{"id":36117,"date":"2019-10-31T22:09:43","date_gmt":"2019-10-31T19:09:43","guid":{"rendered":"https:\/\/prohoster.info\/blog\/mehaniki-gejmifikatsii-drevo-navykov\/"},"modified":"2019-10-31T22:09:43","modified_gmt":"2019-10-31T19:09:43","slug":"mehaniki-gejmifikatsii-drevo-navykov","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/mehaniki-gejmifikatsii-drevo-navykov","title":{"rendered":"Mechaniky gamifikace: strom dovednost\u00ed","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Ahoj, Habre! Pokra\u010dujeme v hovoru o mechanik\u00e1ch gamifikace. Minul\u00fd \u010dl\u00e1nek<\/a><\/noindex> se zab\u00fdval hodnocen\u00edm a v tomto se pod\u00edv\u00e1me na strom dovednost\u00ed (technologick\u00fd strom, skill tree). Zv\u00e1\u017e\u00edme, jak se strom pou\u017e\u00edv\u00e1 ve hr\u00e1ch a jak tuto mechaniku lze aplikovat v gamifikaci.<\/p>\n

\"Mechaniky
\n<\/a><\/noindex>
\nStrom dovednost\u00ed je speci\u00e1ln\u00edm p\u0159\u00edpadem technologick\u00e9ho stromu, jeho\u017e prvotn\u00ed p\u0159edloha se objevila ji\u017e v deskov\u00e9 h\u0159e Civilization v roce 1980. Jeho autorem, neo\u010dek\u00e1van\u011b, nen\u00ed Sid Meier, ale Francis Tresham. Nicm\u00e9n\u011b, prvenstv\u00ed v aplikaci t\u00e9to mechaniky (a tak\u00e9 v kone\u010dn\u00e9m utv\u00e1\u0159en\u00ed v obvykl\u00e9 podob\u011b) pat\u0159\u00ed star\u00e9mu Sidovi v klasick\u00e9 Sid Meier\u2019s Civilization z roku 1991. Od t\u00e9 doby se technologick\u00fd strom pou\u017e\u00edv\u00e1 ve hern\u00edm v\u00fdvoji nejen ve strategi\u00edch a RPG, ale dokonce i v akc\u00edch a st\u0159\u00edle\u010dk\u00e1ch. V \u010dl\u00e1nku se nezab\u00fdv\u00e1m rozd\u00edlem mezi stromem dovednost\u00ed a technologick\u00fdm stromem, a pod pojmem strom dovednost\u00ed m\u00e1m na mysli oboj\u00ed. Pova\u017euji ob\u011b varianty (strom dovednost\u00ed a dovednostn\u00ed strom) za spr\u00e1vn\u00e9, ale v \u010dl\u00e1nku pou\u017eiji posledn\u00ed, kter\u00e1 se v hern\u00edm v\u00fdvoji \u010dast\u011bji vyskytuje. <\/p>\n

\"Mechaniky<\/a><\/noindex>
\nOdtud to v\u0161e za\u010dalo. Strom technologi\u00ed Civlizationu Sida Meiera.<\/i><\/p>\n

Pokud chcete v\u00edce v\u011bd\u011bt o historii vzniku mechaniky stromu nebo o principech jej\u00edho vytv\u00e1\u0159en\u00ed, pak v\u00fdchoz\u00edm bodem bude tituln\u00ed str\u00e1nka na Wikipedii<\/a><\/noindex>. V m\u00e9m \u010dl\u00e1nku prozkoum\u00e1me variace strom\u016f z modern\u00edch (a m\u00e9n\u011b modern\u00edch) her, zam\u011b\u0159\u00edme se na probl\u00e9my mechaniky, pokus\u00edme se navrhnout \u0159e\u0161en\u00ed t\u011bchto probl\u00e9m\u016f a zamysl\u00edme se o konkr\u00e9tn\u00edch zp\u016fsobech aplikace mechaniky skill tree v gamifikaci. Pro\u010d se pouze zamysl\u00edme? Bohu\u017eel, nepoda\u0159ilo se mi naj\u00edt funk\u010dn\u00ed p\u0159\u00edklady pou\u017eit\u00ed stromu dovednost\u00ed v nehern\u00edm kontextu. Pokud jste se s takov\u00fdmi p\u0159\u00edklady setkali, budu vd\u011b\u010dn\u00fd za jejich zm\u00edn\u011bn\u00ed v koment\u00e1\u0159\u00edch k tomuto \u010dl\u00e1nku. <\/p>\n

Ne\u017e za\u010dnete pou\u017e\u00edvat hern\u00ed mechaniku v gamifikaci, je t\u0159eba prozkoumat zku\u0161enosti hern\u00edho v\u00fdvoje. Analyzovat, jak se mechanika pou\u017e\u00edv\u00e1 ve hr\u00e1ch, co je atraktivn\u00edho pro hr\u00e1\u010de, jakou z\u00e1bavu lid\u00e9 z\u00edsk\u00e1vaj\u00ed interakc\u00ed s touto mechanikou. U stromu dovednost\u00ed doporu\u010duji pod\u00edvat se na video Marka Browna<\/a><\/noindex> nebo p\u0159ekladov\u00fd \u010dl\u00e1nek<\/a><\/noindex> hlavn\u00edch bod\u016f toto video na dtf.cz. Teze Marka jsou aktu\u00e1ln\u00ed nejen v hern\u00edm v\u00fdvoji, ale tak\u00e9 pro gamifikaci nehern\u00edch syst\u00e9m\u016f a projekt\u016f. <\/p>\n

O typech d\u0159ev\u00ed skill\u016f (podle principu konstrukce, podle typu hry atd.) je podrobn\u011b ps\u00e1no v ji\u017e zm\u00edn\u011bn\u00e9m \u010dl\u00e1nku na Wikipedii. Citovat nem\u00e1 smysl, proto doporu\u010duji pod\u00edvat se na n\u011bkter\u00e9 zaj\u00edmav\u00e9 stromy, kter\u00e9 se v hr\u00e1ch vyskytuj\u00ed.<\/p>\n

\"Mechaniky<\/a><\/noindex>
\nReferen\u010dn\u00ed p\u0159\u00edklad d\u0159eva schopnost\u00ed ze hry Path of Exile. Objevuje se ve v\u011bt\u0161in\u011b zm\u00ednek, mem\u016f a demotiv\u00e1tor\u016f o d\u0159evech schopnost\u00ed. Navzdory zd\u00e1nliv\u00e9 slo\u017eitosti je toto d\u0159evo logick\u00e9 a hr\u00e1\u010di se ho rychle nau\u010d\u00ed. Pro gamifikaci je v\u0161ak takov\u00e1 velikost d\u0159eva p\u0159\u00edli\u0161 velk\u00e1, \u00farove\u0148 zapojen\u00ed u\u017eivatel\u016f gamifikovan\u00e9ho syst\u00e9mu nesta\u010d\u00ed k tomu, aby se s n\u00edm vyrovnali. <\/i><\/p>\n

\"Mechaniky<\/a><\/noindex>
\nDal\u0161\u00ed velk\u00e9 a slo\u017eit\u00e9 d\u0159evo ze hry Final Fantasy X<\/i><\/p>\n

\"Mechaniky<\/a><\/noindex>
\nZnovu se bl\u00fdskla s\u00e9rie Final Fantasy, tentokr\u00e1t dvan\u00e1ct\u00e1 \u010d\u00e1st. D\u0159evo je men\u0161\u00ed ne\u017e v des\u00e1t\u00e9 \u010d\u00e1sti, ale vypad\u00e1 p\u0159\u00edli\u0161 neobvykle a slo\u017eit\u011b na pochopen\u00ed. Kde je tady za\u010d\u00e1tek? Kde je c\u00edl? Je to v\u016fbec d\u0159evo? <\/i><\/p>\n

\"Mechaniky<\/a><\/noindex>
\nOld-school d\u0159evo schopnost\u00ed z Diabla 2 (slou\u010deno ze dvou obrazovek). V\u0161imn\u011bte si principu rozd\u011blen\u00ed d\u0159eva na t\u0159i z\u00e1lo\u017eky, kter\u00e9 v podstat\u011b p\u0159edstavuj\u00ed t\u0159i samostatn\u00e1 d\u0159eva schopnost\u00ed men\u0161\u00edho m\u011b\u0159\u00edtka. <\/i><\/p>\n

\"Mechaniky<\/a><\/noindex>
\nDobr\u00e9, kvalitn\u00ed stvo\u0159en\u00ed dovednost\u00ed z modern\u00edho hern\u00edho designu. Assassin's Creed: Origins. V\u0161imn\u011bte si \u0161\u0165astn\u00e9ho designov\u00e9ho \u0159e\u0161en\u00ed: jasn\u00e9, kontrastn\u00ed zv\u00fdrazn\u011bn\u00ed nau\u010den\u00fdch dovednost\u00ed a cest, kter\u00e9 otev\u00edraj\u00ed.<\/i><\/p>\n

\"Mechaniky<\/a><\/noindex>
\nNejv\u011bt\u0161\u00ed hr\u016fzostra\u0161n\u00fd p\u0159\u00edklad, kter\u00fd jsem mohl naj\u00edt. Technologick\u00e9 d\u0159evo Warzone 2100. Doporu\u010duji p\u0159ej\u00edt na odkazu<\/a><\/noindex>, abyste jej vid\u011bli ve 100% m\u011b\u0159\u00edtku.<\/i><\/p>\n

Jak lze mechaniku d\u0159eva schopnost\u00ed aplikovat v gamifikaci? Dva zjevn\u00e9 varianty jsou a) syst\u00e9my vzd\u011bl\u00e1v\u00e1n\u00ed a odborn\u00e9 p\u0159\u00edpravy, a b) programy loajality. D\u0159evo schopnost\u00ed v programech loajality p\u0159edstavuje syst\u00e9m slev a dal\u0161\u00edch bonus\u016f, nastaviteln\u00fdch pro ka\u017ed\u00e9ho klienta samotn\u00fdm klientem. <\/p>\n

Prvn\u00ed varianta: port\u00e1ly pro distan\u010dn\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed a intern\u00ed korpor\u00e1tn\u00ed port\u00e1ly. V obou p\u0159\u00edpadech je \u00fakol stejn\u00fd \u2013 strukturovat mo\u017en\u00e9 teoretick\u00e9 dovednosti a uk\u00e1zat u\u017eivateli syst\u00e9mu, jakou cestu by m\u011bl proj\u00edt k z\u00edsk\u00e1n\u00ed ur\u010dit\u00e9 kompetence. P\u0159edstavte si, \u017ee jste se zam\u011bstnali v nov\u00e9 spole\u010dnosti jako junior analytik. Na korpor\u00e1tn\u00edm port\u00e1lu m\u00e1te k dispozici strom osobn\u00edch kompetenc\u00ed, podle kter\u00e9ho snadno pochop\u00edte, jak\u00e9 teoretick\u00e9 dovednosti v\u00e1m chyb\u00ed do \u00farovn\u011b senior analytika, a je vid\u011bt, co je t\u0159eba studovat, pokud se chcete p\u0159esunout do oblasti \u0159\u00edzen\u00ed projekt\u016f atd. Veden\u00ed spole\u010dnosti zase z\u00edsk\u00e1v\u00e1 \u00fapln\u00fd p\u0159ehled o kompetenc\u00edch zam\u011bstnanc\u016f. Takov\u00fd syst\u00e9m teoreticky usnad\u0148uje vytv\u00e1\u0159en\u00ed person\u00e1ln\u00edho rezervov\u00e1n\u00ed a vertik\u00e1ln\u00ed r\u016fst zam\u011bstnanc\u016f ve firm\u011b, zvy\u0161uje celkovou \u00farove\u0148 kompetenc\u00ed zam\u011bstnanc\u016f.<\/p>\n

\"Mechaniky<\/a><\/noindex>
\nJednoduch\u00fd n\u00e1vrh \u010d\u00e1sti stromu dovednost\u00ed pro intern\u00ed port\u00e1l spole\u010dnosti. V re\u00e1ln\u00e9 spole\u010dnosti bude strom v\u011bt\u0161\u00ed, ale pro p\u0159\u00edklad, kter\u00fd zrcadl\u00ed hlavn\u00ed smysl, posta\u010d\u00ed i takov\u00fd.<\/i><\/p>\n

Pod\u00edvejme se na n\u00e1vrh podrobn\u011bji. Zelenou v\u00fdpln\u00ed jsou vyzna\u010deny nau\u010den\u00e9 dovednosti (obd\u00e9ln\u00edky) a specializace (elipsy), b\u00edlou v\u00fdpln\u00ed \u2013 dovednosti dostupn\u00e9 k nau\u010den\u00ed. \u0160edou v\u00fdpln\u00ed jsou vyzna\u010deny nedostupn\u00e9 dovednosti a specializace. Oran\u017eov\u00e9 a \u0161ed\u00e9 \u010d\u00e1ry ukazuj\u00ed cesty mezi dovednostmi a specializacemi, oran\u017eov\u00e9 \u2013 ji\u017e pro\u0161l\u00e1 cesta, \u0161ed\u00e9 \u2013 je\u0161t\u011b nepro\u0161l\u00e1. Po kliknut\u00ed na obd\u00e9ln\u00edk se, podle m\u00e9ho n\u00e1zoru, logicky otev\u0159e okno s mo\u017enost\u00ed zapsat se na kurz k vybran\u00e9 dovednosti, nebo s informacemi, kde a jak tento kurz m\u016f\u017eeme absolvovat a potvrdit (nap\u0159\u00edklad pokud v port\u00e1lu chyb\u00ed integrace se syst\u00e9mem distan\u010dn\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed). Po kliknut\u00ed na elipsu zobraz\u00edme okno s popisem specializace (povinnosti, platov\u00e9 rozp\u011bt\u00ed atd.). V\u011bnujte pozornost pracovn\u00edm zku\u0161enostem: p\u0159\u00edsn\u011b vzato, dovednost\u00ed to nen\u00ed, ale ukazuje mo\u017enost za\u010dlen\u011bn\u00ed do stromu dovednost\u00ed nejen teoretick\u00fdch kompetenc\u00ed, ale i dal\u0161\u00edch nezbytn\u00fdch po\u017eadavk\u016f na specializaci. Do obd\u00e9ln\u00edku pracovn\u00edch zku\u0161enost\u00ed je integrov\u00e1n progress bar, kter\u00fd n\u00e1zorn\u011b ukazuje pokrok u\u017eivatele. <\/p>\n

Druh\u00fdm zp\u016fsobem vyu\u017eit\u00ed mechaniky stromu dovednost\u00ed je rozvoj loajalitn\u00edch karet. P\u0159edstavme si klasickou variantu loajalitn\u00ed karty pro velk\u00fd obchod, nap\u0159\u00edklad s sportovn\u00edm zbo\u017e\u00edm, od\u011bvy a obuv\u00ed. Obvykle takov\u00e1 karta poskytuje procentu\u00e1ln\u00ed slevu po dosa\u017een\u00ed ur\u010dit\u00e9 \u010d\u00e1stky n\u00e1kup\u016f z\u00e1kazn\u00edkem, nebo mohou b\u00fdt na kartu p\u0159ipisov\u00e1ny bonusy za n\u00e1kup, kter\u00e9 se pou\u017e\u00edvaj\u00ed na \u010d\u00e1ste\u010dn\u00e9 placen\u00ed budouc\u00edch n\u00e1kup\u016f. To je lep\u0161\u00ed ne\u017e nic, funguje to, ale takov\u00e1 karta nenab\u00edz\u00ed \u017e\u00e1dn\u00e9 flexibiln\u00ed nastaven\u00ed pro konkr\u00e9tn\u00edho klienta. Co kdybychom dali z\u00e1kazn\u00edkovi mo\u017enost zvolit si nap\u0159\u00edklad 5% slevu na v\u0161echny produkty nebo 10%, ale pouze na p\u00e1nskou obuv? A na dal\u0161\u00edm dosa\u017een\u00e9m stupni, nap\u0159\u00edklad prodlou\u017een\u00ed z\u00e1ruky na 365 dn\u00ed nebo 2% sleva na snowboardy? V teorii by takov\u00fd syst\u00e9m loajality fungoval l\u00e9pe ne\u017e b\u011b\u017en\u00fd, proto\u017ee nikdo l\u00e9pe ne\u017e dan\u00e1 osoba nev\u00ed, co pot\u0159ebuje. Spole\u010dnost, kter\u00e1 takov\u00fd syst\u00e9m zavede, se vy\u010dlen\u00ed na uniformn\u00edm trhu loajalitn\u00edch program\u016f (kde u\u017e dlouho nejsou \u017e\u00e1dn\u00e9 zaj\u00edmav\u00e9 novinky), z\u00edsk\u00e1 v\u00edce \u00fadaj\u016f o preferenc\u00edch z\u00e1kazn\u00edk\u016f, zv\u00fd\u0161\u00ed \u00farove\u0148 jejich v\u011brnosti obchodu a dokonce bude moci v kone\u010dn\u00e9m d\u016fsledku sn\u00ed\u017eit n\u00e1klady na syst\u00e9m loajality ve srovn\u00e1n\u00ed s klasickou verz\u00ed. <\/p>\n

Sn\u00ed\u017een\u00ed n\u00e1klad\u016f je mo\u017en\u00e9 d\u00edky spr\u00e1vn\u00e9mu nastaven\u00ed rovnov\u00e1hy ve stromu dovednost\u00ed. P\u0159i v\u00fdvoji je t\u0159eba vypo\u010d\u00edtat, kolik fiktivn\u00edch bod\u016f (v korunov\u00e9m ekvivalentu) bude st\u00e1t ka\u017ed\u00e1 dovednost (nen\u00ed v\u016fbec nutn\u00e9, aby dovednosti m\u011bly stejnou cenu), porovnat z\u00edskan\u00e9 v\u00fdsledky s klasick\u00fdm v\u011brnostn\u00edm programem a \"kalibrovat\" vznikl\u00fd syst\u00e9m. Nap\u0159\u00edklad vezm\u011bme prodejnu obuvi, kde se prod\u00e1v\u00e1 p\u00e1nsk\u00e1, d\u00e1msk\u00e1 a d\u011btsk\u00e1 obuv. Klasick\u00fd v\u011brnostn\u00ed program poskytuje slevu 5 % na v\u0161echny v\u00fdrobky po dosa\u017een\u00ed v\u00fd\u0161e n\u00e1kup\u016f 20 000 korun. V nov\u00e9m syst\u00e9mu nastav\u00edme hodnotu jedn\u00e9 dovednosti na 10 000 korun a klientovi nab\u00eddneme t\u0159i varianty \u2014 5 % na p\u00e1nskou obuv, 5 % na d\u00e1mskou obuv a 5 % na d\u011btskou obuv. P\u0159edpokl\u00e1dejme, \u017ee neomezuje volbu, a klient bude moci otev\u0159\u00edt v\u0161echny t\u0159i dovednosti. K tomu bude muset utratit v prodejn\u011b ji\u017e ne 20 000 korun, jako v klasick\u00e9 variant\u011b, ale 30 000 korun. Ale v\u011bt\u0161ina klient\u016f bude spokojena s takov\u00fdm \"utahov\u00e1n\u00edm \u0161roub\u016f\" (a ani to tak nevyhodnot\u00ed), nebo\u0165 slevu na nejd\u016fle\u017eit\u011bj\u0161\u00ed kategorii pro n\u011b z\u00edskaj\u00ed utracen\u00edm dvakr\u00e1t m\u00e9n\u011b pen\u011bz ne\u017e v klasick\u00e9 variant\u011b. <\/p>\n

Hned nam\u00edtneme: v\u017edy\u0165 na nejd\u016fle\u017eit\u011bj\u0161\u00ed kategorii zbo\u017e\u00ed dostane kupuj\u00edc\u00ed slevu rychleji. To je pravda, ale domn\u00edv\u00e1m se, \u017ee v\u011bt\u0161ina kupuj\u00edc\u00edch nenakupuje pouze v vybran\u00e9 kategorii. Dnes si \u010dlov\u011bk kupuje boty, z\u00edtra \u2014 boty pro man\u017eelku a za p\u016fl roku se jim narod\u00ed d\u00edt\u011b, kter\u00e9 tak\u00e9 pot\u0159ebuje obuv. \u010c\u00edm v\u011bt\u0161\u00ed je obchod, \u010d\u00edm v\u00edce je z\u00e1kazn\u00edk\u016f a rozmanit\u011bj\u0161\u00ed sortiment, t\u00edm l\u00e9pe bude takov\u00fd model fungovat a t\u00edm zaj\u00edmav\u011bj\u0161\u00ed bude pro obchod poskytnout z\u00e1kazn\u00edk\u016fm mo\u017enost samostatn\u011b si vyb\u00edrat slevy na ur\u010dit\u00e9 kategorie zbo\u017e\u00ed (i na \u00fazk\u00e9 kategorie). <\/p>\n

Dal\u0161\u00edm d\u016fvodem pro vyu\u017e\u00edv\u00e1n\u00ed stromu dovednost\u00ed v programech v\u011brnosti je averze lidsk\u00e9ho mozku k nedokon\u010den\u00fdm akc\u00edm. Na tomto principu je zalo\u017eena jin\u00e1 hern\u00ed mechanika: ukazatel pokroku. Domn\u00edv\u00e1m se, \u017ee v na\u0161\u00ed situaci budou mozky z\u00e1kazn\u00edk\u016f podn\u011bcov\u00e1ny k odemyk\u00e1n\u00ed nov\u00fdch dovednost\u00ed ve stromu, budou se v\u011bnovat jak\u00fdmsi man\u010dkin\u016fm a budou usilovat o z\u00edsk\u00e1n\u00ed v\u0161ech dovednost\u00ed ve stromu. A na to utrat\u00ed v\u00edce pen\u011bz, ne\u017e p\u0159i klasick\u00e9m v\u011brnostn\u00edm programu. \u010cili, a\u010dkoliv Mark Brown doporu\u010duje ve hr\u00e1ch vytv\u00e1\u0159et stromy, kter\u00e9 nen\u00ed mo\u017en\u00e9 pln\u011b otev\u0159\u00edt, v programech v\u011brnosti naopak doporu\u010duji neomezen\u00ed z\u00e1kazn\u00edk\u016f a nena\u0159izov\u00e1n\u00ed jim, aby p\u0159em\u00fd\u0161leli o spr\u00e1vn\u00e9m rozd\u011blen\u00ed bod\u016f. Koneckonc\u016f, \u00farove\u0148 zapojen\u00ed z\u00e1kazn\u00edka do v\u011brnostn\u00edho programu je ni\u017e\u0161\u00ed ne\u017e \u00farove\u0148 zapojen\u00ed hr\u00e1\u010de do nov\u00e9 hry, tak\u017ee nen\u00ed t\u0159eba d\u00e1vat takov\u00e9 \u00fakoly bez pot\u0159eby. <\/p>\n

V z\u00e1v\u011bre\u010dn\u00e9 \u010d\u00e1sti \u010dl\u00e1nku se zam\u011b\u0159\u00edme na probl\u00e9my a ot\u00e1zky t\u00fdkaj\u00edc\u00ed se praktick\u00e9ho uplatn\u011bn\u00ed mechaniky stromu dovednost\u00ed. <\/p>\n

Zobrazit \u010di nezobrazit strom dovednost\u00ed ihned a cel\u00fd? V n\u011bkter\u00fdch hr\u00e1ch hr\u00e1\u010d nevid\u00ed cel\u00fd strom a o mo\u017en\u00fdch dovednostech se dozv\u00edd\u00e1 a\u017e po jejich dosa\u017een\u00ed. Domn\u00edv\u00e1m se, \u017ee v gamifikaci takov\u00e9 skryt\u00ed nep\u0159in\u00e1\u0161\u00ed u\u017eitek. Zobrazte strom ihned, motivujte u\u017eivatele k vytvo\u0159en\u00ed vlastn\u00ed strategie osvojov\u00e1n\u00ed stromu. <\/p>\n

P\u0159i n\u00e1vrhu stromu pro gamifikaci zohledn\u011bte mo\u017enost resetov\u00e1n\u00ed dovednost\u00ed p\u0159i zachov\u00e1n\u00ed nabyt\u00fdch zku\u0161enost\u00ed a mo\u017enosti znovu p\u0159erozd\u011blit dovednosti. Tato funkce zbav\u00ed u\u017eivatele nadm\u011brn\u00e9 odpov\u011bdnosti p\u0159i p\u0159id\u011blov\u00e1n\u00ed dovednost\u00ed a umo\u017en\u00ed p\u0159izp\u016fsobit v\u011brnostn\u00ed program zm\u011bn\u00e1m v \u017eivot\u011b u\u017eivatele. Narozen\u00ed d\u00edt\u011bte, p\u0159est\u011bhov\u00e1n\u00ed do jin\u00e9ho m\u011bsta, pov\u00fd\u0161en\u00ed nebo propu\u0161t\u011bn\u00ed v pr\u00e1ci, kol\u00eds\u00e1n\u00ed kurzu dolaru \u2014 na siln\u00e9 zm\u011bny v n\u00e1vyc\u00edch spot\u0159eby m\u00e1 vliv \u0159ada faktor\u016f. Funkce resetov\u00e1n\u00ed dovednost\u00ed umo\u017en\u00ed syst\u00e9mu z\u016fstat aktu\u00e1ln\u00edm v t\u011bchto situac\u00edch. Ale nezp\u0159\u00edstup\u0148ujte tuto funkci p\u0159\u00edli\u0161, jinak u\u017eivatel\u00e9 budou jednodu\u0161e resetovat dovednosti u pokladny p\u0159ed platbou, vyb\u00edraj\u00edce pot\u0159ebn\u00e9 v dan\u00e9m okam\u017eiku a zbavuj\u00edc\u00ed syst\u00e9m p\u016fvodn\u00edho smyslu. Norm\u00e1ln\u00ed je poskytnout tuto mo\u017enost jednou ro\u010dn\u011b, po novoro\u010dn\u00edch sv\u00e1tc\u00edch nebo na narozeniny spole\u010dnosti. <\/p>\n

Promyslete mechaniku p\u0159id\u011blov\u00e1n\u00ed bod\u016f v syst\u00e9mu. Bude jeden bod rovn\u00fd jednomu rublu? Nebo tis\u00edci rubl\u016f? Je vhodn\u00e9 zakomponovat do syst\u00e9mu mo\u017enost zv\u00fd\u0161en\u00e9ho koeficientu p\u0159id\u011blov\u00e1n\u00ed bod\u016f v ur\u010dit\u00fdch obdob\u00edch nebo na ur\u010dit\u00e9 zbo\u017e\u00ed? Lze t\u011bmito body platit za zbo\u017e\u00ed m\u00edsto otev\u00edr\u00e1n\u00ed dovednost\u00ed? Nebo budou bonusov\u00e9 body a body pot\u0159ebn\u00e9 k otev\u0159en\u00ed dovednost\u00ed dv\u011bma r\u016fzn\u00fdmi entitami v syst\u00e9mu? <\/p>\n

D\u016fle\u017eit\u00fd bod \u2014 z \u010deho se bude skl\u00e1dat strom dovednost\u00ed? Jak\u00e9 bonusy do n\u011bj zakomponujete? Budou m\u00edt dovednosti \u00farovn\u011b? Nap\u0159\u00edklad dovednost prvn\u00ed \u00farovn\u011b poskytuje slevu 1 %, zat\u00edmco ta sama dovednost p\u00e1t\u00e9 \u00farovn\u011b ji\u017e 5 %. Ale nelimitezujte se pouze na takov\u00e9 bonusy: jak ve hr\u00e1ch, tak v gamifikaci by takov\u00fd strom byl nudn\u00fd. P\u0159id\u00e1vejte nov\u00e9 funkce a mo\u017enosti, nikoli jen zlep\u0161ujte st\u00e1vaj\u00edc\u00ed. Nap\u0159\u00edklad ve stromu lze odemknout p\u0159\u00edstup k pokladn\u011b bez fronty, nebo pozv\u00e1n\u00ed na uzav\u0159en\u00e9 v\u00fdprodeje, \u010di jin\u00e9 exkluzivn\u00ed p\u0159\u00edle\u017eitosti. Strom dovednost\u00ed ve v\u011brnostn\u00edch programech nen\u00ed jen o slev\u00e1ch na zbo\u017e\u00ed a slu\u017eby. Strom dovednost\u00ed ve h\u0159e by m\u011bl provokovat hr\u00e1\u010de k ovl\u00e1dnut\u00ed nov\u00e9ho obsahu, a ve v\u011brnostn\u00edm programu podn\u011bcovat k dodate\u010dn\u00fdm n\u00e1kup\u016fm v r\u016fzn\u00fdch kategori\u00edch zbo\u017e\u00ed. <\/p>\n

Kdo m\u016f\u017ee tuto mechaniku pou\u017e\u00edt pro gamifikaci v\u011brnostn\u00edch program\u016f? Podle m\u00e9ho n\u00e1zoru mal\u00fd, st\u0159edn\u00ed a velk\u00fd podnik, kter\u00fd p\u016fsob\u00ed v oblasti B2C a nab\u00edz\u00ed alespo\u0148 p\u011bt (nejl\u00e9pe deset) druh\u016f zbo\u017e\u00ed a slu\u017eeb. Pizza, woki, rolky a sushi \u2014 to jsou pro m\u011b r\u016fzn\u00e9 druhy zbo\u017e\u00ed. \u00daprava vous\u016f, kn\u00edru a hlavy, d\u011btsk\u00e9 st\u0159ihy a barven\u00ed vlas\u016f \u2014 to jsou r\u016fzn\u00e9 druhy slu\u017eeb. \u010cerven\u00e9 nebo zelen\u00e9 boty, pizza Margherita a BBQ pizza \u2014 to jsou stejn\u00e9 druhy zbo\u017e\u00ed. D\u0159ev\u011bn\u00fd strom dovednost\u00ed, kter\u00fd obsahuje bonusy na jeden nebo dva druhy zbo\u017e\u00ed, podle m\u011b nen\u00ed pot\u0159eba. V takov\u00e9 situaci je snadn\u011bj\u0161\u00ed pou\u017e\u00edt klasick\u00fd v\u011brnostn\u00ed program.<\/p>\n

Probl\u00e9mem p\u0159i n\u00e1vrhu a implementaci takov\u00e9ho syst\u00e9mu je podle m\u011b nedostatek pot\u0159ebn\u00fdch kompetenc\u00ed ve spole\u010dnosti vlastn\u00edka. D\u0159ev\u011bn\u00fd strom dovednost\u00ed je t\u011b\u017ek\u00e9 vytvo\u0159it komer\u010dn\u011b efektivn\u011b silami marketingov\u00e9ho odd\u011blen\u00ed, bez zku\u0161enost\u00ed s gamifikac\u00ed, a hlavn\u011b \u2014 bez hern\u00edho designera, kter\u00fd m\u00e1 zku\u0161enosti s vyva\u017eov\u00e1n\u00edm takov\u00e9ho syst\u00e9mu. Nicm\u00e9n\u011b, nen\u00ed nutn\u00e9 naj\u00edmat nov\u00e9 zam\u011bstnance pro tuto pr\u00e1ci, v\u011bt\u0161ina \u00fakol\u016f m\u016f\u017ee b\u00fdt vy\u0159e\u0161ena na d\u00e1lku a konzultacemi.<\/p>\n

D\u011bkuji v\u0161em, kdo do\u010detli \u010dl\u00e1nek a\u017e do konce, douf\u00e1m, \u017ee pro v\u00e1s byly informace v n\u011bm u\u017eite\u010dn\u00e9. Budu r\u00e1d, kdy\u017e se pod\u011bl\u00edte o zku\u0161enosti, probl\u00e9my a zaj\u00edmav\u00e9 my\u0161lenky v oblasti gamifikace v\u011brnostn\u00edch program\u016f a vzd\u011bl\u00e1vac\u00edch syst\u00e9m\u016f v koment\u00e1\u0159\u00edch.
\n
Zdroj: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041f\u0440\u0438\u0432\u0435\u0442, \u0425\u0430\u0431\u0440! \u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u043c \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440 \u043e \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0430\u0445 \u0433\u0435\u0439\u043c\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438. \u041f\u0440\u043e\u0448\u043b\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0430 \u043e \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435, \u0430 \u0432 \u044d\u0442\u043e\u0439 \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043c \u043e \u0434\u0440\u0435\u0432\u0435 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 (\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u0434\u0440\u0435\u0432\u0435, skill tree). \u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c, \u043a\u0430\u043a \u0434\u0440\u0435\u0432\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0432 \u0438\u0433\u0440\u0430\u0445 \u0438 \u043a\u0430\u043a \u044d\u0442\u0443 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0443 \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u0442\u044c \u0432 \u0433\u0435\u0439\u043c\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438. \u0414\u0440\u0435\u0432\u043e \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u2014 \u044d\u0442\u043e \u0447\u0430\u0441\u0442\u043d\u044b\u0439 \u0441\u043b\u0443\u0447\u0430\u0439 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u0440\u0435\u0432\u0430, \u043f\u0440\u043e\u043e\u0431\u0440\u0430\u0437 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u043e\u044f\u0432\u0438\u043b\u0441\u044f \u0435\u0449\u0435 \u0432 \u043d\u0430\u0441\u0442\u043e\u043b\u044c\u043d\u043e\u0439 \u0438\u0433\u0440\u0435 Civilization \u0432 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":27010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-36117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Mechaniky gamifikace: d\u0159ev\u011bn\u00fd strom dovednost\u00ed | ProHoster","description":"Ahoj, Habre! Pokra\u010dujeme v hovoru o mechanik\u00e1ch gamifikace.","canonical_url":"https:\/\/prohoster.info\/cs\/blog\/news\/mehaniki-gejmifikatsii-drevo-navykov","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"cs_CZ","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u041c\u0435\u0445\u0430\u043d\u0438\u043a\u0438 \u0433\u0435\u0439\u043c\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438: \u0434\u0440\u0435\u0432\u043e \u043d\u0430\u0432\u044b\u043a\u043e\u0432 | ProHoster","og:description":"\u041f\u0440\u0438\u0432\u0435\u0442, \u0425\u0430\u0431\u0440! \u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u043c \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440 \u043e \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0430\u0445 \u0433\u0435\u0439\u043c\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438.","og:url":"https:\/\/prohoster.info\/cs\/blog\/news\/mehaniki-gejmifikatsii-drevo-navykov","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2019-10-31T19:09:43+00:00","article:modified_time":"2019-10-31T19:09:43+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"36117","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-01-22 02:04:38","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2021-03-01 01:50:24","updated":"2026-01-22 02:04:38","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/posts\/36117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/comments?post=36117"}],"version-history":[{"count":0,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/posts\/36117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/media\/27010"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/media?parent=36117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/categories?post=36117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/tags?post=36117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}