{"id":34068,"date":"2019-10-31T21:56:14","date_gmt":"2019-10-31T18:56:14","guid":{"rendered":"https:\/\/prohoster.info\/blog\/crm\/"},"modified":"2019-10-31T21:56:14","modified_gmt":"2019-10-31T18:56:14","slug":"crm","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/administrirovanie\/crm","title":{"rendered":"CRM ++","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Existuje n\u00e1zor, \u017ee v\u0161e, co je multifunk\u010dn\u00ed, je slab\u00e9. A skute\u010dn\u011b, toto tvrzen\u00ed vypad\u00e1 logicky: \u010d\u00edm v\u00edce vz\u00e1jemn\u011b propojen\u00fdch a z\u00e1visl\u00fdch uzl\u016f, t\u00edm vy\u0161\u0161\u00ed je pravd\u011bpodobnost, \u017ee p\u0159i selh\u00e1n\u00ed jednoho z nich ztrat\u00ed sv\u00e9 v\u00fdhody cel\u00e9 za\u0159\u00edzen\u00ed. V\u0161ichni jsme se s takov\u00fdmi situacemi v kancel\u00e1\u0159sk\u00e9 technice, automobilech a gadgetech ji\u017e mnohokr\u00e1t setkali. Av\u0161ak v p\u0159\u00edpad\u011b softwaru je situace opa\u010dn\u00e1: \u010d\u00edm v\u00edce \u00fakol\u016f pokr\u00fdv\u00e1 podnikov\u00fd software, t\u00edm rychlej\u0161\u00ed a pohodln\u011bj\u0161\u00ed je pr\u00e1ce, zn\u00e1m\u011bj\u0161\u00ed je rozhran\u00ed a jednodu\u0161\u0161\u00ed jsou podnikov\u00e9 procesy. Unifikace a pr\u016fb\u011b\u017en\u00e1 automatizace ve firm\u011b \u0159e\u0161\u00ed probl\u00e9m za probl\u00e9mem. Ale m\u016f\u017ee b\u00fdt takov\u00fdm \"multitool\" CRM syst\u00e9m, kter\u00fd m\u00e1 u\u017e dlouho vybudovan\u00fd obraz programu pro prodeje a spr\u00e1vu z\u00e1kaznick\u00e9 z\u00e1kladny? Odpov\u011b\u010f je ur\u010dit\u011b ano. V\u00edce ne\u017e to, v ide\u00e1ln\u00edm sv\u011bt\u011b \u2014 mus\u00ed. Pod\u00edvejme se na anatomii softwarov\u00e9ho organismu?<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/452112\/\"><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/914fbdfb2399dda63e75f614d5f96a21.png\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2>Byznys byznysu nen\u00ed rovn\u00fd<\/h2>\n<p>\nPokud se spole\u010dnost mal\u00e9 nebo st\u0159edn\u00ed velikosti zab\u00fdv\u00e1 vytv\u00e1\u0159en\u00edm a prodejem slu\u017eeb, software, slu\u017eeb, reklamy a dal\u0161\u00edch objekt\u016f nehmotn\u00e9ho nebo podm\u00edn\u011bn\u011b nehmotn\u00e9ho sv\u011bta, je v\u0161echno v po\u0159\u00e1dku: m\u016f\u017ee si vybrat a j\u00edt po vlastn\u00edch preferenc\u00edch. <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">CRM pro sledov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/a><\/noindex> dle barvy rozhran\u00ed a tvaru prodejn\u00edho trycht\u00fd\u0159e, p\u0159i\u010dem\u017e se zab\u00fdv\u00e1 barvou r\u00e1m\u016f a p\u00edsmem funk\u010dn\u00edch tla\u010d\u00edtek a \u017eije relativn\u011b snadno. Ale v\u0161echno se m\u011bn\u00ed, kdy\u017e se ve firm\u011b objev\u00ed v\u00fdroba a sklad. <\/p>\n<p>O v\u011bc se toti\u017e jedn\u00e1, \u017ee v\u00fdroba je obvykle orientov\u00e1na na \u0159\u00edzen\u00ed a optimalizaci v\u00fdrobn\u00edho procesu. V takov\u00fdch firm\u00e1ch, zejm\u00e9na mal\u00fdch, je absolutn\u00ed priorita v\u011bnov\u00e1na pr\u00e1ci s v\u00fdrobou, zat\u00edmco na prodeje a marketing u\u017e nezb\u00fdv\u00e1 s\u00edly, rukou, n\u00e1pad\u016f, pen\u011bz a ob\u010das ani inspirace. Jak je zn\u00e1mo, v syst\u00e9mu kapitalismu je m\u00e1lo vyprodukovat, je nutn\u00e9 prodat, a proto\u017ee konkurenti nesp\u00ed, je t\u0159eba je na zat\u00e1\u010dce p\u0159edb\u011bhnout \u2014 samoz\u0159ejm\u011b s pomoc\u00ed propagace a marketingu. To znamen\u00e1, \u017ee hlavn\u00edm \u00fakolem je implementovat CRM, kter\u00e1 bude spojovat v\u0161echny komponenty: v\u00fdrobu, sklad, n\u00e1kupy, prodeje a marketing. Ale jak by tedy m\u011bla vypadat a hlavn\u011b \u2014 kolik by m\u011bla st\u00e1t?<\/p>\n<p>Ve v\u00fdrobn\u00edch spole\u010dnostech, na rozd\u00edl od obchodn\u00edch, je p\u0159\u00edstup k softwaru zcela odli\u0161n\u00fd: zam\u011b\u0159en\u00ed se dramaticky p\u0159esouv\u00e1 od hezk\u00e9ho designu a ornament\u00e1ln\u00edch prvk\u016f u\u017eivatelsk\u00e9ho rozhran\u00ed sm\u011brem k funk\u010dnosti, propojenosti a univerz\u00e1lnosti. Jak\u00e1koliv automatizace mus\u00ed fungovat jako hodinky a podporovat slo\u017eit\u00e9 podnikov\u00e9 procesy, nikoli jen \"spravovat z\u00e1kazn\u00edky\". Pokud tedy padla volba na CRM syst\u00e9m, tento \"CRM pro v\u00fdrobu\" by m\u011bl zvl\u00e1dat nejen spr\u00e1vu z\u00e1kaznick\u00e9 datab\u00e1ze a prodejn\u00edho kan\u00e1lu, ale tak\u00e9 zahrnovat slo\u017eit\u00e9 mechanismy pro \u0159\u00edzen\u00ed v\u00fdroby, integrovan\u00e9 se skladov\u00fdm hospod\u00e1\u0159stv\u00edm a obvykl\u00fdmi provozn\u00edmi funkcemi pro ka\u017edou spole\u010dnost.<\/p>\n<p>Existuj\u00ed takov\u00e9 CRM pro v\u00fdrobu? Ano. Jak vypadaj\u00ed, kolik stoj\u00ed, v jak\u00e9m jazyce jsou? Pod\u00edv\u00e1me se na to n\u00ed\u017ee, ale zat\u00edm se zam\u011b\u0159me na to, zda se v\u016fbec vyplat\u00ed zapojit se do \"CRM pro v\u00fdrobu\", nebo zda je lep\u0161\u00ed pracovat v rozpt\u00fdlen\u00fdch zdroj\u00edch.<\/p>\n<h2>CRM pro v\u00fdrobu \u2014 pro\u010d?<\/h2>\n<p>\nJsme dodavatel CRM syst\u00e9m\u016f, kter\u00fd se n\u011bkolikr\u00e1t setkal s implementacemi ve v\u00fdrobn\u00edch spole\u010dnostech mal\u00e9ho a st\u0159edn\u00edho podnik\u00e1n\u00ed, a v\u00edme, \u017ee zaveden\u00ed CRM v takov\u00e9 spole\u010dnosti je slo\u017eit\u00fd proces, kter\u00fd vy\u017eaduje \u010das, prost\u0159edky a ochotu pracovat s podnikov\u00fdmi procesy zevnit\u0159. Nicm\u00e9n\u011b existuje cel\u00e1 \u0159ada d\u016fvod\u016f, pro\u010d za\u010d\u00edt implementaci a dot\u00e1hnout ji do konce. <\/p>\n<ul>\n<li>Prvn\u00ed a hlavn\u00ed d\u016fvod pro zaveden\u00ed CRM v jak\u00e9koli spole\u010dnosti je shroma\u017e\u010fov\u00e1n\u00ed, systematizace a uchov\u00e1v\u00e1n\u00ed z\u00e1kaznick\u00e9 datab\u00e1ze. Pro v\u00fdrobn\u00ed spole\u010dnost je dob\u0159e organizovan\u00e1 datab\u00e1ze z\u00e1kazn\u00edk\u016f p\u0159\u00edmou cestou k budouc\u00edm zisk\u016fm: v p\u0159\u00edpad\u011b v\u00fdvoje nov\u00fdch produkt\u016f, komponent\u016f nebo souvisej\u00edc\u00edch slu\u017eeb je v\u017edy mo\u017en\u00e9 nab\u00eddnout st\u00e1vaj\u00edc\u00edm z\u00e1kazn\u00edk\u016fm dal\u0161\u00ed prodeje. \n<\/li>\n<li>CRM pom\u00e1h\u00e1 organizovat prodeje. A prodeje jsou \u0159e\u0161en\u00edm mnoha probl\u00e9m\u016f ve spole\u010dnosti. Dobr\u00e9 prodejn\u00ed v\u00fdsledky znamenaj\u00ed zisky, pen\u011b\u017en\u00ed tok, a t\u00edm p\u00e1dem dobr\u00e9 n\u00e1lady \u0161\u00e9fa a povzn\u00e1\u0161ej\u00edc\u00ed t\u00fdmov\u00e9ho ducha. Samoz\u0159ejm\u011b, \u017ee to trochu p\u0159eh\u00e1n\u00edm, ale tento postul\u00e1t nen\u00ed daleko od pravdy. Kdy\u017e se v\u00e1m prod\u00e1v\u00e1, d\u00fdch\u00e1 se sn\u00e1ze, m\u00e1te prost\u0159edky na rozvoj, modernizaci, p\u0159il\u00e1k\u00e1n\u00ed nejlep\u0161\u00edch specialist\u016f na trhu \u2014 to znamen\u00e1, \u017ee m\u00e1te v\u0161echno pot\u0159ebn\u00e9 k dosa\u017een\u00ed je\u0161t\u011b v\u011bt\u0161\u00edho zisku.\n<\/li>\n<li>Kdy\u017e n\u011bco vyr\u00e1b\u00edte a m\u00e1te CRM syst\u00e9m, vlastn\u011b shroma\u017e\u010fujete v\u0161echna data o objedn\u00e1vk\u00e1ch a prodeji, co\u017e znamen\u00e1, \u017ee m\u016f\u017eete p\u0159esn\u011b p\u0159edpov\u011bd\u011bt popt\u00e1vku a rychle se p\u0159izp\u016fsobit nov\u00fdm po\u017eadavk\u016fm trhu, zm\u011bnit ceny nebo objemy a v\u010das vy\u0159adit produkt nebo slu\u017ebu z nab\u00eddky. Tak\u00e9 pl\u00e1nov\u00e1n\u00ed a p\u0159edpov\u00edd\u00e1n\u00ed prodeje pom\u00e1h\u00e1 vytvo\u0159it z\u00e1soby a sestavit v\u00fdrobn\u00ed pl\u00e1n \u2014 kdy, kolik a jak\u00e9ho produktu je pot\u0159eba vyrobit. A spr\u00e1vn\u00fd v\u00fdrobn\u00ed pl\u00e1n je z\u00e1rukou finan\u010dn\u00edho zdrav\u00ed spole\u010dnosti: budete si moci napl\u00e1novat n\u00e1klady, n\u00e1kupy, modernizaci za\u0159\u00edzen\u00ed a dokonce i naj\u00edm\u00e1n\u00ed person\u00e1lu.\n<\/li>\n<li>Op\u011bt, na z\u00e1klad\u011b shrom\u00e1\u017ed\u011bn\u00fdch informac\u00ed m\u016f\u017eete analyzovat reklamace a odstra\u0148ovat vady. Krom\u011b toho, CRM syst\u00e9m je velkou oporou a z\u00e1rukou kvalifikovan\u00e9 pr\u00e1ce pro servisn\u00ed odd\u011blen\u00ed a technickou podporu: m\u016f\u017eete prohl\u00ed\u017eet profily klient\u016f, zaznamen\u00e1vat jejich dotazy p\u0159\u00edmo v kart\u011b a tak\u00e9 vytv\u00e1\u0159et a uchov\u00e1vat datab\u00e1zi znalost\u00ed pro rychlou pr\u00e1ci s \u017e\u00e1dostmi.\n<\/li>\n<li>CRM syst\u00e9m je v\u017edy m\u011b\u0159en\u00ed a hodnocen\u00ed v\u00fdsledku: co bylo vyrobeno, jak bylo prod\u00e1no, pro\u010d nebylo prod\u00e1no, kdo byl nejslab\u0161\u00edm \u010dl\u00e1nkem v procesu atd. V RegionSoft CRM jsme \u0161li d\u00e1l a implementovali mocn\u00fd syst\u00e9m KPI, kter\u00fd lze p\u0159izp\u016fsobit tak, jak pot\u0159ebuje ka\u017ed\u00e9 odd\u011blen\u00ed jak\u00e9koli spole\u010dnosti. To samoz\u0159ejm\u011b znamen\u00e1 +100 k m\u011b\u0159itelnosti a pr\u016fhlednosti pr\u00e1ce t\u011bch zam\u011bstnanc\u016f, na kter\u00e9 mohou b\u00fdt KPI aplikov\u00e1ny. \n<\/li>\n<li>CRM spojuje \u201efrontend\u201c spole\u010dnosti (obchod, podpora, finance, veden\u00ed) s \u201ebackendem\u201c (v\u00fdrobou, skladem, logistikou). Samoz\u0159ejm\u011b, \u017ee v\u0161e jednotliv\u011b tak\u00e9 bude fungovat, ale v kancel\u00e1\u0159i \u010dasto zazn\u00edv\u00e1 slova jako \u201eho\u0159\u00ed\u201c, \u201epeklo schvalov\u00e1n\u00ed\u201c, \u201ekde je podpis tohoto ****ra\u201c, \u201e*probl\u00e9m s term\u00edny\u201c a ur\u010dit\u011b se zmi\u0148uj\u00ed polymery (nezapomn\u011bli jste na n\u011b, \u017ee?). Bez legrace, samotn\u00e1 CRM za v\u00e1s samoz\u0159ejm\u011b nic d\u011blat nebude, ale pokud nastav\u00edte obchodn\u00ed procesy a nebudete se leno\u0161it s individu\u00e1ln\u00edm a kolektivn\u00edm pl\u00e1nov\u00e1n\u00edm, spole\u010dnosti se bude znateln\u011b sn\u00e1ze a klidn\u011bji pracovat. Rozv\u00edjet nebo nerozv\u00edjet automatizaci d\u00e1le \u2014 bude va\u0161\u00ed volbou.\n<\/li>\n<\/ul>\n<p>\nKdy\u017e v\u0161echny obchodn\u00ed procesy uvnit\u0159 spole\u010dnosti vych\u00e1zej\u00ed z jedin\u00e9 softwarov\u00e9 platformy (a\u0165 u\u017e jde o CRM, ERP nebo n\u011bjak\u00fd vysoce sofistikovan\u00fd APS), z\u00edsk\u00e1v\u00e1te z\u0159ejm\u00e9 v\u00fdhody.<\/p>\n<ul>\n<li>Bezpe\u010dnost \u2013 v\u0161echna data jsou ulo\u017eena v ochran\u011b syst\u00e9mu, akce u\u017eivatel\u016f jsou zaznamen\u00e1v\u00e1ny a p\u0159\u00edstupov\u00e1 pr\u00e1va jsou rozd\u011blena. Tak\u017ee pokud k \u00faniku dat dojde, nez\u016fstane to bez pov\u0161imnut\u00ed a bez trestu, a v p\u0159\u00edpad\u011b ztr\u00e1ty dat v\u00e1s zachr\u00e1n\u00ed z\u00e1loha. \n<\/li>\n<li>Konzistence \u2013 v\u0161echny akce uvnit\u0159 spole\u010dnosti jsou organizov\u00e1ny a pl\u00e1nov\u00e1ny, d\u00edky obchodn\u00edm proces\u016fm a \u0159\u00edzen\u00ed projekt\u016f se v\u00fdrazn\u011b zkracuj\u00ed doby realizace pr\u00e1ce nebo poskytov\u00e1n\u00ed slu\u017eby.\n<\/li>\n<li>Spr\u00e1vn\u00e9 \u0159\u00edzen\u00ed zdroj\u016f \u2013 pl\u00e1nov\u00e1n\u00ed a progn\u00f3zov\u00e1n\u00ed umo\u017e\u0148uj\u00ed spr\u00e1vn\u011b vytv\u00e1\u0159et z\u00e1soby, nezastavovat v\u00fdrobu a regulovat zat\u00ed\u017een\u00ed person\u00e1lu.\n<\/li>\n<li>\u00dasporn\u00e9 body \u2013 d\u00edky CRM v\u00fdrobci rychle reaguj\u00ed na zm\u011bny popt\u00e1vky, u\u010d\u00ed se zaznamen\u00e1vat sez\u00f3nnost a t\u00edm v\u00fdrazn\u011b \u0161et\u0159\u00ed, vyh\u00fdbaj\u00ed se nadv\u00fdrob\u011b a zbyte\u010dn\u00e9mu skladov\u00e1n\u00ed. \n<\/li>\n<li>Kompletn\u00ed anal\u00fdza pro \u0159\u00edzen\u00ed a strategii \u2013 dnes je nep\u0159ijateln\u00e9 p\u0159ij\u00edmat rozhodnut\u00ed bez anal\u00fdzy informac\u00ed. Sb\u00edr\u00e1n\u00ed, uchov\u00e1v\u00e1n\u00ed a interpretace informac\u00ed v\u00e1m poskytne \u00fapln\u00e9 porozum\u011bn\u00ed tomu, co se ve va\u0161em podnik\u00e1n\u00ed d\u011bje, a budete schopni p\u0159ij\u00edmat rozhodnut\u00ed na z\u00e1klad\u011b d\u016fvod\u016f, nikoli intuice \u010di podle principu \u201ejak karta le\u017e\u00ed\u201c. \n<\/li>\n<li>Dopl\u0148kov\u00e9 prodeje otev\u00edraj\u00ed cestu k z\u00edsk\u00e1n\u00ed vysok\u00e9 mar\u017ee z prodeje nov\u00fdch produkt\u016f a slu\u017eeb, proto\u017ee nemus\u00edte investovat do hled\u00e1n\u00ed, z\u00edsk\u00e1v\u00e1n\u00ed a udr\u017een\u00ed z\u00e1kazn\u00edk\u016f \u2013 to je va\u0161e star\u00e1 investice, v\u0161ichni jsou u\u017e v va\u0161\u00ed elektronick\u00e9 datab\u00e1zi.\n<\/li>\n<\/ul>\n<p>\nVra\u0165me se k ot\u00e1zce polo\u017een\u00e9 na za\u010d\u00e1tku \u010dl\u00e1nku \u2013 kterou CRM syst\u00e9m zav\u00e9st?<\/p>\n<h2>Zav\u00e1d\u011bjte syst\u00e9m, kter\u00fd funguje okam\u017eit\u011b pro v\u0161echny<\/h2>\n<p>\nA tak, zd\u00e1 se, \u017ee nen\u00ed \u017e\u00e1dn\u00fd probl\u00e9m s hled\u00e1n\u00edm syst\u00e9m\u016f \u0159\u00edzen\u00ed v\u00fdrobn\u00edch proces\u016f a prodeje: p\u0159edev\u0161\u00edm SAP, potom Microsoft Dynamics, Sugar CRM. Existuj\u00ed i dom\u00e1c\u00ed v\u00fdrobci ERP. Jsou to slo\u017eit\u00e9, objemn\u00e9 syst\u00e9my jak z hlediska implementace, tak i z pohledu pou\u017e\u00edv\u00e1n\u00ed, ale jsou schopny \u0159e\u0161it ot\u00e1zky kompletn\u00ed automatizace. Jejich mo\u017enosti ohromuj\u00ed, pouze cena je je\u0161t\u011b v\u00edce ohromuj\u00edc\u00ed. Nap\u0159\u00edklad podle pr\u016fm\u011brn\u00fdch odhad\u016f odborn\u00edk\u016f \u010din\u00ed n\u00e1klady na SAP pro mal\u00e9 a st\u0159edn\u00ed podniky 400 tis. $ (p\u0159ibl. 25,5 mil. K\u010d) a je opr\u00e1vn\u011bn\u00e1 pro firmy s obratem od 2,5 miliardy. Pron\u00e1jem pr\u016fm\u011brn\u00e9ho tarifu Microsoft Dynamics vyjde na p\u0159ibli\u017en\u011b 1,5 mil. K\u010d ro\u010dn\u011b pro firmu se 10 zam\u011bstnanci (nenechali jsme po\u010d\u00edtat implementaci a konektory, bez nich\u017e by tento CRM nem\u011bl smysl). <\/p>\n<p>A co maj\u00ed d\u011blat mal\u00e9 v\u00fdrobn\u00ed spole\u010dnosti v cel\u00e9 \u010cesk\u00e9 republice: v\u00fdrobci pr\u016fmyslov\u00e9ho vybaven\u00ed, n\u00e1bytku, reklamn\u011b-v\u00fdrobn\u00ed agentury a dal\u0161\u00ed v\u00fdrobci, kte\u0159\u00ed maj\u00ed obrat men\u0161\u00ed ne\u017e 3 miliardy a pro kter\u00e9 je 1,5 milionu za p\u0159edplatn\u00e9 sice snesiteln\u00e9, ale p\u0159esto dost citeln\u00fd v\u00fddaj?<\/p>\n<p>ITGLOBAL.COM <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> Nejen, \u017ee vyv\u00edj\u00edme software, ale jako ka\u017ed\u00e1 komer\u010dn\u00ed spole\u010dnost m\u00e1me tak\u00e9 posl\u00e1n\u00ed. Na\u0161\u00edm posl\u00e1n\u00edm je zajistit funk\u010dn\u00ed a cenov\u011b dostupn\u00e9 n\u00e1stroje automatizace pro mikro-, mal\u00e9 a st\u0159edn\u00ed podniky, aby mohli co nejrychleji za\u010d\u00edt intenzivn\u011b pracovat. Minim\u00e1ln\u011b sni\u017eujeme n\u00e1klady na v\u00fdvoj a propagaci, \u010d\u00edm\u017e d\u011bl\u00e1me na\u0161i CRM levn\u011bj\u0161\u00ed ne\u017e konkurent\u016f ve stejn\u00e9 t\u0159\u00edd\u011b \u2014 nap\u0159\u00edklad ta nejpokro\u010dilej\u0161\u00ed verze <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/loader.php?src=crm_redactions\">RegionSoft CRM Enterprise Plus<\/a><\/noindex> vyjde pro firmu se 10 zam\u011bstnanci na 202 tis\u00edc korun (za licence), a tuto \u010d\u00e1stku plat\u00edte jednou prov\u017edy, bez p\u0159edplatn\u00e9ho. Dob\u0159e, p\u0159id\u00e1me je\u0161t\u011b tolik na \u00fapravy a implementaci (co\u017e, mimochodem, nen\u00ed v\u017edy nutn\u00e9) \u2014 i tak je to po\u0159\u00e1d t\u0159ikr\u00e1t m\u00e9n\u011b, ne\u017e je ro\u010dn\u00ed pron\u00e1jem licenc\u00ed u ostatn\u00edch bl\u00edzk\u00fdch dodavatel\u016f.<\/p>\n<p>Nast\u00e1v\u00e1 jin\u00e1 ot\u00e1zka \u2014 co za tuto cenu spole\u010dnost z\u00edsk\u00e1? B\u011b\u017enou CRM s n\u011bjakou stabiln\u00ed bezpe\u010dnost\u00ed d\u00edky desktopu? NE. To, co neust\u00e1le dod\u00e1v\u00e1me v\u00fdrobn\u00edm spole\u010dnostem:<\/p>\n<blockquote><p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/4e2ddbbf367b03fc274a1a00f9977d99.png\" style=\"display:block;margin: 0 auto;\" \/><i>A tak\u00e9 si paraleln\u011b p\u0159edstavme, jak m\u016f\u017eeme celou tuto funk\u010dnost vyu\u017e\u00edt. P\u0159edstavme si malou fiktivn\u00ed v\u00fdrobnu na konstruk\u010dn\u00ed sady a roboty nov\u00e9 generace pro \u0161koln\u00ed robotiku. Modely budeme vyr\u00e1b\u011bt s\u00e9riov\u011b i na objedn\u00e1vku. <\/i><\/p><\/blockquote>\n<p> <b>CUP \u2014 centrum spr\u00e1vy prodeje a objedn\u00e1vek.<\/b> To je logistick\u00fd mechanismus, kter\u00fd zpracov\u00e1v\u00e1 a sleduje procesy spojen\u00e9 s objedn\u00e1vkami z\u00e1kazn\u00edk\u016f. V r\u00e1mci centra spr\u00e1vy prodeje lze registrovat objedn\u00e1vky z\u00e1kazn\u00edk\u016f, sledovat souvisej\u00edc\u00ed dokumenty k transakci, expedovat zbo\u017e\u00ed z\u00e1kazn\u00edk\u016fm, prov\u00e1d\u011bt logistickou anal\u00fdzu a generovat objedn\u00e1vky na v\u00fdrobu a objedn\u00e1vky dodavatel\u016fm (p\u0159itom se analyzuj\u00ed nab\u00eddky dodavatel\u016f) a realizovat transportn\u00ed logistiku. CUP nav\u00edc inteligentn\u011b navrhuje nejpopul\u00e1rn\u011bj\u0161\u00ed polo\u017eky p\u0159i zpracov\u00e1n\u00ed objedn\u00e1vky z\u00e1kazn\u00edka.<\/p>\n<blockquote><p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/55effdd538b76589ed8c68344fd7b034.png\" style=\"display:block;margin: 0 auto;\" \/><i>Obdr\u017eeli jsme objedn\u00e1vku od \u0161koly robotiky \u201eRobokids\u201c na n\u00e1kup 10 standardn\u00edch robot\u016f, 5 konstruk\u010dn\u00edch sad a 4 robot\u016f na zak\u00e1zku \u2014 jin\u00e9ho rozm\u011bru a s nov\u00fdm softwarov\u00fdm vybaven\u00edm pro star\u0161\u00ed d\u011bti. Zad\u00e1v\u00e1me objedn\u00e1vku do CUP a ta je posl\u00e1na mana\u017eer\u016fm do v\u00fdroby, in\u017een\u00fdr\u016fm a ekonom\u016fm. Ekonomov\u00e9 mus\u00ed vypo\u010d\u00edtat n\u00e1klady na 4 nestandardn\u00ed roboty. Jak to ud\u011blat?<\/p>\n<p><b>Lze sestavit technicko-obchodn\u00ed nab\u00eddku (TO).<\/b> \u2014 zad\u00e1me do speci\u00e1ln\u00edch formul\u00e1\u0159\u016f <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> pot\u0159ebn\u00e9 komponenty pro na\u0161e \u201eexkluzivn\u00ed\u201c roboty podle jejich vybaven\u00ed a automaticky vypo\u010d\u00edt\u00e1me cenu v\u00fdrobku. Tak v dokumentu z uzl\u016f a d\u00edl\u016f vznikne n\u00e1\u0161 robot a z\u00e1kazn\u00edk obdr\u017e\u00ed na e-mailu kompletn\u00ed rozpo\u010det ceny v\u00fdrobku v\u010detn\u011b n\u00e1klad\u016f na v\u00fdvoj a mont\u00e1\u017e. Z\u00e1rove\u0148 ji\u017e ve v\u00fdrob\u011b prob\u011bhla anal\u00fdza dostupnosti hotov\u00fdch robot\u016f, konstruk\u010dn\u00edch sad a pot\u0159ebn\u00fdch komponent\u016f \u2014 a pokud n\u011bco chyb\u00ed, byly zasl\u00e1ny objedn\u00e1vky na n\u00e1kup chyb\u011bj\u00edc\u00edch komponent\u016f dodavatel\u016fm. <\/i>\n<\/p><\/blockquote>\n<p> <img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/96ef65150b0ce3f3f90ea452c5a31e8b.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<i>Rozhran\u00ed pro v\u00fdpo\u010det TO<\/i><\/p>\n<p><b>Popisovan\u00fd v\u00fd\u0161e prvek <\/b>\u2014 je mechanismus TKP (technicko-komer\u010dn\u00edch nab\u00eddek). TKP je n\u00e1stroj pro p\u0159\u00edpravu komer\u010dn\u00edch nab\u00eddek na dod\u00e1vku slo\u017eit\u00e9 technick\u00e9 v\u00fdbavy. V podstat\u011b se jedn\u00e1 o konstruktor, ve kter\u00e9m si m\u016f\u017eete vybrat konfiguraci za\u0159\u00edzen\u00ed, v\u010detn\u011b voliteln\u00fdch komponent\u016f, a vypo\u010d\u00edtat jejich cenu. Pokud mana\u017eer pou\u017e\u00edv\u00e1 TKP, m\u016f\u017ee nastavit kompatibilitu uzl\u016f a d\u00edl\u016f s objektem konfigurace, ur\u010dit z\u00e1kladn\u00ed konfiguraci, mno\u017estv\u00ed pot\u0159ebn\u00fdch komponent\u016f, jejich technick\u00e9 specifikace a dokonce i sadu marketingov\u00fdch informac\u00ed. T\u00edmto zp\u016fsobem m\u016f\u017ee rychle p\u0159ipravit nab\u00eddku na dod\u00e1vku za\u0159\u00edzen\u00ed s podrobnostmi o komponent\u00e1ch, v\u010detn\u011b v\u0161ech slev a p\u0159\u00edplatk\u016f, Platebn\u00edho pl\u00e1nu a marketingov\u00fdch materi\u00e1l\u016f, pokud to vy\u017eaduje. P\u0159itom je cena objektu a komponent\u016f dynamicky vypo\u010d\u00edt\u00e1v\u00e1na v okam\u017eiku zm\u011bny\/formov\u00e1n\u00ed konfigurace \u2014 nen\u00ed t\u0159eba shroma\u017e\u010fovat informace z p\u0159\u00edru\u010dek, tabulek atd.<\/p>\n<p>Pot\u00e9 lze vytvo\u0159it \u010distou a podrobnou ti\u0161t\u011bnou podobu TKP, vystavit \u00fa\u010det, akt, dodac\u00ed list a \u00fa\u010detn\u00ed fakturu na jeho z\u00e1klad\u011b.<\/p>\n<p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/3688bc708e9c159f590c3bde871d242b.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<i>Ti\u0161t\u011bn\u00e1 forma TKP<\/i><\/p>\n<blockquote><p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/762d9b51d6322bb46d6ca2bc4bae0d0e.png\" style=\"display:block;margin: 0 auto;\" \/><i>A parametry nov\u00e9ho robota byly vypo\u010d\u00edt\u00e1ny v programov\u00e9m kalkul\u00e1toru \u2014 in\u017een\u00fdr zadal parametry: v\u00fd\u0161ku, \u0161\u00ed\u0159ku a hloubku sk\u0159\u00edn\u011b, typ procesoru, po\u010det a parametry pot\u0159ebn\u00fdch desek, mno\u017estv\u00ed uzl\u016f, nov\u00e9 mno\u017estv\u00ed komponent\u016f, nov\u00fd objem barvy atd. Takto z\u00edskal vypo\u010d\u00edtanou cenu robota, kter\u00e1 se stala z\u00e1kladem m\u00e9n\u011b podrobn\u00e9ho TKP (objednateli v\u016fbec nen\u00ed t\u0159eba zn\u00e1t cenu komponent\u016f a \u00fapln\u00e9 slo\u017een\u00ed za\u0159\u00edzen\u00ed). <\/i><\/p><\/blockquote>\n<p> <b>Programov\u00e9 kalkul\u00e1tory<\/b> \u2014 d\u016fle\u017eit\u00fd n\u00e1stroj pro v\u00fdrobn\u00ed spole\u010dnosti. Podm\u00edn\u011bn\u011b si p\u0159edstavte, \u017ee vyr\u00e1b\u00edte dve\u0159e: vnit\u0159n\u00ed pro chru\u0161\u010dovky, stalinky a novostavby, na zak\u00e1zku \u2014 pro vysok\u00e9 otvory chat a domk\u016f. Tedy rozm\u011brov\u00e9 exempl\u00e1\u0159e z r\u016fzn\u00fdch materi\u00e1l\u016f. Pro ka\u017ed\u00e9ho klienta je pot\u0159eba vypo\u010d\u00edtat jeho objedn\u00e1vku a ide\u00e1ln\u011b okam\u017eit\u011b na\u010d\u00edst tento profil do v\u0161ech dokument\u016f. V <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> Toto lze prov\u00e9st pomoc\u00ed softwarov\u00fdch kalkula\u010dek, kter\u00e9 v\u00e1m umo\u017en\u00ed spo\u010d\u00edtat zak\u00e1zku podle parametr\u016f b\u011bhem m\u00e9n\u011b ne\u017e jedn\u00e9 minuty. Softwarov\u00e9 skripty jsou otev\u0159en\u00e9, tak\u017ee jak\u00fdkoli u\u017eivatel s programovac\u00edmi dovednostmi m\u016f\u017ee zajistit jakoukoli, dokonce i tu nejn\u00e1ro\u010dn\u011bj\u0161\u00ed a nejv\u00edce individualizovanou metodu v\u00fdpo\u010dtu. <\/p>\n<blockquote><p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/4998274c96c63303dc7e016127caa2d1.png\" style=\"display:block;margin: 0 auto;\" \/><i>P\u0159i sestavov\u00e1n\u00ed 5 z 10 robot\u016f chyb\u011blo n\u011bkolik desek a dva procesory, proto\u017ee 2 byly ned\u00e1vno vym\u011bn\u011bny z d\u016fvodu z\u00e1ruky \u201emozku\u201c. P\u0159\u00edmo z CRM mana\u017eer v\u00fdroby poslal \u017e\u00e1dost dodavateli a z\u00e1rove\u0148 provedl p\u0159epo\u010det pot\u0159eby. V t\u00e9 dob\u011b z\u00e1kazn\u00edk schv\u00e1lil TKP, na\u0161i mana\u017ee\u0159i vytvo\u0159ili v CRM fakturu a poslali ji k platb\u011b. Jakmile byla uhrazena, zah\u00e1j\u00edme v\u00fdrobu pro tuto zak\u00e1zku.<\/i><\/p><\/blockquote>\n<p> P\u0159\u00edmo z RegionSoft CRM lze <b>vytv\u00e1\u0159et \u017e\u00e1dosti dodavatel\u016fm <\/b>n\u011bkolika zp\u016fsoby: prost\u0159ednictv\u00edm anal\u00fdzy prodeje (na z\u00e1klad\u011b registrovan\u00fdch prodej\u016f ve skladov\u00e9m \u00fa\u010detnictv\u00ed), prost\u0159ednictv\u00edm anal\u00fdzy faktur k \u00fahrad\u011b, prost\u0159ednictv\u00edm produktov\u00e9 matice a prost\u0159ednictv\u00edm ABC anal\u00fdzy (automatick\u00e1 \u017e\u00e1dost na z\u00e1klad\u011b p\u0159izp\u016fsobiteln\u00fdch krit\u00e9ri\u00ed \u2014 syst\u00e9m s\u00e1m analyzuje prodeje produkt\u016f za ur\u010dit\u00e9 obdob\u00ed podle principu Pareto a vytv\u00e1\u0159\u00ed \u017e\u00e1dosti pro skupiny produkt\u016f). Po vytvo\u0159en\u00ed \u017e\u00e1dosti se tyto dostanou do rejst\u0159\u00edku \u017e\u00e1dost\u00ed, exportuj\u00ed se do souboru nebo se p\u0159\u00edmo ode\u0161lou na e-mail dodavatele.<\/p>\n<p>Mimochodem,<b> o produktov\u00fdch matic\u00edch<\/b>. To je tak\u00e9 d\u016fle\u017eit\u00fd n\u00e1stroj, kter\u00fd p\u0159edstavuje registr n\u00e1kupn\u00edch cen se seznamem dodavatel\u016f, dobou platnosti t\u011bchto cen a tak\u00e9 dal\u0161\u00edmi charakteristikami. <\/p>\n<p>V RegionSoft CRM, po\u010d\u00ednaje verz\u00ed Professional Plus, je zabudov\u00e1n <b>skladov\u00fd \u00fa\u010det<\/b> u dvou modelech: d\u00edl\u010d\u00ed \u00fa\u010det a \u00fa\u010det podle pr\u016fm\u011bru. Kter\u00fd typ \u00fa\u010detnictv\u00ed zvolit z\u00e1vis\u00ed na pot\u0159eb\u00e1ch a povinnostech va\u0161\u00ed spole\u010dnosti, kr\u00e1tce vysv\u011btl\u00edme pro ty, kte\u0159\u00ed se do t\u00e9to problematiky je\u0161t\u011b nepou\u0161t\u011bli. D\u00edl\u010d\u00ed \u00fa\u010detnictv\u00ed je zalo\u017eeno na registrech d\u00e1vek, akumulac\u00edch a celkov\u00fdch v\u00fdsledc\u00edch v r\u00e1mci sklad\u016f. Pou\u017e\u00edv\u00e1 se nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed princip d\u00edl\u010d\u00edho \u00fa\u010detnictv\u00ed FIFO. V p\u0159\u00edpad\u011b d\u00edl\u010d\u00edho \u00fa\u010detnictv\u00ed lze odepsat pouze zbo\u017e\u00ed, jeho\u017e d\u00e1vky z\u016fstaly, tedy odeps\u00e1n\u00ed zbo\u017e\u00ed do minusu nen\u00ed mo\u017en\u00e9. Tato metoda je vhodn\u00e1 pro velkoobchodn\u00ed prodeje, zejm\u00e9na pokud mus\u00edte rezervovat zbo\u017e\u00ed pro dod\u00e1n\u00ed z\u00e1kazn\u00edkovi. \u00da\u010det podle pr\u016fm\u011bru je v\u00edce vhodn\u00fd pro maloobchodn\u00ed prodeje: neprov\u00e1d\u00ed se tu \u00fa\u010det d\u00e1vky a existuje mo\u017enost odepisovat zbo\u017e\u00ed do minusu (kter\u00e9 v \u00fa\u010detnictv\u00ed nen\u00ed na sklad\u011b, nap\u0159\u00edklad v d\u016fsledku chybn\u011b dodan\u00e9ho zbo\u017e\u00ed). Samoz\u0159ejm\u011b, RegionSoft CRM umo\u017e\u0148uje prov\u00e1d\u011bt t\u00e9m\u011b\u0159 v\u0161echny skladov\u00e9 operace a automaticky vytv\u00e1\u0159\u00ed a generuje tiskov\u00e9 formul\u00e1\u0159e ve\u0161ker\u00e9 prim\u00e1rn\u00ed dokumentace (od dodac\u00edch list\u016f po technologick\u00e9 karty a pokladn\u00ed doklady). <\/p>\n<blockquote><p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/c0e1bbb34f0d9654773a97f82463879e.png\" style=\"display:block;margin: 0 auto;\" \/><i>Tak\u017ee jsme za\u010dali s mont\u00e1\u017e\u00ed robot\u016f pro na\u0161i velkou zak\u00e1zku, m\u00e1me na sklad\u011b zaveden\u00e9 d\u00edl\u010d\u00ed \u00fa\u010detnictv\u00ed.<\/i><\/p><\/blockquote>\n<p> <b>V\u00fdrobn\u00ed funk\u010dnost<\/b> je zalo\u017eena na skladov\u00e9m \u00fa\u010detnictv\u00ed, je integrov\u00e1na do edice RegionSoft CRM Enterprise Plus a zahrnuje \u0159adu mechanism\u016f zam\u011b\u0159en\u00fdch na automatizaci v\u00fdroby a \u0159\u00edzen\u00ed v\u00fdrobn\u00edch zdroj\u016f. Okam\u017eit\u011b upozor\u0148ujeme \u2013 nezam\u011b\u0148ujte funk\u010dnost v\u00fdroby v CRM syst\u00e9mu s APSUPP, a\u010dkoliv existuj\u00ed i body styku. APSUPP je software, kde je v\u00fdroba prim\u00e1rn\u00ed, zat\u00edmco CRM je aplikace, kde je prim\u00e1rn\u00ed obchod a d\u016fle\u017eit\u00e1 je celkov\u00e1 automatizace pr\u00e1ce mal\u00e9ho a st\u0159edn\u00edho podnik\u00e1n\u00ed. <\/p>\n<p><noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> podporuje jak jednoduchou v\u00fdrobu v jednom stupni (zakoupil komponenty, sestavil PC, prodal PC firemn\u00edmu z\u00e1kazn\u00edkovi), tak i v\u00fdrobn\u00ed cykly, kde v\u00fdroba prob\u00edh\u00e1 ve v\u00edce f\u00e1z\u00edch (nap\u0159\u00edklad nejprve se z komponent\u016f sestavuj\u00ed v\u011bt\u0161\u00ed uzly, a pot\u00e9 se ji\u017e z uzl\u016f a komponent\u016f sestavuje samotn\u00e9 PC). V RegionSoft CRM je mo\u017en\u00e9 nejen \"sestavit syst\u00e9m N z podsyst\u00e9m\u016f n, m, p\", ale tak\u00e9 podporovat operace rozeb\u00edr\u00e1n\u00ed, transformace, vytv\u00e1\u0159en\u00ed dokument\u016f, v\u00fdpo\u010dtu n\u00e1klad\u016f, vytv\u00e1\u0159en\u00ed technologick\u00e9 karty atd.<\/p>\n<blockquote><p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/f32cf7f5e3549ad879946a0a2cb57d78.png\" style=\"display:block;margin: 0 auto;\" \/><i>St\u00e1le vyr\u00e1b\u00edme roboty a m\u00e1me v\u00edcestup\u0148ovou, nikoli jednoduchou v\u00fdrobu: prost\u011b proto, \u017ee z\u00edsk\u00e1v\u00e1me jednotliv\u00e9 komponenty, nejprve sestavujeme uzly a pot\u00e9 z uzl\u016f \u2014 roboty, a jako t\u0159et\u00ed krok p\u0159ipravujeme jejich software. A tak odepisujeme ze skladu \u201epo d\u00edlech\u201c \u010d\u00e1sti pl\u00e1\u0161t\u011b, elektroniku, periferie, r\u016fzn\u00e9 upev\u0148ovac\u00ed prvky a \u0161rouby, chytr\u00e9 desky a procesory, a vyr\u00e1b\u00edme robota \u2014 z\u00e1rove\u0148 s v\u00fdrobou jsou ze skladu odeps\u00e1ny v\u0161echny pot\u0159ebn\u00e9 komponenty pro v\u00fdrobu robota. Formujeme objedn\u00e1vku a expedujeme ji z\u00e1kazn\u00edkovi \u2014 cel\u00fd bal\u00edk dokument\u016f je vytvo\u0159en b\u011bhem n\u011bkolika kliknut\u00ed. <\/p>\n<p>Jak je \u0161koda, \u017ee ve skute\u010dnosti roboty nevyr\u00e1b\u00edme, ale \u0161koly je nakupuj\u00ed od Lego nebo od \u010d\u00ednsk\u00fdch v\u00fdrobc\u016f \ud83d\ude42<\/i><\/p><\/blockquote>\n<p> Pokud pou\u017e\u00edv\u00e1te <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/loader.php?src=crm_redactions\">RegionSoft CRM Enterprise Plus<\/a><\/noindex>, nedost\u00e1v\u00e1te jen p\u00e1r dal\u0161\u00edch modul\u016f \u2014 mnoh\u00e9 segmenty rozhran\u00ed jsou p\u0159izp\u016fsobeny pot\u0159eb\u00e1m takov\u00e9ho z\u00e1kazn\u00edka. Nap\u0159\u00edklad p\u0159i vypl\u0148ov\u00e1n\u00ed karty polo\u017eky m\u016f\u017ee u\u017eivatel vedle v\u0161eho vyplnit sekci \u201eV\u00fdroba\u201c \u2014 uv\u00e1d\u00ed se sklad v\u00fdrobk\u016f, v\u00fdrobn\u00ed specifikace a technologick\u00e1 karta, technologie v\u00fdroby po etap\u00e1ch a popis v\u00fdroby ve voln\u00e9m form\u00e1tu. Tak\u00e9 v kart\u011b se vypl\u0148uj\u00ed sekce souvisej\u00edc\u00ed s TCKP, kter\u00e9 pak pomohou vytvo\u0159it TCKP b\u011bhem n\u011bkolika kliknut\u00ed.<\/p>\n<p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/64385b9d117119825fed75529674ede4.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nMimochodem, v\u0161echny tyto mechanismy lze aplikovat na jak\u00fdkoliv typ v\u00fdroby: od potravin\u00e1\u0159sk\u00e9ho a\u017e po mont\u00e1\u017e helikopt\u00e9r. Byla by to praxe a porozum\u011bn\u00ed toho, jak hluboko a efektivn\u011b jste p\u0159ipraveni automatizovat v\u00fdrobn\u00ed procesy. <\/p>\n<p>A samoz\u0159ejm\u011b z\u00e1kladn\u00edm \u010dl\u00e1nkem v\u0161ech uveden\u00fdch komponent jsou <b>obchodn\u00ed procesy.<\/b> V\u0161echny rutinn\u00ed a standardn\u00ed \u00fakoly, v\u0161echny procesy by m\u011bly b\u00fdt automatizov\u00e1ny \u2014 tedy v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b by m\u011bla va\u0161e CRM obsahovat syst\u00e9m modelov\u00e1n\u00ed podnikov\u00fdch proces\u016f, p\u0159i jejich\u017e vytv\u00e1\u0159en\u00ed se uv\u00e1d\u011bj\u00ed \u00fakoly, odpov\u011bdn\u00ed, term\u00edny, spou\u0161t\u011b\u010de atd. A cel\u00fd tento soubor by m\u011bl bezchybn\u011b fungovat a ve skute\u010dnosti organizovat v\u0161echny zam\u011bstnance k \u0159e\u0161en\u00ed dal\u0161\u00ed makro-\u00falohy (nap\u0159\u00edklad v\u00fdroby s\u00e9rie robot\u016f a schvalov\u00e1n\u00ed slo\u017eit\u00e9ho TCKP).<\/p>\n<h2>Lyricko-technick\u00e9 dodate\u010dn\u00e9 slovo <\/h2>\n<p>\nNa jedn\u00e9 akci byl n\u00e1\u0161 kolega dot\u00e1z\u00e1n: \u201eA jak vy (<i>RegionSoft CRM \u2014 nen\u00ed kolega, \u2014 pozn. red.<\/i>) vypad\u00e1 to v\u00edc jako Basecamp nebo jako 1C?\" Ve skute\u010dnosti se tato ot\u00e1zka \u010dasto kladla profesion\u00e1ln\u011bji, ale nikdy tak naivn\u011b a z\u00e1rove\u0148 p\u0159esn\u011b. Je jasn\u00e9, \u017ee \u0159e\u010d byla o slo\u017eitosti u\u017eivatelsk\u00e9ho rozhran\u00ed. Na tuto ot\u00e1zku neexistuje jednozna\u010dn\u00e1 odpov\u011b\u010f, mohli bychom o tom napsat sp\u00ed\u0161e filozofick\u00fd trakt\u00e1t. Roz\u0161\u00ed\u0159en\u00ed webu a relativn\u00ed dostupnost programov\u00e1n\u00ed vedly k zaplaven\u00ed trhu jednoduch\u00fdmi \u0159e\u0161en\u00edmi pro spr\u00e1vu firemn\u00edch z\u00e1le\u017eitost\u00ed a \u00fakol\u016f: up\u0159\u00edmn\u011b, vysv\u011btlete mi, v \u010dem jsou z\u00e1sadn\u00ed rozd\u00edly mezi Asana, Wrike, Basecamp, Worksection, Trello a dal\u0161\u00edmi (krom\u011b Atlassian stacku)? Rozd\u00edl je v designu, funkc\u00edch a m\u00ed\u0159e zjednodu\u0161en\u00ed. Pr\u00e1v\u011b na t\u00e9to trojici funkc\u00ed za\u010dal modern\u00ed software pro mal\u00e9 podniky sout\u011b\u017eit. Pozd\u011bji n\u011bkte\u0159\u00ed v\u00fdvoj\u00e1\u0159i takov\u00e9ho softwaru pochopili, \u017ee firmy hledaj\u00ed CRM, a tak se objevily \u010detn\u00e9 \u201ezjednodu\u0161en\u00e9\u201c CRM, kter\u00e9 se vyvinuly do sv\u00fdch vlastn\u00edch v\u011btv\u00ed, staly se programy pro prodej a spr\u00e1vu z\u00e1kazn\u00edk\u016f. <\/p>\n<p>A pouze p\u00e1r z nich \u0161lo d\u00e1l, vr\u00e1tili se v\u010detn\u011b desktopu a za\u010dali p\u0159id\u00e1vat funk\u010dnost skladu, v\u00fdroby, spr\u00e1vy dokument\u016f atd. Realizovat takovou automatizaci v jednoduch\u00e9m rozhran\u00ed se samolepkami, karti\u010dkami a emotikony je t\u00e9m\u011b\u0159 nemo\u017en\u00e9. Pokud vyv\u00edj\u00edte firemn\u00ed software nebo vyb\u00edr\u00e1te dobr\u00fd syst\u00e9m pro svou firmu, doporu\u010duji v\u00e1m\u2026 nechat si zkontrolovat zrak v n\u011bjak\u00e9m skv\u011bl\u00e9m specializovan\u00e9m centru. Stoj\u00ed to 1,5-2 tis\u00edce, ale krom\u011b hlavn\u00ed funkce v\u00e1s to jako v\u00fdvoj\u00e1\u0159e zaujme: za\u0159\u00edzen\u00ed s \u00fa\u017easn\u00fdm fyzick\u00fdm rozhran\u00edm (kr\u00e1sn\u00e9, minimalistick\u00e9, pohodln\u00e9) se kombinuje s velmi slo\u017eit\u00fdm oper\u00e1torsk\u00fdm rozhran\u00edm na PC. A nenajdete tam flat design, gradienty, minimalismus a podobn\u011b \u2014 jen tvrd\u00e9 rozhran\u00ed tla\u010d\u00edtek, tabulky, spousty element\u016f a r\u016fzn\u00e9 integrace mezi aplikacemi. A samoz\u0159ejm\u011b, v\u0161echno je desktopov\u00e9. Mimochodem, v\u0161echny tyto programy jsou integrov\u00e1ny s CRM syst\u00e9mem (tedy \u00falo\u017ei\u0161t\u011bm karti\u010dek z\u00e1kazn\u00edk\u016f a finan\u010dn\u00edch informac\u00ed). Stejn\u00fd p\u0159\u00edb\u011bh plat\u00ed pro zuba\u0159e \u2014 ale to je m\u00e9n\u011b p\u0159\u00edjemn\u00e1 exkurze, nemocn\u00ed bu\u010fte. <\/p>\n<p><noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">CRM ++ <\/a><\/noindex>Pro mnoh\u00e9 firmy je jedin\u00fdm zp\u016fsobem, jak zefektivnit procesy, u\u010dinit pr\u00e1ci intenzivn\u011bj\u0161\u00ed a uvolnit ur\u010dit\u00e9 mno\u017estv\u00ed nejcenn\u011bj\u0161\u00edho aktiva \u2014 lidsk\u00e9 pr\u00e1ce. Ano, implementace CRM ve v\u00fdrobn\u00ed spole\u010dnosti je v\u017edy o n\u011bco slo\u017eit\u011bj\u0161\u00ed a \u010dasov\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e nap\u0159\u00edklad v maloobchod\u011b, ale je to velmi od\u016fvodn\u011bn\u00e1 investice. M\u00e1te zku\u0161en\u00e9 zam\u011bstnance se mzdy, drah\u00e9 vybaven\u00ed, spolehliv\u00e9 dodavatele, vlastn\u00ed know-how a v\u00fdzkumy \u2014 motor podnik\u00e1n\u00ed se ot\u00e1\u010d\u00ed. Celkov\u00e1 automatizace pomoc\u00ed CRM donut\u00ed motor to\u010dit se rychleji. A to znamen\u00e1, \u017ee podnik bude produktivn\u011bj\u0161\u00ed.<br \/>\n<br \/>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/452112\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0415\u0441\u0442\u044c \u0442\u0430\u043a\u043e\u0435 \u043c\u043d\u0435\u043d\u0438\u0435, \u0447\u0442\u043e \u0432\u0441\u0451 \u043c\u043d\u043e\u0433\u043e\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u2014 \u0441\u043b\u0430\u0431\u043e\u0435. \u0418 \u043f\u0440\u0430\u0432\u0434\u0430, \u044d\u0442\u043e \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043b\u043e\u0433\u0438\u0447\u043d\u043e: \u0447\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0443\u0437\u043b\u043e\u0432, \u0442\u0435\u043c \u0432\u044b\u0448\u0435 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0441 \u0432\u044b\u0445\u043e\u0434\u043e\u043c \u0438\u0437 \u0441\u0442\u0440\u043e\u044f \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043d\u0438\u0445 \u043f\u043e\u0442\u0435\u0440\u044f\u0435\u0442 \u0441\u0432\u043e\u0438 \u0434\u043e\u0441\u0442\u043e\u0438\u043d\u0441\u0442\u0432\u0430 \u0438 \u0432\u0441\u0451 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u043e. \u041c\u044b \u0432\u0441\u0435 \u043d\u0435\u043e\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u043e \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u043b\u0438\u0441\u044c \u0441 \u0442\u0430\u043a\u0438\u043c\u0438 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f\u043c\u0438 \u0432 \u043e\u0440\u0433\u0442\u0435\u0445\u043d\u0438\u043a\u0435, \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044f\u0445, \u0433\u0430\u0434\u0436\u0435\u0442\u0430\u0445. \u041e\u0434\u043d\u0430\u043a\u043e \u0432 \u0441\u043b\u0443\u0447\u0430\u0435 \u0441 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u044b\u043c \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435\u043c [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":25718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-34068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0415\u0441\u0442\u044c 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