{"id":55216,"date":"2020-01-15T00:00:00","date_gmt":"2020-01-14T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome"},"modified":"2020-02-18T14:03:19","modified_gmt":"2020-02-18T11:03:19","slug":"google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/news\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","title":{"rendered":"Google m\u00e1 v pl\u00e1nu do roku 2022 ukon\u010dit podporu t\u0159et\u00edch stran Cookies v Chromu","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Spole\u010dnost Google ozn\u00e1mila<\/a><\/noindex> o z\u00e1m\u011bru b\u011bhem n\u00e1sleduj\u00edc\u00edch dvou let zcela ukon\u010dit v Chromu podporu t\u0159et\u00edch stran Cookies, kter\u00e9 se objevuj\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek odli\u0161n\u00fdch od dom\u00e9ny aktu\u00e1ln\u00ed str\u00e1nky. Takov\u00e9 Cookies se pou\u017e\u00edvaj\u00ed pro sledov\u00e1n\u00ed pohybu u\u017eivatele mezi webov\u00fdmi str\u00e1nkami v k\u00f3dech reklamn\u00edch s\u00edt\u00ed, widgetech soci\u00e1ln\u00edch s\u00edt\u00ed a syst\u00e9mech webov\u00e9 analytiky.<\/p>\n

Jak a bylo uvedeno<\/a><\/noindex> v\u010dera, z\u00e1m\u011br unifikovat hlavi\u010dku User-Agent, odm\u00edtnut\u00ed t\u0159et\u00edch stran Cookies je prosazov\u00e1no v r\u00e1mci iniciativy Privacy Sandbox<\/a><\/noindex>, kter\u00e1 si klade za c\u00edl dos\u00e1hnout kompromisu mezi pot\u0159ebou u\u017eivatel\u016f chr\u00e1nit si soukrom\u00ed a p\u0159\u00e1n\u00edm reklamn\u00edch s\u00edt\u00ed a web\u016f sledovat preference n\u00e1v\u0161t\u011bvn\u00edk\u016f. Do konce tohoto roku se v re\u017eimu origin trial<\/a><\/noindex> o\u010dek\u00e1v\u00e1 zahrnut\u00ed dal\u0161\u00edch API pro m\u011b\u0159en\u00ed konverze a personalizaci reklamy bez pou\u017eit\u00ed t\u0159et\u00edch stran Cookies.<\/a><\/noindex> Aby se ur\u010dila kategorie z\u00e1jm\u016f u\u017eivatele bez individu\u00e1ln\u00ed identifikace a bez vazby na historii n\u00e1v\u0161t\u011bv konkr\u00e9tn\u00edch webov\u00fdch str\u00e1nek, reklamn\u00edm s\u00edt\u00edm se navrhuje pou\u017e\u00edt API <\/p>\n

Floc , pro hodnocen\u00ed aktivity u\u017eivatele po p\u0159echodu na reklamu \u2014 API<\/a><\/noindex>, pro hodnocen\u00ed aktivity u\u017eivatel\u016f po p\u0159echodu na reklamu \u2014 API , a pro odd\u011blen\u00ed u\u017eivatel\u016f bez pou\u017eit\u00ed meziwebov\u00fdch identifik\u00e1tor\u016f \u2014 API<\/a><\/noindex>, a pro rozd\u011blen\u00ed u\u017eivatel\u016f bez pou\u017eit\u00ed mezis\u00edtov\u00fdch identifik\u00e1tor\u016f \u2014 API . Rozvoj specifikac\u00ed souvisej\u00edc\u00edch s c\u00edlenou reklamou<\/a><\/noindex>bez poru\u0161en\u00ed soukrom\u00ed, prob\u00edh\u00e1
\nsepar\u00e1tn\u00ed pracovn\u00ed skupinou , zalo\u017eenou p\u0159i organizaci W3C.<\/a><\/noindex>V sou\u010dasnosti je v kontextu ochrany proti p\u0159enosu Cookies v pr\u016fb\u011bhu<\/p>\n

pou\u017e\u00edv\u00e1n atribut SameSite uveden\u00fd v hlavi\u010dce Set-Cookie, kter\u00fd je od Chromu 76 ve v\u00fdchoz\u00edm nastaven\u00ed nastaven na hodnotu \u201eSameSite=Lax\u201c, omezuj\u00edc\u00ed odes\u00edl\u00e1n\u00ed Cookies pro vlo\u017een\u00ed z t\u0159et\u00edch str\u00e1n, ale weby mohou tento limit zru\u0161it t\u00edm, \u017ee p\u0159i nastaven\u00ed Cookies nastav\u00ed hodnotu SameSite=None. Atribut SameSite m\u016f\u017ee m\u00edt dv\u011b hodnoty 'strict' nebo 'lax'. V re\u017eimu 'strict' jsou Cookies zadr\u017eov\u00e1ny od odes\u00edl\u00e1n\u00ed pro jak\u00e9koli druhy meziwebov\u00fdch po\u017eadavk\u016f. V re\u017eimu 'lax' se pou\u017e\u00edvaj\u00ed m\u00edrn\u011bj\u0161\u00ed omezen\u00ed a p\u0159enos Cookies je blokov\u00e1n pouze pro meziwebov\u00e9 subdotazy, jako je \u017e\u00e1dost o obr\u00e1zek nebo na\u010d\u00edt\u00e1n\u00ed obsahu p\u0159es iframe. CSRF \u00fatok\u016f<\/a><\/noindex> se pou\u017e\u00edv\u00e1 atribut SameSite uveden\u00fd v hlavi\u010dce Set-Cookie, kter\u00fd je od Chrome 76 ve sv\u00e9 v\u00fdchoz\u00ed hodnot\u011b nastaven na \u201eSameSite=Lax\u201c, co\u017e omezuje odes\u00edl\u00e1n\u00ed cookies pro vlo\u017een\u00e9 prvky z extern\u00edch web\u016f, ale weby mohou toto omezen\u00ed zru\u0161it, pokud p\u0159i nastaven\u00ed cookie v\u00fdslovn\u011b uvedou hodnotu SameSite=None. Atribut SameSite m\u016f\u017ee nab\u00fdvat dvou hodnot: 'strict' nebo 'lax'. V re\u017eimu 'strict' jsou cookies zadr\u017eov\u00e1ny p\u0159ed odes\u00edl\u00e1n\u00edm pro jak\u00e9koli typy mezis\u00edtov\u00fdch po\u017eadavk\u016f. V re\u017eimu 'lax' se uplat\u0148uj\u00ed voln\u011bj\u0161\u00ed omezen\u00ed a odes\u00edl\u00e1n\u00ed cookies je blokov\u00e1no pouze pro mezis\u00edtov\u00e9 subpo\u017eadavky, jako je po\u017eadavek na obr\u00e1zek nebo na\u010d\u00edt\u00e1n\u00ed obsahu prost\u0159ednictv\u00edm iframe. <\/p>\n

V Chrome 80, kter\u00fd je pl\u00e1nov\u00e1n na 4. \u00fanora, bude pou\u017eito p\u0159\u00edsn\u011bj\u0161\u00ed omezen\u00ed, kter\u00e9 zakazuje zpracov\u00e1n\u00ed extern\u00edch cookies pro po\u017eadavky bez HTTPS (s atributem SameSite=None mohou b\u00fdt cookies nastaveny pouze v re\u017eimu Secure). Krom\u011b toho pokra\u010duje pr\u00e1ce na realizaci n\u00e1stroj\u016f pro detekci a ochranu proti technik\u00e1m obch\u00e1zen\u00ed sledov\u00e1n\u00ed a skryt\u00e9 identifikace (\u201ebrowser fingerprinting\u201c).<\/p>\n

P\u0159ipome\u0148me, \u017ee ve Firefoxu, po\u010d\u00ednaje vyd\u00e1n\u00edm 69<\/a><\/noindex>, je v\u00fdchoz\u00edm zp\u016fsobem ignorov\u00e1n\u00ed Cookie v\u0161ech t\u0159et\u00edch stran pro sledov\u00e1n\u00ed pohybu. Google pova\u017euje takovou blokaci za opr\u00e1vn\u011bnou, ale vy\u017eaduje p\u0159edchoz\u00ed p\u0159\u00edpravu webov\u00e9 ekosyst\u00e9mu a poskytov\u00e1n\u00ed alternativn\u00edch API pro \u00fakoly, pro kter\u00e9 se d\u0159\u00edve pou\u017e\u00edvaly t\u0159et\u00ed strany Cookie, ani\u017e by do\u0161lo k naru\u0161en\u00ed soukrom\u00ed a modelu monetizace webov\u00fdch str\u00e1nek financovan\u00fdch zobrazen\u00edm reklamy. V reakci na blokaci Cookie bez poskytnut\u00ed alternativy reklamn\u00ed s\u00edt\u011b neukon\u010dily sledov\u00e1n\u00ed, ale p\u0159e\u0161ly k pou\u017eit\u00ed sofistikovan\u011bj\u0161\u00edch metod zalo\u017een\u00fdch na skryt\u00e9 identifikaci u\u017eivatel\u016f (fingerprinting) nebo prost\u0159ednictv\u00edm vytvo\u0159en\u00ed<\/a><\/noindex> pro tracker poddom\u00e9n hotel\u016f v dom\u00e9n\u011b webu, na kter\u00e9m se zobrazuje reklama. <\/p>\n

<\/a><\/noindex><\/p>\n

Zdroj: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0445 \u0434\u0432\u0443\u0445 \u043b\u0435\u0442 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0432 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0441\u0430\u0439\u0442\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u041f\u043e\u0434\u043e\u0431\u043d\u044b\u0435 Cookie \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0435\u043d\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043c\u0435\u0436\u0434\u0443 \u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0432 \u043a\u043e\u0434\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0432\u0438\u0434\u0436\u0435\u0442\u043e\u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0441\u0438\u0441\u0442\u0435\u043c web-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438. \u041a\u0430\u043a \u0438 \u0437\u0430\u044f\u0432\u043b\u0435\u043d\u043d\u043e\u0435 \u0432\u0447\u0435\u0440\u0430 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0443\u043d\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a User-Agent, \u043e\u0442\u043a\u0430\u0437 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-55216","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google hodl\u00e1 do roku 2022 ukon\u010dit podporu t\u0159et\u00edch stran Cookie v Chromu | ProHoster","description":"Spole\u010dnost Google ozn\u00e1mila, \u017ee m\u00e1 v \u00famyslu b\u011bhem n\u00e1sleduj\u00edc\u00edch dvou let \u00fapln\u011b p\u0159estat s.","canonical_url":"https:\/\/prohoster.info\/cs\/blog\/news\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"cs_CZ","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47Google \u043d\u0430\u043c\u0435\u0440\u0435\u043d \u0434\u043e 2022 \u0433\u043e\u0434\u0430 \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome | ProHoster","og:description":"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0445 \u0434\u0432\u0443\u0445 \u043b\u0435\u0442 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0432.","og:url":"https:\/\/prohoster.info\/cs\/blog\/news\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2020-01-14T21:00:00+00:00","article:modified_time":"2020-02-18T11:03:19+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"55216","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":null,"breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2021-02-28 19:48:29","updated":"2022-09-28 18:08:44","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/posts\/55216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/comments?post=55216"}],"version-history":[{"count":0,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/posts\/55216\/revisions"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/media?parent=55216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/categories?post=55216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/cs\/wp-json\/wp\/v2\/tags?post=55216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}