{"id":90366,"date":"2020-07-31T13:42:02","date_gmt":"2020-07-31T11:42:02","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti"},"modified":"2020-07-31T13:42:02","modified_gmt":"2020-07-31T11:42:02","slug":"novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti","status":"publish","type":"post","link":"https:\/\/prohoster.info\/cs\/blog\/administrirovanie\/novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti","title":{"rendered":"Nov\u00e9 technologie \u2013 nov\u00e1 etika. Zkoum\u00e1n\u00ed vztahu lid\u00ed k technologi\u00edm a soukrom\u00ed","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>V komunika\u010dn\u00ed skupin\u011b Dentsu Aegis Network ka\u017edoro\u010dn\u011b prov\u00e1d\u00edme v\u00fdzkum Digital Society Index (DSI). Je to n\u00e1\u0161 glob\u00e1ln\u00ed v\u00fdzkum ve 22 zem\u00edch sv\u011bta, v\u010detn\u011b Ruska, o digit\u00e1ln\u00ed ekonomice a jej\u00edm vlivu na spole\u010dnost. <\/p>\n<p>Letos jsme se samoz\u0159ejm\u011b nemohli vyhnout COVID-19 a rozhodli se pod\u00edvat na to, jak pandemie ovlivnila digitalizaci. V\u00fdsledkem je DSI 2020, kter\u00e9 vy\u0161lo ve dvou \u010d\u00e1stech: prvn\u00ed se v\u011bnuje tomu, jak lid\u00e9 za\u010dali pou\u017e\u00edvat a vn\u00edmat technologie na pozad\u00ed koronavirov\u00fdch ud\u00e1lost\u00ed, druh\u00e1 \u2013 jak se nyn\u00ed stav\u00ed k soukrom\u00ed a jak hodnot\u00ed \u00farove\u0148 sv\u00e9 zranitelnosti. Sd\u00edl\u00edme v\u00fdsledky na\u0161eho v\u00fdzkumu a progn\u00f3zy. <\/p>\n<p><img decoding=\"async\" alt=\"Nov\u00e9 technologie \u2013 nov\u00e1 etika. Zkoum\u00e1n\u00ed vztahu lid\u00ed k technologi\u00edm a soukrom\u00ed\" src=\"\/wp-content\/uploads\/2020\/07\/8dd3ed11b48999eee66c46a0ca3e715b.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h3>Pozad\u00ed <\/h3>\n<p>\nJako jeden z nejv\u011bt\u0161\u00edch hr\u00e1\u010d\u016f v oblasti digit\u00e1ln\u00edho marketingu a pr\u016fvodce technologiemi pro zna\u010dky, skupina Dentsu Aegis Network v\u011b\u0159\u00ed ve v\u00fdznam rozvoje digit\u00e1ln\u00ed ekonomiky pro v\u0161echny (n\u00e1\u0161 slogan \u2013 digital economy for all). Abychom posoudili jej\u00ed aktu\u00e1ln\u00ed stav z hlediska uspokojov\u00e1n\u00ed soci\u00e1ln\u00edch pot\u0159eb, na glob\u00e1ln\u00ed \u00farovni jsme v roce 2017 iniciovali proveden\u00ed v\u00fdzkumu Digital Society Index (DSI). <\/p>\n<p>V roce 2018 bylo zve\u0159ejn\u011bno prvn\u00ed v\u00fdzkumn\u00e9 \u0161et\u0159en\u00ed. Poprv\u00e9 jsme ohodnotili digit\u00e1ln\u00ed ekonomiky (tehdy bylo 10 zkouman\u00fdch zem\u00ed a 20 tis\u00edc respondent\u016f) z hlediska toho, jak moc jsou oby\u010dejn\u00ed lid\u00e9 zapojeni do digit\u00e1ln\u00edch slu\u017eeb a pozitivn\u011b nalad\u011bni v\u016f\u010di digit\u00e1ln\u00edmu prost\u0159ed\u00ed. <\/p>\n<p>Tehdy Rusko, k p\u0159ekvapen\u00ed mnoha laik\u016f, obsadilo druh\u00e9 m\u00edsto v tomto ukazateli! A\u010dkoli bylo na konci des\u00edtky podle ostatn\u00edch parametr\u016f: dynamika (jak moc digit\u00e1ln\u00ed ekonomika ovliv\u0148uje blahobyt populace), \u00farove\u0148 p\u0159\u00edstupu k digit\u00e1ln\u00edmu sv\u011btu a d\u016fv\u011bra. Jedn\u00edm z zaj\u00edmav\u00fdch z\u00e1v\u011br\u016f prvn\u00edho v\u00fdzkumu je, \u017ee v rozv\u00edjej\u00edc\u00edch se ekonomik\u00e1ch jsou lid\u00e9 mnohem v\u00edce zapojeni do digit\u00e1ln\u00edho sv\u011bta ne\u017e v rozvinut\u00fdch. <\/p>\n<p>V roce 2019, v souvislosti s roz\u0161\u00ed\u0159en\u00edm vzorku na 24 zem\u00ed, Rusko kleslo na p\u0159edposledn\u00ed m\u00edsto v \u017eeb\u0159\u00ed\u010dku. Samotn\u00fd v\u00fdzkum vy\u0161el pod sloganem \u201eLid\u00e9 na prvn\u00edm m\u00edst\u011b\u201c (Human Needs in a Digital World), zam\u011b\u0159en\u00ed se posunulo sm\u011brem k zkoum\u00e1n\u00ed spokojenosti lid\u00ed s technologiemi a digit\u00e1ln\u00ed d\u016fv\u011brou. <\/p>\n<p>V r\u00e1mci DSI 2019 jsme odhalili velk\u00fd glob\u00e1ln\u00ed trend \u2013 lid\u00e9 se sna\u017e\u00ed obnovit digit\u00e1ln\u00ed kontrolu. Zde je n\u011bkolik kl\u00ed\u010dov\u00fdch \u010d\u00edsel v tomto ohledu: <br \/>\n44 % lid\u00ed podniklo kroky ke sn\u00ed\u017een\u00ed objemu dat, kter\u00e1 sd\u00edlej\u00ed na internetu.<br \/>\n27 % nainstalovalo software pro blokov\u00e1n\u00ed reklam.<br \/>\n21 % aktivn\u011b omezuje \u010das, kter\u00fd tr\u00e1v\u00ed na internetu nebo p\u0159ed obrazovkou smartphonu,<br \/>\na 14 % odstranilo \u00fa\u010det na soci\u00e1ln\u00ed s\u00edti.<\/p>\n<h3>2020: techlash nebo techlove? <\/h3>\n<p>\nPr\u016fzkum DSI 2020 prob\u00edhal od b\u0159ezna do dubna 2020, kdy nastal vrchol pandemie a omezuj\u00edc\u00edch opat\u0159en\u00ed po cel\u00e9m sv\u011bt\u011b, mezi 32 tis\u00edci lidmi ve 22 zem\u00edch, v\u010detn\u011b Ruska. <\/p>\n<p>Z v\u00fdsledk\u016f pr\u016fzkumu jsme zaznamenali vzestup technick\u00e9ho optimismu na pozad\u00ed pandemie \u2013 je to kr\u00e1tkodob\u00fd efekt ud\u00e1lost\u00ed p\u0159edchoz\u00edch m\u011bs\u00edc\u016f a vn\u00e1\u0161\u00ed to velk\u00e9 nad\u011bje. Z\u00e1rove\u0148 v\u0161ak v dlouhodob\u00e9m horizontu hroz\u00ed techlash (negativn\u00ed postoj k technologi\u00edm), kter\u00fd se v posledn\u00edch letech projevuje po cel\u00e9m sv\u011bt\u011b.<\/p>\n<p>Techlove: <\/p>\n<ul>\n<li>Ve srovn\u00e1n\u00ed s minul\u00fdm rokem lid\u00e9 \u010dast\u011bji vyu\u017e\u00edvaj\u00ed digit\u00e1ln\u00ed slu\u017eby: t\u00e9m\u011b\u0159 t\u0159i \u010dtvrtiny respondent\u016f ve v\u0161ech zem\u00edch (v\u00edce ne\u017e 50 % v Rusku) uvedli, \u017ee nyn\u00ed aktivn\u011bji vyu\u017e\u00edvaj\u00ed bankovn\u00ed slu\u017eby a nakupuj\u00ed online. <\/li>\n<li>29 % respondent\u016f (okoln\u00ed sv\u011bt i Rusko) p\u0159iznalo, \u017ee technologie jim umo\u017enily neztratit kontakt s rodinou, p\u0159\u00e1teli a okoln\u00edm sv\u011btem b\u011bhem karant\u00e9ny. Stejn\u011b mnoho (mezi Rusy v\u00edc \u2013 kolem 35 %) uvedlo, \u017ee digit\u00e1ln\u00ed slu\u017eby jim pomohly uvolnit se a odpo\u010dinout si, a tak\u00e9 z\u00edskat nov\u00e9 dovednosti a znalosti.<\/li>\n<li>Zam\u011bstnanci za\u010dali \u010dast\u011bji pou\u017e\u00edvat digit\u00e1ln\u00ed dovednosti ve sv\u00e9 pr\u00e1ci (to se t\u00fdk\u00e1 t\u00e9m\u011b\u0159 poloviny respondent\u016f v roce 2020 ve srovn\u00e1n\u00ed s jednou t\u0159etinou v roce 2018). Tento ukazatel mohl b\u00fdt ovlivn\u011bn masov\u00fdm p\u0159echodem na vzd\u00e1len\u00fd form\u00e1t pr\u00e1ce. <\/li>\n<li>Lid\u00e9 za\u010dali v\u00edce v\u011b\u0159it schopnosti technologi\u00ed \u0159e\u0161it soci\u00e1ln\u00ed probl\u00e9my, jako jsou v\u00fdzvy COVID-19 v oblasti zdravotnictv\u00ed a dal\u0161\u00edch oblast\u00ed. Pod\u00edl optimist\u016f ohledn\u011b v\u00fdznamu technologi\u00ed pro spole\u010dnost vzrostl na 54 % oproti 45 % v roce 2019 (v Rusku podobn\u00e1 dynamika). <\/li>\n<\/ul>\n<p>\nTechlash: <\/p>\n<ul>\n<li>57 % lid\u00ed na celosv\u011btov\u00e9 \u00farovni (53 % v Rusku) st\u00e1le pova\u017euje tempo technologick\u00fdch zm\u011bn za p\u0159\u00edli\u0161 rychl\u00e9 (tento ukazatel se od roku 2018 prakticky nezm\u011bnil). V d\u016fsledku toho usiluj\u00ed o digit\u00e1ln\u00ed rovnov\u00e1hu: t\u00e9m\u011b\u0159 polovina respondent\u016f (jak ve sv\u011bt\u011b, tak v na\u0161\u00ed zemi) pl\u00e1nuje vyhradit \u010das na 'odpo\u010dinek' od gadget\u016f. <\/li>\n<li>35 % lid\u00ed, stejn\u011b jako v lo\u0148sk\u00e9m roce, uv\u00e1d\u011bj\u00ed negativn\u00ed dopad digit\u00e1ln\u00edch technologi\u00ed na zdrav\u00ed a pohodu. Je patrn\u00fd rozd\u00edl mezi zem\u011bmi v t\u00e9to ot\u00e1zce: nejv\u011bt\u0161\u00ed znepokojen\u00ed vyjad\u0159uj\u00ed v \u010c\u00edn\u011b (64 %), zat\u00edmco optimisti\u010dt\u011bj\u0161\u00ed jsou v Rusku (pouze 22 %) a Ma\u010farsku (20 %). Krom\u011b toho respondenti uv\u00e1d\u011bj\u00ed, \u017ee technologie je nut\u00ed c\u00edtit se v\u00edce napjat\u00fdmi, h\u016f\u0159e se jim \u00abvyp\u00edn\u00e1\u00bb od digit\u00e1ln\u00edho sv\u011bta (13 % ve sv\u011bt\u011b a 9 % v Rusku).<\/li>\n<li>Pouze 36 % lid\u00ed na sv\u011bt\u011b v\u011b\u0159\u00ed, \u017ee nov\u00e9 technologie, jako um\u011bl\u00e1 inteligence a robotika, budou vytv\u00e1\u0159et pracovn\u00ed m\u00edsta v budoucnosti. Rusov\u00e9 jsou v t\u00e9to ot\u00e1zce pesimisti\u010dt\u011bj\u0161\u00ed (mezi nimi takov\u00fdch 23 %). <\/li>\n<li>Cca polovina respondent\u016f, stejn\u011b jako p\u0159ed rokem, je p\u0159esv\u011bd\u010dena o tom, \u017ee digit\u00e1ln\u00ed technologie zvy\u0161uj\u00ed nerovnost mezi bohat\u00fdmi a chud\u00fdmi. Postoj Rus\u016f k t\u00e9to problematice z\u016fst\u00e1v\u00e1 tak\u00e9 nezm\u011bn\u011bn, ale v na\u0161\u00ed zemi se takov\u00e9ho n\u00e1zoru dr\u017e\u00ed pouze 30 %. Jako p\u0159\u00edklad lze uv\u00e9st pou\u017e\u00edv\u00e1n\u00ed mobiln\u00edho internetu a digit\u00e1ln\u00edch slu\u017eeb. Pokryt\u00ed a kvalitu internetov\u00fdch slu\u017eeb respondenti hodnot\u00ed mnohem v\u00fd\u0161e ne\u017e jejich dostupnost pro cel\u00e9 obyvatelstvo (viz graf na za\u010d\u00e1tku \u010dl\u00e1nku). <\/li>\n<\/ul>\n<p><\/p>\n<h3>Naru\u0161en\u00ed ochrany soukrom\u00ed <\/h3>\n<p>\nTak\u017ee v\u00fdsledky prvn\u00ed \u010d\u00e1sti ukazuj\u00ed, \u017ee pandemie urychlila digit\u00e1ln\u00ed revoluci. Je logick\u00e9, \u017ee s rostouc\u00ed online aktivitou se zvy\u0161uje objem \u00fadaj\u016f, kter\u00e9 u\u017eivatel\u00e9 sd\u00edlej\u00ed. A (spoiler) to je velmi znepokojuje: <\/p>\n<ul>\n<li>M\u00e9n\u011b ne\u017e polovina respondent\u016f na sv\u011bt\u011b (a pouze 19 % v Rusku \u2013 nejni\u017e\u0161\u00ed procento ze v\u0161ech sledovan\u00fdch trh\u016f) v\u011b\u0159\u00ed, \u017ee spole\u010dnosti chr\u00e1n\u00ed soukrom\u00ed jejich osobn\u00edch \u00fadaj\u016f. <\/li>\n<li>8 z 10 spot\u0159ebitel\u016f jak na glob\u00e1ln\u00ed \u00farovni, tak v na\u0161\u00ed zemi, je ochotno vzd\u00e1t se slu\u017eeb spole\u010dnosti, pokud zjist\u00ed, \u017ee jejich osobn\u00ed \u00fadaje byly pou\u017eity neeticky.<\/li>\n<\/ul>\n<p>\nDaleko ne v\u0161ichni pova\u017euj\u00ed za p\u0159ijateln\u00e9, aby firmy vyu\u017e\u00edvaly v\u0161echny mo\u017en\u00e9 osobn\u00ed \u00fadaje ke zlep\u0161en\u00ed sv\u00fdch produkt\u016f a slu\u017eeb. S pou\u017eit\u00edm i t\u00e9 nejz\u00e1kladn\u011bj\u0161\u00ed informace, jako je e-mailov\u00e1 adresa, souhlas\u00ed 45 % v\u011bdc\u016f na sv\u011bt\u011b a 44 % v Rusku. <\/p>\n<p>21 % spot\u0159ebitel\u016f na celosv\u011btov\u00e9 \u00farovni je ochotno sd\u00edlet \u00fadaje o nav\u0161t\u00edven\u00fdch internetov\u00fdch str\u00e1nk\u00e1ch, 17 % pak informace z profil\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch. Je zaj\u00edmav\u00e9, \u017ee Rusov\u00e9 jsou otev\u0159en\u011bj\u0161\u00ed v poskytov\u00e1n\u00ed p\u0159\u00edstupu k historii prohl\u00ed\u017ee\u010de (25 %). Na druh\u00e9 stran\u011b soci\u00e1ln\u00ed s\u00edt\u011b vn\u00edmaj\u00ed jako priv\u00e1tn\u011bj\u0161\u00ed prostor \u2013 pouze 13 % z nich m\u00e1 z\u00e1jem o sd\u00edlen\u00ed t\u011bchto \u00fadaj\u016f s t\u0159et\u00edmi stranami.<\/p>\n<p><img decoding=\"async\" alt=\"Nov\u00e9 technologie \u2013 nov\u00e1 etika. Zkoum\u00e1n\u00ed vztahu lid\u00ed k technologi\u00edm a soukrom\u00ed\" src=\"\/wp-content\/uploads\/2020\/07\/1f76265c815e788313bff42b3dcd3a3c.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n\u00daniky a poru\u0161ov\u00e1n\u00ed soukrom\u00ed jsou ji\u017e druh\u00fd rok po sob\u011b hlavn\u00edm zdrojem ned\u016fv\u011bry v\u016f\u010di technologick\u00fdm spole\u010dnostem a platform\u00e1m. Nejv\u00edce se lid\u00e9 v ot\u00e1zk\u00e1ch ochrany sv\u00fdch osobn\u00edch \u00fadaj\u016f spol\u00e9haj\u00ed na st\u00e1tn\u00ed struktury. \u017d\u00e1dn\u00fd pr\u016fmysl \u010di odv\u011btv\u00ed v\u0161ak nemaj\u00ed plnou d\u016fv\u011bru v ot\u00e1zk\u00e1ch soukrom\u00ed. <\/p>\n<p><img decoding=\"async\" alt=\"Nov\u00e9 technologie \u2013 nov\u00e1 etika. Zkoum\u00e1n\u00ed vztahu lid\u00ed k technologi\u00edm a soukrom\u00ed\" src=\"\/wp-content\/uploads\/2020\/07\/69824041ee5c4cf3a191d8a4708677cf.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<img decoding=\"async\" alt=\"Nov\u00e9 technologie \u2013 nov\u00e1 etika. Zkoum\u00e1n\u00ed vztahu lid\u00ed k technologi\u00edm a soukrom\u00ed\" src=\"\/wp-content\/uploads\/2020\/07\/0fc0b4adec4e0fb96cafa7264d4ff92f.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nNegativn\u00ed postoj lid\u00ed k ot\u00e1zk\u00e1m ochrany soukrom\u00ed je v rozporu s jejich skute\u010dn\u00fdm chov\u00e1n\u00edm na internetu. A to je v\u00edce ne\u017e paradoxn\u00ed: <\/p>\n<ul>\n<li>Lid\u00e9 si nejsou jisti poctiv\u00fdm pou\u017e\u00edv\u00e1n\u00edm sv\u00fdch osobn\u00edch \u00fadaj\u016f, p\u0159esto je \u010d\u00edm d\u00e1l t\u00edm \u010dast\u011bji sd\u00edlej\u00ed a aktivn\u011bji vyu\u017e\u00edvaj\u00ed digit\u00e1ln\u00ed slu\u017eby. <\/li>\n<li>V\u011bt\u0161ina u\u017eivatel\u016f nechce sd\u00edlet sv\u00e9 osobn\u00ed \u00fadaje, p\u0159esto to d\u011blaj\u00ed (\u010dasto si to ani neuv\u011bdomuj\u00ed).<\/li>\n<li>Lid\u00e9 po\u017eaduj\u00ed, aby spole\u010dnosti jasn\u011b \u017e\u00e1daly o svolen\u00ed ke pou\u017e\u00edv\u00e1n\u00ed jejich osobn\u00edch \u00fadaj\u016f, av\u0161ak u\u017eivatelsk\u00e9 smlouvy prakticky nikdo ne\u010dte.<\/li>\n<li>Spot\u0159ebitel\u00e9 o\u010dek\u00e1vaj\u00ed personalizaci produkt\u016f a slu\u017eeb, ale k personalizovan\u00e9 reklam\u011b p\u0159istupuj\u00ed opatrn\u011bji. <\/li>\n<li>U\u017eivatel\u00e9 se sna\u017e\u00ed z\u00edskat zp\u011bt digit\u00e1ln\u00ed kontrolu, ale v\u011b\u0159\u00ed, \u017ee v budoucnu pravd\u011bpodobn\u011b p\u0159ev\u00e1\u017e\u00ed v\u00fdhody digit\u00e1ln\u00edch slu\u017eeb nad mo\u017en\u00fdmi riziky. <\/li>\n<li>Technologie k prosp\u011bchu spole\u010dnosti \u2013 to je hlavn\u00ed po\u017eadavek spot\u0159ebitel\u016f do budoucna. <\/li>\n<\/ul>\n<p><\/p>\n<h3>O budoucnosti <\/h3>\n<p>\nS rostouc\u00edm pou\u017e\u00edv\u00e1n\u00edm digit\u00e1ln\u00edch produkt\u016f, nap\u0159\u00edklad pro pr\u00e1ci a diagnostiku zdrav\u00ed, se objem osobn\u00edch \u00fadaj\u016f bude nad\u00e1le zvy\u0161ovat, co\u017e vyvol\u00e1v\u00e1 obavy o pr\u00e1va a mo\u017enosti jejich ochrany. <\/p>\n<p>Vid\u00edme n\u011bkolik sc\u00e9n\u00e1\u0159\u016f mo\u017en\u00e9ho v\u00fdvoje situace \u2013 od vytvo\u0159en\u00ed etick\u00fdch regul\u00e1tor\u016f a specializovan\u00fdch dozorov\u00fdch korpor\u00e1tn\u00edch politik (centr\u00e1ln\u00ed kontrola) po partnerstv\u00ed firem a u\u017eivatel\u016f v monetizaci osobn\u00edch \u00fadaj\u016f (bez registrace). <\/p>\n<p><img decoding=\"async\" alt=\"Nov\u00e9 technologie \u2013 nov\u00e1 etika. Zkoum\u00e1n\u00ed vztahu lid\u00ed k technologi\u00edm a soukrom\u00ed\" src=\"\/wp-content\/uploads\/2020\/07\/e8186f2d4bcaaef8ca7790f265251316.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nP\u0159i pohledu do 2-3 let dop\u0159edu chce t\u00e9m\u011b\u0159 polovina dot\u00e1zan\u00fdch spot\u0159ebitel\u016f z\u00edsk\u00e1vat finan\u010dn\u00ed v\u00fdhody za sv\u00e9 osobn\u00ed \u00fadaje. Zat\u00edm je to mo\u017en\u00e1 sp\u00ed\u0161e futurologie: za posledn\u00ed rok pouze 1 z 10 u\u017eivatel\u016f na glob\u00e1ln\u00ed \u00farovni prodal sv\u00e9 osobn\u00ed \u00fadaje. A\u010dkoli ve V\u00eddni o takov\u00fdch p\u0159\u00edpadech uvedla \u010dtvrtina respondent\u016f. <\/p>\n<p>Co je je\u0161t\u011b d\u016fle\u017eit\u00e9 pro ty, kte\u0159\u00ed vytv\u00e1\u0159\u00ed digit\u00e1ln\u00ed produkty a slu\u017eby: <\/p>\n<ul>\n<li>66 % lid\u00ed na sv\u011bt\u011b (49 % v Rusku) o\u010dek\u00e1v\u00e1, \u017ee spole\u010dnosti budou v n\u00e1sleduj\u00edc\u00edch 5-10 letech pou\u017e\u00edvat technologie ve prosp\u011bch spole\u010dnosti. <\/li>\n<li>To se p\u0159edev\u0161\u00edm t\u00fdk\u00e1 v\u00fdvoje produkt\u016f a slu\u017eeb, kter\u00e9 zlep\u0161uj\u00ed zdrav\u00ed a pohodu \u2013 tato o\u010dek\u00e1v\u00e1n\u00ed sd\u00edl\u00ed 63 % spot\u0159ebitel\u016f na glob\u00e1ln\u00ed \u00farovni (52 % v Rusku). <\/li>\n<li>I kdy\u017e jsou spot\u0159ebitel\u00e9 znepokojeni etickou str\u00e1nkou pou\u017eit\u00ed nov\u00fdch technologi\u00ed (nap\u0159\u00edklad rozpozn\u00e1v\u00e1n\u00ed obli\u010deje), t\u00e9m\u011b\u0159 polovina respondent\u016f na sv\u011bt\u011b (52 % v Rusku) je ochotna platit za produkty a slu\u017eby pomoc\u00ed syst\u00e9m\u016f Face-ID nebo Touch-ID.<\/li>\n<\/ul>\n<p>\n<img decoding=\"async\" alt=\"Nov\u00e9 technologie \u2013 nov\u00e1 etika. Zkoum\u00e1n\u00ed vztahu lid\u00ed k technologi\u00edm a soukrom\u00ed\" src=\"\/wp-content\/uploads\/2020\/07\/cbdaa533109368e4b5af680465a93e38.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nU\u017eite\u010dn\u00e9 zku\u0161enosti budou v centru pozornosti ka\u017ed\u00e9ho podnik\u00e1n\u00ed nejen b\u011bhem pandemie, ale i v pr\u016fb\u011bhu cel\u00e9ho n\u00e1sleduj\u00edc\u00edho desetilet\u00ed. V reakci na nov\u00e9 po\u017eadavky se spole\u010dnosti budou muset v\u00edce soust\u0159edit na vytv\u00e1\u0159en\u00ed individu\u00e1ln\u00edch \u0159e\u0161en\u00ed, kter\u00e1 pom\u00e1haj\u00ed lidem zlep\u0161it kvalitu \u017eivota, a ne pouze propaguj\u00ed produkt nebo slu\u017ebu. A tak\u00e9 na etickou str\u00e1nku pou\u017eit\u00ed jejich osobn\u00edch \u00fadaj\u016f.<br \/>\n<br \/>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/dentsuaegisnetworkrussia\/blog\/513112\/\">habr.com<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041c\u044b \u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u0435 Dentsu Aegis Network \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Digital Society Index (DSI). \u042d\u0442\u043e \u043d\u0430\u0448 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0441\u0435\u0440\u0447 \u0432 22 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u043c\u0438\u0440\u0430, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0420\u043e\u0441\u0441\u0438\u044e, \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u0438 \u0435\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0438 \u043d\u0430 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e. \u0412 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043c\u044b, \u043a\u043e\u043d\u0435\u0447\u043d\u043e, \u043d\u0435 \u043c\u043e\u0433\u043b\u0438 \u043e\u0431\u043e\u0439\u0442\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043e\u0439 COVID-19 \u0438 \u0440\u0435\u0448\u0438\u043b\u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u0442\u043e, \u043a\u0430\u043a \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u0430 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u044e. \u0412 \u0438\u0442\u043e\u0433\u0435 DSI [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":90367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-90366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - 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Studie vztahu lid\u00ed k technologi\u00edm a soukrom\u00ed | ProHoster","description":"V komunika\u010dn\u00ed skupin\u011b Dentsu Aegis Network ka\u017edoro\u010dn\u011b prov\u00e1d\u00edme v\u00fdzkum Digital Society Index (DSI). Je to n\u00e1\u0161 glob\u00e1ln\u00ed v\u00fdzkum ve 22 zem\u00edch sv\u011bta, v\u010detn\u011b Ruska, o digit\u00e1ln\u00ed ekonomice a jej\u00edm vlivu na spole\u010dnost.","canonical_url":"https:\/\/prohoster.info\/cs\/blog\/administrirovanie\/novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"cs_CZ","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u041d\u043e\u0432\u044b\u0439 tech \u2013 \u043d\u043e\u0432\u0430\u044f \u044d\u0442\u0438\u043a\u0430. 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