{"id":38317,"date":"2019-10-31T22:22:56","date_gmt":"2019-10-31T19:22:56","guid":{"rendered":"https:\/\/prohoster.info\/blog\/ya-prosto-hotel-poshutit-no-nikto-ne-ponyal-ili-kak-ne-zakopat-sebya-na-prezentatsii-proekta\/"},"modified":"2019-10-31T22:22:56","modified_gmt":"2019-10-31T19:22:56","slug":"ya-prosto-hotel-poshutit-no-nikto-ne-ponyal-ili-kak-ne-zakopat-sebya-na-prezentatsii-proekta","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/ya-prosto-hotel-poshutit-no-nikto-ne-ponyal-ili-kak-ne-zakopat-sebya-na-prezentatsii-proekta","title":{"rendered":"\"Jen jsem cht\u011bl vtipkovat, ale nikdo m\u011b nepochopil\" nebo jak se na prezentaci projektu nezhrom\u00e1\u017edit","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Jednomu na\u0161emu t\u00fdmu na semifin\u00e1le v Novosibirsku bylo nutn\u00e9 od z\u00e1klad\u016f se nau\u010dit principy mobiln\u00edho v\u00fdvoje, aby splnili \u00fakol na hackathonu. K na\u0161\u00ed ot\u00e1zce \u201eJak se v\u00e1m l\u00edb\u00ed takov\u00e1 v\u00fdzva?\u201c, sd\u011blili, \u017ee nejt\u011b\u017e\u0161\u00ed bylo vm\u011bstnat do p\u011bti minut vystoupen\u00ed a n\u011bkolik slid\u016f to, na \u010dem pracovali 36 hodin. <\/p>\n<p><\/p>\n<p>Ve\u0159ejn\u011b br\u00e1nit sv\u016fj projekt je slo\u017eit\u00e9. Je\u0161t\u011b slo\u017eit\u011bj\u0161\u00ed je o n\u011bm mluvit stru\u010dn\u011b a k v\u011bci. Vysok\u00e1 \u00farove\u0148 dovednost\u00ed je udr\u017eet se a nevlo\u017eit do prezentace v\u0161echno, co o n\u011bm mysl\u00edte. V tomto p\u0159\u00edsp\u011bvku v\u00e1m uk\u00e1\u017eeme, kde v prezentaci je vhodn\u00e9 pou\u017e\u00edt memy s Elonem Muskem a jak nezm\u011bnit sv\u016fj pitch na nepoveden\u00fd rok (co\u017e je tak\u00e9 u\u017eite\u010dn\u00e9). <\/p>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"&quot;Jen jsem cht\u011bl vtipkovat, ale nikdo m\u011b nepochopil&quot; nebo jak se na prezentaci projektu nezhrom\u00e1\u017edit\" src=\"\/wp-content\/uploads\/2019\/09\/ae241eb0f98dea4f72b64548ddbff20e.jpeg\" style=\"display:block;margin: 0 auto;\" \/><\/p>\n<p><noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2>Jak upravit slidy<\/h2>\n<p><\/p>\n<p>Pamatujete, jak babi\u010dka \u0159\u00edkala: podle oble\u010den\u00ed, podlevch\u00e1zej\u00ed (mo\u017en\u00e1 to \u0159\u00edkala jen m\u00e1 babi\u010dka). Prezentace je oble\u010den\u00ed, tedy celkov\u00e1 vize va\u0161eho projektu. T\u00e9m\u011b\u0159 80 % \u00fa\u010dastn\u00edk\u016f hackathonu odkl\u00e1d\u00e1 jej\u00ed p\u0159\u00edpravu na posledn\u00ed chv\u00edli a pak ji d\u011blaj\u00ed na rychlo, jen aby stihli posledn\u00ed kontroln\u00ed bod. V\u00fdsledkem jsou slidy pln\u00e9 mem\u016f, obr\u00e1zk\u016f, sk\u00e1kaj\u00edc\u00edho textu a kousk\u016f k\u00f3du. Tak to d\u011blat nelze. V\u017edy pamatujte, \u017ee va\u0161e prezentace je pl\u00e1n va\u0161eho pitchu, proto mus\u00ed b\u00fdt postavena spr\u00e1vn\u011b a logicky. <\/p>\n<p><\/p>\n<p>V\u00edt\u011bz moskevsk\u00e9ho hackathonu, \u201eT\u00fdm jm\u00e9na Sacharova\u201c, doporu\u010duje v\u011bnovat na prezentaci a zkou\u0161ku proslovu asi t\u0159i hodiny. <\/p>\n<p><\/p>\n<blockquote><p>Roman Weinberg, kapit\u00e1n t\u00fdmu: \u201eKa\u017ed\u00fd hackathon je jedine\u010dn\u00fd a cesta k v\u00edt\u011bzstv\u00ed tak\u00e9. Jedn\u00edm z kl\u00ed\u010dov\u00fdch faktor\u016f je v\u00fdb\u011br spr\u00e1vn\u00e9ho tracku, pro ka\u017ed\u00e9ho je jin\u00fd. P\u0159ed prezentac\u00ed byste m\u011bli vyu\u017e\u00edt v\u0161echny mo\u017enosti, abyste vysv\u011btlili podstatu projektu a p\u0159edvedli v\u00fdsledek t\u011bm, kdo v\u00e1s budou hodnotit. Komunikace obvykle prob\u00edh\u00e1 ve t\u0159ech f\u00e1z\u00edch: nejprve nadhazujete n\u00e1pady a spole\u010dn\u011b s experty diskutujete jejich v\u00fdhody a nev\u00fdhody \u2014 pak se objev\u00ed prvn\u00ed koncept; d\u00e1le pokra\u010dujete v pr\u00e1ci a l\u00e9pe prom\u00fd\u0161l\u00edte benefity, monetizaci a k\u00f3d a ukazujete expert\u016fm u\u017e n\u011bco funk\u010dn\u00edho \u2014 to prokazuje, \u017ee dok\u00e1\u017eete ud\u011blat to, o \u010dem mluv\u00edte. Posledn\u00edm krokem p\u0159ed prezentac\u00ed je uk\u00e1zat v\u00fdsledek va\u0161\u00ed pr\u00e1ce. To je d\u016fle\u017eit\u00e9, proto\u017ee nyn\u00ed porota l\u00e9pe zn\u00e1 v\u00e1\u0161 projekt a vid\u00ed vykonanou pr\u00e1ci, co\u017e jim pom\u016f\u017ee v\u00e1s ocenit. V prezentaci je t\u0159eba udr\u017eet rovnov\u00e1hu mezi udr\u017een\u00edm pozornosti publika (je t\u0159eba zaujmout) a vysv\u011btlen\u00edm podstaty projektu (bez opomenut\u00ed d\u016fle\u017eit\u00fdch detail\u016f). Jak \u0159\u00edkaj\u00ed opravdov\u00ed hackathonci \u2014 ka\u017ed\u00fd projekt lze vysv\u011btlit ve t\u0159ech v\u011bt\u00e1ch, tak\u017ee 5 minut je p\u0159\u00edsn\u00fd, ale nezbytn\u00fd r\u00e1mec, kter\u00fd je akceptov\u00e1n po cel\u00e9m sv\u011bt\u011b.\u201c<\/p><\/blockquote>\n<p>Je skv\u011bl\u00e9, pokud m\u00e1te v t\u00fdmu design\u00e9ra \u2014 vytvo\u0159\u00ed design, pom\u016f\u017ee vyrovnat v\u0161echny prvky, vizu\u00e1ln\u011b strukturovat n\u00e1pady t\u00fdmu a udr\u017eet spr\u00e1vn\u00fd pom\u011br mem\u016f k po\u010dtu slid\u016f. <\/p>\n<p><\/p>\n<p>O memech separ\u00e1tn\u011b. V\u0161ichni miluj\u00ed vtipy o Elonovi Muskovi, digit\u00e1ln\u00ed transformaci a vtipn\u00e9 obr\u00e1zky. Je vhodn\u00e9 je vlo\u017eit n\u011bkde na za\u010d\u00e1tku va\u0161\u00ed prezentace, abyste podpo\u0159ili probl\u00e9m, kter\u00fd v\u00e1\u0161 produkt \u0159e\u0161\u00ed, nebo p\u0159edstavili t\u00fdm. Nebo na konci, kdy\u017e je nutn\u00e9 trochu uvolnit publikum po t\u011b\u017ek\u00e9m obsahu prezentace. <\/p>\n<p><\/p>\n<h3>Toto porota o\u010dek\u00e1v\u00e1 vid\u011bt ve va\u0161\u00ed prezentaci: <\/h3>\n<p><\/p>\n<ul>\n<li>informace o t\u00fdmu \u2014 n\u00e1zev, slo\u017een\u00ed (jm\u00e9na a kvalifikace), kontaktn\u00ed \u00fadaje;<\/li>\n<li>\u00fakol a popis probl\u00e9mu (odsud m\u016f\u017ee k\u00fdvat Elon Musk);<\/li>\n<li>popis produktu \u2014 jak \u0159e\u0161\u00ed probl\u00e9m, kdo je c\u00edlov\u00e1 skupina;<\/li>\n<li>kontext, tedy \u00fadaje o trhu (n\u011bkolik fakt\u016f, kter\u00e9 potvrzuj\u00ed probl\u00e9m a relevantnost \u0159e\u0161en\u00ed), zda je konkurence pro va\u0161e \u0159e\u0161en\u00ed a \u010d\u00edm jste lep\u0161\u00ed;<\/li>\n<li>obchodn\u00ed model (memy o Dudovi jsou st\u00e1le aktu\u00e1ln\u00ed);<\/li>\n<li>technologick\u00fd stack, odkazy na Github a demo verzi, pokud existuje.<\/li>\n<\/ul>\n<p><\/p>\n<h2>Prezentace p\u0159ed porotou<\/h2>\n<p><\/p>\n<p>Existuje r\u010den\u00ed, \u017ee dob\u0159e odveden\u00e1 pr\u00e1ce vy\u017eaduje dob\u0159e napsanou zpr\u00e1vu. Nikdo se nedozv\u00ed o va\u0161em skv\u011bl\u00e9m n\u00e1padu, pokud o n\u011bm nedok\u00e1\u017eete spr\u00e1vn\u011b mluvit. Obvykle se na hackathonech d\u00e1v\u00e1 a\u017e deset minut na prezentaci projektu \u2013 bez p\u0159\u00edpravy je opravdu t\u011b\u017ek\u00e9 stihnout v\u0161echny kl\u00ed\u010dov\u00e9 body. <\/p>\n<p><\/p>\n<p><i>Ur\u010dit\u011b si to natr\u00e9nujte<\/i><\/p>\n<p><\/p>\n<p>\u010casto vyhr\u00e1vaj\u00ed hackathony t\u00fdmy, kter\u00e9 nemaj\u00ed nejlep\u0161\u00ed \u0159e\u0161en\u00ed, ale nejlep\u0161\u00ed prezentaci. Pokud se z\u00fa\u010dast\u0148ujete poprv\u00e9, m\u016f\u017eete si to vyzkou\u0161et na n\u011bjak\u00e9m ji\u017e rozjet\u00e9m projektu \u2013 z\u00e1rove\u0148 zjist\u00edte, kdo ve va\u0161\u00ed skupin\u011b je nejv\u00edce komunikativn\u00ed a jak reaguje na nep\u0159\u00edjemn\u00e9 ot\u00e1zky (a t\u011bch ur\u010dit\u011b dostane). <\/p>\n<p><\/p>\n<h3>Co se mohou pt\u00e1t:<\/h3>\n<p><\/p>\n<ul>\n<li>jak\u00fd m\u00e1te obchodn\u00ed model?<\/li>\n<li>jak budete z\u00edsk\u00e1vat z\u00e1kazn\u00edky?<\/li>\n<li>\u010d\u00edm se odli\u0161ujete od spole\u010dnost\u00ed X a Y?<\/li>\n<li>jak se va\u0161e projekt \u0161k\u00e1luje?<\/li>\n<li>co se stane s va\u0161\u00edm \u0159e\u0161en\u00edm v drsn\u00e9 rusk\u00e9 realit\u011b?<\/li>\n<\/ul>\n<p><\/p>\n<p>Je lep\u0161\u00ed vybrat si \"mluv\u00edc\u00ed hlavu\" p\u0159edem \u2013 tohoto \u010dlov\u011bka je nejlep\u0161\u00ed v posledn\u00ed den hackathonu trochu ulevit, aby se stihl p\u0159ipravit. M\u016f\u017eete vystupovat ve dvojici \u2013 nap\u0159\u00edklad rozd\u011blit obchodn\u00ed a technick\u00e9 \u010d\u00e1sti. Nen\u00ed dobr\u00e9, aby cel\u00e1 skupina byla na p\u00f3diu \u2013 dostanete jen rozt\u011bkanou pozornost a trapn\u00e9 pauzy p\u0159i odpov\u00edd\u00e1n\u00ed na ot\u00e1zky. Ale na vyhl\u00e1\u0161en\u00ed je dobr\u00e9 vyb\u011bhnout. <\/p>\n<p><\/p>\n<p>Ur\u010dit\u011b si to natr\u00e9nujte, ide\u00e1ln\u011b n\u011bkolikr\u00e1t, p\u0159em\u00fd\u0161lejte o odpov\u011bd\u00edch na potenci\u00e1ln\u00ed ot\u00e1zky a negativn\u00ed reakce. Zva\u017ete, na jak\u00fdch p\u0159ednostech va\u0161eho \u0159e\u0161en\u00ed chcete akcentovat a jak je l\u00e9pe prezentovat, p\u0159idejte je do prezentace. P\u0159ipravte si p\u00e1r vtip\u016f. <\/p>\n<p><\/p>\n<blockquote><p>\"S t\u00fdmem jsme pro\u0161li dvaceti hackathony, v 15 z nich jsme byli v TOP-3 nebo ve speci\u00e1ln\u00ed nominaci \u2013 vyhr\u00e1li jsme v Rusku, B\u011blorusku, na hlavn\u00edm hackathonu v Evrop\u011b Jinction v Helsink\u00e1ch, v N\u011bmecku a \u0160v\u00fdcarsku. Z\u00edskali jsme z nich hodn\u011b \u2013 l\u00e9pe jsme pochopili, jak hodnotit a zkoumat trhy, rychleji se u\u010dit nov\u00e9 technologie. Pokud jde o vystoupen\u00ed \u2013 sna\u017ete se v\u017edy natr\u00e9novat, n\u011bkolikr\u00e1t vyslovit text p\u0159ed kolegy, rozeb\u00edrat ot\u00e1zky, naj\u00edt slab\u00e9 a siln\u00e9 str\u00e1nky produktu. V\u0161echno m\u016f\u017ee j\u00edt jinak, ne\u017e se pl\u00e1novalo, a pr\u00e1v\u011b v tom je cel\u00e9 kouzlo \u2013 naj\u00edt cestu a zp\u016fsob, i kdy\u017e nevyhr\u00e1v\u00e1te, odch\u00e1z\u00edte s nov\u00fdmi znalostmi a kontakty.\"<\/p><\/blockquote>\n<p><i>Ale nechte si prostor pro improvizaci \u2014 nebojte se odch\u00fdlit od textu nebo pou\u017e\u00edt neanotovan\u00e1 slova. <\/i><\/p>\n<p><\/p>\n<h2>Vymyslete zaj\u00edmavost<\/h2>\n<p><\/p>\n<blockquote><p>V\u0161echny na\u0161e prezentace za\u010d\u00edn\u00e1me v\u011btou: \u201eAhoj, my jsme t\u00fdm jm\u00e9nem Sacharov a vytvo\u0159ili jsme bombu.<\/p><\/blockquote>\n<p>Hackathon je v\u017edy trochu rock'n'roll. Dob\u0159e funguj\u00ed gesta, storytelling (n\u00e1\u0161 z\u00e1kazn\u00edk P\u00e9\u0165a chce optimalizovat n\u00e1klady na taxi), v\u00fdzvy k akci (kdo z v\u00e1s p\u0159em\u00fd\u0161l\u00ed jako P\u00e9\u0165a, zvedn\u011bte ruku). Vlastn\u00ed fr\u00e1ze, gesta, n\u00e1zev, maskot t\u00fdmu, design tri\u010dek \u2014 p\u0159em\u00fd\u0161lejte jako t\u00fdm, \u010d\u00edm se odli\u0161ujete od ostatn\u00edch \u00fa\u010dastn\u00edk\u016f. <\/p>\n<p><\/p>\n<h2>Co je pro porotu d\u016fle\u017eit\u00e9 sly\u0161et ve va\u0161\u00ed prezentaci:<\/h2>\n<p><\/p>\n<ul>\n<li>ch\u00e1pete, jak produkt funguje <\/li>\n<li>ch\u00e1pete jeho konkuren\u010dn\u00ed v\u00fdhody a co je je\u0161t\u011b pot\u0159eba doladit<\/li>\n<li>ch\u00e1pete sc\u00e9n\u00e1\u0159e pou\u017eit\u00ed produktu a svou c\u00edlovou skupinu<\/li>\n<li>m\u016f\u017eete obh\u00e1jit, pro\u010d jste se vzdali n\u011bjak\u00e9ho sc\u00e9n\u00e1\u0159e nebo pro\u010d jste se rozhodli pro tuto funkci, a ne pro jinou<\/li>\n<li>nepou\u017e\u00edv\u00e1te siln\u00e1 slova jako \u201einovativn\u00ed\u201c, \u201enejlep\u0161\u00ed\u201c, \u201epr\u016flomov\u00fd\u201c, \u201enem\u00e1me konkurenci\u201c (t\u00e9m\u011b\u0159 v\u017edy n\u011bjak\u00e1 konkurence existuje)<\/li>\n<\/ul>\n<p><\/p>\n<h4>Jak se p\u0159ipravujete na obhajoby, improvizujete nebo se dr\u017e\u00edte p\u0159esn\u00e9ho pl\u00e1nu? Pod\u011blte se o sv\u00e9 ne\u00fasp\u011bchy v koment\u00e1\u0159\u00edch, pokus\u00edme se naj\u00edt recept na ide\u00e1ln\u00ed pitch. <\/h4>\n<p>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/leadersofdigital\/blog\/468211\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041e\u0434\u043d\u043e\u0439 \u043d\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u043d\u0430 \u043f\u043e\u043b\u0443\u0444\u0438\u043d\u0430\u043b\u0435 \u0432 \u041d\u043e\u0432\u043e\u0441\u0438\u0431\u0438\u0440\u0441\u043a\u0435 \u043f\u0440\u0438\u0448\u043b\u043e\u0441\u044c \u0441 \u043d\u0443\u043b\u044f \u0438\u0437\u0443\u0447\u0430\u0442\u044c \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u044b \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u0437\u0430\u0434\u0430\u043d\u0438\u0435 \u043d\u0430 \u0445\u0430\u043a\u0430\u0442\u043e\u043d\u0435. \u041d\u0430 \u043d\u0430\u0448 \u0432\u043e\u043f\u0440\u043e\u0441 \u00ab\u041a\u0430\u043a \u0432\u0430\u043c \u0442\u0430\u043a\u043e\u0439 \u0447\u0435\u043b\u043b\u0435\u043d\u0434\u0436?\u00bb, \u043e\u043d\u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438, \u0447\u0442\u043e \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u0432\u0441\u0435\u0433\u043e \u0431\u044b\u043b\u043e \u0443\u043c\u0435\u0441\u0442\u0438\u0442\u044c \u0432 \u043f\u044f\u0442\u044c \u043c\u0438\u043d\u0443\u0442 \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u044f \u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043b\u0430\u0439\u0434\u043e\u0432 \u0442\u043e, \u043d\u0430\u0434 \u0447\u0435\u043c \u0440\u0430\u0431\u043e\u0442\u0430\u043b 36 \u0447\u0430\u0441\u043e\u0432. \u041f\u0443\u0431\u043b\u0438\u0447\u043d\u043e \u0437\u0430\u0449\u0438\u0449\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 \u2014 \u0441\u043b\u043e\u0436\u043d\u043e. \u0415\u0449\u0435 \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u2014 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":28765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-38317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041e\u0434\u043d\u043e\u0439 \u043d\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u043d\u0430 \u043f\u043e\u043b\u0443\u0444\u0438\u043d\u0430\u043b\u0435 \u0432 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