{"id":38255,"date":"2019-10-31T22:22:35","date_gmt":"2019-10-31T19:22:35","guid":{"rendered":"https:\/\/prohoster.info\/blog\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost\/"},"modified":"2019-10-31T22:22:35","modified_gmt":"2019-10-31T19:22:35","slug":"iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","title":{"rendered":"\u201eEvoluce IoT omnichannel\u201c nebo jak m\u016f\u017ee internet v\u011bc\u00ed ovlivnit omnichannel","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\u201eEvoluce
\n
\nSv\u011bt e-commerce je rozd\u011blen na dv\u011b \u010d\u00e1sti: jedni znaj\u00ed omnichannel v\u0161echny od A do Z; druz\u00ed se st\u00e1le ptaj\u00ed, jak m\u016f\u017ee b\u00fdt tato technologie pro byznys p\u0159\u00ednosn\u00e1. Prvn\u00ed zmi\u0148uj\u00ed, jak m\u016f\u017ee internet v\u011bc\u00ed (IoT) vytvo\u0159it nov\u00fd p\u0159\u00edstup k omnichannelu. P\u0159elo\u017eili jsme \u010dl\u00e1nek s n\u00e1zvem The IoT Brings New Meaning to the Omnichannel Customer Experience a sd\u00edl\u00edme hlavn\u00ed body.<\/p>\n

Jedna z hypot\u00e9z spole\u010dnosti Ness Digital Engineering spo\u010d\u00edv\u00e1 v tom, \u017ee do roku 2020 bude u\u017eivatelsk\u00e1 zku\u0161enost rozhoduj\u00edc\u00edm faktorem p\u0159i v\u00fdb\u011bru zbo\u017e\u00ed, p\u0159ekon\u00e1vaj\u00edc\u00ed nejen cenu, ale p\u0159\u00edmo i samotn\u00fd produkt. Z toho vypl\u00fdv\u00e1 z\u00e1v\u011br, \u017ee pro p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161en\u00ed loajality k zna\u010dce by si spole\u010dnosti m\u011bly pe\u010dliv\u011b prostudovat customer journey (mapu interakce z\u00e1kazn\u00edka s produktem) a definovat kl\u00ed\u010dov\u00e9 zpr\u00e1vy zna\u010dky v r\u00e1mci v\u0161ech komunika\u010dn\u00edch kan\u00e1l\u016f. Takto lze vytvo\u0159it \u201ebezprobl\u00e9mov\u00fd\u201c (seamless) kontakt se z\u00e1kazn\u00edkem.
\n<\/a><\/noindex><\/p>\n

Bari\u00e9ry na cest\u011b IoT Omnichannel Evolution<\/h4>\n

\nAutor \u010dl\u00e1nku ozna\u010duje spojen\u00ed internetu v\u011bc\u00ed a omnichannelu za IoT omnichannel evolution. Je z\u0159ejm\u00e9, \u017ee internet v\u011bc\u00ed podpo\u0159\u00ed vytv\u00e1\u0159en\u00ed vylep\u0161en\u00e9ho customer journey. Nicm\u00e9n\u011b existuje otev\u0159en\u00e1 ot\u00e1zka ohledn\u011b zpracov\u00e1n\u00ed mno\u017estv\u00ed dat, kter\u00e9 vznikaj\u00ed p\u0159i zav\u00e1d\u011bn\u00ed IoT do obchodn\u00edho modelu. Jak lze vytvo\u0159it skute\u010dn\u011b cenn\u00e9 poznatky na z\u00e1klad\u011b anal\u00fdzy t\u011bchto dat? Autor proto vymezuje 3P.<\/p>\n

Proaktivn\u00ed zku\u0161enost<\/h4>\n

\nObvykle interakce mezi spole\u010dnost\u00ed a z\u00e1kazn\u00edkem za\u010d\u00edn\u00e1 iniciativou z\u00e1kazn\u00edka (n\u00e1kup, vyu\u017eit\u00ed slu\u017eby). V p\u0159\u00edpad\u011b vyu\u017eit\u00ed IoT ve spole\u010dnosti je mo\u017en\u00e9 situaci p\u0159evr\u00e1tit d\u00edky nep\u0159etr\u017eit\u00e9mu monitorov\u00e1n\u00ed pomoc\u00ed IoT za\u0159\u00edzen\u00ed. Nap\u0159\u00edklad t\u00edmto zp\u016fsobem lze ve v\u00fdrob\u011b p\u0159edpov\u011bd\u011bt dobu \u017eivotnosti a pl\u00e1novan\u00e9 \u00fadr\u017eby. To umo\u017en\u00ed p\u0159edej\u00edt nepl\u00e1novan\u00fdm a n\u00e1kladn\u00fdm prostoj\u016fm. Dal\u0161\u00edm p\u0159\u00edkladem jsou senzory, kter\u00e9 mohou upozornit z\u00e1kazn\u00edky na poruchu ur\u010dit\u00fdch sou\u010d\u00e1st\u00ed v autonomn\u00edch vozidlech nebo vypo\u010d\u00edtat term\u00edn pl\u00e1novan\u00e9 v\u00fdm\u011bny. <\/p>\n

Prediktivn\u00ed zku\u0161enost<\/h4>\n

\nIoT m\u016f\u017ee p\u0159edv\u00eddat a p\u0159edch\u00e1zet akc\u00edm u\u017eivatel\u016f d\u00edky real-time v\u00fdm\u011bn\u011b dat s cloudov\u00fdmi slu\u017ebami, kter\u00e9 maj\u00ed modely chov\u00e1n\u00ed v\u0161ech u\u017eivatel\u016f. V budoucnu by podobn\u00e9 IoT aplikace d\u00edky dat\u016fm z kamer, radar\u016f a senzor\u016f v automobilech mohly u\u010dinit autonomn\u00ed vozidla bezpe\u010dn\u011bj\u0161\u00edmi a sn\u00ed\u017eit riziko dopravn\u00edch nehod pro \u0159idi\u010de.<\/p>\n

Personalizovan\u00e9 zku\u0161enosti<\/h4>\n

\nPersonalizace obsahu zalo\u017een\u00e1 na chov\u00e1n\u00ed z\u00e1kazn\u00edka.
\nPersonalizace je mo\u017en\u00e1 d\u00edky nep\u0159etr\u017eit\u00e9mu monitorov\u00e1n\u00ed a anal\u00fdze chov\u00e1n\u00ed spot\u0159ebitele. Nap\u0159\u00edklad pokud z\u00e1kazn\u00edk v\u010dera hledal ur\u010dit\u00fd produkt na internetu, obchod mu m\u016f\u017ee na z\u00e1klad\u011b minul\u00fdch vyhled\u00e1v\u00e1n\u00ed doporu\u010dit souvisej\u00edc\u00ed produkty a p\u0159\u00edslu\u0161enstv\u00ed prost\u0159ednictv\u00edm chytr\u00e9ho proximity marketingu v offline obchod\u011b. Tato marketingov\u00e1 nab\u00eddka vyu\u017e\u00edv\u00e1 jak data z Bluetooth senzor\u016f analyzuj\u00edc\u00edch pohyb z\u00e1kazn\u00edka v offline, tak data z\u00edskan\u00e1 z IoT za\u0159\u00edzen\u00ed: chytr\u00fdch hodinek a dal\u0161\u00edch technick\u00fdch za\u0159\u00edzen\u00ed. <\/p>\n

Na z\u00e1v\u011br je t\u0159eba poznamenat, \u017ee IoT nen\u00ed st\u0159\u00edbrn\u00e1 kulka pro podnik\u00e1n\u00ed. Z\u016fst\u00e1v\u00e1 ot\u00e1zka ohledn\u011b schopnosti a rychlosti zpracov\u00e1n\u00ed velk\u00fdch dat, a zat\u00edm s touto technologi\u00ed zvl\u00e1daj\u00ed pouze ob\u0159i jako Google, Amazon, Apple. Nicm\u00e9n\u011b autor zd\u016fraz\u0148uje, \u017ee k vyu\u017eit\u00ed IoT nen\u00ed nutn\u00e9 b\u00fdt obrem, ale sta\u010d\u00ed b\u00fdt chytrou firmou, pokud jde o strategii a mapov\u00e1n\u00ed cesty z\u00e1kazn\u00edka.
\n
Zdroj: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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