Vicepr\u00e6sidenten for Google, der er ansvarlig for Privacy Sandbox-projektet, har annonceret, at planen om at deaktivere underst\u00f8ttelsen af tredjepartscookies i Chrome-browseren ikke vil finde sted. Tredjepartscookies anvendes til at spore brugernes bev\u00e6gelser mellem websites i reklamenetv\u00e6rk, sociale mediewidgets og webanalysesystemer. I stedet for at helt at forbyde tredjepartscookies i Chrome, planl\u00e6gger de at implementere et nyt interface, der giver brugerne mulighed for selv at beslutte, om de vil blokere disse cookies, samt aktivere eller deaktivere blokeringen n\u00e5r som helst. Detaljer om implementeringen er endnu ikke blevet offentliggjort, ligesom forskellen til den eksisterende indstilling chrome:\/\/settings\/cookies \"Bloker tredjepartscookies\" ikke er blevet forklaret. <\/p>\n
Mozilla har aktiveret blokeringen af tredjeparts-cookies som standard i Firefox 69, der blev lanceret i 2019. I 2020 blev der ogs\u00e5 indf\u00f8rt standardblokering af tredjeparts-cookies i Safari-browseren. Google offentliggjorde sine f\u00f8rste intentioner om at stoppe st\u00f8tten til tredjeparts-cookies i 2019 og planlagde at implementere blokeringen inden 2022. Men de skubbede fristen for oph\u00f8ret af supporten til midten af 2023, derefter til fjerde kvartal af 2024, og nu har de helt annulleret denne plan. <\/p>\n
Planen om at afslutte st\u00f8tten til tredjeparts-cookies er blevet annulleret p\u00e5 grund af den negative indvirkning p\u00e5 den eksisterende \u00f8kosystem for onlineannoncering, der g\u00f8r det muligt for indholdsskabere at dele indhold gratis. P\u00e5 trods af mange \u00e5rs bestr\u00e6belser fra Googles side er onlineannonceringsbranchen ikke klar til at erstatte sporende cookies med nye specialiserede API'er, der tager hensyn til brugernes behov for privatliv, s\u00e5som FedCM (Federated Credential Management, som g\u00f8r det muligt at oprette f\u00e6lles identifikationstjenester), Private State Tokens (som adskiller brugere uden at bruge tv\u00e6rg\u00e5ende identifikatorer), Topics (som rangerer brugere efter interessegrupper), Protected Audience (m\u00e5lretning og studie af publikum) og Attribution Reporting (vurdering af annocers effektivitet). <\/p>\n
\u00c6ndringer relateret til cookies fremmes som led i initiativet Privacy Sandbox, der har til form\u00e5l at opn\u00e5 en balance mellem brugernes behov for at bevare privatliv og annoncernes og hjemmesiders \u00f8nske om at spore bes\u00f8gendes pr\u00e6ferencer. Tidligere fors\u00f8g p\u00e5 at implementere erstatninger for sporende cookies i Chrome m\u00f8dte modstand fra samfundet og kritik vedr\u00f8rende, at de metoder, der skulle erstatte sporende cookies, ikke l\u00f8ste alle problemer og skabte nye risici, s\u00e5som at skabe betingelser for diskrimination af brugere og at frembringe et ekstra element for skjult identifikation og sporing af brugerens bev\u00e6gelser. For nylig meddelte menneskerettighedsorganisationen EFF, at deres seneste opdatering af browserudvidelsen Privacy Badger nu indeholder v\u00e6rkt\u00f8jer til at blokere sporingsmuligheder baseret p\u00e5 brugen af API'er udviklet som en del af Privacy Sandbox-initiativet. <\/p>\n
Derudover kan vi n\u00e6vne den plan, som Google n\u00e6vnte i deres pressemeddelelse, om at tilf\u00f8je mulighed for at skjule IP-adresser<\/a> brugeren for webstedsejere i inkognito-tilstand i Chrome, ved at sende trafik ikke direkte, men gennem en proxyserver. N\u00e5r den nye tilstand anvendes, vil den m\u00e5lrettede server kun se proxy-adressen som den indg\u00e5ende IP-adresse, svarende til brugen af VPN<\/a>. For anonymisering af anmodningen n\u00e6vnes muligheden for at k\u00e6de anmodningen gennem flere proxyer. 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Kilde: opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"