{"id":42217,"date":"2019-03-18T00:00:00","date_gmt":"2019-03-17T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/kak-ne-nuzhno-perevodit-nazvaniya-filmov"},"modified":"2020-02-18T13:45:03","modified_gmt":"2020-02-18T10:45:03","slug":"kak-ne-nuzhno-perevodit-nazvaniya-filmov","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/kak-ne-nuzhno-perevodit-nazvaniya-filmov","title":{"rendered":"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>N\u00e1zev filmu je prvn\u00ed v\u011bc, na kterou div\u00e1k upout\u00e1 pozornost. Prvn\u00ed kontakt s filmem ur\u010duje jeho z\u00e1jem. Pr\u00e1v\u011b od n\u00e1zvu do zna\u010dn\u00e9 m\u00edry z\u00e1vis\u00ed, zda si \u010dlov\u011bk pust\u00ed trailer a zda p\u016fjde na film do kina.<\/p>\n<p>A pokud vezmeme v \u00favahu, \u017ee filmov\u00fd pr\u016fmysl p\u0159in\u00e1\u0161\u00ed medi\u00e1ln\u00edm korporac\u00edm des\u00edtky miliard dolar\u016f, n\u00e1zvy se vyb\u00edraj\u00ed pe\u010dliv\u011b na z\u00e1klad\u011b trend\u016f, reakc\u00ed c\u00edlov\u00e9ho publika a dal\u0161\u00edch marketingov\u00fdch faktor\u016f.<\/p>\n<p>Filmy ur\u010den\u00e9 pro glob\u00e1ln\u00ed distribuci se lokalizuj\u00ed v des\u00edtk\u00e1ch zem\u00ed. Pr\u00e1v\u011b zde za\u010d\u00ednaj\u00ed peripetie. \u010casto se toti\u017e n\u00e1zvy p\u0159ekl\u00e1daj\u00ed zcela jinak, ne\u017e byl origin\u00e1l. N\u011bkdy je to opr\u00e1vn\u011bn\u00fd krok, ale jsou p\u0159\u00edpady, kdy nov\u00e9 n\u00e1zvy jednodu\u0161e nefunguj\u00ed. O tom si te\u010f pov\u00edme.<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2>Pro\u010d se n\u00e1zvy film\u016f adaptuj\u00ed<\/h2>\n<p><\/p>\n<h3>D\u016fvod 1. Marketing<\/h3>\n<p>\nHlavn\u00ed d\u016fvod je velmi jednoduch\u00fd \u2014 aby se film l\u00e9pe prod\u00e1val na konkr\u00e9tn\u00edm trhu. Zvl\u00e1\u0161tnosti americk\u00e9ho, rusk\u00e9ho a asijsk\u00e9ho filmov\u00e9ho trhu se velmi li\u0161\u00ed, a proto se lokalizac\u00ed v\u011bt\u0161inou zab\u00fdvaj\u00ed jednotliv\u00e9 spole\u010dnosti, kter\u00e9 znaj\u00ed specifika. <\/p>\n<blockquote><p>Marketing hraje obrovskou roli. Poj\u010fme se obr\u00e1tit na klasiku a vezmeme blockbuster 'Smrtonosn\u00e1 past'. V origin\u00e1le se naz\u00fdval 'Die Hard'. <\/p>\n<p><img decoding=\"async\" alt=\"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f\" src=\"\/wp-content\/uploads\/2019\/03\/36b3642e407928114c13d1c15a0ca461.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nV pir\u00e1tsk\u00e9 amat\u00e9rsk\u00e9 lokalizaci byl n\u00e1zev p\u0159elo\u017een jako 'Um\u0159i tvrd\u011b, ale s d\u016fstojnost\u00ed'. Docela krkolomn\u011b, souhlas\u00edte? <\/p>\n<p>Die Hard je fr\u00e1ze, kter\u00e1 m\u00e1 v\u00fdznamy: 'odporovat do konce', 'nevzd\u00e1vat se', 'neohro\u017een\u00fd', 'vydr\u017eet'. <\/p>\n<p>Ofici\u00e1ln\u00ed lokaliz\u00e1to\u0159i na\u0161li skv\u011bl\u00e9 odpov\u00eddaj\u00edc\u00ed vyj\u00e1d\u0159en\u00ed, kter\u00e9 pom\u011brn\u011b p\u0159esn\u011b p\u0159ed\u00e1v\u00e1 p\u016fvodn\u00ed smysl n\u00e1zvu, zn\u00ed dob\u0159e a snadno se zapamatuje. Nav\u00edc fr\u00e1ze 'krepko \u017ee' je tak\u00e9 idiom, co\u017e \u010din\u00ed adaptaci t\u00e9m\u011b\u0159 bezchybnou.<\/p><\/blockquote>\n<p> \u010casto n\u00e1zvy, kter\u00e9 'funguj\u00ed' na zahrani\u010dn\u00edch trz\u00edch, by naprosto selhaly na rusk\u00e9m.<\/p>\n<p>Nap\u0159\u00edklad komedie '\u0160\u00edlen\u00fd speci\u00e1ln\u00ed odd\u00edl' se v origin\u00e1le naz\u00fdvala 'The Men Who Stare at Goats'. A my tak\u00e9 v\u011b\u0159\u00edme, \u017ee film s n\u00e1zvem 'Lid\u00e9, kte\u0159\u00ed z\u00edraj\u00ed na kozy' by v rusk\u00e9 distribuci nevyt\u00e1hl ani George Clooney.<\/p>\n<p><img decoding=\"async\" alt=\"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f\" src=\"\/wp-content\/uploads\/2019\/03\/a0a77281d5e1f6fc23fa13632410eed5.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nNa druhou stranu, market\u00e9\u0159i velmi r\u00e1di zmi\u0148uj\u00ed sex \u2014 to skv\u011ble zvy\u0161uje n\u00e1v\u0161t\u011bvnost film\u016f. Proto byla komedie \u201eNo Strings Attached\u201c lokalizov\u00e1na jako \u201eV\u00edce ne\u017e sex\u201c. Doslovn\u00fd p\u0159eklad by byl \u201eBez z\u00e1vazk\u016f\u201c, co\u017e tak\u00e9 nazna\u010duje sex, ale c\u00edlov\u00e9 publikum by to mohlo nepochopit. Lokaliz\u00e1to\u0159i se rozhodli pojistit.<\/p>\n<p>Pokud jde o opravdu skv\u011bl\u00e9 marketingov\u00e9 triky od lokaliz\u00e1tor\u016f, jedn\u00edm z \u00fa\u017easn\u00fdch p\u0159\u00edklad\u016f lze pova\u017eovat film \u201ePublic Enemies\u201c, kter\u00fd se v rusk\u00e9 distribuci p\u0159em\u011bnil na \u201eJohnny D.\u201c. Hlavn\u00edm postavou filmu byl John Dillinger \u2014 zn\u00e1m\u00fd americk\u00fd zlo\u010dinec z 30. let, a jeho roli ztv\u00e1rnil Johnny Depp. Lokaliz\u00e1to\u0159i tak zas\u00e1hli hned n\u011bkolik c\u00edl\u016f: n\u00e1zev pom\u011brn\u011b harmonicky zapad\u00e1 do filmu a div\u00e1k dost\u00e1v\u00e1 p\u0159\u00edmou asociaci s Johnnym Deppem.<\/p>\n<p><img decoding=\"async\" alt=\"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f\" src=\"\/wp-content\/uploads\/2019\/03\/b03d85da698388fe751618fa6826c081.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n\u00dapln\u00e1 zm\u011bna origin\u00e1ln\u00edho n\u00e1zvu je zde vysv\u011btliteln\u00e1 a p\u0159ijateln\u00e1. Ale je to sp\u00ed\u0161e v\u00fdjimka z pravidla, proto\u017ee takov\u00fd trik funguje pouze ve v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech.<\/p>\n<h3>D\u016fvod 2. Kulturn\u00ed rozd\u00edly<\/h3>\n<p>\nTento d\u016fvod je zvl\u00e1\u0161t\u011b aktu\u00e1ln\u00ed p\u0159i lokalizaci americk\u00fdch film\u016f na rusk\u00fd trh. V americk\u00fdch filmech, zejm\u00e9na v ak\u010dn\u00edch a historick\u00fdch sn\u00edmc\u00edch, je \u010dasto zd\u016fraz\u0148ov\u00e1n americk\u00fd patriotismus.<\/p>\n<p>\u201eAmerick\u00fd\u201c ve Spojen\u00fdch st\u00e1tech se ji\u017e stal zna\u010dkou, proto\u017ee pokud je n\u011bco nazv\u00e1no \u201eamerick\u00fdm\u201c, pro obyvatele USA to t\u00e9m\u011b\u0159 automaticky znamen\u00e1 n\u011bco dobr\u00e9ho.<\/p>\n<p>Ale v Rusku, zejm\u00e9na za posledn\u00edch 5 let, slovo \u201eamerick\u00fd\u201c vyvol\u00e1v\u00e1 negativn\u00ed asociace, a proto se mu sna\u017e\u00ed vyhnout. Nap\u0159\u00edklad film \u201eAmerican Sniper\u201c (2014) p\u0159elo\u017eili jako \u201eSnipe\u0159\u201c. Zd\u00e1 se, \u017ee vydavatel se ob\u00e1val, \u017ee slovo \u201eamerick\u00fd\u201c v n\u00e1zvu negativn\u011b ovlivn\u00ed n\u00e1v\u0161t\u011bvnost. <\/p>\n<p>Dal\u0161\u00ed p\u0159\u00edklad na zamy\u0161len\u00ed: \u201ePrvn\u00ed mstitel\u201c (2011) \u2014 fantastick\u00fd film inspirovan\u00fd komiksy Marvel. V origin\u00e1le se naz\u00fdval \u201eCaptain America: The First Avenger\u201c. \u201eCaptain America\u201c z n\u00e1zvu jednodu\u0161e zmizel \u2014 a to p\u0159esto, \u017ee Marvel m\u00e1 silnou tendenci uv\u00e1d\u011bt jm\u00e9no superhrdiny v n\u00e1zvu filmu. <\/p>\n<p><img decoding=\"async\" alt=\"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f\" src=\"\/wp-content\/uploads\/2019\/03\/00e948bfcc8618381fad7c686f1d25bc.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<blockquote><p>D\u0159\u00edve byly podobn\u00e9 kulturn\u00ed p\u0159edsudky mnohem m\u00e9n\u011b v\u00fdrazn\u00e9. Zde je n\u011bkolik film\u016f nato\u010den\u00fdch p\u0159ed rokem 2010, ve kter\u00fdch bylo slovo \u201eamerick\u00fd\u201c nebo jeho odvozeniny bez probl\u00e9m\u016f ponech\u00e1no v n\u00e1zvu, a to nevedlo k ne\u00fasp\u011bchu v kinech:<\/p>\n<ul>\n<li>Americk\u00e1 historie X (American History X, 1998);<\/li>\n<li>Americk\u00fd kol\u00e1\u010d (American Pie, 1999);<\/li>\n<li>Kr\u00e1sa po americku (American Beauty, 1999);<\/li>\n<li>Americk\u00fd psychopat (American Psycho, 2000);<\/li>\n<li>Americk\u00e1 rapsodie (American Rhapsody, 2000).<\/li>\n<\/ul>\n<\/blockquote>\n<h3>D\u016fvod 3. Probuzen\u00ed z\u00e1jmu a trochu spoiler\u016f<\/h3>\n<p>\nRusk\u00fd trh s kinoprogramy obsahuje velmi zaj\u00edmavou zvl\u00e1\u0161tnost. Velmi mnoho n\u00e1v\u0161t\u011bvn\u00edk\u016f se rozhoduje o sledov\u00e1n\u00ed filmu jen na z\u00e1klad\u011b plak\u00e1tu. Ano, mnoz\u00ed p\u0159istupuj\u00ed k v\u00fdb\u011bru pe\u010dliv\u011b, sleduj\u00ed trailery a \u010dtou popisy, ale procento spont\u00e1nn\u00edho v\u00fdb\u011bru je velmi vysok\u00e9. <\/p>\n<p>Aby poskytli alespo\u0148 n\u011bjak\u00e9 informace o filmu, lokaliz\u00e1to\u0159i se uchyluj\u00ed k r\u016fzn\u00fdm trik\u016fm. \u010casto se to zd\u00e1 jako zbyte\u010dnost, ale pln\u00ed jim sv\u011b\u0159enou funkci. To plat\u00ed zvl\u00e1\u0161t\u011b pro n\u00e1zvy, kde jsou uvedena pouze jm\u00e9na postav.<\/p>\n<p>Zde je n\u011bkolik p\u0159\u00edklad\u016f:<\/p>\n<ul>\n<li>\u201eHitch\u201c \u2014 \u201ePravidla n\u00e1mluv: metoda Hitcha\u201c; <\/li>\n<li>\u201eAlfie\u201c \u2014 \u201eHezoun Alfie\u201c;<\/li>\n<li>\u201eNorbit\u201c \u2014 \u201eTriky Norbita\u201c;<\/li>\n<li>\u201eHellboy\u201c \u2014 \u201eHellboy: Hrdina z pekla\u201c.<\/li>\n<\/ul>\n<p>\nAno, to vypad\u00e1 jako berli\u010dky. Zp\u016fsob je sporn\u00fd, ale p\u0159ijateln\u00fd. V\u017edy\u0165 \u201eHitch\u201c, \u201eAlfie\u201c nebo \u201eHellboy\u201c v\u016fbec nepom\u00e1haj\u00ed zjistit, o \u010dem film bude. A pro \u010dlov\u011bka, kter\u00fd vyb\u00edr\u00e1 film spont\u00e1nn\u011b, je to d\u016fle\u017eit\u00e9.<\/p>\n<p>A ano, lokaliz\u00e1to\u0159i \u010dasto p\u0159eh\u00e1n\u011bj\u00ed, tak\u017ee tyto \u201eberli\u010dky\u201c za\u010d\u00ednaj\u00ed vypadat absurdn\u011b.<\/p>\n<h2>P\u0159\u00edklady nejv\u00fdrazn\u011bj\u0161\u00edch chyb p\u0159i lokalizaci n\u00e1zv\u016f film\u016f<\/h2>\n<p>\nP\u0159ejdeme k praktick\u00e9 \u010d\u00e1sti. Na rusk\u00e9m trhu se velmi \u010dasto objevuj\u00ed n\u00e1zvy film\u016f, kter\u00e9 byly lokalizov\u00e1ny \u0161patn\u011b. V n\u011bkter\u00fdch p\u0159\u00edpadech lokaliz\u00e1to\u0159i sp\u011bchali za ziskem a zanedbali origin\u00e1ln\u00ed n\u00e1zev. V jin\u00fdch p\u0159\u00edpadech sehr\u00e1la roli nedostate\u010dn\u00e1 informovanost o d\u011bji a postav\u00e1ch filmu. <\/p>\n<p>Pod\u00edvejme se tedy na n\u00e1zvy film\u016f, kter\u00e9 byly p\u0159elo\u017eeny obzvl\u00e1\u0161\u0165 \u0161patn\u011b.<\/p>\n<h3>Silver Linings Playbook \u2014 M\u016fj kluk \u2014 psych<\/h3>\n<p>\n<img decoding=\"async\" alt=\"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f\" src=\"\/wp-content\/uploads\/2019\/03\/28442d2dacbc6475430e28e5e794f6d1.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nN\u00e1zev filmu zahrnuje docela jemnou hru se slovy, kter\u00e1 se zakl\u00e1d\u00e1 na p\u0159\u00edslov\u00ed \u201eKa\u017ed\u00fd mrak m\u00e1 st\u0159\u00edbrn\u00fd okraj\u201c. Na z\u00e1klad\u011b tohoto p\u0159\u00edslov\u00ed vznikl v angli\u010dtin\u011b frazeologismus \u201esilver lining\u201c, kter\u00fd znamen\u00e1 \u201esv\u011btl\u00e1 str\u00e1nka n\u011b\u010deho\u201c nebo \u201epovzbuzuj\u00edc\u00ed vyhl\u00eddka v n\u011bjak\u00e9 t\u011b\u017ekosti\u201c.<\/p>\n<p>\u201ePlaybook\u201c m\u00e1 dv\u011b v\u00fdznamy, kter\u00e9 se tak\u00e9 odr\u00e1\u017eej\u00ed ve filmu. Prvn\u00ed je \u201ekniha obsahuj\u00edc\u00ed sc\u00e9n\u00e1\u0159e dramatick\u00fdch her\u201c, co\u017e nazna\u010duje dramatick\u00fd prvek. Druh\u00e9 je \u201epozn\u00e1mkov\u00fd blok, kter\u00fd obsahuje popisy a sch\u00e9mata her t\u00fdmu\u201c, co\u017e p\u0159esn\u011b odpov\u00edd\u00e1 tomu, jak\u00fdm zp\u016fsobem hrdina a jeho otec vyd\u011bl\u00e1vali na \u017eivobyt\u00ed s\u00e1zen\u00edm na sporty.<\/p>\n<p>Ukazuje se, \u017ee fr\u00e1ze \u201eSilver Lining Playbook\u201c zahrnuje n\u011bkolik r\u016fzn\u00fdch v\u00fdznam\u016f, kter\u00e9 odhaluj\u00ed podstatu filmu z r\u016fzn\u00fdch perspektiv. <\/p>\n<p>Ru\u0161t\u00ed lokaliz\u00e1to\u0159i p\u0159etvo\u0159ili tento skv\u011bl\u00fd n\u00e1zev na \u201eM\u016fj kluk je psychopat\u201c, co\u017e okam\u017eit\u011b evokuje asociaci s b\u00e9\u010dkovou americkou komedi\u00ed. Ano, lid\u00e9 na to p\u016fjdou, ale smysl p\u016fvodn\u00edho n\u00e1zvu je zcela ztracen.<\/p>\n<h3>Lawless \u2014 Nejv\u00edce opil\u00fd okres na sv\u011bt\u011b<\/h3>\n<p>\n<img decoding=\"async\" alt=\"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f\" src=\"\/wp-content\/uploads\/2019\/03\/471e6e6250fb62e676f69bb37df7b17b.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nP\u016fvodn\u00ed n\u00e1zev filmu se doslovn\u011b p\u0159ekl\u00e1d\u00e1 jako \u201eBezpr\u00e1v\u00ed\u201c, tak\u017ee lokalizovan\u00fd n\u00e1zev \u201eNejv\u00edce opil\u00fd okres na sv\u011bt\u011b\u201c je zcela fantazi\u00ed p\u0159ekladatele.<\/p>\n<p>Takov\u00e1 marketingov\u00e1 strategie zav\u00e1d\u00ed div\u00e1ky v omyl. Slovn\u00ed spojen\u00ed \u201eNejv\u00edce opil\u00fd\u2026 na sv\u011bt\u011b\u201c evokuje komedii, ale ve skute\u010dnosti je film krimin\u00e1ln\u00ed ak\u010dn\u00ed, ve kter\u00e9m moc komedie nen\u00ed.<\/p>\n<p>V honb\u011b za zisky marketingov\u00ed odborn\u00edci p\u0159\u00edmo klamou div\u00e1ky, podstrkuj\u00edc\u00ed jeden \u017e\u00e1nr za jin\u00fd, popul\u00e1rn\u011bj\u0161\u00ed a masov\u011bj\u0161\u00ed. Pen\u00edze nesmrd\u00ed.<\/p>\n<h3>Death Proof \u2014 D\u016fkaz smrti<\/h3>\n<p>\n<img decoding=\"async\" alt=\"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f\" src=\"\/wp-content\/uploads\/2019\/03\/f2c68495be78c623e49d371c1ebc1bd5.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nTady je jasn\u011b viditeln\u00fd nedostatek p\u0159ekladatele, kter\u00fd z n\u011bkolika v\u00fdznam\u016f v\u00fdrazu zvolil nespr\u00e1vn\u00fd. <\/p>\n<p>Slovo \u201eproof\u201c m\u00e1 17 v\u00fdznam\u016f. Jeden z nich je \u201eochrana p\u0159ed n\u011b\u010d\u00edm\u201c. V ru\u0161tin\u011b se tento v\u00fdznam p\u0159en\u00e1\u0161\u00ed komplexn\u00edm slovem. Nap\u0159\u00edklad \u201ewaterproof\u201c \u2014 \u201evod\u011bodoln\u00fd\u201c, \u201efireproof\u201c \u2014 \u201eplamenot\u011bsn\u00fd\u201c. Podobn\u011b by v n\u00e1zvu filmu m\u011blo b\u00fdt n\u011bco jako \u201eSmrteln\u011b odoln\u00fd\u201c.<\/p>\n<p>Ve filmu hlavn\u00ed hrdina opakovan\u011b \u0159\u00edk\u00e1, \u017ee jeho auto je \u201edeath proof\u201c, tedy extr\u00e9mn\u011b odoln\u00e9 a odoln\u00e9 v\u016f\u010di poruch\u00e1m. Nicm\u00e9n\u011b lokaliz\u00e1to\u0159i kontext nepochopili, a proto rusk\u00fd n\u00e1zev nem\u00e1 nic spole\u010dn\u00e9ho s origin\u00e1lem.<\/p>\n<h3>Fair Game \u2014 Hra bez pravidel<\/h3>\n<p>\n<img decoding=\"async\" alt=\"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f\" src=\"\/wp-content\/uploads\/2019\/03\/4726865d5e8cfd50d7c6e323b03a505c.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nDal\u0161\u00ed z\u0159ejm\u00e1 manipulace s o\u010dek\u00e1v\u00e1n\u00edmi div\u00e1k\u016f. \u201eFair Game\u201c se p\u0159ekl\u00e1d\u00e1 jako \u201e\u010destn\u00e1 hra\u201c, ale v lokalizaci vid\u00edme zcela opa\u010dn\u00fd v\u00fdznam \u2014 \u201ehra bez pravidel\u201c.<\/p>\n<p>Je jasn\u00e9, \u017ee film s n\u00e1zvem \u201eHra bez pravidel\u201c vyd\u011bl\u00e1 v\u00edce pen\u011bz ne\u017e \u201e\u010cestn\u00e1 hra\u201c, ale takov\u00fd p\u0159\u00edstup je z pohledu lokalizace zcela nekorektn\u00ed.<\/p>\n<p>S takov\u00fdm \u00fasp\u011bchem by se p\u0159i p\u0159ekladu n\u00e1zv\u016f film\u016f nemuselo v\u016fbec db\u00e1t na origin\u00e1l a prost\u011b si vym\u00fd\u0161let \u201ecool fr\u00e1ze\u201c, kter\u00e9 by zaujaly div\u00e1ky.<\/p>\n<p>Podobn\u00e9 se objevuje ve filmu \u201eAll is Lost\u201c, kter\u00fd byl lokalizov\u00e1n jako \u201eNad\u011bje neum\u00edr\u00e1\u201c. <\/p>\n<h3>Constantine \u2014 Konstantin: P\u00e1n temnoty<\/h3>\n<p>\n<img decoding=\"async\" alt=\"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f\" src=\"\/wp-content\/uploads\/2019\/03\/030ff8bc2c5872fd2099c01e67382212.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nP\u0159\u00edstup lokaliz\u00e1tor\u016f je jasn\u00fd: jednodu\u0161e \u201eKonstantin\u201c nic ne\u0159\u00edk\u00e1. Jen\u017ee se v up\u0159esn\u011bn\u00ed p\u0159ekladatel\u00e9 v\u00e1\u017en\u011b zm\u00fdlili.<\/p>\n<p>John Constantine, hlavn\u00ed hrdina filmu, rozhodn\u011b nebyl \u201epanem temnoty\u201c. Nav\u00edc aktivn\u011b bojoval se zlem a za to byl proklet pr\u00e1v\u011b prav\u00fdm p\u00e1nem temnoty. <\/p>\n<p>M\u00e1m dojem, \u017ee p\u0159ekladatel\u00e9 film p\u0159ed lokalizac\u00ed v\u016fbec nevid\u011bli, ale pouze se pod\u00edvali na plak\u00e1t. Pak ano, ponur\u00fd hlavn\u00ed hrdina skute\u010dn\u011b p\u0159ipom\u00edn\u00e1 \u201ep\u00e1na temnoty\u201c.<\/p>\n<h3>Intouchables \u2014 1 + 1<\/h3>\n<p>\n<img decoding=\"async\" alt=\"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f\" src=\"\/wp-content\/uploads\/2019\/03\/a85ec15e9463ff439039a8220f19fce6.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nN\u00e1zev filmu v p\u0159ekladu znamen\u00e1 \u201eNepo\u0161kvrniteln\u00ed\u201c a nese jasnou nar\u00e1\u017eku na hlavn\u00ed hrdiny, kte\u0159\u00ed jsou vlastn\u011b outsidery spole\u010dnosti. Nik\u00fdm nezaj\u00edmav\u00fd aristokrat invalid a pr\u00e1v\u011b propu\u0161t\u011bn\u00fd \u010dernoch z v\u011bzen\u00ed \u2014 to jsou ti, kdo jsou nepo\u0161kvrniteln\u00ed sou\u010dasn\u00e9 spole\u010dnosti.<\/p>\n<p>Z\u0159ejm\u011b se lokaliz\u00e1to\u0159i ob\u00e1vali p\u0159ekl\u00e1dat n\u00e1zev doslovn\u011b, aby nevyvolali asociace s indickou kastou nep\u0159\u00edstupn\u00fdch. P\u0159esto by tato varianta byla lep\u0161\u00ed ne\u017e \u201e1 + 1\u201c, co\u017e nem\u00e1 \u017e\u00e1dnou praktickou hodnotu a nijak neodpov\u00edd\u00e1 origin\u00e1lu.<\/p>\n<h3>Identity Thief \u2014 Chy\u0165 tlus\u0165o\u0161ka, pokud m\u016f\u017ee\u0161<\/h3>\n<p>\n<img decoding=\"async\" alt=\"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f\" src=\"\/wp-content\/uploads\/2019\/03\/8a98ce04af0d25334bf47891db6d9b8b.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nPodle skromn\u00e9ho n\u00e1zoru u\u010ditel\u016f anglick\u00e9ho jazyka \u0161koly EnglishDom je to l\u00eddr absurdity. \u201eIdentity Thief\u201c se p\u0159ekl\u00e1d\u00e1 jako \u201eKr\u00e1de\u017e osobn\u00edch \u00fadaj\u016f\u201c. Pr\u00e1v\u011b kr\u00e1de\u017e \u00fadaj\u016f z kreditn\u00edch karet tvo\u0159\u00ed z\u00e1pletku t\u00e9to komedie.<\/p>\n<p>Ale pronaj\u00edmatel\u016fm se zd\u00e1lo p\u0159\u00edli\u0161 slo\u017eit\u00e9 p\u0159izp\u016fsobit n\u00e1zev bl\u00edzko origin\u00e1lu, a proto si jednodu\u0161e vymysleli nov\u00fd. Aby bylo jasn\u00e9, \u017ee se jedn\u00e1 o komedii, a ne o n\u011bjak\u00fd t\u0159et\u00ed \u0159adov\u00fd detektiv. A nav\u00edc to ud\u011blali tak, \u017ee i pro nezku\u0161en\u00e9ho div\u00e1ka se n\u00e1zev zd\u00e1 minim\u00e1ln\u011b absurdn\u00ed.<\/p>\n<p>Celkov\u011b si lokaliz\u00e1to\u0159i zaslou\u017eili \u201eZlatou malinu\u201c a \u201eMihaloskara\u201c z\u00e1rove\u0148. To je skute\u010dn\u011b nejhor\u0161\u00ed n\u00e1zev filmu v rusk\u00e9 distribuci. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b mezi t\u011bmi, o kter\u00fdch jsme sly\u0161eli. Pokud m\u00e1te n\u011bjak\u00e9 je\u0161t\u011b hor\u0161\u00ed n\u00e1vrhy, ur\u010dit\u011b se pod\u011blte \ud83d\ude42<\/p>\n<h3>EnglishDom.com \u2014 online \u0161kola, kter\u00e1 inspiruje k u\u010den\u00ed angli\u010dtiny prost\u0159ednictv\u00edm inovac\u00ed a lidsk\u00e9 p\u00e9\u010de<\/h3>\n<p>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/www.englishdom.com\/promo\/habronline2\/?utm_medium=pr&amp;utm_source=habra&amp;utm_campaign=visualnovels\"><img decoding=\"async\" alt=\"Jak NEm\u00e1 b\u00fdt p\u0159ekl\u00e1deno n\u00e1zvy film\u016f\" src=\"\/wp-content\/uploads\/2019\/03\/abff87ee6c689e6ad6d8b48a1f2196eb.png\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><\/p>\n<p>\u2192 Zlep\u0161i se v angli\u010dtin\u011b na online kurzech od EnglishDom.com<br \/>\nPodle <noindex><a rel=\"nofollow\" href=\"https:\/\/www.englishdom.com\/promo\/habronline2\/?utm_medium=pr&amp;utm_source=habra&amp;utm_campaign=visualnovels\">odkazu<\/a><\/noindex> \u2014 2 m\u011bs\u00edce pr\u00e9miov\u00e9ho p\u0159edplatn\u00e9ho na v\u0161echny kurzy jako d\u00e1rek.<\/p>\n<p>\u2192 Pro \u017eivou komunikaci \u2014 vyb\u00edrej individu\u00e1ln\u00ed v\u00fduku po Skypu s u\u010ditelem.<br \/>\nPrvn\u00ed zku\u0161ebn\u00ed lekce \u2014 zdarma, registruj se <noindex><a rel=\"nofollow\" href=\"https:\/\/www.englishdom.com\/promo\/goodhabr2\/?utm_medium=pr&amp;utm_source=habra&amp;utm_campaign=visualnovels\">tady<\/a><\/noindex>. S promo k\u00f3dem goodhabr2 \u2014 2 lekce jako d\u00e1rek p\u0159i zakoupen\u00ed od 10 hodin. Bonus plat\u00ed do 31.05.19.<\/p>\n<p><b>Na\u0161e produkty:<\/b><\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/www.englishdom.com\/englishdom-courses-app\/?utm_medium=pr&amp;utm_source=pressrelease&amp;utm_campaign=mail_28.01.19\">Aplikace ED Courses v Google Play Store<\/a><\/noindex><\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/www.englishdom.com\/englishdom-courses-app\/?utm_medium=pr&amp;utm_source=pressrelease&amp;utm_campaign=mail_28.01.19\">Aplikace ED Courses v App Store<\/a><\/noindex><\/p>\n<p><noindex><a rel=\"nofollow\" href=\"http:\/\/www.youtube.com\/Englishdomcom\">N\u00e1\u0161 youtube kan\u00e1l<\/a><\/noindex><\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/www.englishdom.com\/online-free\/?utm_medium=pr&amp;utm_source=habra&amp;utm_campaign=profile\">Online trena\u017e\u00e9r<\/a><\/noindex><\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/www.englishdom.com\/classes\/group\/?utm_medium=pr&amp;utm_source=habra&amp;utm_campaign=profile\">Konverza\u010dn\u00ed kluby<\/a><\/noindex><\/p>\n<p>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/englishdom\/blog\/443940\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0444\u0438\u043b\u044c\u043c\u0430 \u2014 \u044d\u0442\u043e \u043f\u0435\u0440\u0432\u043e\u0435, \u043d\u0430 \u0447\u0442\u043e \u043e\u0431\u0440\u0430\u0449\u0430\u0435\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0437\u0440\u0438\u0442\u0435\u043b\u044c. \u041f\u0435\u0440\u0432\u044b\u0439 \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u0441 \u043a\u0438\u043d\u043e\u043a\u0430\u0440\u0442\u0438\u043d\u043e\u0439 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u043d\u0435\u0439. \u0418\u043c\u0435\u043d\u043d\u043e \u043e\u0442 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f \u0432\u043e \u043c\u043d\u043e\u0433\u043e\u043c \u0437\u0430\u0432\u0438\u0441\u0438\u0442, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442 \u043b\u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0442\u0440\u0435\u0439\u043b\u0435\u0440 \u0444\u0438\u043b\u044c\u043c\u0430 \u0438 \u043f\u043e\u0439\u0434\u0435\u0442 \u043b\u0438 \u043e\u043d \u043d\u0430 \u043d\u0435\u0433\u043e \u0432 \u043a\u0438\u043d\u043e. \u0410 \u0435\u0441\u043b\u0438 \u0443\u0447\u0435\u0441\u0442\u044c, \u0447\u0442\u043e \u043a\u0438\u043d\u043e\u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043c\u0435\u0434\u0438\u0430\u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u044f\u043c \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432, \u0442\u043e \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0434\u0431\u0438\u0440\u0430\u044e\u0442 \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u0438\u0441\u0445\u043e\u0434\u044f \u0438\u0437 \u0442\u0440\u0435\u043d\u0434\u043e\u0432, \u0440\u0435\u0430\u043a\u0446\u0438\u0438 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-42217","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - 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