{"id":37412,"date":"2019-10-31T22:17:30","date_gmt":"2019-10-31T19:17:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\/"},"modified":"2019-10-31T22:17:30","modified_gmt":"2019-10-31T19:17:30","slug":"kompaniya-google-predstavila-initsiativu-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","title":{"rendered":"Spole\u010dnost Google p\u0159edstavila iniciativu Privacy Sandbox","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Spole\u010dnost Google vystoupila<\/a><\/noindex> s iniciativou Privacy Sandbox<\/a><\/noindex>, v jej\u00edm\u017e r\u00e1mci navrhla pro implementaci v prohl\u00ed\u017ee\u010d\u00edch n\u011bkolik API, kter\u00e1 umo\u017e\u0148uj\u00ed dos\u00e1hnout kompromisu mezi pot\u0159ebou u\u017eivatel\u016f chr\u00e1nit soukrom\u00ed a p\u0159\u00e1n\u00edm reklamn\u00edch s\u00edt\u00ed a web\u016f sledovat preference n\u00e1v\u0161t\u011bvn\u00edk\u016f. <\/p>\n

Praxe ukazuje, \u017ee konfrontace situaci pouze zhor\u0161uje. Nap\u0159\u00edklad zaveden\u00ed blokov\u00e1n\u00ed sledovac\u00edch cookies vedlo k intenzivn\u011bj\u0161\u00edmu vyu\u017e\u00edv\u00e1n\u00ed alternativn\u00edch technik, jako jsou metody nep\u0159\u00edm\u00e9 identifikace (fingerprinting prohl\u00ed\u017ee\u010de), kter\u00e9 se pokou\u0161ej\u00ed vy\u010dlenit u\u017eivatele z davu na z\u00e1klad\u011b jeho specifick\u00fdch nastaven\u00ed (nainstalovan\u00e9 fonty, MIME typy, \u0161ifrovac\u00ed re\u017eimy atd.) a vlastnost\u00ed za\u0159\u00edzen\u00ed (rozli\u0161en\u00ed obrazovky, specifick\u00e9 artefakty p\u0159i vykreslov\u00e1n\u00ed atd.). <\/p>\n

Google navrhuje zav\u00e9st nativn\u00ed Floc API<\/a><\/noindex>, kter\u00fd umo\u017en\u00ed reklamn\u00edm s\u00edt\u00edm ur\u010dit kategorii z\u00e1jm\u016f u\u017eivatele, ale neumo\u017en\u00ed individu\u00e1ln\u00ed identifikaci. API bude operovat s obecn\u00fdmi skupinami z\u00e1jm\u016f, pokr\u00fdvaj\u00edc\u00edmi velk\u00e9 anonymn\u00ed masy u\u017eivatel\u016f (nap\u0159\u00edklad \u201emilovn\u00edci klasick\u00e9 hudby\u201c), ale neumo\u017en\u00ed manipulaci s daty na \u00farovni historie n\u00e1v\u0161t\u011bv konkr\u00e9tn\u00edch webov\u00fdch str\u00e1nek. <\/p>\n

Pro m\u011b\u0159en\u00ed \u00fa\u010dinnosti reklamy a hodnocen\u00ed konverze kliknut\u00ed se vyv\u00edj\u00ed Conversion Measurement API<\/a><\/noindex>, kter\u00e9 umo\u017e\u0148uje z\u00edskat souhrnn\u00e9 informace o aktivit\u011b u\u017eivatel\u016f na webu po p\u0159echodu kliknut\u00edm na reklamu.<\/p>\n

Pro vy\u010dlen\u011bn\u00ed z celkov\u00e9ho toku aktivity podvodn\u00edk\u016f a spammer\u016f (nap\u0159\u00edklad um\u011bl\u00e9 zvy\u0161ov\u00e1n\u00ed po\u010dtu kliknut\u00ed nebo prov\u00e1d\u011bn\u00ed fale\u0161n\u00fdch transakc\u00ed za \u00fa\u010delem podvodu s inzerenty a vlastn\u00edky web\u016f) bylo p\u0159ipraveno Trust Token API<\/a><\/noindex>, zalo\u017een\u00e9 na vyu\u017eit\u00ed protokolu Privacy Pass, kter\u00fd ji\u017e pou\u017e\u00edv\u00e1 CloudFlare pro klasifikaci u\u017eivatel\u016f Tor. API umo\u017e\u0148uje odd\u011blit u\u017eivatele na d\u016fv\u011bryhodn\u00e9 a ned\u016fv\u011bryhodn\u00e9, ani\u017e by pou\u017e\u00edvalo meziwebov\u00e9 identifik\u00e1tory.<\/p>\n

Pro zamezen\u00ed nep\u0159\u00edm\u00e9 identifikace se navrhuje technika Privacy Budget<\/a><\/noindex>Podstatou metody je, \u017ee prohl\u00ed\u017ee\u010d poskytuje informace, kter\u00e9 lze potenci\u00e1ln\u011b vyu\u017e\u00edt k identifikaci, pouze v ur\u010dit\u00e9m rozsahu. Pokud je p\u0159ekro\u010den limit po\u010dtu po\u017eadavk\u016f na API a dal\u0161\u00ed poskytnut\u00ed informac\u00ed by mohlo v\u00e9st k poru\u0161en\u00ed anonymity, je dal\u0161\u00ed p\u0159\u00edstup k n\u011bkter\u00fdm API zablokov\u00e1n.<\/p>\n

<\/a><\/noindex><\/p>\n

Zdroj: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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