{"id":36191,"date":"2019-10-31T22:10:11","date_gmt":"2019-10-31T19:10:11","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kak-korrektnye-otvety-respondentov-mogut-iskazit-rezultaty-oprosa-do-neuznavaemosti\/"},"modified":"2019-10-31T22:10:11","modified_gmt":"2019-10-31T19:10:11","slug":"kak-korrektnye-otvety-respondentov-mogut-iskazit-rezultaty-oprosa-do-neuznavaemosti","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/kak-korrektnye-otvety-respondentov-mogut-iskazit-rezultaty-oprosa-do-neuznavaemosti","title":{"rendered":"Jak mohou \"spr\u00e1vn\u00e9\" odpov\u011bdi respondent\u016f zkreslit v\u00fdsledky ankety a\u017e k nepozn\u00e1n\u00ed","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

P\u0159i prov\u00e1d\u011bn\u00ed v\u00fdzkumu se velk\u00e1 pozornost v\u011bnuje sb\u011bru dat, a proto, kdy\u017e jsou odpov\u011bdi respondent\u016f shrom\u00e1\u017ed\u011bny, jsou apriori pova\u017eov\u00e1ny za spr\u00e1vn\u00e9 a zpr\u00e1va na z\u00e1klad\u011b t\u011bchto odpov\u011bd\u00ed - za objektivn\u00ed. Nicm\u00e9n\u011b \u010dasto vznikaj\u00ed situace, kdy p\u0159i podrobn\u011bj\u0161\u00edm zkoum\u00e1n\u00ed jednotliv\u00fdch odpov\u011bd\u00ed vyplavou na povrch jasn\u00e9 nedorozum\u011bn\u00ed respondent\u016f s formulacemi ankety nebo instrukcemi k ot\u00e1zk\u00e1m.
\n<\/a><\/noindex>
\n1.<\/b> Nedorozum\u011bn\u00ed odborn\u00fdm term\u00edn\u016fm nebo n\u011bkter\u00fdm slov\u016fm. P\u0159i sestavov\u00e1n\u00ed ankety je d\u016fle\u017eit\u00e9 vz\u00edt v \u00favahu, pro kter\u00e9 skupiny respondent\u016f je ur\u010dena: v\u011bk a status \u00fa\u010dastn\u00edk\u016f ankety, \u017eij\u00ed-li ve velk\u00fdch m\u011bstech nebo odlehl\u00fdch obc\u00edch atd. Je t\u0159eba opatrn\u011b pou\u017e\u00edvat specializovan\u00e9 term\u00edny a r\u016fzn\u00e9 slengy \u2013 ne v\u0161em respondent\u016fm mohou b\u00fdt jasn\u00e9 nebo je ne v\u0161ichni ch\u00e1pou stejn\u011b. P\u0159esto \u010dasto takov\u00e9 neporozum\u011bn\u00ed nevede respondenta k ukon\u010den\u00ed ankety (co\u017e by samoz\u0159ejm\u011b nebylo \u017e\u00e1douc\u00ed), a on pak odpov\u00edd\u00e1 n\u00e1hodn\u011b (co\u017e je je\u0161t\u011b ne\u017e\u00e1douc\u00ed vzhledem k zkreslen\u00ed dat).<\/p>\n

2.<\/b> Nedorozum\u011bn\u00ed ot\u00e1zky. Mnoz\u00ed v\u00fdzkumn\u00edci jsou p\u0159esv\u011bd\u010deni, \u017ee ka\u017ed\u00fd respondent m\u00e1 jednozna\u010dn\u00fd a jasn\u011b formulovan\u00fd n\u00e1zor na ka\u017edou ot\u00e1zku. To nen\u00ed pravda. N\u011bkdy maj\u00ed \u00fa\u010dastn\u00edci dotazov\u00e1n\u00ed pot\u00ed\u017ee odpov\u011bd\u011bt na ot\u00e1zku, proto\u017ee se o dan\u00e9 t\u00e9ma nikdy nezam\u00fd\u0161leli jako o celku nebo z tohoto \u00fahlu pohledu. Tato slo\u017eitost m\u016f\u017ee respondenta p\u0159im\u011bt k ukon\u010den\u00ed ankety, nebo odpov\u011bd\u011bt naprosto neinformovan\u011b. Pomozte \u00fa\u010dastn\u00edk\u016fm ankety odpov\u011bd\u011bt, jasn\u011bj\u0161\u00edm formulov\u00e1n\u00edm ot\u00e1zky a nab\u00eddnut\u00edm r\u016fzn\u00fdch mo\u017enost\u00ed odpov\u011bd\u00ed.<\/p>\n

\"JakZdroj: news.sportbox.ru<\/i><\/p>\n

3.<\/b> Nedorozum\u011bn\u00ed pokyn\u016fm k dotazn\u00edku nebo jednotliv\u00fdm ot\u00e1zk\u00e1m. Stejn\u011b jako cel\u00fd text dotazn\u00edku by m\u011bly b\u00fdt formulace pokyn\u016f p\u0159izp\u016fsobeny pro v\u0161echny skupiny p\u0159edpokl\u00e1dan\u00fdch respondent\u016f. Sna\u017ete se vyhnout velk\u00e9mu po\u010dtu ot\u00e1zek, kde je t\u0159eba ozna\u010dit konkr\u00e9tn\u00ed po\u010det odpov\u011bd\u00ed (\u201eVyberte t\u0159i nejd\u016fle\u017eit\u011bj\u0161\u00ed\u2026\u201d), nebo v p\u0159\u00edpad\u011b v\u0161ech takov\u00fdch ot\u00e1zek ur\u010dete stejn\u00fd po\u010det odpov\u011bd\u00ed, kter\u00fd je t\u0159eba ozna\u010dit. Tak\u00e9 je dobr\u00e9 zkr\u00e1tit slo\u017eit\u00e9 typy ot\u00e1zek (matice, hodnocen\u00ed atd.) a nahradit je jednodu\u0161\u0161\u00edmi. Pokud se domn\u00edv\u00e1te, \u017ee respondenti mohou na dotazn\u00edk odpov\u00eddat z mobiln\u00edho telefonu, sna\u017ete se je\u0161t\u011b v\u00edce zjednodu\u0161it strukturu dotazn\u00edku.<\/p>\n

4.<\/b> Nedostatek porozum\u011bn\u00ed hodnot\u00edc\u00ed \u0161k\u00e1le. P\u0159i pou\u017eit\u00ed hodnot\u00edc\u00ed \u0161k\u00e1ly v dotazn\u00edku vysv\u011btlete respondent\u016fm jej\u00ed v\u00fdznam, i kdy\u017e se v\u00e1m zd\u00e1 z\u0159ejm\u00fd. Nap\u0159\u00edklad b\u011b\u017en\u00e1 \u0161k\u00e1la od 1 do 5 se obvykle ch\u00e1pe analogicky se \u0161koln\u00edm syst\u00e9mem hodnocen\u00ed, p\u0159esto n\u011bkdy respondenti ozna\u010duj\u00ed \u201e1\u201c a p\u0159isuzuj\u00ed j\u00ed hodnotu prvn\u00edho m\u00edsta. U verb\u00e1ln\u00edch \u0161k\u00e1l je lep\u0161\u00ed se vyhnout subjektivn\u00edm krit\u00e9ri\u00edm. Nap\u0159\u00edklad \u0161k\u00e1la \u201enikdy \u2013 z\u0159\u00eddka \u2013 n\u011bkdy \u2014 \u010dasto\u201c je velmi subjektivn\u00ed. M\u00edsto toho byste m\u011bli nab\u00eddnout konkr\u00e9tn\u00ed hodnoty (\u201e1x m\u011bs\u00ed\u010dn\u011b\u201c atd.).<\/p>\n

5.<\/b> Obecn\u011b pozitivn\u00ed a pr\u016fm\u011brn\u00e9 hodnocen\u00ed. Tendence respondent\u016f k obecn\u011b pozitivn\u00edm hodnocen\u00edm \u010dasto br\u00e1n\u00ed, nap\u0159\u00edklad p\u0159i dotazov\u00e1n\u00ed u\u017eivatel\u016f softwaru a v jin\u00fdch podobn\u00fdch v\u00fdzkumech. Pokud je u\u017eivatel celkov\u011b spokojen\u00fd s va\u0161\u00edm programem, je pro n\u011bj obt\u00ed\u017en\u00e9 rozd\u011blit ho na \u010d\u00e1sti a samostatn\u011b ohodnotit u\u017eivatelsk\u00fd profil, novou funk\u010dnost atd. Pravd\u011bpodobn\u011b v\u0161ude ud\u011bl\u00ed vysok\u00e9 hodnocen\u00ed. Ano, zpr\u00e1va o v\u00fdsledc\u00edch dotazov\u00e1n\u00ed bude vypadat velmi pozitivn\u011b, ale v\u00fdsledky neumo\u017en\u00ed skute\u010dn\u011b posoudit situaci.
\nPr\u016fm\u011brn\u00e1 hodnocen\u00ed \u010dasto br\u00e1n\u00ed nap\u0159\u00edklad p\u0159i hodnocen\u00ed zam\u011bstnanc\u016f v r\u00e1mci 360stup\u0148ov\u00e9ho hodnocen\u00ed. Zam\u011bstnanci maj\u00ed tendenci ud\u011blovat pr\u016fm\u011brn\u00e9 hodnocen\u00ed ve v\u0161ech kompetenc\u00edch: pokud je vztah k kolegovi pozitivn\u00ed \u2013 v v\u00fdsledc\u00edch uvid\u00edte nadhodnocen\u00e9 zn\u00e1mky po cel\u00e9m dotazn\u00edku, pokud jsou vztahy s kolegou napjat\u00e9, tak i jeho jasn\u011b siln\u00e9 v\u016fd\u010d\u00ed schopnosti budou hodnoceny podpr\u016fm\u011brn\u011b. <\/p>\n

V obou p\u0159\u00edpadech je rozumn\u00e9 pe\u010dliv\u011b prozkoumat mo\u017enosti odpov\u011bd\u00ed a nahradit obvykl\u00e9 \u0161k\u00e1ly podrobn\u00fdmi slovn\u00edmi odpov\u011bdmi na ka\u017edou jednotlivou ot\u00e1zku.<\/p>\n

6.<\/b> Manipulace s n\u00e1zory. Tento bod se od p\u0159edchoz\u00edch li\u0161\u00ed t\u00edm, \u017ee v\u00fdzkumn\u00edci v\u011bdom\u011b nasm\u011bruj\u00ed respondenty k pro n\u011b v\u00fdhodn\u00fdm odpov\u011bd\u00edm pro \"\u00fasp\u011b\u0161nou\" zpr\u00e1vu. \u010cast\u00e9 zp\u016fsoby manipulace zahrnuj\u00ed iluzi volby a zam\u011b\u0159en\u00ed na pozitivn\u00ed charakteristiky. Obvykle vedouc\u00ed, kte\u0159\u00ed zkoumaj\u00ed pozitivn\u00ed v\u00fdsledky pr\u016fzkumu, nep\u0159em\u00fd\u0161lej\u00ed o spr\u00e1vnosti interpretace dat. Nicm\u00e9n\u011b stoj\u00ed za to se objektivn\u011b pod\u00edvat na samotn\u00fd dotazn\u00edk: jak\u00e1 je jeho logika, zda m\u00e1 dotazn\u00edk n\u011bjakou linii, zda jsou pozitivn\u00ed a negativn\u00ed mo\u017enosti odpov\u011bd\u00ed rovnom\u011brn\u011b rozlo\u017eeny. Dal\u0161\u00ed \u010dast\u00fd trik pro \"natahov\u00e1n\u00ed\" dat \u2013 z\u00e1m\u011bna pojm\u016f. Nap\u0159\u00edklad pokud v\u011bt\u0161ina zam\u011bstnanc\u016f ohodnotila nov\u00fd motiva\u010dn\u00ed program jako \u201euspokojiv\u00fd\u201c, ve zpr\u00e1v\u011b m\u016f\u017ee b\u00fdt odr\u00e1\u017eeno, \u017ee \u201ev\u011bt\u0161ina zam\u011bstnanc\u016f je spokojena s nov\u00fdm motiva\u010dn\u00edm programem\u201c.
\n
Zdroj: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":27072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-36191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Jak mohou \"spr\u00e1vn\u00e9\" odpov\u011bdi respondent\u016f zkreslit v\u00fdsledky pr\u016fzkumu do nepozn\u00e1n\u00ed | ProHoster","description":"P\u0159i prov\u00e1d\u011bn\u00ed v\u00fdzkumu se velk\u00e1 pozornost v\u011bnuje sb\u011bru dat, tak\u017ee kdy\u017e jsou odpov\u011bdi respondent\u016f shrom\u00e1\u017ed\u011bny, jsou apriori pova\u017eov\u00e1ny za spr\u00e1vn\u00e9 a zpr\u00e1va na z\u00e1klad\u011b t\u011bchto odpov\u011bd\u00ed je pova\u017eov\u00e1na za objektivn\u00ed.","canonical_url":"https:\/\/prohoster.info\/cs\/blog\/news\/kak-korrektnye-otvety-respondentov-mogut-iskazit-rezultaty-oprosa-do-neuznavaemosti","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"cs_CZ","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u041a\u0430\u043a \u00ab\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u044b\u0435\u00bb \u043e\u0442\u0432\u0435\u0442\u044b \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u043e\u0432 \u043c\u043e\u0433\u0443\u0442 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