{"id":36080,"date":"2019-10-31T22:09:30","date_gmt":"2019-10-31T19:09:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/5-slajdov-kotorye-ignoriruyut-opytnye-prezentuyushhie\/"},"modified":"2019-10-31T22:09:30","modified_gmt":"2019-10-31T19:09:30","slug":"5-slajdov-kotorye-ignoriruyut-opytnye-prezentuyushhie","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/5-slajdov-kotorye-ignoriruyut-opytnye-prezentuyushhie","title":{"rendered":"5 slid\u016f, kter\u00e9 ignoruj\u00ed zku\u0161en\u00e9 prezentuj\u00edc\u00ed","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Hlasit\u00e1 zna\u010dka nebo jm\u00e9no prezenteru na vysok\u00e9 pozici pom\u00e1h\u00e1 zaplnit konferen\u010dn\u00ed s\u00e1ly. Lid\u00e9 se stahuj\u00ed k \u201ehv\u011bzd\u00e1m\u201c, aby byli v trendu a dozv\u011bd\u011bli se o jejich chyb\u00e1ch a \u00fasp\u011b\u0161\u00edch. Ale na konci vystoupen\u00ed \u00fa\u010dastn\u00edci t\u011bmto prezent\u00e1tor\u016fm rozhodn\u011b ned\u00e1vaj\u00ed nejvy\u0161\u0161\u00ed hodnocen\u00ed.<br \/>\nVe studiu pro vytv\u00e1\u0159en\u00ed prezentac\u00ed a infografiky VisualMethod zji\u0161\u0165ovali u podnikatel\u016f a zam\u011bstnanc\u016f firem, co je nejv\u00edce zklamalo v p\u0159\u00edsp\u011bvc\u00edch na konferenc\u00edch. Uk\u00e1zalo se, \u017ee kdy\u017e zku\u0161en\u00ed prezent\u00e1to\u0159i ignoruj\u00ed organiza\u010dn\u00ed slidy a p\u0159ech\u00e1zej\u00ed rovnou k popisu procesu nebo p\u0159\u00edpadu, ztr\u00e1c\u00ed se d\u016fv\u011bra. N\u011bkte\u0159\u00ed respondenti dokonce ozna\u010dili takov\u00e9 chov\u00e1n\u00ed prezent\u00e1tor\u016f za arogantn\u00ed (\u201ev\u016fbec se nep\u0159edstavil\u201c) a nepozorn\u00e9 (\u201ev t\u00e9matu je n\u011bco jin\u00e9ho ne\u017e ve slovech\u201c). Podrobn\u011b popisujeme, na jak\u00e9 slidy je d\u016fle\u017eit\u00e9 si pamatovat.<\/p>\n<p><img decoding=\"async\" alt=\"5 slid\u016f, kter\u00e9 ignoruj\u00ed zku\u0161en\u00e9 prezentuj\u00edc\u00ed\" src=\"\/wp-content\/uploads\/2019\/07\/f3d588885764aa2ee8188ff982773689.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h3>Pro\u010d je to d\u016fle\u017eit\u00e9<\/h3>\n<p>\nI kdy\u017e jste vystupovali 1000kr\u00e1t, t\u011bchto 5 slid\u016f ve va\u0161\u00ed prezentaci by m\u011blo b\u00fdt nezbytn\u011b p\u0159\u00edtomno:<\/p>\n<ul>\n<li>t\u00e9ma vystoupen\u00ed<\/li>\n<li>sebeprezentace<\/li>\n<li>struktura vystoupen\u00ed<\/li>\n<li>program<\/li>\n<li>z\u00e1v\u011bry prezentace a kontakty<\/li>\n<\/ul>\n<p>\nPokud prezentace zahrnuje blok ot\u00e1zek a odpov\u011bd\u00ed, vytvo\u0159te pro to samostatn\u00fd slide, abyste zam\u011b\u0159ili pozornost publika, nebo pou\u017eijte slide se z\u00e1v\u011bry prezentace.<\/p>\n<p>Se zvy\u0161uj\u00edc\u00edm se po\u010dtem vystoupen\u00ed se prezent\u00e1to\u0159i v\u00edce soust\u0159ed\u00ed na podstatu prezentace, domn\u00edvaj\u00edc\u00ed se, \u017ee publikum zaj\u00edmaj\u00ed pouze v\u00fdsledky a osobn\u00ed zku\u0161enosti prezentuj\u00edc\u00edho. Samoz\u0159ejm\u011b, \u017ee to je d\u016fle\u017eit\u00e9, ale bez ohledu na v\u00e1\u0161 status a v\u00fdsledky pr\u00e1ce je pro publikum cenn\u00e9 z\u00edskat potvrzen\u00ed d\u016fle\u017eitosti toho, co se d\u011bje, a pocit soun\u00e1le\u017eitosti. Organiza\u010dn\u00ed slidy pom\u00e1haj\u00ed nastavit se na va\u0161i vlnu, pono\u0159it se do t\u00e9matu a pochopit, pro\u010d by va\u0161e prezentace m\u011bla ovlivnit profesion\u00e1ln\u00ed \u017eivot poslucha\u010d\u016f. I kdy\u017e je v\u00e1\u0161 projev monologem, organiza\u010dn\u00ed informace vytv\u00e1\u0159ej\u00ed efekt interakce mezi vystupuj\u00edc\u00edm a div\u00e1ky v s\u00e1le.<\/p>\n<h3>Zaujm\u011bte t\u00e9matem<\/h3>\n<p>\nKa\u017ed\u00e1 prezentace za\u010d\u00edn\u00e1 tituln\u00edm listem. Obvykle je na n\u011bm naps\u00e1no n\u011bco obecn\u00e9ho, p\u0159i\u010dem\u017e prvn\u00ed sn\u00edmek byl p\u016fvodn\u011b vytvo\u0159en k tomu, aby vysv\u011btlil relevance t\u00e9matu pro publikum. Pro\u010d to tak b\u00fdv\u00e1? Na\u0161i klienti, kte\u0159\u00ed \u010dasto vystupuj\u00ed, p\u0159izn\u00e1vaj\u00ed, \u017ee t\u00e9ma dost\u00e1vaj\u00ed od organiz\u00e1tora, nebo pokud si ho formuluj\u00ed sami, tak se to st\u00e1v\u00e1 n\u011bkolik m\u011bs\u00edc\u016f p\u0159ed akc\u00ed, a p\u0159i nedostatku \u010dasu se objev\u00ed hrub\u00fd n\u00e1vrh t\u00e9matu. \u010casem se dostane na v\u0161echny plak\u00e1ty, bannery a do newsletter\u016f, a kdy\u017e p\u0159ijde na p\u0159\u00edpravu, zd\u00e1 se, \u017ee zm\u011bny u\u017e nen\u00ed mo\u017en\u00e9 prov\u00e1d\u011bt. VisualMethod doporu\u010duje v\u017edy formulovat t\u00e9ma tak, aby nazna\u010dovalo jeho p\u0159\u00ednos pro publikum. I kdy\u017e se trochu li\u0161\u00ed od avizovan\u00e9ho. Tak od prvn\u00edch sekund zaujmete pozornost lid\u00ed.<\/p>\n<p>Pou\u017e\u00edvejte pro formulaci t\u00e9matu aktivn\u00ed hlas a bu\u010fte maxim\u00e1ln\u011b konkr\u00e9tn\u00ed. Nap\u0159\u00edklad formulace \u201eV\u00fdvoj obchodn\u00ed nab\u00eddky\u201c zn\u00ed slab\u011bji ne\u017e \u201e3 \u0161ablony obchodn\u00ed nab\u00eddky, kter\u00e9 v\u00e1m pomohou prodat konzulta\u010dn\u00ed slu\u017eby\u201c.<\/p>\n<p>Najd\u011bte se poslucha\u010dem spole\u010dn\u00fd z\u00e1jem. Dobr\u00fd \u0159e\u010dn\u00edk se p\u0159ed vystoupen\u00edm zept\u00e1 organiz\u00e1tor\u016f, kdo bude v s\u00e1le a jak\u00e9 jsou v\u00fdsledky dotazov\u00e1n\u00ed na aktu\u00e1ln\u00ed t\u00e9mata pro n\u00e1v\u0161t\u011bvn\u00edky. Takov\u00fd rozhovor zabere p\u011bt minut, ale pom\u00e1h\u00e1 u\u0161et\u0159it \u010das na p\u0159\u00edpravu, proto\u017ee p\u0159esn\u011b v\u00edte, jak\u00e1 jsou o\u010dek\u00e1v\u00e1n\u00ed lid\u00ed a vyberete jim zaj\u00edmav\u00e9 informace. Pokud vystupujete s jedinou prezentac\u00ed b\u011bhem roku, m\u016f\u017eete jednou v\u011btou spojit sv\u00e9 t\u00e9ma a z\u00e1jmy p\u0159\u00edtomn\u00fdch.<\/p>\n<p>I kdy\u017e nem\u00e1te informace o tom, kdo bude v s\u00e1le, sta\u010d\u00ed na za\u010d\u00e1tku vystoupen\u00ed polo\u017eit 2-3 dopl\u0148uj\u00edc\u00ed ot\u00e1zky ohledn\u011b povol\u00e1n\u00ed poslucha\u010d\u016f a vybrat argument, pro\u010d bude va\u0161e informace pro n\u011b u\u017eite\u010dn\u00e1.<\/p>\n<p><img decoding=\"async\" alt=\"5 slid\u016f, kter\u00e9 ignoruj\u00ed zku\u0161en\u00e9 prezentuj\u00edc\u00ed\" src=\"\/wp-content\/uploads\/2019\/07\/6b20f8c6203556f430a732f7ade0ad79.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>Podpo\u0159te svou odbornost<\/h3>\n<p>\nJakmile si formulujete t\u00e9ma, lid\u00e9 se \u010dasto ptaj\u00ed: pro\u010d pr\u00e1v\u011b vy m\u016f\u017eete b\u00fdt expertem a pro\u010d by v\u00e1m m\u011bli d\u016fv\u011b\u0159ovat? Tato reakce se objevuje automaticky a pokud nedostanou odpov\u011b\u010f, m\u016f\u017ee poslucha\u010d se z\u00e1jmem sledovat v\u00e1\u0161 projev, av\u0161ak mohou m\u00edt pochybnosti, zda jsou informace v t\u00e9to konkr\u00e9tn\u00ed situaci d\u016fv\u011bryhodn\u00e9 a zda je mo\u017en\u00e9 je aplikovat v praxi. Proto doporu\u010dujeme i \u201ehv\u011bzdn\u00fdm\u201c \u0159e\u010dn\u00edk\u016fm, aby vysv\u011btlili, pro\u010d maj\u00ed pr\u00e1vo sd\u00edlet dan\u00e9 informace. Jak to ud\u011blat p\u0159irozen\u011b, ani\u017e byste se vychloubali \u201ej\u00e1\u201c?<\/p>\n<p>N\u011bkter\u00e9 form\u00e1ty akc\u00ed p\u0159edpokl\u00e1daj\u00ed, \u017ee vystupuj\u00edc\u00edho p\u0159edstav\u00ed organiz\u00e1tor. V tomto p\u0159\u00edpad\u011b je d\u016fle\u017eit\u00e9 poskytnout moder\u00e1torovi spr\u00e1vn\u00e9 informace a propojit je s t\u00e9matem va\u0161eho vystoupen\u00ed. Nap\u0159\u00edklad jsme jednomu na\u0161emu klientovi doporu\u010dili na konferenci pro podnikatele, aby hovo\u0159il nejen o posledn\u00edm zam\u011bstn\u00e1n\u00ed v nejv\u011bt\u0161\u00ed spole\u010dnosti v zemi podle po\u010dtu zam\u011bstnanc\u016f, ale tak\u00e9 o p\u0159edchoz\u00edm zku\u0161enosti v mal\u00e9 kancel\u00e1\u0159i. Po vystoupen\u00ed dostal koment\u00e1\u0159, \u017ee rozum\u00ed probl\u00e9m\u016fm mal\u00e9ho podnik\u00e1n\u00ed, i kdy\u017e d\u0159\u00edve v bloku \u201eot\u00e1zky-odpov\u011bdi\u201c \u010dasto zazn\u00edvala ot\u00e1zka \u201edob\u0159e, v velk\u00e9m podnik\u00e1n\u00ed tato metodologie funguje, ale co mal\u00fd podnik?\u201c. Kdy\u017e jasn\u011b rozum\u00edte, kdo je va\u0161e publikum, m\u016f\u017eete vybrat p\u0159\u00edklady ze sv\u00e9 \u010dinnosti, kter\u00e9 budou souzn\u00edt s jejich z\u00e1jmy.<\/p>\n<p>Pokud se p\u0159edstavujete sami, v\u011bnujte tomu samostatn\u00fd sn\u00edmek. Takto m\u016f\u017eete uv\u00e9st pouze spojen\u00ed va\u0161\u00ed zku\u0161enosti a t\u00e9matu, zat\u00edmco ostatn\u00ed fakta si lid\u00e9 p\u0159e\u010dtou sami \u2014 a nebudete vypadat jako ten, kdo se vychloub\u00e1. Existuje pojem \u201etroj\u00faheln\u00edk d\u016fv\u011bry\u201c. Abyste vzbudili d\u016fv\u011bru, mus\u00edte propojit t\u0159i aspekty: va\u0161i zku\u0161enost, t\u00e9ma a z\u00e1jmy publika.<br \/>\n<img decoding=\"async\" alt=\"5 slid\u016f, kter\u00e9 ignoruj\u00ed zku\u0161en\u00e9 prezentuj\u00edc\u00ed\" src=\"\/wp-content\/uploads\/2019\/07\/e24e6c9dcdf67c354271432819eab161.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\nPrvn\u00ed mo\u017enost, jak to ud\u011blat, p\u0159edpokl\u00e1d\u00e1 pou\u017eit\u00ed stereotypu. Vypad\u00e1 to takto:<\/p>\n<p>Jmenuji se _______, jsem _______ (Pozice): stereotyp _______________. Pokud jste obchodn\u00ed \u0159editel, va\u0161e p\u0159edstaven\u00ed m\u016f\u017ee vypadat takto:<\/p>\n<p>Jmenuji se Petr Brodsk\u00fd (jm\u00e9no), jsem typick\u00fd obchodn\u00ed \u0159editel (pozice), kter\u00fd schvaluje n\u011bkolik obchodn\u00edch nab\u00eddek m\u011bs\u00ed\u010dn\u011b a z\u00edsk\u00e1v\u00e1 zp\u011btnou vazbu od klient\u016f (stereotyp). T\u00edmto potvrzujete, \u017ee m\u00e1te pr\u00e1vo mluvit o sestavov\u00e1n\u00ed obchodn\u00edch nab\u00eddek a ch\u00e1pete, \u010d\u00edm se zde p\u0159\u00edtomn\u00ed lid\u00e9 zab\u00fdvaj\u00ed, pokud vystupujete p\u0159ed lidmi s podobnou pozic\u00ed.<\/p>\n<p>Druh\u00e1 mo\u017enost je p\u0159edchoz\u00ed zku\u0161enost. Kdybyste vystupovali p\u0159ed v\u00fdvoj\u00e1\u0159i, kte\u0159\u00ed nap\u0159\u00edklad vytv\u00e1\u0159ej\u00ed slu\u017eby pro automatizaci rozes\u00edl\u00e1n\u00ed obchodn\u00edch nab\u00eddek, mohli byste \u0159\u00edct n\u00e1sleduj\u00edc\u00ed:<\/p>\n<p>Jmenuji se Petr Brodsk\u00fd (jm\u00e9no) a ka\u017ed\u00fd den tr\u00e1v\u00edm 30 % sv\u00e9ho \u010dasu v t\u00fdmu v\u00fdvoj\u00e1\u0159\u016f, proto\u017ee v\u011b\u0159\u00edm, \u017ee budoucnost pat\u0159\u00ed automatizaci proces\u016f. Pokud m\u00e1te zku\u0161enosti v oblasti v\u00fdvoje, m\u016f\u017eete to \u0159\u00edct je\u0161t\u011b v\u00fdsti\u017en\u011bji: Jsem v\u00fdvoj\u00e1\u0159 a v\u017edy jsem n\u00edm byl. K\u00f3d je v m\u00e9 krvi. Ale stalo se, \u017ee se mi poda\u0159ilo vytvo\u0159it algoritmus pro pr\u00e1ci s obchodn\u00edmi nab\u00eddkami a zv\u00fd\u0161it prodeje o 999 %, a nyn\u00ed pracuji jako vedouc\u00ed bloku. To je tak\u00e9 dobr\u00e9, proto\u017ee vid\u00edm ob\u011b strany procesu.<\/p>\n<p>Pokud nem\u00e1te relevantn\u00ed zku\u0161enosti, m\u016f\u017eete p\u0159ej\u00edt na jazyk emoc\u00ed a \u0159\u00edct, pro\u010d je pro v\u00e1s t\u00e9ma d\u016fle\u017eit\u00e9. To zazn\u00ed zhruba takto: s\u00e1m jsem ka\u017ed\u00fd den z\u00e1kazn\u00edkem a jsem ochoten plakat \u0161t\u011bst\u00edm, kdy\u017e prodejce sly\u0161\u00ed, co pot\u0159ebuji, a nesna\u017e\u00ed se prod\u00e1vat podle \u0161ablony. Ale v tom spo\u010d\u00edv\u00e1 smysl \u0161ablony dobr\u00e9 firmy: nau\u010dit zam\u011bstnance vyu\u017e\u00edvat v\u00fdhod lidskosti a technologie ch\u00e1p\u00e1n\u00ed z\u00e1kazn\u00edka.<\/p>\n<p>Co se t\u00fd\u010de sn\u00edmku popisuj\u00edc\u00edho zku\u0161enosti, m\u016f\u017eete zde uv\u00e9st n\u00e1sleduj\u00edc\u00ed informace:<\/p>\n<ul>\n<li>Pozice a n\u00e1zvy spole\u010dnost\u00ed, ve kter\u00fdch jste pracovali<\/li>\n<li>Va\u0161e vzd\u011bl\u00e1n\u00ed nebo specializovan\u00e9 kurzy, kter\u00e9 se t\u00fdkaj\u00ed t\u00e9matu<\/li>\n<li>Tituly, ocen\u011bn\u00ed a certifikace<\/li>\n<li>Kvantitativn\u00ed v\u00fdsledky. Nap\u0159\u00edklad, kolik obchodn\u00edch nab\u00eddek jste ve sv\u00e9m \u017eivot\u011b vytvo\u0159ili.<\/li>\n<li>N\u011bkdy je vhodn\u00e9 zm\u00ednit klienty nebo v\u00fdznamn\u00e9 projekty.<\/li>\n<\/ul>\n<p>\nHlavn\u00ed v\u011bc: v\u010das si vzpome\u0148te, \u017ee publikum p\u0159i\u0161lo sly\u0161et ne v\u00e1\u0161 \u017eivotn\u00ed p\u0159\u00edb\u011bh. Proto je c\u00edlem prezentace pouze zd\u016fvodnit, pro\u010d je pro lidi d\u016fle\u017eit\u00e9 sly\u0161et pr\u00e1v\u011b va\u0161e vystoupen\u00ed na toto t\u00e9ma.<\/p>\n<h3>Zaujm\u011bte obsahem<\/h3>\n<p>\nNyn\u00ed, kdy\u017e jste vysv\u011btlili, pro\u010d je t\u00e9ma a va\u0161e odbornost d\u016fle\u017eit\u00e1, chce publikum v\u011bd\u011bt, jak budete p\u0159ed\u00e1vat znalosti, jak\u00fd bude proces. Uv\u00e1d\u011bt obsah prezentace na sn\u00edmku a stanovit agendu setk\u00e1n\u00ed je d\u016fle\u017eit\u00e9, aby se p\u0159ede\u0161lo zklam\u00e1n\u00ed lid\u00ed po va\u0161em vystoupen\u00ed. Kdy\u017e neupozorn\u00edte na strukturu va\u0161eho vystoupen\u00ed, lid\u00e9 si sami vytv\u00e1\u0159ej\u00ed o\u010dek\u00e1v\u00e1n\u00ed a ta se m\u00e1lokdy shoduj\u00ed s realitou. Odtud vznikaj\u00ed koment\u00e1\u0159e jako \u201eo tom v\u016fbec nemluvil\u201c nebo \u201emyslel jsem, \u017ee to bude lep\u0161\u00ed\u201c. Pomozte poslucha\u010d\u016fm s jejich p\u0159\u00e1n\u00edmi a o\u010dek\u00e1v\u00e1n\u00edm \u2014 nastavte pravidla a \u0159ekn\u011bte jim, na co se maj\u00ed t\u011b\u0161it.<\/p>\n<p>Dobr\u00e9 zp\u016fsob, jak sd\u011blit agendu, ani\u017e byste pojmenovali sn\u00edmek jako \u201eAgenda\u201c. M\u00edsto toho m\u016f\u017eete vytvo\u0159it \u010dasovou osu nebo infografiku. Uve\u010fte, kolik \u010dasu ka\u017ed\u00e1 \u010d\u00e1st zaujme: teoretick\u00e1, praktick\u00e1, p\u0159\u00edpadov\u00e1 studie, odpov\u011bdi na ot\u00e1zky, p\u0159est\u00e1vky, pokud je to pl\u00e1nov\u00e1no. Pokud budete prezentaci pos\u00edlat, je lep\u0161\u00ed ud\u011blat obsah ve form\u011b menu s odkazy \u2014 t\u00edm se postar\u00e1te o \u010dten\u00e1\u0159e a u\u0161et\u0159\u00edte mu \u010das p\u0159i proch\u00e1zen\u00ed sn\u00edmk\u016f.<\/p>\n<p>VisualMethod doporu\u010duje nejen uv\u00e9st obsah vystoupen\u00ed, ale ud\u011blat to skrze p\u0159\u00ednosy pro poslucha\u010de. Nap\u0159\u00edklad na sn\u00edmku je bod \u201ejak uv\u00e9st hranice rozpo\u010dtu v obchodn\u00ed nab\u00eddce\u201c. P\u0159i zmi\u0148ov\u00e1n\u00ed tohoto bodu slibujte: \u201ePo m\u00e9m vystoupen\u00ed budete v\u011bd\u011bt, jak uv\u00e9st hranice rozpo\u010dtu v obchodn\u00ed nab\u00eddce\u201c. Ujist\u011bte se, \u017ee lid\u00e9 pova\u017euj\u00ed va\u0161e slova za u\u017eite\u010dn\u00e1 pro sebe.<\/p>\n<p>Jak uv\u00e1d\u00ed ve sv\u00e9 knize \u201eKino mezi peklem a r\u00e1jem\u201c Alexandr Mitya, prvn\u00edch 20 minut filmu vyvol\u00e1v\u00e1 z\u00e1blesk z\u00e1jmu o cel\u00e9 vypr\u00e1v\u011bn\u00ed. Odborn\u00edci tomu \u0159\u00edkaj\u00ed Inciting event neboli \u201epob\u00edzej\u00edc\u00ed ud\u00e1lost\u201c. Podobn\u00fd p\u0159\u00edstup existuje i v divadeln\u00ed klasice. Va\u0161e \u00favodn\u00ed slajdy p\u0159edstavuj\u00ed z\u00e1pletku a vzbuzuj\u00ed z\u00e1jem o cel\u00e9 vypr\u00e1v\u011bn\u00ed.<\/p>\n<p><img decoding=\"async\" alt=\"5 slid\u016f, kter\u00e9 ignoruj\u00ed zku\u0161en\u00e9 prezentuj\u00edc\u00ed\" src=\"\/wp-content\/uploads\/2019\/07\/4ee6df764f48e177610642aa84837405.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>Shr\u0148te to<\/h3>\n<p>\nPamatujte na rozuzlen\u00ed na konci filmu nebo p\u0159edstaven\u00ed: ten okam\u017eik, kdy div\u00e1ka osln\u00ed a on z\u00edsk\u00e1 vesm\u00edrn\u00e9 pozn\u00e1n\u00ed. T\u00edmto okam\u017eikem ve va\u0161\u00ed prezentaci bude z\u00e1v\u011bsn\u00fd sn\u00edmek s kr\u00e1tk\u00fdmi z\u00e1v\u011bry. M\u016f\u017ee to b\u00fdt jeden z\u00e1v\u011br napsan\u00fd velk\u00fdmi p\u00edsmeny, pokud mluv\u00edte o skute\u010dn\u011b nov\u00e9m objevu, nebo 3 hlavn\u00ed pravidla \u010di z\u00e1v\u011bry, kter\u00e9 shrnuj\u00ed cel\u00e9 vystoupen\u00ed.<\/p>\n<p>Pro\u010d byste m\u011bli shrnout v\u00fdsledky na samostatn\u00e9m sn\u00edmku? Za prv\u00e9, pom\u00e1h\u00e1te u\u010dinit jednozna\u010dn\u00fd a spr\u00e1vn\u00fd z\u00e1v\u011br z va\u0161eho vystoupen\u00ed. Za druh\u00e9, p\u0159ipravujete publikum na fin\u00e1le prezentace a d\u00e1v\u00e1te mu mo\u017enost p\u0159ipravit si ot\u00e1zky.<\/p>\n<p>Za t\u0159et\u00ed, m\u016f\u017eete p\u0159idat hodnotu sv\u00e9mu vystoupen\u00ed. K tomu je pot\u0159eba zd\u016fraznit, \u017ee d\u00edky va\u0161emu vystoupen\u00ed se publikum n\u011bco nau\u010dilo, uv\u011bdomilo si a pochopilo. Obecn\u011b, vytvo\u0159it efekt dodate\u010dn\u00e9 hodnoty. Nap\u0159\u00edklad, kdy\u017e vyjmenujete n\u00e1zvy t\u0159\u00ed \u0161ablon, podle kter\u00fdch se vytv\u00e1\u0159\u00ed obchodn\u00ed nab\u00eddka, a pov\u00edte: dnes jste se nau\u010dili tyto t\u0159i modely, a pou\u017e\u00edv\u00e1n\u00edm jich budete moci jasn\u011bji ukazovat sv\u00fdm klient\u016fm v\u00fdhody spolupr\u00e1ce s v\u00e1mi a urychlovat prodeje.<\/p>\n<p>Z\u00e1v\u011bsn\u00fd sn\u00edmek by m\u011bl b\u00fdt stru\u010dn\u00fd a skute\u010dn\u011b z\u00e1v\u011bre\u010dn\u00fd. Nen\u00ed dobr\u00e9 po n\u011bm pokra\u010dovat d\u00e1l v t\u00e9matu, i kdy\u017e si vzpomenete na n\u011bjak\u00e9 detaily. Vyu\u017eijte tento okam\u017eik k potvrzen\u00ed sv\u00e9ho expertn\u00edho statusu a kone\u010dn\u00e9mu z\u00e1v\u011bru. K \u010demu se m\u016f\u017eete dostat na t\u00e9to z\u00e1v\u011bre\u010dn\u00e9 pr\u00e1vu, je blok ot\u00e1zek a odpov\u011bd\u00ed, i kdy\u017e v mnoha p\u0159\u00edpadech je lep\u0161\u00ed ho um\u00edstit trochu d\u0159\u00edve a zakon\u010dit prezentaci na t\u00e9 not\u011b, kter\u00e1 je pro v\u00e1s d\u016fle\u017eit\u00e1.<\/p>\n<p><img decoding=\"async\" alt=\"5 slid\u016f, kter\u00e9 ignoruj\u00ed zku\u0161en\u00e9 prezentuj\u00edc\u00ed\" src=\"\/wp-content\/uploads\/2019\/07\/a34315596a924432e01ba8d7d0b137bc.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>Pomozte v\u00e1m kontaktovat<\/h3>\n<p>\nKa\u017ed\u00e1 prezentace m\u00e1 c\u00edl. Kdy\u017e vystupujete na sc\u00e9nu, \u0159e\u010dn\u00edk prod\u00e1v\u00e1 publiku produkt, spole\u010dnost, svou odbornost nebo n\u011bjakou akci. Dnes je vz\u00e1cn\u00e9, abychom se setkali s p\u0159\u00edm\u00fdm prodejem prost\u0159ednictv\u00edm prezentace, snad jen v kosmetick\u00fdch pyramid\u00e1ch nebo kouzeln\u00fdch pilulk\u00e1ch. V\u011bt\u0161inou vystupuj\u00edc\u00ed sb\u00edr\u00e1 kontakty publika. To neznamen\u00e1, \u017ee se potuluje s anketou po s\u00e1le, ale \u0159\u00edk\u00e1, kde lze pokra\u010dovat v komunikaci.<\/p>\n<p>Pokud nejste p\u0159ipraveni poskytnout p\u0159\u00edm\u00e9 kontakty, uve\u010fte na z\u00e1v\u011bre\u010dn\u00e9 sn\u00edmku e-mail spole\u010dnosti. Nap\u0159\u00edklad, my pou\u017e\u00edv\u00e1me spole\u010dnou adresu hello@visualmethod.ru, a je\u0161t\u011b l\u00e9pe uve\u010fte odkaz na soci\u00e1ln\u00ed s\u00ed\u0165, kde se m\u016f\u017eete spojit s publikem nebo kde se objevuj\u00ed u\u017eite\u010dn\u00e9 materi\u00e1ly k va\u0161\u00ed t\u00e9matice.<\/p>\n<p>Pokud jste nez\u00e1visl\u00fd konzultant, m\u016f\u017eete tak\u00e9 poskytnout spole\u010dn\u00fd, osobn\u00ed e-mail nebo uv\u00e9st str\u00e1nku v soci\u00e1ln\u00ed s\u00edti, skrze kterou se m\u016f\u017eete spojit.<\/p>\n<p>Abychom aktivovali publikum, ud\u011blejte \u201ev\u00fdzvu k akci\u201c. Po\u017e\u00e1dejte o zp\u011btnou vazbu k va\u0161\u00ed prezentaci, sd\u00edlen\u00ed odkaz\u016f na t\u00e9ma nebo navrhn\u011bte, jak by se va\u0161e prezentace mohla zlep\u0161it. Jak ukazuje praxe VisualMethod, p\u0159ibli\u017en\u011b 10 % poslucha\u010d\u016f je v\u017edy dostate\u010dn\u011b reaguj\u00edc\u00edch a aktivn\u00edch, aby zanechali koment\u00e1\u0159, a p\u0159ibli\u017en\u011b 30 % je p\u0159ipraveno p\u0159ihl\u00e1sit se k novink\u00e1m va\u0161\u00ed skupiny.<\/p>\n<p><img decoding=\"async\" alt=\"5 slid\u016f, kter\u00e9 ignoruj\u00ed zku\u0161en\u00e9 prezentuj\u00edc\u00ed\" src=\"\/wp-content\/uploads\/2019\/07\/9133f17e04e62bd30a5a8d1a41d2d674.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>P.S. <\/h3>\n<p>\nPodle \u201estar\u00e9\u201c tradice by zde m\u011blo b\u00fdt zm\u00edn\u011bno fr\u00e1ze \u201eD\u011bkuji za pozornost! Zdvo\u0159ile se lou\u010dit b\u00fdv\u00e1 v\u017edy slo\u017eit\u00e9 a chcete vyplnit awkwardn\u00ed pauzu sn\u00edmkem s podobn\u00fdm pod\u011bkov\u00e1n\u00edm, ale vyb\u00edz\u00edme v\u00e1s, abyste se zastavili na sn\u00edmku s kontakty. \u201eD\u011bkovac\u00ed sn\u00edmek\u201c d\u00e1v\u00e1 sign\u00e1l publiku, \u017ee va\u0161e vztahy bylo dokon\u010deno, a c\u00edlem ka\u017ed\u00e9ho podnik\u00e1n\u00ed je roz\u0161i\u0159ovat a neust\u00e1le udr\u017eovat kontakt se sv\u00fdm publikem. Va\u0161e kontakty s t\u00edmto \u00fakolem l\u00e9pe vyhov\u00ed.<br \/>\n<br \/>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/459508\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0413\u0440\u043e\u043c\u043a\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u0438\u043b\u0438 \u0438\u043c\u044f \u0441\u043f\u0438\u043a\u0435\u0440\u0430 \u0441 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446-\u0437\u0430\u043b\u044b. \u041b\u044e\u0434\u0438 \u0442\u044f\u043d\u0443\u0442\u0441\u044f \u043a \u201c\u0437\u0432\u0435\u0437\u0434\u0430\u043c\u201d, \u0447\u0442\u043e\u0431\u044b \u0431\u044b\u0442\u044c \u0432 \u0442\u0440\u0435\u043d\u0434\u0435 \u0438 \u0443\u0437\u043d\u0430\u0442\u044c \u043e\u0431 \u0438\u0445 \u043e\u0448\u0438\u0431\u043a\u0430\u0445 \u0438 \u043f\u043e\u0431\u0435\u0434\u0430\u0445. \u0422\u043e\u043b\u044c\u043a\u043e \u0432\u043e\u0442 \u0432 \u043a\u043e\u043d\u0446\u0435 \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0439 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u0441\u0442\u0430\u0432\u044f\u0442 \u0442\u0430\u043a\u0438\u043c \u0441\u043f\u0438\u043a\u0435\u0440\u0430\u043c \u0434\u0430\u043b\u0435\u043a\u043e \u043d\u0435 \u0441\u0430\u043c\u044b\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043e\u0446\u0435\u043d\u043a\u0438. \u0412 \u0441\u0442\u0443\u0434\u0438\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0439 \u0438 \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0438 VisualMethod \u0432\u044b\u044f\u0441\u043d\u0438\u043b\u0438 \u0443 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0435 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":26980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-36080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - 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