{"id":42152,"date":"2019-03-18T00:00:00","date_gmt":"2019-03-17T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/analitika-devushek-s-nizkoj-sotsialnoj-otvetstvennostyu-zaryazheno-power-bi-qlik-sense-tableau"},"modified":"2020-02-18T13:44:57","modified_gmt":"2020-02-18T10:44:57","slug":"analitika-devushek-s-nizkoj-sotsialnoj-otvetstvennostyu-zaryazheno-power-bi-qlik-sense-tableau","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/analitika-devushek-s-nizkoj-sotsialnoj-otvetstvennostyu-zaryazheno-power-bi-qlik-sense-tableau","title":{"rendered":"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<h2>Kdo jsme a jak\u00e9 byly p\u0159edpoklady projektu?<\/h2>\n<p>\nDobr\u00fd den, jmenuji se Vladimir Lazarev, jsem vedouc\u00ed BI integr\u00e1tora <noindex><a rel=\"nofollow\" href=\"http:\/\/analyticsgroup.ru\/?utm_source=habr&amp;utm_medium=article&amp;utm_campaign=xxx\">Analytics Group<\/a><\/noindex>. Vytv\u00e1\u0159\u00edme pro firmy p\u0159ehledn\u00e9 zpr\u00e1vy o marketingu, prodeji, financ\u00edch a logistice na z\u00e1klad\u011b p\u0159edn\u00edch analytick\u00fdch platforem Qlik Sense, Power BI, Tableau.<\/p>\n<p>Ve BI platform\u00e1ch je velmi d\u016fle\u017eit\u00e1 vizu\u00e1ln\u00ed slo\u017eka. Pokud jste se pod\u00edvali na des\u00edtky demo zpr\u00e1v BI syst\u00e9m\u016f a nel\u00edb\u00ed se v\u00e1m, jak vypad\u00e1 ta \u010di ona platforma, pravd\u011bpodobn\u011b ji nebudete implementovat, i kdy\u017e v\u00e1m vyhovuje cena a technick\u00e9 specifikace. Na tomto z\u00e1klad\u011b vznik\u00e1 pot\u0159eba vid\u011bt stejn\u00e1 data v r\u016fzn\u00fdch analytick\u00fdch platform\u00e1ch, aby je bylo mo\u017en\u00e9 porovnat.<\/p>\n<p>A ide\u00e1ln\u011b, aby data byla zaj\u00edmav\u00e1\u2026 \ud83d\ude42<\/p>\n<h2>Odkud vznikla my\u0161lenka vytvo\u0159it tuto zpr\u00e1vu? <\/h2>\n<p>\nP\u0159ed n\u011bkolika lety Vysok\u00e1 \u0161kola ekonomick\u00e1 zve\u0159ejnila \u010dl\u00e1nek o tvorb\u011b cen za slu\u017eby d\u00edvek s n\u00edzkou spole\u010denskou odpov\u011bdnost\u00ed v Moskv\u011b. Byla to agregovan\u00e1 data z anal\u00fdzy 1.800 dotazn\u00edk\u016f. Zaj\u00edmav\u00e1 n\u00e1m p\u0159i\u0161la data, kter\u00e1 stoj\u00ed za t\u011bmito z\u00e1v\u011bry sociolog\u016f V\u0160E. A rozhodli jsme se tuto tematiku prozkoumat.<br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nKl\u00ed\u010dov\u00e9 my\u0161lenky:<\/p>\n<ul>\n<li>Uk\u00e1zat nejen z\u00e1v\u011bry, kter\u00e9 le\u017e\u00ed na povrchu, ale i data, na jejich\u017e z\u00e1klad\u011b byly vytvo\u0159eny;<\/li>\n<li>D\u00e1t z\u00e1jemc\u016fm mo\u017enost samostatn\u011b analyzovat vzorce, navrhnout hypot\u00e9zu a ov\u011b\u0159it ji.<\/li>\n<li>Zpracov\u00e1n\u00ed by m\u011blo zahrnovat v\u011bt\u0161\u00ed vzorek dotazn\u00edk\u016f pro zv\u00fd\u0161en\u00ed d\u016fv\u011bryhodnosti;<\/li>\n<li>Uk\u00e1zat nejen \"nab\u00eddku trhu\", ale i popt\u00e1vku na z\u00e1klad\u011b statistick\u00fdch dat z vyhled\u00e1va\u010d\u016f;<\/li>\n<\/ul>\n<p><\/p>\n<h2>Zdroje dat:<\/h2>\n<p><\/p>\n<ul>\n<li>SQL datab\u00e1ze dotazn\u00edk\u016f*, vytvo\u0159en\u00e1 na z\u00e1klad\u011b jednoho webu, kter\u00fd pat\u0159\u00ed do TOP 3 v\u00fdsledk\u016f ve vyhled\u00e1va\u010d\u00edch Yandex a Google.<\/li>\n<li>Excel soubor s relevantn\u00edmi ** dotazy v p\u0159edm\u011btn\u00e9 oblasti anal\u00fdzy.<\/li>\n<li>Excel soubor s historickou \u010detnost\u00ed dotaz\u016f v Yandex vyhled\u00e1va\u010di.<\/li>\n<li>Excel soubor s \u010detnost\u00ed dotaz\u016f v Google vyhled\u00e1va\u010di.<\/li>\n<\/ul>\n<p>\n* K z\u00edsk\u00e1n\u00ed informac\u00ed byl pou\u017eit parser. Parsov\u00e1n\u00ed dat prob\u011bhlo jednor\u00e1zov\u011b.<br \/>\n** N\u00e1strojem pro v\u00fdb\u011br relevantn\u00edch dotaz\u016f byl <noindex><a rel=\"nofollow\" href=\"https:\/\/wordstat.yandex.ru\/\">wordstat.yandex.ru<\/a><\/noindex><\/p>\n<h2>Obchodn\u00ed role &amp; USER-story<\/h2>\n<p>\nV obvykl\u00fdch projektech v\u017edy up\u0159es\u0148ujeme, kdo bude pou\u017e\u00edvat analytiku a na jak\u00e9 ot\u00e1zky (p\u0159\u00edm\u00e9 nebo nep\u0159\u00edm\u00e9) chce osoba naj\u00edt odpov\u011bdi.<\/p>\n<p>Ale je tu h\u00e1\u010dek \u2014 tento projekt nem\u00e1 zadavatele. Proto jsme museli vymyslet t\u0159i role a jejich ot\u00e1zky.<\/p>\n<p>Tak role m\u00e1me n\u00e1sleduj\u00edc\u00ed:<\/p>\n<ol>\n<li>D\u00edvka s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed<\/li>\n<li>Administr\u00e1tor webu s profily<\/li>\n<li>Majitel nemovitosti k pron\u00e1jmu<\/li>\n<\/ol>\n<p><\/p>\n<h3>D\u00edvka s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed<\/h3>\n<p>\nElv\u00edra je 'indi' ve sv\u00fdch 25 letech. Vypad\u00e1 dob\u0159e, zn\u00e1m\u00ed mu\u017ei odhaduj\u00ed jej\u00ed v\u011bk na p\u0159ibli\u017en\u011b 19-20 let. Sportuje, nav\u0161t\u011bvuje sol\u00e1rium, db\u00e1 na zdravou stravu, m\u00e1 kr\u00e1sn\u00e9 nehty a d\u011bl\u00e1 v\u0161echny ty v\u011bci. Je zvykl\u00e1 \u017e\u00edt dob\u0159e a nijak se neomezovat. Ale takov\u00fd \u017eivotn\u00ed styl si \u017e\u00e1d\u00e1 nemal\u00e9 pen\u00edze. Podle n\u00ed nen\u00ed kancel\u00e1\u0159sk\u00e1 pr\u00e1ce pro ni. M\u00e1 r\u00e1da sex a nevid\u00ed na tom nic \u0161patn\u00e9ho. Ekonomick\u00e9 vzd\u011bl\u00e1n\u00ed a analytick\u00e9 my\u0161len\u00ed ji podn\u00edtily, aby p\u0159istoupila k procesu stanoven\u00ed cen a seznamu nab\u00edzen\u00fdch slu\u017eeb s pragmatick\u00fdm p\u0159\u00edstupem. Elv\u00edra se rozhodla analyzovat data pomoc\u00ed BI platformy.<\/p>\n<p>C\u00edl: identifikovat kl\u00ed\u010dov\u00e9 momenty, abych byla konkurenceschopn\u00e1 a vyd\u011bl\u00e1vala v\u00edce.<\/p>\n<p>Zaj\u00edmaj\u00ed ji n\u00e1sleduj\u00edc\u00ed ot\u00e1zky:<\/p>\n<blockquote>\n<ul>\n<li>Za jakou cenu prod\u00e1vaj\u00ed \"kolegov\u00e9\" se srovnateln\u00fdmi parametry (v\u00fd\u0161ka, v\u00e1ha, poprs\u00ed, v\u011bk) sv\u016fj \u010das v obvodu, kde \u017eije Elv\u00edra? M\u00e1 smysl hledat variantu bytu v jin\u00e9m obvodu Moskvy za stejn\u00e9 pen\u00edze, ale s vy\u0161\u0161\u00edm pr\u016fm\u011brn\u00fdm ziskem nebo men\u0161\u00ed konkurenc\u00ed?<\/li>\n<li>M\u00e1 smysl zvy\u0161ovat nebo sni\u017eovat sv\u016fj v\u011bk v profilu?<\/li>\n<li>Existuje ekonomick\u00fd smysl pro zv\u00fd\u0161en\u00ed velikosti poprs\u00ed z 2. na 4. a jak rychle se vr\u00e1t\u00ed investice do operace?<\/li>\n<\/ul>\n<\/blockquote>\n<h3>Majitel webu s profily<\/h3>\n<p>\nSeznamte se, Felix Albertovi\u010d \u2014 majitel webu s profily. Mocn\u00fd, 45let\u00fd okouzluj\u00edc\u00ed mu\u017e s dobr\u00fdmi komunika\u010dn\u00edmi dovednostmi a bohat\u00fdmi zku\u0161enostmi v marketingu a jinde. Dok\u00e1zal naplnit web mnoha profily r\u016fzn\u00fdch d\u00edvek a zajistit dobrou n\u00e1v\u0161t\u011bvnost tohoto zdroje prost\u0159ednictv\u00edm SEO. V sou\u010dasn\u00e9 dob\u011b vyd\u011bl\u00e1v\u00e1 na placen\u00e9m um\u00edst\u011bn\u00ed profil\u016f na webu.<\/p>\n<p>C\u00edl: pochopit pot\u0159eby spole\u010dnosti a stanovit perspektivn\u00ed sm\u011bry pr\u00e1ce se sv\u00fdm webem.<\/p>\n<p>Kdy\u017e se obr\u00e1til na agenturu pro obchodn\u00ed anal\u00fdzu, o\u010dek\u00e1v\u00e1 n\u00e1sleduj\u00edc\u00ed odpov\u011bdi:<\/p>\n<blockquote>\n<ul>\n<li>Jak\u00fd je profil typick\u00e9ho 'indi'?<\/li>\n<li>Jak\u00e9 dotazy lid\u00e9 zad\u00e1vaj\u00ed do vyhled\u00e1va\u010d\u016f?<\/li>\n<\/ul>\n<\/blockquote>\n<h3>Podnikav\u00fd samostatn\u011b v\u00fdd\u011ble\u010dn\u011b \u010dinn\u00fd ob\u010dan, kter\u00fd pronaj\u00edm\u00e1 byt<\/h3>\n<p>\nMitya je dobrodruh, kter\u00fd jde s dobou a m\u00e1 d\u016fkladn\u00fd p\u0159\u00edstup k obchod\u016fm. Zvykne se \u0159\u00eddit \u010d\u00edsly statistik a fakty. Mitya m\u00e1 byt v centru Moskvy. Chce naj\u00edt zp\u016fsob, jak vyd\u011blat v\u00edce pen\u011bz na sv\u00e9m aktivu.<\/p>\n<p>C\u00edl: naj\u00edt nov\u011bj\u0161\u00ed, efektivn\u011bj\u0161\u00ed model vyu\u017eit\u00ed sv\u00e9ho bytu<\/p>\n<p>Hlavn\u00ed ot\u00e1zky:<\/p>\n<blockquote>\n<ul>\n<li>Pokud pronajmu byt d\u00edvce s ni\u017e\u0161\u00edm spole\u010densk\u00fdm chov\u00e1n\u00edm, ne za fixn\u00ed \u010d\u00e1stku, ale za % z p\u0159\u00edjmu, mohu t\u00edmto zp\u016fsobem vyd\u011blat v\u00edce?<\/li>\n<\/ul>\n<\/blockquote>\n<h2>Mana\u017eersk\u00e9 z\u00e1v\u011bry Elv\u00edry<\/h2>\n<p>\nElv\u00edra zjistila, \u017ee \u201ekolegov\u00e9\u201c s podobn\u00fdmi parametry podle v\u011bku, velikosti prsou, v\u00fd\u0161ky a hmotnosti nab\u00edzej\u00ed stejn\u00e9 ceny \u2014 4080 \u2014 4930 rubl\u016f\/hod. Krom\u011b oblast\u00ed \u201eZ\u00e1padn\u00ed\u201c a \u201eCentr\u00e1ln\u00ed\u201c.<\/p>\n<p>Konkurence je minim\u00e1ln\u00ed v \u201eMoskevsk\u00e9 oblasti\u201c, pouze 20 inzer\u00e1t\u016f, zat\u00edmco n\u00e1klady na pron\u00e1jem bydlen\u00ed jsou t\u00e9m\u011b\u0159 dvakr\u00e1t ni\u017e\u0161\u00ed ne\u017e v jak\u00e9mkoliv administrativn\u00edm okrsku Moskvy p\u0159i zachov\u00e1n\u00ed \u00farovn\u011b ceny za hodinu.<\/p>\n<p><img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/de32ce03ed22f0b9a118499b7b5e88ad.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nElv\u00edra by cht\u011bla v pr\u016fb\u011bhu \u010dasu nab\u00edzet slu\u017eby za vy\u0161\u0161\u00ed cenu, proto vytvo\u0159ila duplicitu inzer\u00e1tu, uvedla bydli\u0161t\u011b v Z\u00e1padn\u00edm okrsku a pr\u00e1ci pouze na no\u010dn\u00ed v\u00fdjezdy. Pokud bude dostatek nab\u00eddek, p\u0159est\u011bhuje se do t\u00e9to oblasti.<\/p>\n<p>V\u011bk uvedla skute\u010dn\u00fd \u2014 25 let. Proto\u017ee zjistila, \u017ee maxim\u00e1ln\u00ed cena za noc je uvedena v inzer\u00e1tech ve v\u011bkov\u00e9 kategorii od 25 do 30 let. Byla nastavena priorita na slu\u017ebu.<\/p>\n<p><img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/9c953ac53f5b2740516ad5c0717ccadd.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nPokud jde o \u00fa\u010delnost zv\u011bt\u0161en\u00ed prsou z velikosti 2 na 4, Elv\u00edra spo\u010d\u00edtala:<\/p>\n<ul>\n<li>Pr\u016fm\u011brn\u00e1 cena jej\u00ed hodiny se zvy\u0161uje o 1.190 (7.060 \u2014 5.870 = 1.190).<\/li>\n<li>Operace na zv\u011bt\u0161en\u00ed prsou stoj\u00ed 300.000 rubl\u016f<\/li>\n<li>Tak\u017ee investice do zv\u011bt\u0161en\u00ed prsou se vr\u00e1t\u00ed za 252 hodin \u010dlov\u011bka. P\u0159i z\u00e1t\u011b\u017ei 5 hodin denn\u011b to p\u0159edstavuje 50 pracovn\u00edch dn\u00ed.<\/li>\n<\/ul>\n<p>\n<img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/ff85a91f4bf118c465f0d23e0884ff43.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h2>Mana\u017eersk\u00e9 z\u00e1v\u011bry Felixe<\/h2>\n<p>\nFelix Albertovi\u010d nejprve cht\u011bl pochopit typick\u00fd portr\u00e9t \u201eindi\u201c. Tak\u017ee vid\u011bl:<\/p>\n<ul>\n<li>Pr\u016fm\u011brn\u00fd v\u011bk: 29,8 let<\/li>\n<li>Pr\u016fm\u011brn\u00e1 velikost prsou: 2,8<\/li>\n<li>Pr\u016fm\u011brn\u00e1 v\u00fd\u0161ka: 168 cm<\/li>\n<li>Pr\u016fm\u011brn\u00e1 hmotnost: 57 kg<\/li>\n<li>Pr\u016fm\u011brn\u00e1 velikost oble\u010den\u00ed: 44<\/li>\n<\/ul>\n<p>\n<img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/70b5fab5faff3dba31d11b1c3351a6a7.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nFelix Albertovi\u010d d\u00e1le cht\u011bl analyzovat dotazy ve vyhled\u00e1va\u010d\u00edch. D\u0159\u00edve ji\u017e systematizoval kl\u00ed\u010dov\u00e9 dotazy podle skupin, chyb\u011bla n\u00e1m znalost v\u00e1hy ka\u017ed\u00e9ho kl\u00ed\u010dov\u00e9ho slova, statistiky jeho dotaz\u016f.<\/p>\n<p><img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/7ee9e7eeaffe64542df07cf751461bdd.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nVe zpr\u00e1v\u011b o anal\u00fdze Felix zaznamenal stabiln\u00ed r\u016fst po\u010dtu dotaz\u016f. V roce 2018 ve srovn\u00e1n\u00ed s rokem 2017 vzrostl po\u010det dotaz\u016f o 60 % (z 9,99 milionu na 16,59 milionu).<\/p>\n<p><img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/b54afdfa8caa9d4ede5c4b3ea6572eb3.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nJak bylo o\u010dek\u00e1v\u00e1no, v\u011bt\u0161ina dotaz\u016f souvis\u00ed s lokalitou. Na druh\u00e9m m\u00edst\u011b jsou obecn\u00e9 dotazy, na t\u0159et\u00edm m\u00edst\u011b cenov\u00e1 klasifikace. To Felixe p\u0159im\u011blo pou\u017e\u00edt dynamick\u00fd obsah na webu, v z\u00e1vislosti na tom, podle jak\u00e9ho vyhled\u00e1vac\u00edho dotazu na n\u011bj n\u00e1v\u0161t\u011bvn\u00edk p\u0159i\u0161el.<\/p>\n<p><img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/077c4c81f92c5523a51036bc9c7ce243.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nTak\u00e9 si v\u0161iml zna\u010dn\u00e9ho p\u0159evl\u00e1d\u00e1n\u00ed vyhled\u00e1vac\u00edch dotaz\u016f z mobiln\u00edch telefon\u016f \u2013 t\u00e9m\u011b\u0159 t\u0159ikr\u00e1t v\u00edce. Proto po\u017e\u00e1dal program\u00e1tora sv\u00e9ho webu, aby zkontroloval kvalitn\u00ed zobrazen\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch.<\/p>\n<p><img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/4d79ba036561acc127bcaa4e2aa9c941.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nZaj\u00edmav\u00fd moment \u2013 jednotliv\u00e9 skupiny dotaz\u016f rostou rychleji ne\u017e ostatn\u00ed.<\/p>\n<p><img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/79f2394f01ecfa28790ebf9b64477344.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nNap\u0159\u00edklad \"Cenov\u00e1 kategorie\" \u2013 Podkategorie \"Levn\u00e9\" vzrostla o 74 % (oproti pr\u016fm\u011brn\u00e9mu r\u016fstu 60 %). Tak\u00e9 n\u011bkter\u00e1 kl\u00ed\u010dov\u00e1 slova \"nejlevn\u011bj\u0161\u00ed *****\" vzrostla o 113 % a \"**** uzbe\u010dka\" o 120 %. Na tyto \u00fadaje v\u0161ak Felix pohl\u00ed\u017e\u00ed, berouce v \u00favahu nejen procentu\u00e1ln\u00ed pom\u011br, ale i kvantitativn\u00ed.<\/p>\n<p><img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/e3b842a459caef59e08fc33c0d98a567.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h2>Managementov\u00e9 z\u00e1v\u011bry Mity<\/h2>\n<p>\nMita m\u00e1 byt v centr\u00e1ln\u00edm okrese Moskvy a chce ho pronajmout. \"Na trhu\" se takov\u00fd byt pronaj\u00edm\u00e1 za 100-120 tis\u00edc rubl\u016f. Ale r\u00e1d by vyd\u011bl\u00e1val v\u00edce. Proto se rozhodl pronaj\u00edmat byt \"individu\u00e1ln\u011b\" za % z p\u0159\u00edjmu. Pro n\u011b \u2013 m\u00e9n\u011b rizik ne\u017e\u00e1douc\u00ed reakce vlastn\u00edka bytu, pro n\u011bj \u2013 v\u011bt\u0161\u00ed p\u0159\u00edjem z bytu.<\/p>\n<p>Mita vytvo\u0159il hypot\u00e9zu, \u017ee d\u00edvky, kter\u00e9 prod\u00e1vaj\u00ed svou hodinu dr\u00e1\u017e, mu p\u0159inesou potenci\u00e1ln\u011b vy\u0161\u0161\u00ed p\u0159\u00edjem. M\u00e1 byt v centru, a proto se nejprve pod\u00edval, za jak\u00e9 rozpo\u010dty obvykle d\u00edvky prod\u00e1vaj\u00ed svou hodinu v t\u00e9to oblasti.<\/p>\n<p><img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/af1c61df24ff17a4778bee50632427cb.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nV\u011bt\u0161ina profil\u016f (206 kus\u016f) prod\u00e1v\u00e1 v centru svou hodinu od 10 000 rubl\u016f. Pot\u00e9 se\u0159adil profily, kter\u00e9 se nenach\u00e1zej\u00ed v centru, ale prod\u00e1vaj\u00ed se za podobnou cenu. Pr\u00e1v\u011b tuto c\u00edlovou skupinu bude t\u0159\u00eddit na webu s c\u00edlem zavolat a nab\u00eddnout jin\u00fd zp\u016fsob pron\u00e1jmu bytu, ale v centru.<\/p>\n<p><img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/1f664d8a9503bcdb00e960a08feb8f5b.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nP\u0159i prodeji pr\u016fm\u011brn\u011b 3 hodin denn\u011b s fakturou t\u00e9to c\u00edlov\u00e9 skupiny \u010din\u00ed m\u011bs\u00ed\u010dn\u00ed p\u0159\u00edjem: 11 203 * 3 hodiny * 30 dn\u00ed = 1 008 270 rubl\u016f\/m\u011bs\u00edc.<\/p>\n<p><img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/e048ea32b1d67c2c2a4bc29edd44a88e.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nP\u0159itom, pokud bude dost\u00e1vat 20 %, znamen\u00e1 to, \u017ee byt se bude pronaj\u00edmat za v\u00edce ne\u017e 200 000 rubl\u016f\/m\u011bs\u00edc.<\/p>\n<p>V v\u00fdpo\u010dtech Mita nezohlednil p\u0159\u00edjmy z dopl\u0148kov\u00fdch slu\u017eeb:<\/p>\n<p><img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/4d0b9cfe790438ce09a2c782071b7907.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h2>Z\u00e1v\u011br<\/h2>\n<p>\nNa z\u00e1v\u011br tohoto \u010dl\u00e1nku bych cht\u011bl poznamenat, \u017ee p\u0159edm\u011bt anal\u00fdzy je pom\u011brn\u011b sporn\u00fd. Neoceniteln\u011b, toto t\u00e9ma je probl\u00e9mem spole\u010dnosti. \u00damysln\u011b jsme tento \u010dl\u00e1nek napsali s humorem, a \u201e\u0158\u00edzen\u00ed z\u00e1v\u011br\u016f\u201c bylo postaveno s ur\u010ditou d\u00e1vkou absurdity, aby se informace sn\u00e1ze p\u0159ij\u00edmaly, ale douf\u00e1me, \u017ee n\u00e1s od toho p\u0159im\u011bje k zamy\u0161len\u00ed nad trendy.<\/p>\n<p>V tomto ohledu analytick\u00e1 platforma jako nic jin\u00e9ho umo\u017e\u0148uje vid\u011bt skute\u010dn\u00fd obraz, prost\u011b \u010d\u00edsla, za kter\u00fdmi by m\u011bla n\u00e1sledovat spr\u00e1vn\u00e1 lidsk\u00e1 jedn\u00e1n\u00ed. <\/p>\n<p>Na tomto p\u0159\u00edkladu jsme uk\u00e1zali, \u017ee jak\u00e9koli t\u00e9ma nebo podnik, jeho\u017e ukazatele je mo\u017en\u00e9 analyzovat, si lze vybudovat sv\u00e9 hypot\u00e9zy na z\u00e1klad\u011b skute\u010dnost\u00ed. To plat\u00ed zejm\u00e9na, kdy\u017e je dat hodn\u011b, kdy\u017e se nach\u00e1zej\u00ed v r\u016fzn\u00fdch zdroj\u00edch a jejich slou\u010den\u00ed do jedn\u00e9 zpr\u00e1vy trv\u00e1 hodn\u011b \u010dasu. Je to relevantn\u00ed pro marketing, prodeje, finance, logistiku, spr\u00e1vu z\u00e1sob. Pokud m\u00e1te z\u00e1jem, napi\u0161te n\u00e1m, r\u00e1di probereme mo\u017en\u00e9 \u0159e\u0161en\u00ed. <\/p>\n<h2>Sn\u00edmky obrazovky Microsoft Power BI<\/h2>\n<p>\n<img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/18889605765d7139061995c69367c932.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/cdf3dade9695f05a6e8415751b2736ff.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h2>Sn\u00edmky obrazovky Tableau<\/h2>\n<p>\n<img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/530c45be29430e4c4363409f333a0922.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/6e4a36158143907d5ad3accc212da2d6.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h2>Sn\u00edmky obrazovky Qlik Sense<\/h2>\n<p>\n<img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/e289d6c9b8d79da76eb8942039cfa9f6.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<img decoding=\"async\" alt=\"Anal\u00fdza d\u00edvek s n\u00edzkou soci\u00e1ln\u00ed odpov\u011bdnost\u00ed (Zalo\u017eeno na Power BI, Qlik Sense, Tableau)\" src=\"\/wp-content\/uploads\/2019\/03\/2e0f7d73c6b4567fc0d5da2911e6d789.png\" style=\"display:block;margin: 0 auto;\" \/><\/p>\n<p>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/443808\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041a\u0442\u043e \u043c\u044b \u0442\u0430\u043a\u0438\u0435 \u0438 \u043a\u0430\u043a\u0438\u0435 \u0431\u044b\u043b\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0441\u044b\u043b\u043a\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430? \u0414\u043e\u0431\u0440\u044b\u0439 \u0434\u0435\u043d\u044c, \u043c\u0435\u043d\u044f \u0437\u043e\u0432\u0443\u0442 \u041b\u0430\u0437\u0430\u0440\u0435\u0432 \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440, \u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c BI-\u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0442\u043e\u0440\u0430 \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0441 \u0413\u0440\u0443\u043f\u043f. \u041c\u044b \u0434\u0435\u043b\u0430\u0435\u043c \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u044b\u0435 \u043e\u0442\u0447\u0451\u0442\u044b \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c, \u0444\u0438\u043d\u0430\u043d\u0441\u0430\u043c, \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0435 \u043d\u0430 \u0431\u0430\u0437\u0435 \u0432\u0435\u0434\u0443\u0449\u0438\u0445 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c Qlik Sense, Power BI, Tableau. \u0412 BI \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u0430 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0430\u044f. \u0415\u0441\u043b\u0438 \u0432\u044b \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043b\u0438 \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u0434\u0435\u043c\u043e-\u043e\u0442\u0447\u0435\u0442\u043e\u0432 BI-\u0441\u0438\u0441\u0442\u0435\u043c \u0438 \u0432\u0430\u043c [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-42152","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041a\u0442\u043e \u043c\u044b \u0442\u0430\u043a\u0438\u0435 \u0438 \u043a\u0430\u043a\u0438\u0435 \u0431\u044b\u043b\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0441\u044b\u043b\u043a\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430? 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