{"id":55164,"date":"2020-01-14T00:00:00","date_gmt":"2020-01-13T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/vvedenie-v-metod-semanticheskogo-differentsiala-za-5-minut"},"modified":"2020-02-18T14:03:15","modified_gmt":"2020-02-18T11:03:15","slug":"vvedenie-v-metod-semanticheskogo-differentsiala-za-5-minut","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/vvedenie-v-metod-semanticheskogo-differentsiala-za-5-minut","title":{"rendered":"\u00davod do metody semantick\u00e9ho diferenci\u00e1lu za 5 minut","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<h1>\u00davod<\/h1>\n<p>\nK \u010demu m\u016f\u017ee b\u00fdt znalost metody s\u00e9mantick\u00e9ho diferenci\u00e1lu u\u017eite\u010dn\u00e1? <\/p>\n<ul>\n<li>M\u016f\u017eeme zjistit na\u0161e m\u00edsto v podv\u011bdom\u00ed spot\u0159ebitel\u016f oproti konkurent\u016fm. M\u016f\u017ee se n\u00e1m zd\u00e1t, \u017ee z\u00e1kazn\u00edci maj\u00ed k na\u0161emu produktu \u0161patn\u00fd vztah, ale co kdy\u017e zjist\u00edme, \u017ee k konkurent\u016fm maj\u00ed je\u0161t\u011b hor\u0161\u00ed vztah podle nejv\u00fdznamn\u011bj\u0161\u00edch krit\u00e9ri\u00ed pro n\u00e1s?<\/li>\n<li>M\u016f\u017eeme zjistit, jak \u00fasp\u011b\u0161n\u00e1 je na\u0161e reklama ve srovn\u00e1n\u00ed s reklamou konkuren\u010dn\u00edch produkt\u016f ze stejn\u00e9 kategorie (Call of Duty nebo Battlefield?)<\/li>\n<li>Ur\u010d\u00edme, na \u010dem je pot\u0159eba zapracovat p\u0159i pozicov\u00e1n\u00ed. P\u0159ij\u00edmaj\u00ed lid\u00e9 obraz spole\u010dnosti nebo produktu jako \"levn\u00fd\"? Z\u0159ejm\u011b, kdy\u017e budeme prov\u00e1d\u011bt novou reklamn\u00ed kampa\u0148, budeme muset bu\u010f z\u016fstat v t\u00e9to \u010d\u00e1sti v\u011bdom\u00ed spot\u0159ebitele (a sm\u00ed\u0159it se s t\u00edmto statusem), nebo rychle zm\u011bnit sm\u011br v\u00fdvoje. Xiaomi se profiluj\u00ed jako levn\u011bj\u0161\u00ed alternativy vlajkov\u00fdch lod\u00ed se stejn\u00fdm hardwarem (zjednodu\u0161en\u011b). Maj\u00ed jasn\u011b vymezenou pozici, kter\u00e1 je odli\u0161uje od renomovan\u00fdch konkurent\u016f, kte\u0159\u00ed se profiluj\u00ed jako drah\u00e9 - Apple, Samsung atd. Jedn\u00edm z hlavn\u00edch probl\u00e9m\u016f bude to, \u017ee asociace (na kter\u00fdch je cel\u00fd tento metodick\u00fd postup postaven) se slovem \"levn\u00fd\" m\u016f\u017ee p\u0159it\u00e1hnout tak\u00e9 asociaci \"\u0161patn\u00fd\" nebo \"nekvalitn\u00ed\".\n<p>Mimochodem, to funguje i p\u0159i srovn\u00e1v\u00e1n\u00ed jak\u00fdchkoli jin\u00fdch objekt\u016f ve vybran\u00e9 kategorii - m\u016f\u017eete srovn\u00e1vat jak procesory, tak telefony i zpravodajsk\u00e9 port\u00e1ly! V podstat\u011b je fantazie pro aplikaci t\u00e9to metody neomezen\u00e1.\n<\/li>\n<\/ul>\n<p>\nJak ur\u010dit, podle jak\u00fdch konkr\u00e9tn\u00edch krit\u00e9ri\u00ed bych m\u011bl srovn\u00e1vat na\u0161e produkty?<br \/>\nV z\u00e1sad\u011b lze na tuto ot\u00e1zku odpov\u011bd\u011bt r\u016fzn\u00fdmi zp\u016fsoby \u2013 m\u016f\u017eete se pokusit prov\u00e9st odborn\u00e9 interview, polostrukturovan\u00e9 interview, nebo zvolit metodu focus group. N\u011bkter\u00e9 z kategori\u00ed, kter\u00e9 z\u00edsk\u00e1te, se mohou na internetu objevit \u2013 to by v\u00e1s nem\u011blo znepokojovat. Pamatujte, \u017ee hlavn\u00ed v\u011bc\u00ed ve va\u0161em v\u00fdzkumu nen\u00ed jedine\u010dnost z\u00edskan\u00fdch dat, ale jejich objektivnost a spolehlivost. <br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nJe tak\u00e9 t\u0159eba poznamenat, \u017ee v r\u016fzn\u00fdch u\u010debn\u00edch pom\u016fck\u00e1ch jsem se mnohokr\u00e1t setkal s podobn\u00fdmi fr\u00e1zemi: \u201e\u0160patn\u00e9 se obvykle spojuje s chladn\u00fdm, tmav\u00fdm, n\u00edzk\u00fdm; dobr\u00e9 \u2013 se tepl\u00fdm, sv\u011btl\u00fdm, vysok\u00fdm\u201c. P\u0159edstavte si, pokud by Sprite po dal\u0161\u00ed reklam\u011b \u201eZbavte se \u017e\u00edzn\u011b\u201c zjistil, \u017ee jejich n\u00e1poj je st\u00e1le spojov\u00e1n s tepl\u00fdm? <\/p>\n<p>Pr\u00e1v\u011b proto je d\u016fle\u017eit\u00e9 v\u011bnovat pozornost tomu, s \u010d\u00edm pracujeme \u2013 pokud pro aplikaci, jej\u00edm\u017e hlavn\u00edm c\u00edlem je relaxace, z\u00edsk\u00e1me v asociativn\u00edm r\u00e1mci slovo \u201epokojn\u00fd\u201c, nen\u00ed nutn\u00e9, aby jsme cht\u011bli stejnou charakteristiku i pro st\u0159\u00edle\u010dku. Do ur\u010dit\u00e9 m\u00edry je hodnocen\u00ed nejsubjektivn\u011bj\u0161\u00ed \u010d\u00e1st\u00ed t\u00e9to metodologie, ale nesm\u00edme zapom\u00ednat, \u017ee je prim\u00e1rn\u011b zam\u011b\u0159ena na pr\u00e1ci s asociativn\u00edm r\u00e1mcem, kter\u00fd se m\u016f\u017ee li\u0161it od spot\u0159ebitele ke spot\u0159ebiteli (pr\u00e1v\u011b proto bude dal\u0161\u00edm d\u016fle\u017eit\u00fdm faktorem studium va\u0161\u00ed c\u00edlov\u00e9 skupiny, kter\u00e9 se v\u011bt\u0161inou prov\u00e1d\u00ed pomoc\u00ed dotazn\u00edk\u016f nebo strukturovan\u00fdch rozhovor\u016f).<\/p>\n<h1>Metodologie<\/h1>\n<p>\nJe\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm f\u00e1ze se mus\u00edme rozhodnout, kter\u00e1 reklamn\u00ed sd\u011blen\u00ed (budeme o v\u0161ech diskutovat na tomto p\u0159\u00edkladu) chceme otestovat. V na\u0161em p\u0159\u00edpad\u011b jimi budou reklamy na n\u00e1sleduj\u00edc\u00ed telefony:<\/p>\n<p><img decoding=\"async\" alt=\"\u00davod do metody semantick\u00e9ho diferenci\u00e1lu za 5 minut\" src=\"\/wp-content\/uploads\/2020\/01\/6ca54e59f7e4e9f06a7d5ae68ab4854e.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<img decoding=\"async\" alt=\"\u00davod do metody semantick\u00e9ho diferenci\u00e1lu za 5 minut\" src=\"\/wp-content\/uploads\/2020\/01\/55e08f0481acae6da2a11f0d03d207fb.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nPro zjednodu\u0161en\u00ed osvojen\u00ed metody vezmeme dva respondenty.<\/p>\n<h3>Prvn\u00ed etapa \u2013 ur\u010den\u00ed kategori\u00ed pro studium. <\/h3>\n<p>\nP\u0159edpokl\u00e1dejme, \u017ee pomoc\u00ed metody focus group jsme dok\u00e1zali ur\u010dit n\u00e1sleduj\u00edc\u00edch 9 kategori\u00ed (\u010d\u00edslo nen\u00ed n\u00e1hodn\u00e9 \u2013 p\u016fvodn\u011b pr\u00e1v\u011b tolik krit\u00e9ri\u00ed, rozd\u011blen\u00fdch do 3 rovnom\u011brn\u00fdch skupin \u2013 faktory hodnocen\u00ed (E), faktor s\u00edly (R) a faktor aktivity (A), navrhoval autor):<\/p>\n<ol>\n<li>Vzru\u0161uj\u00edc\u00ed 1 2 3 4 5 6 7 Klidn\u00fd<\/li>\n<li>Ban\u00e1ln\u00ed 1 2 3 4 5 6 7 Jedine\u010dn\u00fd<\/li>\n<li>P\u0159irozen\u00fd 1 2 3 4 5 6 7 Um\u011bl\u00fd<\/li>\n<li>Levn\u00fd 1 2 3 4 5 6 7 Drah\u00fd<\/li>\n<li>Kreativn\u00ed 1 2 3 4 5 6 7 Ban\u00e1ln\u00ed<\/li>\n<li>Odpuzuj\u00edc\u00ed 1 2 3 4 5 6 7 P\u0159itahuj\u00edc\u00ed<\/li>\n<li>\u017div\u00fd 1 2 3 4 5 6 7 Tmav\u00fd<\/li>\n<li>\u0160pinav\u00fd 1 2 3 4 5 6 7 \u010cist\u00fd<\/li>\n<li>Dominantn\u00ed 1 2 3 4 5 6 7 Druhotn\u00fd<\/li>\n<\/ol>\n<p><\/p>\n<h3>Druh\u00e1 etapa \u2013 vypracov\u00e1n\u00ed dotazn\u00edku.<\/h3>\n<p>\nMetodologicky spr\u00e1vn\u00fd dotazn\u00edk pro dva respondenty k dv\u011bma reklam\u00e1m bude m\u00edt n\u00e1sleduj\u00edc\u00ed podobu:<\/p>\n<p><img decoding=\"async\" alt=\"\u00davod do metody semantick\u00e9ho diferenci\u00e1lu za 5 minut\" src=\"\/wp-content\/uploads\/2020\/01\/3171274db297c9a75b34d637e79da897.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nJak m\u016f\u017eete vid\u011bt, nejmen\u0161\u00ed a nejv\u011bt\u0161\u00ed hodnota se m\u011bn\u00ed v z\u00e1vislosti na \u0159\u00e1dku. Podle n\u00e1zoru tv\u016frce t\u00e9to metody \u2013 Charlese Osgooda, tento zp\u016fsob pom\u00e1h\u00e1 ov\u011b\u0159it pozornost respondenta a tak\u00e9 m\u00edru jeho zapojen\u00ed do procesu (v\u0161iml si a up\u0159esnil \u2013 skv\u011bl\u00e9!). N\u011bkte\u0159\u00ed badatel\u00e9 (zejm\u00e9na nepoctiv\u00ed) v\u0161ak mohou neobm\u011b\u0148ovat \u0161k\u00e1ly, aby je pozd\u011bji nemuseli inverzovat. T\u00edm p\u00e1dem vynech\u00e1vaj\u00ed \u010dtvrt\u00fd bod v na\u0161em seznamu.<\/p>\n<h3>T\u0159et\u00ed etapa \u2013 shrom\u00e1\u017ed\u011bn\u00ed dat a jejich zaps\u00e1n\u00ed do na\u0161\u00ed \u0161k\u00e1ly.<\/h3>\n<p>\n Od t\u00e9to chv\u00edle m\u016f\u017eete bu\u010f za\u010d\u00edt zad\u00e1vat data do Excelu (jak jsem to ud\u011blal j\u00e1 z v\u011bt\u0161\u00ed pohodlnosti), nebo pokra\u010dovat ve v\u0161em ru\u010dn\u011b \u2013 v z\u00e1vislosti na tom, kolik lid\u00ed jste se rozhodli oslovit (Podle m\u011b je Excel pohodln\u011bj\u0161\u00ed, ale p\u0159i mal\u00e9m po\u010dtu respondent\u016f je rychlej\u0161\u00ed po\u010d\u00edtat ru\u010dn\u011b).<\/p>\n<p><img decoding=\"async\" alt=\"\u00davod do metody semantick\u00e9ho diferenci\u00e1lu za 5 minut\" src=\"\/wp-content\/uploads\/2020\/01\/b943af8d0f863a3f844ed8497288fb23.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>\u010ctvrt\u00e1 etapa \u2013 obnoven\u00ed \u0161k\u00e1l.<\/h3>\n<p>\nPokud se rozhodnete n\u00e1sledovat \u201espr\u00e1vnou\u201c metodu, zjist\u00edte, \u017ee byste m\u011bli p\u0159izp\u016fsobit \u0161k\u00e1ly na jednotnou hodnotu. V tomto p\u0159\u00edpad\u011b jsem se rozhodl, \u017ee maxim\u00e1ln\u00ed hodnotou bude \u201e7\u201c a minim\u00e1ln\u00ed \u201e1\u201c. T\u00edm p\u00e1dem z\u016fst\u00e1vaj\u00ed sud\u00e9 sloupce nedot\u010den\u00e9. Ostatn\u00ed hodnoty \u201eobnov\u00edme\u201c (odraz\u00edme hodnoty \u2014 1&lt;=&gt;7, 2&lt;=&gt;6, 3&lt;=&gt;5, 4=4).<br \/>\nNyn\u00ed budou na\u0161e data p\u0159edstavena n\u00e1sleduj\u00edc\u00edm zp\u016fsobem:<\/p>\n<p><img decoding=\"async\" alt=\"\u00davod do metody semantick\u00e9ho diferenci\u00e1lu za 5 minut\" src=\"\/wp-content\/uploads\/2020\/01\/f3ca11cff1a23b8d966e892c40b7bfef.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>P\u00e1t\u00e1 etapa \u2013 v\u00fdpo\u010det pr\u016fm\u011brn\u00fdch a celkov\u00fdch ukazatel\u016f.<\/h3>\n<p>\nNejpou\u017e\u00edvan\u011bj\u0161\u00ed ukazatele \u2013 \u201ev\u00edt\u011bz\u201c v ka\u017ed\u00e9 \u0161k\u00e1le (\u201enejlep\u0161\u00ed\u201c) a \u201epora\u017een\u00fd\u201c v ka\u017ed\u00e9 \u0161k\u00e1le (\u201enejhor\u0161\u00ed\u201c). <br \/>\nZ\u00edsk\u00e1v\u00e1me standardn\u00edm s\u010d\u00edt\u00e1n\u00edm a d\u011blen\u00edm po\u010dtem respondent\u016f v\u0161ech zn\u00e1mek ka\u017ed\u00e9 zna\u010dky podle vybran\u00e9 charakteristiky a jejich n\u00e1sledn\u00fdm porovn\u00e1n\u00edm. <br \/>\nPr\u016fm\u011brn\u00e9 hodnoty podle ka\u017ed\u00e9 reklamy ve obnoven\u00e9 podob\u011b:<\/p>\n<p><img decoding=\"async\" alt=\"\u00davod do metody semantick\u00e9ho diferenci\u00e1lu za 5 minut\" src=\"\/wp-content\/uploads\/2020\/01\/4bb6b4058fc077c69431f534da5a7aaf.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<ol>\n<li>Vzru\u0161uj\u00edc\u00ed a uklid\u0148uj\u00edc\u00ed \u2013 shodn\u00e9 hodnoty (5).<\/li>\n<li>Ban\u00e1ln\u00ed a unik\u00e1tn\u00ed \u2013 shodn\u00e9 hodnoty (5).<\/li>\n<li>Nejp\u0159irozen\u011bj\u0161\u00ed \u2013 reklama 1.<\/li>\n<li>Nejdra\u017e\u0161\u00ed \u2013 reklama 2.<\/li>\n<li>Nejv\u00edce kreativn\u00ed \u2013 reklama 1.<\/li>\n<li>Nejv\u00edce p\u0159ita\u017eliv\u00fd \u2013 reklama 2.<\/li>\n<li>Nejv\u00edce v\u00fdrazn\u00fd \u2013 reklama 2.<\/li>\n<li>Nej\u010dist\u0161\u00ed \u2013 reklama 1.<\/li>\n<li>Nejdominantn\u011bj\u0161\u00ed \u2013 reklama 2.<\/li>\n<\/ol>\n<p>\nNyn\u00ed p\u0159ejdeme k obecn\u00fdm ukazatel\u016fm. V tomto p\u0159\u00edpad\u011b mus\u00edme shrnout ka\u017ed\u00fd brand na z\u00e1klad\u011b v\u0161ech jeho hodnocen\u00ed od v\u0161ech respondent\u016f ve v\u0161ech charakteristik\u00e1ch (zde jsou na\u0161e pr\u016fm\u011bry u\u017eite\u010dn\u00e9). Takto ur\u010d\u00edme \"absolutn\u00edho l\u00eddra\" (mohou b\u00fdt dva, nebo dokonce t\u0159i). <\/p>\n<p>Celkov\u00e9 sk\u00f3re \u2013 Reklama 1 (39,5 bod\u016f). Reklama 2 (41 bod\u016f). <br \/>\nV\u00edt\u011bz \u2013 Reklama 2.<br \/>\nHlavn\u00ed je, abyste si jasn\u011b uv\u011bdomili, \u017ee v\u00edt\u011bz bez velk\u00e9ho odstupu \u2013 je snadn\u00e1 ko\u0159ist.<\/p>\n<h3>\u0160est\u00e1 f\u00e1ze \u2013 vytvo\u0159en\u00ed mapy vn\u00edm\u00e1n\u00ed. <\/h3>\n<p>\nJedn\u00edm z nejp\u0159ijateln\u011bj\u0161\u00edch a nejp\u0159\u00edjemn\u011bj\u0161\u00edch pohled\u016f pro o\u010di jsou od doby zaveden\u00ed do v\u011bdy Anhersem a Krone grafy a tabulky. P\u0159i zpr\u00e1v\u011b vypadaj\u00ed daleko n\u00e1zorn\u011bji, a proto si Charles vyp\u016fj\u010dil od p\u0159esn\u011bj\u0161\u00edch v\u011bd a psychologie v\u00fdslovn\u011b mapy vn\u00edm\u00e1n\u00ed. Pom\u00e1haj\u00ed v\u00e1m n\u00e1zorn\u011b uk\u00e1zat, kde p\u0159esn\u011b se nach\u00e1z\u00ed va\u0161e zna\u010dka\/reklama\/v\u00fdrobek. Vytv\u00e1\u0159ej\u00ed se p\u0159id\u011blen\u00edm dvou hodnot ob\u011bma os\u00e1m \u2013 nap\u0159\u00edklad osa X bude ozna\u010dovat krit\u00e9rium \"\u0161pinav\u00fd-\u010dist\u00fd\", zat\u00edmco osa Y \"tlumen\u00fd-jasn\u00fd\". <\/p>\n<p>Vytv\u00e1\u0159\u00edme mapu:<\/p>\n<p><img decoding=\"async\" alt=\"\u00davod do metody semantick\u00e9ho diferenci\u00e1lu za 5 minut\" src=\"\/wp-content\/uploads\/2020\/01\/3f1c71e164b2f969c033baa594de49b4.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nNyn\u00ed m\u016f\u017eeme n\u00e1zorn\u011b vid\u011bt, jak jsou v mysl\u00edch spot\u0159ebitel\u016f zastoupena dv\u011b zbo\u017e\u00ed-reprezentanti zn\u00e1m\u00fdch spole\u010dnost\u00ed. <\/p>\n<p>Hlavn\u00ed v\u00fdhodou map vn\u00edm\u00e1n\u00ed je jejich pohodlnost. Podle nich se snadno analyzuj\u00ed spot\u0159ebitelsk\u00e9 preference a imid\u017ee r\u016fzn\u00fdch zna\u010dek. A to m\u00e1 velk\u00fd v\u00fdznam pro vytv\u00e1\u0159en\u00ed efektivn\u00edch reklamn\u00edch zpr\u00e1v, m\u011b\u0159\u00edtkem pou\u017e\u00edvan\u00fdm k hodnocen\u00ed zbo\u017e\u00ed podle n\u011bjak\u00e9ho znaku.<\/p>\n<h3>Z\u00e1v\u011bry<\/h3>\n<p>\nJak vid\u00edte, metoda v zkr\u00e1cen\u00e9 podob\u011b nen\u00ed slo\u017eit\u00e1 na pochopen\u00ed, mohou ji pou\u017e\u00edvat nejen odborn\u00edci v oblasti metodologie soci\u00e1ln\u00edch a marketingov\u00fdch v\u00fdzkum\u016f, ale i b\u011b\u017en\u00ed u\u017eivatel\u00e9.<br \/>\n<br \/>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/483776\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0414\u043b\u044f \u0447\u0435\u0433\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0437\u043d\u0430\u043d\u0438\u0435 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0438 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0430\u043b\u0430? \u041c\u043e\u0436\u0435\u043c \u0443\u0437\u043d\u0430\u0442\u044c \u043d\u0430\u0448\u0435 \u043c\u0435\u0441\u0442\u043e \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0432 \u043f\u043e\u0434\u0441\u043e\u0437\u043d\u0430\u043d\u0438\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u041d\u0430\u043c \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043f\u043b\u043e\u0445\u043e \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u043a \u043d\u0430\u0448\u0435\u043c\u0443 \u0442\u043e\u0432\u0430\u0440\u0443, \u043d\u043e \u0447\u0442\u043e \u0431\u0443\u0434\u0435\u0442, \u0435\u0441\u043b\u0438 \u043c\u044b \u0443\u0437\u043d\u0430\u0435\u043c, \u0447\u0442\u043e \u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c \u043e\u043d\u0438 \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u0435\u0449\u0451 \u0445\u0443\u0436\u0435 \u043f\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u043c \u0434\u043b\u044f \u043d\u0430\u0441 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f\u043c? \u041c\u043e\u0436\u0435\u043c \u0443\u0437\u043d\u0430\u0442\u044c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u0430 \u043d\u0430\u0448\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-55164","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0414\u043b\u044f \u0447\u0435\u0433\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0437\u043d\u0430\u043d\u0438\u0435 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0438 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0430\u043b\u0430? 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