{"id":80277,"date":"2020-05-05T01:42:27","date_gmt":"2020-05-04T23:42:27","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/platformy-upravleniya-dannymi-ot-periferii-do-oblaka"},"modified":"2020-05-05T01:42:27","modified_gmt":"2020-05-04T23:42:27","slug":"platformy-upravleniya-dannymi-ot-periferii-do-oblaka","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/administrirovanie\/platformy-upravleniya-dannymi-ot-periferii-do-oblaka","title":{"rendered":"Platformy pro spr\u00e1vu dat: od okrajov\u00fdch za\u0159\u00edzen\u00ed po cloud","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Dnes jsou pro v\u011bt\u0161inu spole\u010dnost\u00ed a organizac\u00ed data jedn\u00edm ze strategick\u00fdch aktiv. S roz\u0161i\u0159ov\u00e1n\u00edm analytick\u00fdch mo\u017enost\u00ed roste hodnota shroma\u017e\u010fovan\u00fdch a akumulovan\u00fdch dat firem. \u010casto se mluv\u00ed o explozivn\u00edm, exponenci\u00e1ln\u00edm r\u016fstu objem\u016f generovan\u00fdch podnikov\u00fdch dat. Uv\u00e1d\u00ed se, \u017ee 90 % v\u0161ech dat byla vytvo\u0159ena v posledn\u00edch dvou letech.\u00a0<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/ruvds\/blog\/500028\/\"><img decoding=\"async\" alt=\"Platformy pro spr\u00e1vu dat: od okrajov\u00fdch za\u0159\u00edzen\u00ed po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/ee44c1b681383bbc96a96e11d62c874f.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2>R\u016fst objem\u016f dat je spojen se zvy\u0161ov\u00e1n\u00edm jejich hodnoty<\/h2>\n<p>\nData vytv\u00e1\u0159ej\u00ed a vyu\u017e\u00edvaj\u00ed syst\u00e9my anal\u00fdzy velk\u00fdch dat, internetu v\u011bc\u00ed (IoT), um\u011bl\u00e9 inteligence a dal\u0161\u00ed. Shrom\u00e1\u017ed\u011bn\u00e1 data jsou z\u00e1kladem pro zlep\u0161en\u00ed kvality slu\u017eeb z\u00e1kazn\u00edk\u016fm, rozhodov\u00e1n\u00ed, podporu provozn\u00edch \u010dinnost\u00ed firem a pro r\u016fzn\u00e9 v\u00fdzkumy a v\u00fdvoje.<\/p>\n<p><img decoding=\"async\" alt=\"Platformy pro spr\u00e1vu dat: od okrajov\u00fdch za\u0159\u00edzen\u00ed po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/35009715d4c2b71c8c035c48e1e263ec.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>90 % v\u0161ech dat byla vytvo\u0159ena v posledn\u00edch dvou letech.<\/i>\u00a0<\/p>\n<p>Podle progn\u00f3zy IDC se objem ulo\u017een\u00fdch dat na sv\u011bt\u011b zdvojn\u00e1sob\u00ed v letech 2018 a\u017e 2023 a celkov\u00e1 kapacita datov\u00fdch ulo\u017ei\u0161\u0165 dos\u00e1hne 11,7 zettabyt\u016f, p\u0159i\u010dem\u017e na podnikov\u00e9 datab\u00e1ze bude p\u0159ipadat v\u00edce ne\u017e t\u0159i \u010dtvrtiny celkov\u00e9ho objemu. Je charakteristick\u00e9, \u017ee pokud v roce 2018 celkov\u00e1 kapacita dodan\u00fdch diskov\u00fdch jednotek (HDD), kter\u00e9 zat\u00edm z\u016fst\u00e1vaj\u00ed hlavn\u00edm nosi\u010dem informac\u00ed, \u010dinila 869 exabyt\u016f, do roku 2023 by tento \u00fadaj mohl p\u0159es\u00e1hnout 2,6 zettabyt\u016f.<\/p>\n<h2>Platformy pro spr\u00e1vu dat: k \u010demu jsou pot\u0159ebn\u00e9 a jakou roli hraj\u00ed?<\/h2>\n<p>\nNen\u00ed divu, \u017ee ot\u00e1zky \u0159\u00edzen\u00ed dat se st\u00e1vaj\u00ed pro podniky prioritn\u00edmi, proto\u017ee maj\u00ed p\u0159\u00edm\u00fd dopad na jejich \u010dinnost. Je nutn\u00e9 n\u011bkdy p\u0159ekon\u00e1vat takov\u00e9 pot\u00ed\u017ee, jako je heterogenita syst\u00e9m\u016f, form\u00e1t\u016f dat, metod jejich ukl\u00e1d\u00e1n\u00ed a pou\u017e\u00edv\u00e1n\u00ed, p\u0159\u00edstupy k \u0159\u00edzen\u00ed v podm\u00ednk\u00e1ch \"zoo\" r\u016fzn\u00fdch \u0159e\u0161en\u00ed, kter\u00e1 byla implementov\u00e1na v r\u016fzn\u00fdch obdob\u00edch.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Platformy pro spr\u00e1vu dat: od okrajov\u00fdch za\u0159\u00edzen\u00ed po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/aa9ec678fe0f1b837fb83698de97f81e.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\nV\u00fdsledkem takov\u00e9ho neuni\u00adfikovan\u00e9ho p\u0159\u00edstupu je fragmentace datov\u00fdch sad, kter\u00e9 jsou ukl\u00e1d\u00e1ny a zpracov\u00e1v\u00e1ny v r\u016fzn\u00fdch syst\u00e9mech, r\u016fzn\u00e9 postupy zaji\u0161t\u011bn\u00ed kvality dat. Tyto typick\u00e9 probl\u00e9my zvy\u0161uj\u00ed pracovn\u00ed a finan\u010dn\u00ed n\u00e1klady p\u0159i pr\u00e1ci s daty, nap\u0159\u00edklad p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed statistik a zpr\u00e1v nebo p\u0159i rozhodov\u00e1n\u00ed.\u00a0<\/p>\n<p>Model \u0159\u00edzen\u00ed dat by m\u011bla b\u00fdt p\u0159izp\u016fsobena pot\u0159eb\u00e1m, c\u00edl\u016fm a \u00fakol\u016fm podniku. Neexistuje automatizovan\u00fd syst\u00e9m nebo platforma pro spr\u00e1vu dat, kter\u00e1 by pokr\u00fdvala v\u0161echny \u00fakoly. P\u0159esto modern\u00ed komplexn\u00ed, flexibiln\u00ed a \u0161k\u00e1lovateln\u00e9 syst\u00e9my \u0159\u00edzen\u00ed dat \u010dasto p\u0159edstavuj\u00ed univerz\u00e1ln\u00ed software pro spr\u00e1vu dat a jejich ukl\u00e1d\u00e1n\u00ed. Obsahuj\u00ed nezbytn\u00e9 n\u00e1stroje a slu\u017eby pro efektivn\u00ed spr\u00e1vu dat.\u00a0<\/p>\n<p>Nejnov\u011bj\u0161\u00ed trendy umo\u017e\u0148uj\u00ed podnik\u016fm p\u0159epracovat spr\u00e1vu dat na \u00farovni cel\u00e9 organizace, z\u00edskat jasn\u00fd p\u0159ehled o tom, jak\u00e1 data maj\u00ed, jak\u00e9 politiky s nimi souvisej\u00ed, kde a jak dlouho jsou data ulo\u017eena, a kone\u010dn\u011b umo\u017e\u0148uj\u00ed v\u010das poskytovat pot\u0159ebn\u00e9 informace t\u011bm spr\u00e1vn\u00fdm lidem. Tato \u0159e\u0161en\u00ed zvy\u0161uj\u00ed schopnosti podnik\u016f a umo\u017e\u0148uj\u00ed:\u00a0<\/p>\n<ul>\n<li>Spravovat soubory, objekty, data aplikac\u00ed, datab\u00e1ze, data virtu\u00e1ln\u00edch a cloudov\u00fdch prost\u0159ed\u00ed, p\u0159istupovat k r\u016fzn\u00fdm typ\u016fm dat.<\/li>\n<li>Pomoc\u00ed n\u00e1stroj\u016f pro orchestraci a automatizaci p\u0159esouvat data tam, kde je jejich ukl\u00e1d\u00e1n\u00ed nejefektivn\u011bj\u0161\u00ed \u2014 do prim\u00e1rn\u00ed, sekund\u00e1rn\u00ed infrastruktury pro ukl\u00e1d\u00e1n\u00ed, do datov\u00e9ho centra poskytovatele nebo do cloudu.<\/li>\n<li>Vyu\u017e\u00edvat komplexn\u00ed funkce zabezpe\u010den\u00ed dat.<\/li>\n<li>Zajistit integraci dat.<\/li>\n<li>Z\u00edsk\u00e1vat z dat provozn\u00ed analytiku.\u00a0<\/li>\n<\/ul>\n<p>\nPlatforma pro spr\u00e1vu dat m\u016f\u017ee b\u00fdt postavena na z\u00e1klad\u011b n\u011bkolika softwarov\u00fdch produkt\u016f nebo p\u0159edstavovat jednotn\u00fd unifikovan\u00fd syst\u00e9m. Komplexn\u00ed platforma zaji\u0161\u0165uje jednotnou spr\u00e1vu dat v r\u00e1mci cel\u00e9 IT infrastruktury, v\u010detn\u011b jejich z\u00e1lohov\u00e1n\u00ed, obnovy, archivace, spr\u00e1vy hardwarov\u00fdch snapshot\u016f a generov\u00e1n\u00ed report\u016f.<\/p>\n<p>Takov\u00e1 platforma umo\u017e\u0148uje realizovat strategii v\u00edce cloudu, roz\u0161\u00ed\u0159it datov\u00e9 centrum do cloudov\u00e9ho prost\u0159ed\u00ed, prov\u00e1d\u011bt rychlou migraci do cloudu, vyu\u017e\u00edvat mo\u017enosti v\u00fdm\u011bny hardware a zav\u00e1d\u011bn\u00ed nejhospod\u00e1rn\u011bj\u0161\u00edch variant ukl\u00e1d\u00e1n\u00ed dat.<\/p>\n<p>N\u011bkter\u00e1 \u0159e\u0161en\u00ed jsou schopna automaticky archivovat data. Pomoc\u00ed um\u011bl\u00e9 inteligence mohou identifikovat, \u017ee \"n\u011bco nefunguje\", a automaticky p\u0159ij\u00edmat n\u00e1pravn\u00e9 opat\u0159en\u00ed nebo informovat administr\u00e1tora, stejn\u011b jako detekovat a zamezit r\u016fzn\u00fdm typ\u016fm \u00fatok\u016f. Automatizace slu\u017eeb p\u0159isp\u00edv\u00e1 k optimalizaci IT operac\u00ed, uvol\u0148uje IT person\u00e1l, minimalizuje chyby zp\u016fsoben\u00e9 lidsk\u00fdm faktorem a sni\u017euje prostoje.\u00a0<\/p>\n<p>Jak\u00fdmi vlastnostmi by m\u011bla disponovat modern\u00ed platforma pro spr\u00e1vu dat a kde se takov\u00e1 \u0159e\u0161en\u00ed prakticky aplikuj\u00ed?<\/p>\n<p>P\u0159\u00edstup \"jedno \u0159e\u0161en\u00ed pro v\u0161echny\" nefunguje v p\u0159\u00edpad\u011b platforem pro spr\u00e1vu dat. Ka\u017ed\u00e1 spole\u010dnost m\u00e1 sv\u00e9 vlastn\u00ed po\u017eadavky na data, kter\u00e9 z\u00e1vis\u00ed na typu podnik\u00e1n\u00ed, pracovn\u00edch zku\u0161enostech atd. Univerz\u00e1ln\u00ed platforma mus\u00ed na jedn\u00e9 stran\u011b umo\u017enit nastaven\u00ed pro pr\u00e1ci s daty v konkr\u00e9tn\u00ed firm\u011b a na druh\u00e9 stran\u011b b\u00fdt nez\u00e1visl\u00e1 na specifik\u00e1ch aplikovan\u00e9ho odv\u011btv\u00ed, oblasti pou\u017eit\u00ed produktu na jej\u00edm z\u00e1klad\u011b a jeho informa\u010dn\u00edm prost\u0159ed\u00ed.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Platformy pro spr\u00e1vu dat: od okrajov\u00fdch za\u0159\u00edzen\u00ed po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/473555c60cae20f2f9bb129b11b16a23.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Praktick\u00e9 oblasti spr\u00e1vy dat (zdroj; CMMI Institute).<\/i><\/p>\n<p>Zde je n\u011bkolik praktick\u00fdch oblast\u00ed pou\u017eit\u00ed platforem pro spr\u00e1vu dat:<\/p>\n<p>Komponenta<br \/>\nOblast pou\u017eit\u00ed<\/p>\n<p>Strategie spr\u00e1vy dat<br \/>\nC\u00edle a \u00fakoly spr\u00e1vy, podnikov\u00e1 kultura spr\u00e1vy dat, definice po\u017eadavk\u016f na \u017eivotn\u00ed cyklus dat.<\/p>\n<p>Spr\u00e1va dat<br \/>\nSpr\u00e1va dat a metadat<\/p>\n<p>Operace s daty<br \/>\nNormy a postupy pr\u00e1ce se zdroji dat<\/p>\n<p>Kvalita dat<br \/>\nZaji\u0161t\u011bn\u00ed kvality, r\u00e1mec kvality dat<\/p>\n<p>Platforma a architektura<br \/>\nArchitektonick\u00fd r\u00e1mec, platformy a integrace\u00a0<\/p>\n<p>Podp\u016frn\u00e9 procesy<br \/>\nHodnocen\u00ed a anal\u00fdza, \u0159\u00edzen\u00ed proces\u016f, zaji\u0161t\u011bn\u00ed kvality, \u0159\u00edzen\u00ed rizik, \u0159\u00edzen\u00ed konfigurace<\/p>\n<p>\nKrom\u011b toho tyto platformy hraj\u00ed d\u016fle\u017eitou roli v procesu transformace organizace na podnik \"\u0159\u00edzen\u00fd daty\", kter\u00fd lze rozd\u011blit do n\u011bkolika f\u00e1z\u00ed:\u00a0<\/p>\n<ol>\n<li>Zm\u011bna spr\u00e1vy dat v existuj\u00edc\u00edch syst\u00e9mech, zaveden\u00ed role-based modelu s rozd\u011blen\u00edm povinnost\u00ed a pravomoc\u00ed. Kontrola kvality dat, k\u0159\u00ed\u017eov\u00e1 kontrola dat mezi syst\u00e9my, oprava nespr\u00e1vn\u00fdch dat.\u00a0<\/li>\n<li>Nastaven\u00ed proces\u016f extrakce a sb\u011bru dat, jejich transformace a z\u00e1sobov\u00e1n\u00ed. Uveden\u00ed dat do jednotn\u00e9ho syst\u00e9mu bez komplikace kontroly kvality dat a zm\u011bny obchodn\u00edch proces\u016f.\u00a0<\/li>\n<li>Integrace dat. Automatizace proces\u016f dod\u00e1v\u00e1n\u00ed pot\u0159ebn\u00fdch dat na spr\u00e1vn\u00e9 m\u00edsto ve spr\u00e1vn\u00fd \u010das.\u00a0<\/li>\n<li>Zaveden\u00ed plnohodnotn\u00e9 kontroly kvality dat. Stanoven\u00ed parametr\u016f kontroly kvality, vypracov\u00e1n\u00ed metodologie vyu\u017eit\u00ed automatick\u00fdch syst\u00e9m\u016f.\u00a0<\/li>\n<li>Implementace n\u00e1stroj\u016f pro \u0159\u00edzen\u00ed proces\u016f sb\u011bru dat, jejich verifikaci, deduplikaci a \u010di\u0161t\u011bn\u00ed. Jako d\u016fsledek - zv\u00fd\u0161en\u00ed kvality, v\u011brohodnosti a unifikace dat v\u0161ech syst\u00e9m\u016f podniku.\u00a0<\/li>\n<\/ol>\n<p><\/p>\n<h2>V\u00fdhody platforem pro spr\u00e1vu dat<\/h2>\n<p>\nSpole\u010dnosti, kter\u00e9 efektivn\u011b pracuj\u00ed s daty, obvykle dosahuj\u00ed v\u011bt\u0161\u00edho \u00fasp\u011bchu ve srovn\u00e1n\u00ed s konkurenc\u00ed, rychleji uv\u00e1d\u011bj\u00ed na trh produkty a slu\u017eby, l\u00e9pe ch\u00e1pou pot\u0159eby c\u00edlov\u00e9 skupiny a mohou rychle reagovat na zm\u011bny popt\u00e1vky. Platformy pro spr\u00e1vu dat poskytuj\u00ed mo\u017enost \"\u010di\u0161t\u011bn\u00ed\" dat, z\u00edsk\u00e1v\u00e1n\u00ed kvalitn\u00edch a relevantn\u00edch informac\u00ed, transformaci dat a strategick\u00e9 hodnocen\u00ed podnikov\u00fdch dat.\u00a0<\/p>\n<p>P\u0159\u00edklad univerz\u00e1ln\u00ed platformy pro vybudov\u00e1n\u00ed syst\u00e9m\u016f \u0159\u00edzen\u00ed korpor\u00e1tn\u00edch dat - rusk\u00e1 \"Unidata\", vytvo\u0159en\u00e1 na z\u00e1klad\u011b softwaru s otev\u0159en\u00fdm zdrojov\u00fdm k\u00f3dem. Nab\u00edz\u00ed n\u00e1stroje pro vytv\u00e1\u0159en\u00ed datov\u00e9ho modelu a prost\u0159edky pro roz\u0161\u00ed\u0159en\u00ed funk\u010dnosti p\u0159i integraci do r\u016fzn\u00fdch IT prost\u0159ed\u00ed a extern\u00edch informa\u010dn\u00edch syst\u00e9m\u016f: od evidence materi\u00e1ln\u00edch a technick\u00fdch zdroj\u016f a\u017e po bezpe\u010dn\u00e9 zpracov\u00e1n\u00ed velk\u00fdch objem\u016f osobn\u00edch \u00fadaj\u016f.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Platformy pro spr\u00e1vu dat: od okrajov\u00fdch za\u0159\u00edzen\u00ed po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/84c53297142311216c88c4a758a844ef.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Architektura platformy \"Unidata\" stejnojmenn\u00e9 spole\u010dnosti.<\/i><\/p>\n<p>Tato multifunk\u010dn\u00ed platforma zaji\u0161\u0165uje centralizovan\u00fd sb\u011br dat (inventarizace a \u00fa\u010det zdroj\u016f), standardizaci \u00fadaj\u016f (normalizace a obohacen\u00ed), sledov\u00e1n\u00ed aktu\u00e1ln\u00edch a historick\u00fdch informac\u00ed (kontrola verz\u00ed z\u00e1znamu, obdob\u00ed aktu\u00e1lnosti dat), kvalitu dat a veden\u00ed statistik. Je zahrnuta automatizace \u00fakol\u016f, jako jsou sb\u011br, akumulace, \u010di\u0161t\u011bn\u00ed, porovn\u00e1v\u00e1n\u00ed, konsolidace, kontrola kvality, distribuce dat, stejn\u011b jako n\u00e1stroje pro automatizaci syst\u00e9mu rozhodov\u00e1n\u00ed.\u00a0<\/p>\n<h2>Platformy spr\u00e1vy dat (DPM) v reklam\u011b a marketingu\u00a0<\/h2>\n<p>\nV reklam\u011b a marketingu m\u00e1 pojem platformy spr\u00e1vy dat DMP (Data Management Platform) u\u017e\u0161\u00ed v\u00fdznam. Je to softwarov\u00e1 platforma, kter\u00e1 na z\u00e1klad\u011b shrom\u00e1\u017ed\u011bn\u00fdch dat umo\u017e\u0148uje firm\u00e1m definovat segmenty publika pro c\u00edlovou reklamu na konkr\u00e9tn\u00ed u\u017eivatele a kontext reklamn\u00edch kampan\u00ed na internetu. Takov\u00fd software je schopen shroma\u017e\u010fovat, zpracov\u00e1vat a uchov\u00e1vat jak\u00e9koli typy dat o publiku a tak\u00e9 nab\u00edz\u00ed mo\u017enost jejich vyu\u017eit\u00ed prost\u0159ednictv\u00edm b\u011b\u017en\u00fdch medi\u00e1ln\u00edch kan\u00e1l\u016f.<\/p>\n<p><img decoding=\"async\" alt=\"Platformy pro spr\u00e1vu dat: od okrajov\u00fdch za\u0159\u00edzen\u00ed po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/dd2326fe6b2aff1ebb605afeeb156ab5.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Podle progn\u00f3zy Market Research Future (MRFR) m\u016f\u017ee glob\u00e1ln\u00ed trh s platformami spr\u00e1vy dat (DMP) dos\u00e1hnout na konci roku 2023 3 miliardy dolar\u016f s pr\u016fm\u011brn\u00fdm ro\u010dn\u00edm n\u00e1r\u016fstem 15 %, a do roku 2025 se jeho objem zv\u00fd\u0161\u00ed na v\u00edce ne\u017e 3,5 miliardy dolar\u016f.<\/i><\/p>\n<p>Syst\u00e9m DMP:<\/p>\n<ul>\n<li>Umo\u017e\u0148uje shroma\u017e\u010fovat a strukturovat v\u0161echny typy dat o publiku; analyzovat dostupn\u00e1 data; p\u0159en\u00e1\u0161et data do jak\u00e9hokoli medi\u00e1ln\u00edho prostoru pro um\u00edst\u011bn\u00ed c\u00edlen\u00e9 reklamy.\u00a0<\/li>\n<li>Pom\u00e1h\u00e1 shroma\u017e\u010fovat, organizovat a aktivovat data z r\u016fzn\u00fdch zdroj\u016f a p\u0159ev\u00e1d\u011bt je do u\u017eite\u010dn\u00e9 formy.\u00a0<\/li>\n<li>Organizuje v\u0161echna data do kategori\u00ed na z\u00e1klad\u011b obchodn\u00edch c\u00edl\u016f a marketingov\u00fdch model\u016f. Syst\u00e9m analyzuje data a generuje segmenty publika, kter\u00e9 p\u0159esn\u011b reprezentuj\u00ed z\u00e1kaznickou z\u00e1kladnu nap\u0159\u00ed\u010d \u0161irok\u00fdm spektrem kan\u00e1l\u016f na z\u00e1klad\u011b r\u016fzn\u00fdch spole\u010dn\u00fdch charakteristik.<\/li>\n<li>Umo\u017e\u0148uje zv\u00fd\u0161it p\u0159esnost c\u00edlen\u00ed reklamy online a vytv\u00e1\u0159et personalizovan\u00e9 komunikace s relevantn\u00edm publikem. Na z\u00e1klad\u011b DMP lze tak\u00e9 nastavit interak\u010dn\u00ed \u0159et\u011bzce s ka\u017ed\u00fdm c\u00edlov\u00fdm segmentem, aby u\u017eivatel\u00e9 dost\u00e1vali aktu\u00e1ln\u00ed zpr\u00e1vy ve spr\u00e1vn\u00fd \u010das a na spr\u00e1vn\u00e9m m\u00edst\u011b.<\/li>\n<\/ul>\n<p>\nZv\u00fd\u0161en\u00ed pod\u00edlu digit\u00e1ln\u00edho marketingu zna\u010dn\u011b ovliv\u0148uje r\u016fst trhu s platformami spr\u00e1vy dat. Syst\u00e9my DMP mohou rychle unifikovat data z r\u016fzn\u00fdch zdroj\u016f a rozd\u011blovat u\u017eivatele do n\u011bkolika kategori\u00ed na z\u00e1klad\u011b jejich chov\u00e1n\u00ed. Takov\u00e9 mo\u017enosti podporuj\u00ed popt\u00e1vku po DMP mezi market\u00e9ry.\u00a0<\/p>\n<p>Glob\u00e1ln\u00ed trh s platformami spr\u00e1vy dat je zastoupen n\u011bkolika p\u0159edn\u00edmi hr\u00e1\u010di a tak\u00e9 n\u011bkolika nov\u00fdmi spole\u010dnostmi, v\u010detn\u011b Lotame Solutions, KBM Group, Rocket Fuel, Krux Digital, Oracle, Neustar, SAS Institute, SAP, Adobe Systems, Cloudera, Turn, Informatica a dal\u0161\u00edch.<\/p>\n<p>P\u0159\u00edklad \u010desk\u00e9ho \u0159e\u0161en\u00ed \u2014 infrastruktura vydan\u00e1 skupinou Mail.ru, kter\u00e1 p\u0159edstavuje jednotnou platformu pro spr\u00e1vu a zpracov\u00e1n\u00ed dat (Data Management Platform, DMP). \u0158e\u0161en\u00ed umo\u017e\u0148uje vytv\u00e1\u0159et podrobn\u00e9 popisy profil\u016f segment\u016f publika v r\u00e1mci platformy, kter\u00e1 je integrov\u00e1na s marketingov\u00fdmi n\u00e1stroji. DMP spojuje \u0159e\u0161en\u00ed a slu\u017eby skupiny Mail.ru v oblasti omnichannel marketingu a pr\u00e1ce s publikem. Klienti budou moci uchov\u00e1vat, zpracov\u00e1vat a strukturovat sv\u00e1 anonymizovan\u00e1 data a aktivovat je v reklamn\u00edch komunikac\u00edch, co\u017e zv\u00fd\u0161\u00ed efektivitu podnik\u00e1n\u00ed a marketingu.\u00a0<\/p>\n<h2>Spr\u00e1va dat v cloudov\u00e9m prost\u0159ed\u00ed<\/h2>\n<p>\nDal\u0161\u00ed kategori\u00ed \u0159e\u0161en\u00ed pro spr\u00e1vu dat jsou cloudov\u00e9 platformy. Vyu\u017eit\u00ed modern\u00edho \u0159e\u0161en\u00ed pro ochranu dat v r\u00e1mci spr\u00e1vy dat v cloudu umo\u017e\u0148uje vyhnout se mo\u017en\u00fdm probl\u00e9m\u016fm \u2014 od bezpe\u010dnostn\u00edch hrozeb po probl\u00e9my s migrac\u00ed dat a sn\u00ed\u017een\u00ed v\u00fdkonu, a tak\u00e9 \u0159e\u0161it \u00fakoly digit\u00e1ln\u00ed transformace, p\u0159ed kter\u00fdmi stoj\u00ed spole\u010dnost. Funkce t\u011bchto syst\u00e9m\u016f samoz\u0159ejm\u011b nepokr\u00fdvaj\u00ed pouze ochranu dat.<\/p>\n<p><img decoding=\"async\" alt=\"Platformy pro spr\u00e1vu dat: od okrajov\u00fdch za\u0159\u00edzen\u00ed po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/9a276127b55533ed0f7c173a37465a25.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Funkce cloudov\u00e9 platformy pro spr\u00e1vu dat dle Gartnera: distribuce zdroj\u016f, automatizace a orchestrace; spr\u00e1va po\u017eadavk\u016f na slu\u017eby; \u0159\u00edzen\u00ed na vysok\u00e9 \u00farovni a kontrola dodr\u017eov\u00e1n\u00ed politik; monitorov\u00e1n\u00ed a m\u011b\u0159en\u00ed parametr\u016f; podpora multi-cloudov\u00fdch prost\u0159ed\u00ed; optimalizace a transparentnost n\u00e1klad\u016f; optimalizace v\u00fdkonu a zdroj\u016f; migrace do cloudu a zaji\u0161t\u011bn\u00ed odolnosti v\u016f\u010di katastrof\u00e1m (DR); spr\u00e1va \u00farovn\u011b slu\u017eeb; bezpe\u010dnost a identifikace; automatizace aktualizace konfigurac\u00ed.<\/i><\/p>\n<p>Spr\u00e1va dat v cloudov\u00e9m prost\u0159ed\u00ed by m\u011bla zaji\u0161\u0165ovat vysokou \u00farove\u0148 dostupnosti dat, kontroly, automatizace spr\u00e1vy dat v datov\u00fdch centrech, na okraji s\u00edt\u011b a v cloudu.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Platformy pro spr\u00e1vu dat: od okrajov\u00fdch za\u0159\u00edzen\u00ed po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/e1d8ab3f0d128956b4a016f1c0aaf102.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Spr\u00e1va cloudov\u00fdch dat (Cloud Data Management, CDM) \u2014 to je platforma, kter\u00e1 se pou\u017e\u00edv\u00e1 k \u0159\u00edzen\u00ed podnikov\u00fdch dat v r\u016fzn\u00fdch cloudov\u00fdch prost\u0159ed\u00edch, zohled\u0148uj\u00edc\u00ed soukrom\u00e9, ve\u0159ejn\u00e9, hybridn\u00ed a multi-cloudov\u00e9 p\u0159\u00edstupy.<\/i><\/p>\n<p>P\u0159\u00edklad takov\u00e9ho \u0159e\u0161en\u00ed je Veeam Cloud Data Management Platform. Jak uv\u00e1d\u011bj\u00ed v\u00fdvoj\u00e1\u0159i syst\u00e9mu, pom\u00e1h\u00e1 organizac\u00edm zm\u011bnit p\u0159\u00edstup k spr\u00e1v\u011b dat, zaji\u0161\u0165uje inteligentn\u00ed automatizovan\u00e9 \u0159\u00edzen\u00ed dat a jejich dostupnost v jak\u00fdchkoli aplikac\u00edch nebo cloudov\u00e9 infrastruktu\u0159e.<\/p>\n<p><img decoding=\"async\" alt=\"Platformy pro spr\u00e1vu dat: od okrajov\u00fdch za\u0159\u00edzen\u00ed po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/1221dcf790a21cc98d740b59d95e0f12.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Spr\u00e1va cloudov\u00fdch dat ve Veeamu je pova\u017eov\u00e1na za ned\u00edlnou sou\u010d\u00e1st inteligentn\u00edho \u0159\u00edzen\u00ed dat, kter\u00e9 zaji\u0161\u0165uje jejich dostupnost pro podniky z jak\u00e9hokoli m\u00edsta.\u00a0<\/i><\/p>\n<p>Cloudov\u00e1 platforma Veeam Cloud Data Management Platform umo\u017e\u0148uje modernizaci z\u00e1lohov\u00e1n\u00ed a opu\u0161t\u011bn\u00ed zastaral\u00fdch syst\u00e9m\u016f, zaji\u0161\u0165uje urychlen\u00e9 zaveden\u00ed hybridn\u00edho cloudu a p\u0159enos dat, automatizaci zabezpe\u010den\u00ed dat a spln\u011bn\u00ed regulativn\u00edch po\u017eadavk\u016f.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Platformy pro spr\u00e1vu dat: od okrajov\u00fdch za\u0159\u00edzen\u00ed po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/81eea168bf76e9119921b9ef436a123b.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Veeam Cloud Data Management Platform \u2014 \u201emodern\u00ed platforma pro spr\u00e1vu dat podporuj\u00edc\u00ed jak\u00fdkoli cloud\u201c.<\/i><\/p>\n<p>Jak je vid\u011bt, modern\u00ed platformy pro spr\u00e1vu dat p\u0159edstavuj\u00ed dostate\u010dn\u011b \u0161irokou a r\u016fznorodou t\u0159\u00eddu \u0159e\u0161en\u00ed. Spojuje je snad jen jedno: zam\u011b\u0159en\u00ed na efektivn\u00ed pr\u00e1ci s podnikov\u00fdmi daty a p\u0159em\u011bna spole\u010dnosti nebo organizace na modern\u00ed podnik \u0159\u00edzen\u00fd daty (data-driven enterprise).<\/p>\n<p>Platformy pro spr\u00e1vu dat jsou nezbytnou evoluc\u00ed tradi\u010dn\u00ed spr\u00e1vy dat. \u010c\u00edm d\u00e1l v\u00edce organizac\u00ed p\u0159esouv\u00e1 data do cloudu a v rostouc\u00edm po\u010dtu r\u016fzn\u00fdch lok\u00e1ln\u00edch a cloudov\u00fdch konfigurac\u00ed vznikaj\u00ed nov\u00e9 probl\u00e9my, kter\u00e9 je t\u0159eba \u0159e\u0161it pr\u00e1v\u011b z hlediska spr\u00e1vy dat. Spr\u00e1va dat v cloudu je aktualizovan\u00fd p\u0159\u00edstup, nov\u00e1 paradigma, kter\u00e1 roz\u0161i\u0159uje funkce spr\u00e1vy dat na podporu nov\u00fdch platforem, aplikac\u00ed a sc\u00e9n\u00e1\u0159\u016f pou\u017eit\u00ed.<\/p>\n<p>Krom\u011b toho podle zpr\u00e1vy o spr\u00e1v\u011b cloudov\u00fdch dat Veeam Cloud Data Management Report z roku 2019 spole\u010dnosti pl\u00e1nuj\u00ed hloub\u011bji integrovat cloudov\u00e9 technologie, technologie hybridn\u00edho cloudu, analytiku velk\u00fdch dat, um\u011blou inteligenci a internet v\u011bc\u00ed. O\u010dek\u00e1v\u00e1 se, \u017ee zaveden\u00ed t\u011bchto digit\u00e1ln\u00edch iniciativ p\u0159inese spole\u010dnostem v\u00fdznamn\u00e9 v\u00fdhody.<\/p>\n<p>Podniky rychle zav\u00e1d\u011bj\u00ed technologie datov\u00fdch platforem a jsou p\u0159ipraveny vyu\u017e\u00edvat cloud k prov\u00e1d\u011bn\u00ed analytick\u00fdch pracovn\u00edch z\u00e1t\u011b\u017e\u00ed, nicm\u00e9n\u011b mnoh\u00e9 z nich \u010del\u00ed probl\u00e9m\u016fm, kdy\u017e se sna\u017e\u00ed vyu\u017e\u00edt v\u0161echna sv\u00e1 data pro dosa\u017een\u00ed lep\u0161\u00edch obchodn\u00edch v\u00fdsledk\u016f, domn\u00edvaj\u00ed se analytici spole\u010dnosti 451 Research. Nejnov\u011bj\u0161\u00ed platformy pro spr\u00e1vu dat pomohou podnik\u016fm orientovat se v komplexn\u00edch procesech pr\u00e1ce s daty v n\u011bkolika cloudech, pou\u017e\u00edvat n\u00e1stroje pro spr\u00e1vu dat a prov\u00e1d\u011bt jejich anal\u00fdzu bez ohledu na to, kde se tato data nach\u00e1zej\u00ed.<\/p>\n<p>Proto\u017ee se sna\u017e\u00edme dr\u017eet krok s dobou a zam\u011b\u0159ujeme se na p\u0159\u00e1n\u00ed na\u0161ich klient\u016f (jak sou\u010dasn\u00fdch, tak potenci\u00e1ln\u00edch), cht\u011bli bychom se zeptat komunity na Habr, jestli byste cht\u011bli vid\u011bt Veeam v na\u0161em <noindex><a rel=\"nofollow\" href=\"https:\/\/ruvds.com\/ru-rub\/marketplace\">marketplace<\/a><\/noindex>? \u041e\u0442\u0432\u0435\u0442\u0438\u0442\u044c \u043c\u043e\u0436\u043d\u043e \u0432 \u043e\u043f\u0440\u043e\u0441\u0435 \u043d\u0438\u0436\u0435.<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"http:\/\/ruvds.com\/ru-rub\/?utm_source=habr&amp;utm_medium=article&amp;utm_campaign=caplin&amp;utm_content=platformyupravleniyadannymi#order\"><img decoding=\"async\" alt=\"Platformy pro spr\u00e1vu dat: od okrajov\u00fdch za\u0159\u00edzen\u00ed po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/5e34710a887156a3f19f4d4c551bff6f.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><\/p>\n<p class=\"for_users_only_msg\">Pouze registrovan\u00ed u\u017eivatel\u00e9 se mohou \u00fa\u010dastnit ankety. <noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/auth\/login\/\">P\u0159ihlaste se<\/a><\/noindex>, pros\u00edm.<\/p>\n<h2 class=\"default-block__polling-title\">Bal\u00ed\u010dek s Veeam na marketplace<\/h2>\n<ul class=\"poll-result\">\n<li class=\"poll-result__item\">\n<p>                <strong class=\"poll-result__data-percent  poll-result__data-percent_winner\">62,5%<\/strong>Ano, dobr\u00fd n\u00e1pad5<\/p>\n<\/li>\n<li class=\"poll-result__item\">\n<p>                <strong class=\"poll-result__data-percent\">37,5%<\/strong>Mysl\u00edm, \u017ee to nevyjde3<\/p>\n<\/li>\n<\/ul>\n<p>    Hlasovalo 8 u\u017eivatel\u016f. Zdr\u017eeli se 4 u\u017eivatel\u00e9.<br \/>\n<br \/>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/ruvds\/blog\/500028\/\">habr.com<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u0434\u0430\u043d\u043d\u044b\u0435 \u2013 \u044d\u0442\u043e \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0430\u043a\u0442\u0438\u0432\u043e\u0432. \u0418 \u0441 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u043c\u044b\u0445 \u0438 \u043d\u0430\u043a\u0430\u043f\u043b\u0438\u0432\u0430\u0435\u043c\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442\u0441\u044f. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0447\u0430\u0441\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043e \u0432\u0437\u0440\u044b\u0432\u043d\u043e\u043c, \u044d\u043a\u0441\u043f\u043e\u043d\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u043c \u0440\u043e\u0441\u0442\u0435 \u043e\u0431\u044a\u0435\u043c\u043e\u0432 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u043c\u044b\u0445 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445. \u041e\u0442\u043c\u0435\u0447\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e 90% \u0432\u0441\u0435\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0431\u044b\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u044b \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0434\u0432\u0430 \u0433\u043e\u0434\u0430.\u00a0 \u0420\u043e\u0441\u0442 \u043e\u0431\u044a\u0435\u043c\u043e\u0432 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0430\u0435\u0442\u0441\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435\u043c \u0438\u0445 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":80278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-80277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - 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