \u2014 A co ps\u00e1t neust\u00e1le o jednom a tom sam\u00e9m programu?
\n \u2014 Hlavn\u00ed slovo v tom m\u00edt. \u2013 p\u0159ik\u00fdvnu. \u2013 To je druh\u00fd aspekt spojen\u00ed text\u016f a produktu. Jin\u00fdmi slovy, kdy\u017e vyv\u00edj\u00ed\u0161 produkt, m\u011bl bys v\u011bd\u011bt, co o n\u011bm p\u0159\u00ed\u0161t\u011b nap\u00ed\u0161e\u0161. Mus\u00ed\u0161 pl\u00e1novat vyd\u00e1n\u00ed tak, aby bylo o \u010dem ps\u00e1t. A ne dva odstavce, ale plnohodnotnou publikaci. Takov\u00e1 publikace funguje jako defibril\u00e1tor. Tv\u016fj produkt u\u017e je mrtv\u00fd, v\u0161ichni na n\u011bj zapomn\u011bli, mo\u017en\u00e9 jsou jen n\u00e1hodn\u00e9 prodeje. A tady \u2013 z\u00e1blesk! \u2013 a v\u0161ichni se op\u011bt obracej\u00ed k produktu. Z nov\u00e9ho \u00fahlu, nov\u00e9 mo\u017enosti, nov\u00e1 praxe pou\u017eit\u00ed, p\u0159epracov\u00e1n\u00ed, p\u0159\u00edpadov\u00e9 studie, atd.
\n \u2014 A kolik jsi prodal se sv\u00fdm defibril\u00e1torem?
\n \u2014 V\u00ed\u0161, jak\u00e1 je statistika. T\u00e9m\u011b\u0159 dv\u011b des\u00edtky u\u017e, jen na \u201av\u00fdbojn\u00fdch\u2018 publikac\u00edch.
\n \u2014 Je to n\u011bco jako know-how?
\n \u2014 N\u011bkdy ano.
\n \u2014 Dob\u0159e.
\nZmlkne\u0161, ale v\u00fdraz tv\u00e1\u0159e nazna\u010duje, \u017ee ne na dlouho. O\u010dividn\u011b se sna\u017e\u00ed\u0161 naj\u00edt, co dal\u0161\u00edho \u0159\u00edct. D\u00edv\u00e1\u0161 se na m\u011b. Najednou se usm\u00edv\u00e1\u0161.
\n \u2014 Jak to jde s hubnut\u00edm? \u2013 pt\u00e1\u0161 se triumf\u00e1ln\u011b.
\n \u2014 V\u0161echno v po\u0159\u00e1dku. \u2013 odpov\u00edd\u00e1m sebev\u011bdom\u011b.
\n \u2014 Ty jsi cht\u011bl zachr\u00e1nit sv\u011bt od obezity.
\n \u2014 Ano, cht\u011bl. V\u0161echno teprve p\u0159ijde.
\n \u2014 Opravu? \u2013 pt\u00e1\u0161 se sarkasticky. \u2013 Jak zachr\u00e1n\u00ed\u0161 sv\u011bt, kdy\u017e se s\u00e1m nedok\u00e1\u017ee\u0161 zachr\u00e1nit?
\n \u2014 Odkud v\u00ed\u0161, \u017ee se nedok\u00e1\u017eu zachr\u00e1nit?
\n \u2014 No, je\u0161t\u011b jsi v\u016fbec nezhubl.
\n \u2014 M\u00ednus deset kilogram\u016f skoro.
\n \u2014 Ale tak to bylo i p\u0159ed m\u011bs\u00edcem.
\n \u2014 Ano, bylo. M\u011bs\u00edc jsem investoval do dodate\u010dn\u00e9 \u00fapravy modelu \u2013 zkoumal jsem neudr\u017eenou v\u00e1hu.
\n \u2014 A jak\u00e9 m\u00e1\u0161 \u00fasp\u011bchy?
\n \u2014 Skv\u011bl\u00e9. Opravdu se po takov\u00e9m \u010dase neudr\u017e\u00ed. Tak\u017ee je mo\u017en\u00e9 si d\u00e1t pauzy a j\u00edst jako k\u016f\u0148. A pak zase shazovat, a docela rychle.
\n \u2014 Jak rychle?
\n \u2014 Za p\u00e1r dn\u00ed shod\u00ed\u0161 to, co se hromadilo m\u011bs\u00edc.
\n \u2014 L\u017ee\u0161.
\n \u2014 Nel\u017eu. \u2013 vytahuji telefon a ukazuji graf. \u2013 Pod\u00edvej s\u00e1m. Tady je m\u00ednus t\u0159i za den. Tady je m\u00ednus p\u011bt za t\u00fdden. Tady je v\u010derej\u0161\u00ed bod \u2013 pod\u00edvej se, je p\u0159esn\u011b stejn\u00fd, jako p\u0159ed m\u011bs\u00edcem.
\nZmlkne\u0161. Je vid\u011bt, \u017ee jsi unaven\u00fd a nev\u00ed\u0161, co \u0159\u00edct.
\n \u2014 Tak\u017ee bude\u0161 pokra\u010dovat ve snaze? \u2013 kone\u010dn\u011b se pt\u00e1\u0161.
\n \u2014 Ano. Budu. V tom je cel\u00fd smysl. Posledn\u00ed, co ud\u011bl\u00e1m, je, \u017ee se vzd\u00e1m a p\u0159estanu se sna\u017eit. I na d\u016fchodu se budu sna\u017eit, u\u017e m\u00e1m i pl\u00e1n. Tak je to zaj\u00edmav\u011bj\u0161\u00ed, m\u00e1 to smysl.
\n \u2014 A co ne\u00fasp\u011bchy?
\n \u2014 A co ne\u00fasp\u011bchy?
\n \u2014 V\u017edy\u0165 oni\u2026 Nev\u00edm\u2026 Jsou hrozn\u00ed. Z toho mi upad\u00e1 n\u00e1lada, necht\u011blo by se mi \u017e\u00edt, v hlav\u011b se mi hon\u00ed odporn\u00e9 my\u0161lenky. Chci v\u0161echno nechat a\u2026 Jen \u017e\u00edt, pracovat, koukat na seri\u00e1ly a p\u00edt. Bez odpov\u011bdnosti, ambic\u00ed, pl\u00e1n\u016f a pokus\u016f. Tak\u017ee?
\n \u2014 Ano. Ale ne samotn\u00e9 ne\u00fasp\u011bchy, ale ty, kdo s nimi p\u0159ich\u00e1z\u00ed\u0161. Kdybys nebyl ty, ne\u00fasp\u011bch by pro\u0161el bez pov\u0161imnut\u00ed. Jen bych pokra\u010doval d\u00e1l, ani\u017e bych ztr\u00e1cel \u010das pov\u00edd\u00e1n\u00edm s tebou.
\n \u2014 No dob\u0159e. \u2013 usm\u00edv\u00e1\u0161 se. \u2013 Nezab\u00edr\u00e1m ti moc \u010dasu. P\u0159ich\u00e1z\u00edm jen r\u00e1no, kdy\u017e ven\u010d\u00ed\u0161 psa. Jen p\u00e1r minut denn\u011b.
\n \u2014 V\u00edm. Na tebe jsem si zvykl a u\u017e se neboj\u00edm. Na v\u0161echny tvoje ot\u00e1zky jsem d\u00e1vno p\u0159ipravil odpov\u011bdi. V\u017edy\u0165 nic nov\u00e9ho nevymysl\u00ed\u0161 \u2013 jen \"nezkou\u0161ej to\", \"nic se nepovede\", \"mus\u00ed\u0161 \u017e\u00edt jednodu\u0161e\", \"v\u00ed\u0161, sv\u00e9 m\u00edsto\". Dokonce je to nudn\u00e9.
\n \u2014 Tak pro\u010d tedy pokra\u010duje\u0161 v rozhovoru? Ignoroval bys a bylo by to.
\n \u2014 Nemohu ignorovat sv\u00e9 podv\u011bdom\u00ed. A nechci. V ur\u010dit\u00e9m smyslu mi pom\u00e1h\u00e1\u0161. Zejm\u00e9na v okam\u017eic\u00edch \u00fasp\u011bchu \u2013 nenech\u00e1v\u00e1\u0161 m\u011b vzl\u00e9tnout do oblak. No, jako prsten kr\u00e1le \u0160alamouna. D\u00e1vno si takov\u00fd chci po\u0159\u00eddit\u2026 Tak\u017ee, d\u00edky.
\n \u2014 R\u00e1d pomohu! \u2013 usm\u00edv\u00e1\u0161 se up\u0159\u00edmn\u011b.
\n \u2014 Tak poj\u010f, na shledanou.
\n \u2014 Z\u00edtra? Na tom sam\u00e9m m\u00edst\u011b?
\n \u2014 Ano.
\n \u2014 Nezapome\u0148 uklidit ps\u00ed hov\u00ednka.
\n \u2014 Jako v\u017edy. Ahoj!
\n
Zdroj: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u2014 \u041d\u0443 \u0447\u0442\u043e, \u043a\u0430\u043a \u0434\u0435\u043b\u0430? \u2014 \u041d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e. \u2013 \u043e\u0442\u0432\u0435\u0447\u0430\u044e \u044f. \u041a\u0430\u043a \u0436\u0435, \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e. \u041d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e \u0431\u044b\u043b\u043e, \u043f\u043e\u043a\u0430 \u0442\u044b \u043d\u0435 \u043f\u0440\u0438\u043f\u0435\u0440\u0441\u044f. \u0422\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0448\u044c \u043e\u0447\u0435\u043d\u044c \u043d\u0435\u0443\u0434\u0430\u0447\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442. \u0417\u0430 \u044d\u0442\u043e \u044f \u0442\u0435\u0431\u044f, \u0441\u0432\u043e\u043b\u043e\u0447\u044c, \u0438 \u043d\u0435\u043d\u0430\u0432\u0438\u0436\u0443. \u2014 \u041a\u0430\u043a \u0441\u0442\u0430\u0442\u044c\u044f? \u2013 \u0441 \u0435\u0445\u0438\u0434\u0441\u0442\u0432\u043e\u043c \u0441\u043f\u0440\u043e\u0441\u0438\u043b \u0442\u044b. \u2014 \u041d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e. \u2013 \u043d\u0435 \u0445\u043e\u0447\u0443, \u0435\u0441\u043b\u0438 \u0447\u0435\u0441\u0442\u043d\u043e, \u0432 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0432\u0434\u0430\u0432\u0430\u0442\u044c\u0441\u044f. \u2014 \u0422\u043e\u0447\u043d\u043e \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e? \u2014 \u0422\u043e\u0447\u043d\u043e. […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-33766","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47A jak za\u010d\u00edn\u00e1 va\u0161e r\u00e1no? | ProHoster","description":"\u2014 No a jak se m\u00e1\u0161? \u2014 Dob\u0159e. \u2013 odpov\u00edd\u00e1m. Jak jinak, dob\u0159e. Bylo to dob\u0159e, dokud jsi nep\u0159i\u0161el. V\u017edy vyb\u00edr\u00e1\u0161 velmi ne\u0161\u0165astn\u00fd okam\u017eik. 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