{"id":36521,"date":"2019-10-31T22:12:07","date_gmt":"2019-10-31T19:12:07","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kak-stat-menedzherom-po-produktu-i-rasti-dalshe\/"},"modified":"2019-10-31T22:12:07","modified_gmt":"2019-10-31T19:12:07","slug":"kak-stat-menedzherom-po-produktu-i-rasti-dalshe","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/kak-stat-menedzherom-po-produktu-i-rasti-dalshe","title":{"rendered":"Jak se st\u00e1t produktov\u00fdm mana\u017eerem a d\u00e1le r\u016fst","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habrahabr.ru\/company\/alconost\/blog\/461425\/\"><img decoding=\"async\" alt=\"Jak se st\u00e1t produktov\u00fdm mana\u017eerem a d\u00e1le r\u016fst\" src=\"\/wp-content\/uploads\/2019\/07\/950d789da756291fd931aea18ccdcc17.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><\/p>\n<p>Je t\u011b\u017ek\u00e9 poskytnout univerz\u00e1ln\u00ed definici rol\u00ed a povinnost\u00ed produktov\u00e9ho mana\u017eera: v ka\u017ed\u00e9 firm\u011b jsou jin\u00e9, a proto m\u016f\u017ee b\u00fdt p\u0159echod na tuto pozici slo\u017eit\u00fdm \u00fakolem s nejasn\u00fdmi po\u017eadavky.<\/p>\n<p>B\u011bhem uplynul\u00e9ho roku jsem vedl pohovory s v\u00edce ne\u017e pades\u00e1ti kandid\u00e1ty na pozici junior produktov\u00e9ho mana\u017eera a v\u0161iml si, \u017ee v\u011bt\u0161ina z nich nem\u00e1 p\u0159edstavu o tom, <i>co nev\u00ed.<\/i>\u017dadatel\u00e9 maj\u00ed velk\u00e9 mezery v porozum\u011bn\u00ed roli a povinnostem produktov\u00e9ho mana\u017eera. I p\u0159es vysok\u00fd z\u00e1jem o tuto pozici obvykle nejsou si jisti, kde za\u010d\u00edt a na kter\u00e9 oblasti se zam\u011b\u0159it.<\/p>\n<p>Proto uv\u00e1d\u00edm n\u00ed\u017ee \u0161est oblast\u00ed znalost\u00ed, kter\u00e9 pova\u017euji za nejd\u016fle\u017eit\u011bj\u0161\u00ed pro produktov\u00e9ho mana\u017eera, a odpov\u00eddaj\u00edc\u00ed zdroje. Douf\u00e1m, \u017ee tyto materi\u00e1ly rozpt\u00fdl\u00ed mlhu a uk\u00e1\u017eou spr\u00e1vnou cestu.<\/p>\n<p><b>P\u0159elo\u017eeno v <noindex><a rel=\"nofollow\" href=\"https:\/\/alconost.com\/ru\/?utm_source=habrahabr&amp;utm_medium=article&amp;utm_campaign=translation&amp;utm_content=pm\">Alconost<\/a><\/noindex><\/b><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2>1. Zjist\u011bte, jak funguj\u00ed startupy<\/h2>\n<p>\nAutor knihy \u201eStartupov\u00e1 metoda\u201c, Eric Ries, definuje startup jako instituci ur\u010denou k vytv\u00e1\u0159en\u00ed nov\u00e9ho produktu za podm\u00ednek vysok\u00e9 nejistoty.<\/p>\n<p>Z\u00e1kladn\u00ed \u00fakoly a \u010dinnosti zakladatel\u016f startup\u016f a produktov\u00e9ho mana\u017eera v ran\u00e9 f\u00e1zi se do zna\u010dn\u00e9 m\u00edry p\u0159ekr\u00fdvaj\u00ed. Oba cht\u011bj\u00ed vytvo\u0159it produkt, kter\u00fd lid\u00e9 pot\u0159ebuj\u00ed, a proto mus\u00ed 1) uv\u00e9st produkt (funkci) na trh, 2) komunikovat se z\u00e1kazn\u00edky \u2014 aby zjistili, zda jejich nab\u00eddka vyhovuje jejich pot\u0159eb\u00e1m, 3) z\u00edskat zp\u011btnou vazbu, 4) zopakovat cyklus.<\/p>\n<p>Produktov\u00fd mana\u017eer by m\u011bl ch\u00e1pat, jak \u00fasp\u011b\u0161n\u00e9 startupy vytv\u00e1\u0159ej\u00ed produkty, nach\u00e1zej\u00ed svou niku na trhu, komunikuj\u00ed se z\u00e1kazn\u00edky, stanovuj\u00ed priority pro potenci\u00e1ln\u00ed funkce a z\u00e1m\u011brn\u011b d\u011blaj\u00ed v\u011bci, kter\u00e9 se nedaj\u00ed \u0161k\u00e1lovat.<\/p>\n<p><b>Zdroje, kter\u00e9 v\u00e1m pomohou prozkoumat metody pr\u00e1ce startup\u016f:<\/b><\/p>\n<ul>\n<li>Jak \u0159\u00eddit startup a rozv\u00edjet podnik\u00e1n\u00ed maxim\u00e1ln\u00ed rychlost\u00ed: <noindex><a rel=\"nofollow\" href=\"https:\/\/www.amazon.com\/%D0%9C%D0%B5%D1%82%D0%BE%D0%B4-%D1%81%D1%82%D0%B0%D1%80%D1%82%D0%B0%D0%BF%D0%B0-%D0%9F%D1%80%D0%B5%D0%B4%D0%BF%D1%80%D0%B8%D0%BD%D0%B8%D0%BC%D0%B0%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D0%B5-%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F-%D0%B4%D0%BE%D0%BB%D0%B3%D0%BE%D1%81%D1%80%D0%BE%D1%87%D0%BD%D0%BE%D0%B3%D0%BE-ebook\/dp\/B07GSSMF7H\/ref=sr_1_1?keywords=%D0%BC%D0%B5%D1%82%D0%BE%D0%B4+%D1%81%D1%82%D0%B0%D1%80%D1%82%D0%B0%D0%BF%D0%B0&amp;qid=1564066352&amp;s=books&amp;sr=1-1\">Startupov\u00e1 metoda<\/a><\/noindex>, autor Eric Ries.\n<\/li>\n<li><noindex><a rel=\"nofollow\" href=\"https:\/\/playbook.samaltman.com\/?source=post_page---------------------------\">Startup Playbook<\/a><\/noindex>, autor Sam Altman.\n<\/li>\n<li>P\u0159edn\u00e1\u0161ka o tom, jak komunikovat s u\u017eivateli: <noindex><a rel=\"nofollow\" href=\"https:\/\/youtu.be\/qAws7eXItMk?source=post_page---------------------------\">Jak v\u00e9st u\u017eivatelsk\u00fd rozhovor?<\/a><\/noindex>, Emmett Shear.\n<\/li>\n<li>Pro\u010d pravideln\u00e1 ne\u0161k\u00e1lovateln\u00e1 jedn\u00e1n\u00ed jsou tajnou om\u00e1\u010dkou \u00fasp\u011b\u0161n\u00e9ho startupu: <noindex><a rel=\"nofollow\" href=\"http:\/\/paulgraham.com\/ds.html?source=post_page---------------------------\">D\u011blejte v\u011bci, kter\u00e9 se nedaj\u00ed \u0161k\u00e1lovat<\/a><\/noindex>, Paul Graham.\n<\/li>\n<li>Z\u00e1klady metod hodnocen\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f v produktu: <noindex><a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/watch?v=irjgfW0BIrw&amp;source=post_page---------------------------\">Startupov\u00e9 metriky pro pir\u00e1ty: AARRR!<\/a><\/noindex>, Dave McClure.\n<\/li>\n<\/ul>\n<p>\n<img decoding=\"async\" alt=\"Jak se st\u00e1t produktov\u00fdm mana\u017eerem a d\u00e1le r\u016fst\" src=\"\/wp-content\/uploads\/2019\/07\/b393094bf24bc9e4560ea0a63d79e288.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Foto \u2014 <noindex><a rel=\"nofollow\" href=\"https:\/\/unsplash.com\/@mariogogh?utm_source=medium&amp;utm_medium=referral&amp;source=post_page---------------------------\">Mario Gogh<\/a><\/noindex>, platforma <noindex><a rel=\"nofollow\" href=\"https:\/\/unsplash.com\/?utm_source=medium&amp;utm_medium=referral&amp;source=post_page---------------------------\">Unsplash<\/a><\/noindex><\/i><\/p>\n<h2>2. Pochopte, pro\u010d je flexibilita d\u016fle\u017eit\u00e1<\/h2>\n<p>\nMana\u017ee\u0159i produkt\u016f se obvykle setk\u00e1vaj\u00ed s \u00fakoly bez hotov\u00fdch \u0159e\u0161en\u00ed - a to v nejasn\u00e9m a neust\u00e1le se m\u011bn\u00edc\u00edm prost\u0159ed\u00ed. V takov\u00fdch podm\u00ednk\u00e1ch je vytv\u00e1\u0159en\u00ed p\u0159\u00edsn\u00fdch <noindex><a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Waterfall?source=post_page---------------------------\">dlouhodob\u00fdch pl\u00e1n\u016f<\/a><\/noindex>\u00a0pohled, kter\u00fd je odsouzen k ne\u00fasp\u011bchu.<\/p>\n<p>Pl\u00e1nov\u00e1n\u00ed procesu v\u00fdvoje softwaru a jeho \u0159\u00edzen\u00ed mus\u00ed odpov\u00eddat takov\u00e9mu prost\u0159ed\u00ed - je t\u0159eba jednat rychle a snadno se p\u0159izp\u016fsobovat zm\u011bn\u00e1m, spou\u0161t\u011bt funkce kontinu\u00e1ln\u011b a v mal\u00fdch \u010d\u00e1stech. V\u00fdhody takov\u00e9ho p\u0159\u00edstupu:<\/p>\n<ul>\n<li>N\u00e1ro\u010dn\u00e1 rozhodnut\u00ed lze odhalit d\u0159\u00edve - a prom\u011bnit je v cennou zku\u0161enost.\n<\/li>\n<li>\u00dasp\u011bchy motivuj\u00ed lidi na za\u010d\u00e1tku a ukazuj\u00ed spr\u00e1vn\u00fd sm\u011br.\n<\/li>\n<\/ul>\n<p>\nPro mana\u017eery produktu je d\u016fle\u017eit\u00e9 pochopit, pro\u010d je flexibilita v pl\u00e1nov\u00e1n\u00ed a pr\u00e1ci z\u00e1sadn\u00ed.<\/p>\n<p><b>Zdroje, kter\u00e9 pomohou prozkoumat flexibiln\u00ed p\u0159\u00edstup k v\u00fdvoji softwaru:<\/b><\/p>\n<ul>\n<li><noindex><a rel=\"nofollow\" href=\"https:\/\/agilemanifesto.org\/?source=post_page---------------------------\">Agiln\u00ed manifest<\/a><\/noindex> a\u00a0<noindex><a rel=\"nofollow\" href=\"https:\/\/agilemanifesto.org\/principles.html?source=post_page---------------------------\">odpov\u00eddaj\u00edc\u00ed dvan\u00e1cti princip\u016fm<\/a><\/noindex>.\n<\/li>\n<li><noindex><a rel=\"nofollow\" href=\"https:\/\/labs.spotify.com\/2014\/03\/27\/spotify-engineering-culture-part-1\/?source=post_page---------------------------\">Video<\/a><\/noindex> o technick\u00e9 kultu\u0159e Spotify, kter\u00e1 inspirovala mnoh\u00e9 t\u00fdmy po cel\u00e9m sv\u011bt\u011b (a tak\u00e9 pomohla p\u0159edb\u011bhnout Apple Music).\n<\/li>\n<li><noindex><a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/watch?v=502ILHjX9EE&amp;source=post_page---------------------------\">Video<\/a><\/noindex> o tom, co je to flexibiln\u00ed v\u00fdvoj softwaru. Pamatujte, \u017ee \u017e\u00e1dn\u00e1 p\u0159esn\u00e1 pravidla pro 'flexibilitu' neexistuj\u00ed - v ka\u017ed\u00e9 spole\u010dnosti se tento princip uplat\u0148uje po sv\u00e9m (a dokonce i na r\u016fzn\u00fdch t\u00fdmech v jedn\u00e9 spole\u010dnosti).\n<\/li>\n<\/ul>\n<p><\/p>\n<h2>3. Zvy\u0161te technickou gramotnost<\/h2>\n<p><\/p>\n<blockquote><p>\u201eJe nutn\u00e9 z\u00edskat po\u010d\u00edta\u010dovou specializaci?\u201c<br \/>\n\u201eJe t\u0159eba um\u011bt programovat?\u201c\n<\/p><\/blockquote>\n<p>\nV\u00fd\u0161e uveden\u00e9 jsou dva hlavn\u00ed dotazy, kter\u00e9 mi kladou ti, kdo cht\u011bj\u00ed za\u010d\u00edt s \u0159\u00edzen\u00edm produkt\u016f.<\/p>\n<p>Odpov\u011b\u010f na tyto ot\u00e1zky je \u201ene\u201c: <b>mana\u017ee\u0159i produktu nemus\u00ed um\u011bt programovat ani m\u00edt po\u010d\u00edta\u010dovou specializaci<\/b> (alespo\u0148 v p\u0159\u00edpad\u011b 95% pracovn\u00edch m\u00edst na trhu).<\/p>\n<p>P\u0159esto by mana\u017eer produktu m\u011bl rozv\u00edjet vlastn\u00ed technickou gramotnost - aby:<\/p>\n<ul>\n<li>Obecn\u011b rozum\u011bl technick\u00fdm omezen\u00edm a slo\u017eitosti potenci\u00e1ln\u00edch funkc\u00ed, ani\u017e by se obracel na v\u00fdvoj\u00e1\u0159e.\n<\/li>\n<li>Uleh\u010dil komunikaci s v\u00fdvoj\u00e1\u0159i d\u00edky pochopen\u00ed z\u00e1kladn\u00edch technick\u00fdch koncept\u016f: API, datab\u00e1ze, klienti, servery, HTTP, technologick\u00fd stack produktu atd.\n<\/li>\n<\/ul>\n<p>\n<b>Zdroje, kter\u00e9 pomohou zv\u00fd\u0161it technickou gramotnost:<\/b><\/p>\n<ul>\n<li>Kurz se z\u00e1kladn\u00edmi pojmy o hlavn\u00edch technick\u00fdch konceptech: <noindex><a rel=\"nofollow\" href=\"https:\/\/teamtreehouse.com\/library\/topic:digital-literacy?source=post_page---------------------------\">Digit\u00e1ln\u00ed gramotnost<\/a><\/noindex>, Team Treehouse (m\u00e1 bezplatnou 7denn\u00ed zku\u0161ebn\u00ed verzi).\n<\/li>\n<li>Kurz o\u00a0komponentn\u00edch bloc\u00edch SW: <noindex><a rel=\"nofollow\" href=\"https:\/\/www.khanacademy.org\/computing\/computer-science\/algorithms\/?source=post_page---------------------------\">Algoritmy<\/a><\/noindex>, Khan Academy (zdarma).\n<\/li>\n<li>Stripe je zn\u00e1m\u00fd svou <noindex><a rel=\"nofollow\" href=\"https:\/\/stripe.com\/docs?source=post_page---------------------------\">vynikaj\u00edc\u00ed dokumentac\u00ed k\u00a0API<\/a><\/noindex>\u00a0\u2014 sezn\u00e1m\u00edte se s\u00a0n\u00ed a z\u00edsk\u00e1te p\u0159ehled o\u00a0tom, jak\u00a0API funguj\u00ed. Pokud n\u011bkter\u00e9 term\u00edny nejsou jasn\u00e9, sta\u010d\u00ed je vygooglit.\n<\/li>\n<\/ul>\n<p><\/p>\n<h2>4. Nau\u010dte se p\u0159ij\u00edmat rozhodnut\u00ed na z\u00e1klad\u011b dat<\/h2>\n<p>\nProduktov\u00ed mana\u017ee\u0159i nevytv\u00e1\u0159ej\u00ed skute\u010dn\u00fd produkt, ale hraj\u00ed d\u016fle\u017eitou roli v\u00a0tom, co v\u00fdznamn\u011b ovliv\u0148uje pr\u00e1ci t\u00fdmu \u2014 <i>\u010din\u00ed rozhodnut\u00ed<\/i>.<\/p>\n<p>Rozhodnut\u00ed mohou b\u00fdt m\u00e9n\u011b v\u00fdznamn\u00e1 (zv\u00fd\u0161en\u00ed v\u00fd\u0161ky textov\u00e9ho pole) nebo z\u00e1sadn\u00ed (jak\u00e9 by m\u011bly b\u00fdt charakteristiky prototypu nov\u00e9ho produktu).<\/p>\n<p>Z m\u00e9 zku\u0161enosti v\u017edy byla nejjednodu\u0161\u0161\u00ed a nejpohodln\u011bj\u0161\u00ed rozhodnut\u00ed zalo\u017eena na v\u00fdsledc\u00edch anal\u00fdzy dat (jak kvalitativn\u00ed, tak kvantitativn\u00ed). Data pom\u00e1haj\u00ed ur\u010dit rozsah \u00fakolu, vybrat z\u00a0r\u016fzn\u00fdch verz\u00ed designov\u00fdch prvk\u016f, rozhodnout, zda ponechat nebo odstranit novou funkci, sledovat v\u00fdkon a mnoho dal\u0161\u00edho.<\/p>\n<p>Abychom si usnadnili \u017eivot a p\u0159inesli v\u011bt\u0161\u00ed u\u017eitek produktu, je d\u016fle\u017eit\u00e9 br\u00e1t v\u00a0\u00favahu m\u00e9n\u011b n\u00e1zor\u016f (a p\u0159edsudk\u016f) a v\u00edce fakt\u016f.<\/p>\n<p><b>Zdroje, kter\u00e9 pomohou nau\u010dit se p\u0159ij\u00edmat rozhodnut\u00ed na\u00a0z\u00e1klad\u011b dat:<\/b><\/p>\n<ul>\n<li>Kurz, kter\u00fd poskytne z\u00e1kladn\u00ed znalosti o\u00a0statistice: <noindex><a rel=\"nofollow\" href=\"https:\/\/www.udacity.com\/course\/statistics--st095?source=post_page---------------------------\">Statistics by SJSU<\/a><\/noindex>, Udacity (zdarma).\n<\/li>\n<li>Kurz o\u00a0z\u00e1kladech t\u011b\u017eby u\u017eite\u010dn\u00fdch informac\u00ed z\u00a0datab\u00e1z\u00ed a anal\u00fdzy v\u00a0re\u00e1ln\u00e9m \u010dase: <noindex><a rel=\"nofollow\" href=\"https:\/\/www.datacamp.com\/tracks\/sql-fundamentals?source=post_page---------------------------\">SQL Fundamentals<\/a><\/noindex>, Datacamp (m\u00e1 bezplatnou zku\u0161ebn\u00ed verzi).\n<\/li>\n<li>Platforma Booking.com je jedn\u00edm z\u00a0pr\u016fkopn\u00edk\u016f A\/B testov\u00e1n\u00ed. <noindex><a rel=\"nofollow\" href=\"https:\/\/youtu.be\/_sx5LV23hIE?source=post_page---------------------------\">V\u00a0t\u00e9to prezentaci<\/a><\/noindex> se hovo\u0159\u00ed o\u00a0jejich p\u0159\u00edstupu k\u00a0testov\u00e1n\u00ed.\n<\/li>\n<li>\u010cl\u00e1nek o\u00a0experimentech v\u00a0Airbnb: <noindex><a rel=\"nofollow\" href=\"https:\/\/medium.com\/airbnb-engineering\/experiments-at-airbnb-e2db3abf39e7?source=post_page---------------------------\">Experiments at Airbnb.<\/a><\/noindex>\n<\/li>\n<li>\u00davod do\u00a0strojov\u00e9ho u\u010den\u00ed: <noindex><a rel=\"nofollow\" href=\"https:\/\/medium.com\/@ageitgey\/machine-learning-is-fun-80ea3ec3c471?source=post_page---------------------------\">Machine Learning is Fun!<\/a><\/noindex>, Adam Geitgey.\n<\/li>\n<\/ul>\n<p><\/p>\n<h2>5. Nau\u010dte se rozli\u0161ovat dobr\u00fd design<\/h2>\n<p>\nProduktov\u00ed mana\u017ee\u0159i a design\u00e9\u0159i spole\u010dn\u011b pracuj\u00ed na tom, aby zajistili nejlep\u0161\u00ed u\u017eivatelsk\u00e9 zku\u0161enosti s\u00a0produktem.<\/p>\n<p>Produktov\u00e9mu mana\u017eerovi nen\u00ed t\u0159eba se v\u011bnovat designu, nicm\u00e9n\u011b by m\u011bl b\u00fdt schopen rozli\u0161it dobr\u00fd design od pr\u016fm\u011brn\u00e9ho a na z\u00e1klad\u011b toho poskytovat u\u017eite\u010dnou zp\u011btnou vazbu. Je d\u016fle\u017eit\u00e9 um\u011bt p\u0159ekro\u010dit r\u00e1mec n\u00e1vrh\u016f jako \u201eud\u011blejte logo v\u011bt\u0161\u00ed\u201c a zas\u00e1hnout, kdy\u017e se to za\u010d\u00edn\u00e1 komplikovat a design se st\u00e1v\u00e1 p\u0159ebyte\u010dn\u00fdm.<\/p>\n<p><img decoding=\"async\" alt=\"Jak se st\u00e1t produktov\u00fdm mana\u017eerem a d\u00e1le r\u016fst\" src=\"\/wp-content\/uploads\/2019\/07\/a51cf4f80340e75d33b0c686f6f43fc1.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<b>Zdroje, kter\u00e9 pomohou nau\u010dit se rozum\u011bt, co je dobr\u00fd design:<\/b><\/p>\n<ul>\n<li>Kniha o tom, co \u010din\u00ed produkt pohodln\u00fdm a intuitivn\u00edm: <noindex><a rel=\"nofollow\" href=\"https:\/\/www.amazon.com\/Dont-Make-Me-Think-Usability\/dp\/0321344758?source=post_page---------------------------\">Don\u2019t Make Me Think<\/a><\/noindex>, Steve Krug.\n<\/li>\n<li>Seznamte se s p\u0159\u00edru\u010dkami <noindex><a rel=\"nofollow\" href=\"https:\/\/developer.apple.com\/design\/human-interface-guidelines\/\">Human Interface Guidelines<\/a><\/noindex> (od Apple, pro iOS) a\u00a0<noindex><a rel=\"nofollow\" href=\"https:\/\/material.io\/?source=post_page---------------------------\">Material Design<\/a><\/noindex> (od Google, pro Android) a sna\u017ete se naj\u00edt konstruk\u010dn\u00ed vzory popsan\u00e9 tam ve sv\u00fdch aplikac\u00edch.\n<\/li>\n<li>Lekce <noindex><a rel=\"nofollow\" href=\"https:\/\/www.startupschool.org\/videos\/57?source=post_page---------------------------\">Design for Startups<\/a><\/noindex>, Garry Tan.\n<\/li>\n<\/ul>\n<p><\/p>\n<h2>6. \u010ct\u011bte technick\u00e9 novinky<\/h2>\n<p>\nP\u00edsni\u010dky, obrazy, filozofick\u00e9 koncepty... nov\u00e9 je v\u017edy kombinace existuj\u00edc\u00edch my\u0161lenek. Steve Jobs nevynalezl osobn\u00ed po\u010d\u00edta\u010d (<noindex><a rel=\"nofollow\" href=\"https:\/\/www.businessinsider.com\/xerox-was-actually-first-to-invent-the-pc-they-just-forgot-to-do-anything-with-it-2012-2?source=post_page---------------------------\">prvn\u00ed byli vlastn\u011b odborn\u00edci z Xeroxu, kte\u0159\u00ed jen nenalezli jeho pou\u017eit\u00ed<\/a><\/noindex>), a Sony nevynalezla prvn\u00ed digit\u00e1ln\u00ed fotoapar\u00e1t (<noindex><a rel=\"nofollow\" href=\"https:\/\/www.weforum.org\/agenda\/2016\/06\/leading-innovation-through-the-chicanes\/?source=post_page---------------------------\">to ud\u011blala Kodak \u2013 kter\u00e1 pak zab\u00edjela sv\u016fj v\u00fdtvor<\/a><\/noindex>). V\u00fdznamn\u00e9 spole\u010dnosti p\u0159epracov\u00e1valy existuj\u00edc\u00ed, p\u0159eb\u00edraly, pou\u017e\u00edvaly a adaptovaly ji\u017e vy\u0159\u010den\u00e9 my\u0161lenky \u2013 a to je p\u0159irozen\u00fd proces vytv\u00e1\u0159en\u00ed nov\u00e9ho.<\/p>\n<blockquote><p>Tvo\u0159it znamen\u00e1 spojovat mnoho \u010d\u00e1st\u00ed dohromady. Kdy\u017e se kreativn\u00edho \u010dlov\u011bka zept\u00e1te, jak n\u011bco ud\u011blal, bude se c\u00edtit trochu vinn\u00fd, proto\u017ee v jeho ch\u00e1p\u00e1n\u00ed nic ned\u011blal, jen vid\u011bl obraz.<br \/>\n\u2013 Steve Jobs\n<\/p><\/blockquote>\n<p>\nProduktov\u00ed mana\u017ee\u0159i mus\u00ed neust\u00e1le sledovat novinky, dozv\u00eddat se o rychle rostouc\u00edch startupech a ne\u00fasp\u011b\u0161\u00edch, jako prvn\u00ed vyu\u017e\u00edvat p\u0159edn\u00ed technologie a naslouchat nov\u00fdm trend\u016fm. Bez toho nen\u00ed mo\u017en\u00e9 udr\u017eet tv\u016fr\u010d\u00ed s\u00edlu a inovativn\u00ed p\u0159\u00edstup.<\/p>\n<p><b>Zdroje pro pravideln\u00e9 \u010dten\u00ed, poslech a sledov\u00e1n\u00ed:<\/b><\/p>\n<ul>\n<li>Novinky produkt\u016f a internetov\u00e9 trendy ka\u017ed\u00fd den: <noindex><a rel=\"nofollow\" href=\"https:\/\/producthunt.com\/?source=post_page---------------------------\">ProductHunt<\/a><\/noindex> a\u00a0<noindex><a rel=\"nofollow\" href=\"https:\/\/betalist.com\/?source=post_page---------------------------\">BetaList.<\/a><\/noindex>\n<\/li>\n<li>Denn\u00ed technick\u00e9 novinky: <noindex><a rel=\"nofollow\" href=\"https:\/\/techcrunch.com\/?source=post_page---------------------------\">TechCrunch<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/news.ycombinator.com\/?source=post_page---------------------------\">Hacker News<\/a><\/noindex> a\u00a0<noindex><a rel=\"nofollow\" href=\"https:\/\/hackernoon.com\/?source=post_page---------------------------\">Hackernoon<\/a><\/noindex>.\n<\/li>\n<li>P\u0159ihlaste se k odb\u011bru\u00a0<noindex><a rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/6ULQ0ewYf5zmsDgBchlkr9?si=0J8Y6gIySECr86iQXggtkg&amp;source=post_page---------------------------\">This Week In Startups<\/a><\/noindex>: autor Jason Calacanis ob\u010das zve podnikatele, aby sd\u00edleli sv\u00e9 zku\u0161enosti.\n<\/li>\n<li>L\u00edd\u0159i v oblasti technologi\u00ed a odborn\u00edci na Twitteru: <noindex><a rel=\"nofollow\" href=\"https:\/\/twitter.com\/paulg?source=post_page---------------------------\">Paul Graham<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/twitter.com\/destraynor?source=post_page---------------------------\">Des Traynor<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/twitter.com\/bhorowitz?source=post_page---------------------------\">Ben Horowitz<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/twitter.com\/cagan?source=post_page---------------------------\">Marty Cagan<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/twitter.com\/Padday?source=post_page---------------------------\">Paul Adams<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/twitter.com\/ianmcall?source=post_page---------------------------\">Ian McAllister.<\/a><\/noindex>\n<\/li>\n<\/ul>\n<p>\n<b>O p\u0159ekladateli<\/b><\/p>\n<p>P\u0159eklad \u010dl\u00e1nku provedla Alconost.<\/p>\n<p>Alconost se zab\u00fdv\u00e1 <noindex><a rel=\"nofollow\" href=\"https:\/\/alconost.com\/ru\/services\/game-localization?utm_source=habrahabr&amp;utm_medium=article&amp;utm_campaign=translation&amp;utm_content=pm\">lokalizac\u00ed her<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/alconost.com\/ru\/services\/software-localization?utm_source=habrahabr&amp;utm_medium=article&amp;utm_campaign=translation&amp;utm_content=pm\">aplikac\u00ed a webov\u00fdch str\u00e1nek<\/a><\/noindex> do 70 jazyk\u016f. P\u0159ekladatel\u00e9-matulci, jazykov\u00e9 testov\u00e1n\u00ed, cloudov\u00e1 platforma s API, nep\u0159etr\u017eit\u00e1 lokalizace, projektov\u00ed mana\u017ee\u0159i 24\/7, jak\u00e9koli form\u00e1ty \u0159et\u011bzcov\u00fdch zdroj\u016f.<\/p>\n<p>Tak\u00e9 vytv\u00e1\u0159\u00edme <noindex><a rel=\"nofollow\" href=\"https:\/\/alconost.com\/ru\/services\/video-production?utm_source=habrahabr&amp;utm_medium=article&amp;utm_campaign=translation&amp;utm_content=pm\">reklamn\u00ed a vzd\u011bl\u00e1vac\u00ed videa<\/a><\/noindex> \u2013 pro weby, prodejn\u00ed, image, reklamn\u00ed, vzd\u011bl\u00e1vac\u00ed, teaserov\u00e9, explainerov\u00e9, trailery pro Google Play a App Store.<\/p>\n<p>\u2192\u00a0<noindex><a rel=\"nofollow\" href=\"https:\/\/alconost.com\/ru\/?utm_source=habrahabr&amp;utm_medium=article&amp;utm_campaign=translation&amp;utm_content=pm\">V\u00edce informac\u00ed<\/a><\/noindex><br \/>\n<br \/>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/alconost\/blog\/461425\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0421\u043b\u043e\u0436\u043d\u043e \u0434\u0430\u0442\u044c \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u043e\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0440\u043e\u043b\u0438 \u0438 \u043e\u0431\u044f\u0437\u0430\u043d\u043d\u043e\u0441\u0442\u044f\u043c \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443: \u0432 \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u2014 \u043e\u043d\u0438 \u0441\u0432\u043e\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043d\u0430 \u044d\u0442\u0443 \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u044c \u043c\u043e\u0436\u0435\u0442 \u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u0441\u043b\u043e\u0436\u043d\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439 \u0441 \u043d\u0435\u044f\u0441\u043d\u044b\u043c\u0438 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c\u0438. \u0417\u0430 \u043c\u0438\u043d\u0443\u0432\u0448\u0438\u0439 \u0433\u043e\u0434 \u044f \u043f\u0440\u043e\u0432\u0435\u043b \u0441\u043e\u0431\u0435\u0441\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0441 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c \u043f\u044f\u0442\u044c\u044e\u0434\u0435\u0441\u044f\u0442\u044c\u044e \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430\u043c\u0438 \u043d\u0430 \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u044c \u043c\u043b\u0430\u0434\u0448\u0435\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0438 \u0437\u0430\u043c\u0435\u0442\u0438\u043b, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0438\u0437 \u043d\u0438\u0445 \u043d\u0435 \u0438\u043c\u0435\u044e\u0442 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043e [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":27334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-36521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prohoster.info\/cs\/blog\/news\/kak-stat-menedzherom-po-produktu-i-rasti-dalshe\" \/>\n\t\t<meta name=\"generator\" 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