{"id":53882,"date":"2019-12-12T00:00:00","date_gmt":"2019-12-11T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/ocherednoj-pervyj-v-mire-superapp"},"modified":"2020-02-18T14:01:49","modified_gmt":"2020-02-18T11:01:49","slug":"ocherednoj-pervyj-v-mire-superapp","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","title":{"rendered":"Dal\u0161\u00ed \"prvn\u00ed na sv\u011bt\u011b\" SuperApp","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Znovu v\u0161ichni diskutuj\u00ed o \u201eprvn\u00edm SuperApp v Rusku\u201c, tentokr\u00e1t od Tinkoff. Ned\u00e1vno oslavil jeden z prvn\u00edch SuperApp\u016f \u2013 aplikace \u201est\u00e1tn\u00ed slu\u017eby Moskvy\u201c, kde m\u016f\u017eete platit parkov\u00e1n\u00ed a pokuty, hl\u00e1sit \u00fatratu za bydlen\u00ed, zaregistrovat se k l\u00e9ka\u0159i a pod\u00edvat se na dom\u00e1c\u00ed \u00fakoly a zn\u00e1mky d\u00edt\u011bte. Podle jejich vzoru n\u00e1sledovaly i feder\u00e1ln\u00ed st\u00e1tn\u00ed slu\u017eby: p\u0159id\u00e1n\u00ed slova \u201esuper\u201c (super-slu\u017eby nebo super-appy) automaticky zvy\u0161uje \u201ecoolness\u201c jak\u00e9koliv slu\u017eby. A\u010dkoliv k superapplikac\u00edm (kombinac\u00edm) nem\u00e1m v\u0159el\u00e9 pocity, dne\u0161n\u00ed rozmach digit\u00e1ln\u00edch st\u00e1tn\u00edch slu\u017eeb - to je jejich z\u00e1sluha.<\/p>\n

Co tedy nyn\u00ed pozorujeme, v\u00fdchod nebo z\u00e1pad SuperApp\u016f? <\/a><\/noindex> <\/p>\n

\u010c\u00e1st prvn\u00ed<\/h3>\n

\nV \u010dase zr\u00e1n\u00ed internetu se v\u0161ichni sna\u017eili vytvo\u0159it megaport\u00e1ly - pozdrav Yahoo! A tehdy to bylo spr\u00e1vn\u011b. Na jejich m\u00edsto p\u0159i\u0161ly \u201e\u00fazk\u00e9\u201c slu\u017eby - vyhled\u00e1va\u010de, internetov\u00e9 obchody a soci\u00e1ln\u00ed s\u00edt\u011b porazily port\u00e1lov\u00e9 monstra... A sama se prom\u011bnila v tato monstra. V\u0161echno \u0161lo dob\u0159e, dokud nedo\u0161lo k revoluci (d\u011bkujeme Stevu Jobsovi) a port\u00e1lov\u00e1 monopolita neza\u010dala sl\u00e1bnout. Zkr\u00e1tka se zm\u011bnil samotn\u00fd p\u0159\u00edstup k pr\u00e1ci s rozhran\u00edm smartphonu \u2013 okno telefonu se stalo on\u00edm \u201eport\u00e1lem\u201c a s t\u00edm souborem slu\u017eeb, kter\u00fd byl pro u\u017eivatele pot\u0159ebn\u00fd. Nen\u00ed pot\u0159eba pou\u017e\u00edvat Yandex po\u0161tu, pokud pou\u017e\u00edv\u00e1te pouze jeho vyhled\u00e1va\u010d. Nyn\u00ed je soubor slu\u017eeb v\u00fdb\u011brem u\u017eivatele a konkurenc\u00ed v\u00fdrobc\u016f aplikac\u00ed. Kontrola p\u0159e\u0161la na vlastn\u00edky trh\u016f - Google a Apple. Co\u017e zcela nevyhovuje \u201eservisn\u00edm\u201c gigant\u016fm - marketing aplikac\u00ed se st\u00e1v\u00e1 dra\u017e\u0161\u00edm, kontrola nad propagac\u00ed se ztr\u00e1c\u00ed, spr\u00e1va u\u017eivatel\u016f odch\u00e1z\u00ed. A objevila se my\u0161lenka, p\u0159esn\u011bji dokonce dv\u011b:<\/p>\n

    \n
  1. \u201etrh uvnit\u0159 trhu\u201c <\/li>\n
  2. aplikace \u201e\u0161v\u00fdcarsk\u00fd n\u016f\u017e\u201c.<\/li>\n<\/ol>\n

    <\/p>\n

    Druh\u00e1 \u010d\u00e1st<\/h3>\n

    \nJe mo\u017en\u00e9 vytvo\u0159it aplikaci \u201e\u0161v\u00fdcarsk\u00fd n\u016f\u017e\u201c? No, pravd\u011bpodobn\u011b z \u010d\u00e1sti mo\u017en\u00e9. P\u0159\u00edklad st\u00e1tn\u00edch slu\u017eeb byl docela \u00fasp\u011b\u0161n\u00fd, ale \u010das plyne. V\u0161echny ostatn\u00ed p\u0159\u00edklady, kter\u00e9 se \u010dasto uv\u00e1d\u011bj\u00ed (WeChat, Uber) v\u0161ak nelze nazvat plnohodnotn\u00fdm \u201eSuperApp\u201c. Jsou to aplikace, kter\u00e9 se soust\u0159ed\u00ed na konkr\u00e9tn\u00ed slu\u017ebu, dokonce ne jen slu\u017ebu, ale oblast \u017eivota. To je jako kdy\u017e slep\u00ed o\u0161ah\u00e1vaj\u00ed slona. Pro jedny - je to v\u0161echno \u201eo komunikaci\u201c, pro druh\u00e9 \u201eo financ\u00edch\u201c. Bylo by podivn\u00e9 obdr\u017eet p\u0159ipom\u00ednku od hlasov\u00e9ho asistenta Olega na zad\u00e1n\u00ed menstrua\u010dn\u00edho cyklu do aplikace Tinkoff, i kdy\u017e je to SuperApp.<\/p>\n

    Dne\u0161n\u00ed spu\u0161t\u011bn\u00ed SuperApp\u016f od finan\u010dn\u00edch instituc\u00ed p\u0159ipom\u00edn\u00e1 situaci \"r\u00e1no pen\u00edze \u2014 ve\u010der \u017eidle, nebo naopak\". Kdo hraje d\u016fle\u017eit\u011bj\u0161\u00ed roli, e-commerce nebo fintech, p\u0159i spot\u0159eb\u011b zbo\u017e\u00ed nebo slu\u017eeb? A\u017e doned\u00e1vna byly platebn\u00ed slu\u017eby p\u0159\u00eddavkem k procesu, a p\u0159itom takov\u00fdm, kter\u00fd lze \u0159\u00eddit (platit kartou, body, elektronick\u00fdmi pen\u011bzi), ale vzhledem k spu\u0161t\u011bn\u00ed vlastn\u00edch slu\u017eeb od Apple a Google se probl\u00e9m pro banky st\u00e1v\u00e1 nal\u00e9hav\u011bj\u0161\u00ed. <\/p>\n

    Finance se st\u00e1vaj\u00ed \"infrastrukturou\", stejn\u011b jako mobiln\u00ed oper\u00e1to\u0159i. Bojovat proti skute\u010dn\u00fdm tv\u016frc\u016fm ekosyst\u00e9m\u016f \u2014 Google a Apple \u2014 je nere\u00e1ln\u00e9, proto se banky rozhodly vz\u00edt si za sparingpartnery \"re\u00e1ln\u00e9 protivn\u00edky\". Zvolily r\u016fzn\u00e9 zp\u016fsoby boje. Sberbank se rozhodl koupit slu\u017eby a vz\u00edt je pod kontrolu. Tinkoff nab\u00edz\u00ed koncept tr\u017ei\u0161t\u011b\/SuperAppu. Yandex m\u011bl svou cestu k vytvo\u0159en\u00ed SuperAppu \u2014 \"ud\u011bl\u00e1me to sami\". <\/p>\n

    Zaj\u00edmav\u00e1 je transformace pozic na t\u00e9to cest\u011b u Yandexu a Sberbanky. Pokud Sber vych\u00e1zel z p\u0159edpokladu, \u017ee \"koup\u00edme\", proto\u017ee hlavn\u00edm zdrojem jsou \"pen\u00edze\", Yandex, kter\u00fd naopak disponuje \"rukama\", se rozhodl d\u011blat v\u0161e s\u00e1m. V\u00fdsledkem je, \u017ee oba pro\u0161li transformac\u00ed. U\u017e ani Sber pouze nekupuje, ale i s\u00e1m vytv\u00e1\u0159\u00ed, zat\u00edmco Yandex naopak za\u010dal p\u0159ikupovat projekty. Ot\u00e1zkou z\u016fst\u00e1v\u00e1, komu rychleji dojdou zdroje \u2014 pen\u00edze u Sberu nebo \"ruce\" u Yandexu. <\/p>\n

    V t\u00e9to strategii p\u0159e\u017eit\u00ed m\u00e1 Tinkoff, kter\u00fd je \"skromn\u011bj\u0161\u00ed\" jak co do financ\u00ed, tak co do \"rukou\", slo\u017eitou pozici. V d\u016fsledku Tinkoff vsadil na \"reklamu\" a svou zna\u010dku. Ale je tu velk\u00e1 ot\u00e1zka \u2014 poda\u0159\u00ed se mu nyn\u00ed na tomto p\u0159e\u017e\u00edt, nebo se jedn\u00e1 o pokus prodat se dr\u00e1\u017ee p\u0159ed odchodem.<\/p>\n

    \u010c\u00e1st t\u0159et\u00ed. Z\u00e1v\u011bre\u010dn\u00e1<\/h3>\n

    \nJsou superaplikace slepou uli\u010dkou? Podstatou je, \u017ee nejv\u00fdznamn\u011bj\u0161\u00ed transformac\u00ed zp\u016fsobu spot\u0159eby slu\u017eeb byla revoluce interakce se smartphonem. A vypad\u00e1 to, \u017ee revoluce se op\u011bt bl\u00ed\u017e\u00ed. Siri, Google, Alisa \u2014 to jsou obrazy budoucnosti, kter\u00e9 nazna\u010duj\u00ed, jak bude interakce prob\u00edhat. Pokud se pod\u00edv\u00e1me na zm\u011bny pro v\u00fdvoj\u00e1\u0159e, kter\u00e9 Apple letos p\u0159edstavil (SiriKit), m\u016f\u017eeme pochopit, jak se v budoucnosti zm\u011bn\u00ed samotn\u00e1 podstata pr\u00e1ce s u\u017eivatelsk\u00fdmi rozhran\u00edmi \u2014 sm\u011bs hlasov\u00e9ho asistenta, rychl\u00fdch tla\u010d\u00edtek a prvk\u016f aplikac\u00ed b\u011bhem komunikace. Mo\u017en\u00e1 se t\u00edmto stane 't\u00edm prvn\u00edm' skute\u010dn\u00fdm SuperApp. Brzy uvid\u00edme...
    \n
    Zdroj:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

    \u0418 \u0441\u043d\u043e\u0432\u0430 \u0432\u0441\u0435 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u00ab\u043f\u0435\u0440\u0432\u044b\u0439 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438\u00bb SuperApp, \u043d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u043e\u0442 \u0422\u0438\u043d\u044c\u043a\u043e\u0444\u0444. \u041d\u0430 \u0434\u043d\u044f\u0445 \u0431\u044b\u043b \u044e\u0431\u0438\u043b\u0435\u0439 \u0443 \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043f\u0435\u0440\u0432\u044b\u0445 SuperApp-\u043e\u0432 \u2014 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u00ab\u0433\u043e\u0441\u0443\u0441\u043b\u0443\u0433\u0438 \u041c\u043e\u0441\u043a\u0432\u044b\u00bb, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u043e\u043f\u043b\u0430\u0442\u0438\u0442\u044c \u043f\u0430\u0440\u043a\u043e\u0432\u043a\u0443 \u0438 \u0448\u0442\u0440\u0430\u0444\u044b, \u0441\u0434\u0430\u0442\u044c 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[…]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-53882","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Dal\u0161\u00ed 'prvn\u00ed na sv\u011bt\u011b' SuperApp | ProHoster","description":"A op\u011bt v\u0161ichni diskutuj\u00ed o 'prvn\u00edm v Rusku' SuperApp, tentokr\u00e1t od Tinkoff.","canonical_url":"https:\/\/prohoster.info\/cs\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"cs_CZ","og:site_name":"ProHoster 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