{"id":85951,"date":"2020-06-20T13:42:24","date_gmt":"2020-06-20T11:42:24","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/avito-analytics-meetup"},"modified":"2020-06-20T13:42:24","modified_gmt":"2020-06-20T11:42:24","slug":"avito-analytics-meetup","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/administrirovanie\/avito-analytics-meetup","title":{"rendered":"Avito Analytics meetup","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Ahoj, Habr! 30. \u010dervna v&nbsp;18:00 moskevsk\u00e9ho \u010dasu po\u0159\u00e1d\u00e1me online meet-up pro analytiky. \u0158e\u010dn\u00edci budou hovo\u0159it o&nbsp;region\u00e1ln\u00edch A\/B testech, \u0159\u00edzen\u00ed zobrazen\u00ed produkt\u016f v&nbsp;internetov\u00e9m obchod\u011b, predikci zisku z&nbsp;nov\u00fdch funkc\u00ed a datov\u00e9 v\u011bd\u011b v&nbsp;dopravy zbo\u017e\u00ed. <\/p>\n<p><\/p>\n<p>Pod&nbsp;\u010dl\u00e1nkem, jak je obvykl\u00e9, shrnut\u00ed p\u0159edn\u00e1\u0161ek a v\u0161echny pot\u0159ebn\u00e9 odkazy. <\/p>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/430fb103ec48c5e6f87ab0b5cfe56ffb.png\" style=\"display:block;margin: 0 auto;\" \/><\/p>\n<p><noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2 id=\"doklady\">Prezentace<\/h2>\n<p><\/p>\n<h3 id=\"regionalnye-ab-testy-zachem-nuzhny-i-kak-ustroenynbsp-igor-krasovskiy-avito\">Region\u00e1ln\u00ed A\/B testy. Pro\u010d jsou pot\u0159eba a jak funguj\u00ed&nbsp;\u2014 Igor Krasovsk\u00fd, Avito<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/da340fd416c1b896bbcc1fe6da8f1a6e.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote><p>Co d\u011blat, pokud testovac\u00ed skupina v&nbsp;A\/B testov\u00e1n\u00ed nen\u00ed p\u0159esn\u011b zn\u00e1ma, a z\u00e1sah na&nbsp;u\u017eivatele se d\u011bje offline, nap\u0159\u00edklad v&nbsp;region\u00e1ln\u00ed TV reklam\u011b? Jak vytvo\u0159it kontroln\u00ed skupinu pro testov\u00e1n\u00ed s&nbsp;posunem? Jak zm\u011b\u0159it efekt a odli\u0161it ho od&nbsp;n\u00e1hodn\u00e9 chyby? \u0158eknu, jak jsme na&nbsp;tyto ot\u00e1zky odpov\u011bd\u011bli v&nbsp;Avito a s&nbsp;jak\u00fdmi probl\u00e9my jsme se pot\u00fdkali.<\/p>\n<p>O \u0159e\u010dn\u00edkovi: V&nbsp;Avito pracuji n\u011bco p\u0159es 2&nbsp;roky, p\u0159edt\u00edm jsem stihl pracovat v&nbsp;eCommerce a IT poradenstv\u00ed. Nyn\u00ed pracuji v&nbsp;t\u00fdmu Core Analytics, kter\u00fd se zab\u00fdv\u00e1 oblastmi jako Data Management, Strategick\u00e1 anal\u00fdza, Platforma Core Analytics, Anal\u00fdza kl\u00ed\u010dov\u00fdch z\u00e1kazn\u00edk\u016f.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<h3 id=\"luchshie-data-produkty-rozhdayutsya-vnbsppolyahnbsp-marina-kalabina-lerua-merlen\">Nejlep\u0161\u00ed datov\u00e9 produkty vznikaj\u00ed v&nbsp;ter\u00e9nu&nbsp;\u2014 Marina Kalabina, Leroy Merlin<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/63409b99367c75e18573b192c73034ea.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote><p>V\u011bt\u0161ina na\u0161ich internetov\u00fdch objedn\u00e1vek se shroma\u017e\u010fuje z&nbsp;prodejen, nikoli ze&nbsp;sklad\u016f. To vede k&nbsp;chyb\u00e1m mezi t\u00edm, co se zobrazuje na&nbsp;webu a t\u00edm, co skute\u010dn\u011b m\u016f\u017eeme shrom\u00e1\u017edit. <\/p>\n<p>Vzhledem k&nbsp;vysok\u00e9 rychlosti obratu zbo\u017e\u00ed v&nbsp;obchodech a slo\u017eitosti syst\u00e9m\u016f \u0159\u00edzen\u00ed z\u00e1sob vznikaj\u00ed chyby, kter\u00e9 lze automaticky odhalit. Op\u00edraj\u00edc\u00ed se o&nbsp;na\u0161e znalosti syst\u00e9m\u016f a vyu\u017eit\u00ed soci\u00e1ln\u00edho in\u017een\u00fdrstv\u00ed jsme navrhli \u0159e\u0161en\u00ed, kter\u00e9 by automaticky identifikovalo problematick\u00e9 produkty a upravovalo jejich z\u00e1soby p\u0159ed zve\u0159ejn\u011bn\u00edm na&nbsp;webu.<\/p>\n<p>O \u0159e\u010dn\u00edkovi: 9&nbsp;let pracuji v&nbsp;Leroy Merlin. Nejprve jsem otev\u00edrala obchody, pak v&nbsp;n\u00ed pracovala, a nyn\u00ed se star\u00e1m o&nbsp;z\u00e1soby produkt\u016f. Sestavila jsem t\u00fdm a spustila datov\u00fd produkt za&nbsp;6&nbsp;t\u00fddn\u016f.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<h3 id=\"model-rostanbsp-predskazyvaem-profit-ot-fich-dlya-prioritizaciinbsp-pavel-mihaylov-ostrovokru\">Model r\u016fstu&nbsp;\u2014 predikujeme zisk z funkc\u00ed pro prioritizaci&nbsp;\u2014 Pavel Michailov, Ostrovok.ru<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/6925132c2640779cfec02df7b5f45205.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote>\n<ul>\n<li>Vyv\u00edj\u00edme model r\u016fstu&nbsp;\u2014 r\u00e1mec na&nbsp;z\u00e1klad\u011b kohort a kl\u00ed\u010dov\u00fdch metrik, kter\u00fd st\u0159edn\u011bdob\u011b modeluje obrat.<\/li>\n<li>P\u0159ev\u00e1d\u00edme produktov\u00e9 a obchodn\u00ed metriky na&nbsp;pen\u00edze pomoc\u00ed modelu.<\/li>\n<li>Odhadujeme potenci\u00e1ln\u00ed zisk z&nbsp;funkc\u00ed na&nbsp;p\u0159\u00edkladech.<\/li>\n<\/ul>\n<p>O \u0159e\u010dn\u00edkovi: Vedouc\u00ed r\u016fstu ve Emerging Travel Group (Ostrovok.ru) s analytick\u00fdm z\u00e1zem\u00edm. Generuji, vyv\u00edj\u00edm a testuji r\u016fstov\u00e9 hypot\u00e9zy.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<h3 id=\"kak-data-science-avito-dostavke-pomogalnbsp-dima-sergeev-avito\">Jak data science pomohlo Avito Doru\u010den\u00ed \u2014 Dima Sergejev, Avito<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/90c948986ce52a12839123721d1ee0c4.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote><p>\u2026 Nebo p\u0159\u00edb\u011bh o tom, jak p\u0159estat u\u017eivatel\u016fm nab\u00edzet koupi \u201eKabiny Kamaz\u201c s Doru\u010den\u00edm. Na Avito je ji\u017e v\u00edce ne\u017e 60 milion\u016f produkt\u016f. Ne pro ka\u017ed\u00fd z nich je snadn\u00e9 ur\u010dit, zda ho prodejce m\u016f\u017ee vlo\u017eit do krabice o rozm\u011brech 120\u00d780\u00d750 a poslat kupuj\u00edc\u00edmu do jin\u00e9ho m\u011bsta.<\/p>\n<p>N\u011bkdy d\u011bl\u00e1me takov\u00e9 chyby: nab\u00edz\u00edme doru\u010den\u00ed tam, kde by nem\u011blo b\u00fdt, a naopak. \u0158eknu v\u00e1m trochu o tom, jak se s t\u00edmto probl\u00e9mem vypo\u0159\u00e1d\u00e1v\u00e1me a jak\u00e9 v\u00fdsledky se n\u00e1m poda\u0159ilo dos\u00e1hnout.<\/p>\n<p>O \u0159e\u010dn\u00edkovi: Posledn\u00ed rok se v\u011bnuji anal\u00fdze v Avito Doru\u010den\u00ed. P\u0159edt\u00edm jsem po dobu t\u0159\u00ed let pracoval v analytice ve spole\u010dnosti OZON.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<p>Pokl\u00e1dejte ot\u00e1zky v chatu vys\u00edl\u00e1n\u00ed \u2014 na ty nejzaj\u00edmav\u011bj\u0161\u00ed odpov\u00edme v \u00e9teru. Po ka\u017ed\u00e9 p\u0159edn\u00e1\u0161ce bude mo\u017en\u00e9 se s \u0159e\u010dn\u00edkem osobn\u011b setkat.<\/p>\n<p><\/p>\n<h2 id=\"paroli-i-yavki\">Hesla a p\u0159\u00edstupy<\/h2>\n<p><\/p>\n<p>Vys\u00edl\u00e1n\u00ed <noindex><a rel=\"nofollow\" href=\"https:\/\/bit.ly\/2Y9vadw\">na&nbsp;na\u0161em YouTube kan\u00e1lu<\/a><\/noindex> zahajujeme v \u00fater\u00fd 30. \u010dervna v 18:00. Pl\u00e1nujeme skon\u010dit do 20:40. Vys\u00edl\u00e1n\u00ed lze ihned pod tla\u010d\u00edtkem \u201ep\u0159ipomenout\u201c sledovat, aby v\u00e1m nic neuniklo. <\/p>\n<p><\/p>\n<p>Pokud chcete dost\u00e1vat p\u0159ipomenut\u00ed se odkazem na vys\u00edl\u00e1n\u00ed na e-mail, m\u016f\u017eete <noindex><a rel=\"nofollow\" href=\"https:\/\/avitotech.timepad.ru\/event\/1338890\/?utm_refcode=acb15c7ca59bda87df99188b277eb8797cd23089#register\">se zaregistrovat na timepadu<\/a><\/noindex>.<\/p>\n<p><\/p>\n<p>Uvid\u00edme se online!<\/p>\n<p>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/avito\/blog\/507202\/\">habr.com<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041f\u0440\u0438\u0432\u0435\u0442, \u0425\u0430\u0431\u0440! 30 \u0438\u044e\u043d\u044f \u0432&nbsp;18:00 \u043f\u043e&nbsp;\u041c\u043e\u0441\u043a\u0432\u0435 \u043c\u044b \u043f\u0440\u043e\u0432\u0435\u0434\u0451\u043c \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0438\u0442\u0430\u043f \u0434\u043b\u044f&nbsp;\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432. \u0421\u043f\u0438\u043a\u0435\u0440\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0443\u0442 \u043f\u0440\u043e&nbsp;\u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 A\/B-\u0442\u0435\u0441\u0442\u044b, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u044b\u0434\u0430\u0447\u0435\u0439 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432&nbsp;\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0444\u0438\u0442\u0430 \u043e\u0442&nbsp;\u043d\u043e\u0432\u044b\u0445 \u0444\u0438\u0447\u0435\u0439 \u0438 data science \u0432&nbsp;\u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. \u041f\u043e\u0434&nbsp;\u043a\u0430\u0442\u043e\u043c, \u043a\u0430\u043a \u0438 \u0432\u0441\u0435\u0433\u0434\u0430, \u0442\u0435\u0437\u0438\u0441\u044b \u0434\u043e\u043a\u043b\u0430\u0434\u043e\u0432 \u0438 \u0432\u0441\u0435 \u043d\u0443\u0436\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438. \u0414\u043e\u043a\u043b\u0430\u0434\u044b \u0420\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 A\/B-\u0442\u0435\u0441\u0442\u044b. \u0417\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u043d\u044b \u0438 \u043a\u0430\u043a \u0443\u0441\u0442\u0440\u043e\u0435\u043d\u044b&nbsp;\u2014 \u0418\u0433\u043e\u0440\u044c \u041a\u0440\u0430\u0441\u043e\u0432\u0441\u043a\u0438\u0439, \u0410\u0432\u0438\u0442\u043e \u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c, \u0435\u0441\u043b\u0438 \u0442\u0435\u0441\u0442\u043e\u0432\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 \u0432&nbsp;A\/B-\u0442\u0435\u0441\u0442\u0435 \u0442\u043e\u0447\u043d\u043e [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":85952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-85951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u0440\u0438\u0432\u0435\u0442, \u0425\u0430\u0431\u0440! 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