Vice President of Google, overseeing the Privacy Sandbox project, announced the decision to maintain the existing approach to blocking third-party cookies in Chrome \u2014 cookies set when visiting domains different from the current page will be blocked by default only in 'incognito' mode. The use of Privacy Sandbox technologies in the ecosystem will also be reviewed, with plans for further promotion expected to be prepared in the coming months. <\/p>\n
It is noted that the decision was made because much has changed since the launch of the Privacy Sandbox initiative in 2019, for example, the advancement of privacy protection technologies has accelerated, AI-based methods for ensuring user security have been implemented, and the regulatory framework for industry regulation has changed worldwide. <\/p>\n
Last summer, Google abandoned the idea of completely stopping support for third-party cookies in Chrome but intended to introduce a dialog for user consent to enable blocking. Now, this plan has been canceled, and blocking will only be implemented when the corresponding settings are made in the 'Privacy and Security' section, meaning instead of introducing the concept of 'blocked by default, but users can opt-out,' the scheme of 'third-party cookies allowed by default, but users can enable blocking if desired' will remain. <\/p>\n
Third-party cookies are those set when visiting domains different from the current page. For example, when third-party cookies are blocked, code from site 'C,' embedded via iframe on sites 'A' and 'B,' will not be able to process common cookies for these sites, and cookies set by site 'C' will be inaccessible when loading code when visiting sites 'A' and 'B.' Third-party cookies are typically used for tracking user movements across sites in advertising network code, social media widgets, and web analytics systems. In Firefox, third-party cookies have been blocked by default since 2019, and in Safari since 2020. <\/p>\n
I stedet for tredjeparts-cookies fremmer Google en r\u00e6kke specialiserede API'er, der tager hensyn til brugernes behov for privatliv, s\u00e5som FedCM (Federated Credential Management, g\u00f8r det muligt at oprette sammenlagte identifikationsservice), Private State Tokens (muligg\u00f8r segmentering af brugere uden brug af tv\u00e6rg\u00e5ende identifikatorer), Topics (giver mulighed for at rangere brugere efter interessegrupper), Protected Audience (m\u00e5lretning og analyse af publikum) og Attribution Reporting (evaluering af annonceeffektivitet). <\/p>\n
P\u00e5 trods af Googles mange\u00e5rige bestr\u00e6belser p\u00e5 at fremme Privacy Sandbox-teknologier var reklameindustrien ikke klar til at opgive brugen af sporende cookies. \u00c6ndringen har ogs\u00e5 skabt bekymring hos regulerende myndigheder om, at blokeringen af tredjeparts-cookies kan anvendes af Google til at undertrykke konkurrence og misbruge Chromes dominerende position p\u00e5 browsermarkedet for at give fordele til deres reklameservices. <\/p>\n
Derudover har Googles initiativ m\u00f8dt modstand i samfundet og kritik for, at de alternativer, der skal erstatte sporende cookies, ikke l\u00f8ser alle problemer og skaber nye risici, s\u00e5som at skabe betingelser for diskrimination af brugere og tilstedev\u00e6relsen af en yderligere faktor, der muligg\u00f8r skjult identifikation og sporing af brugerens bev\u00e6gelser. <\/p>\n
The announcement also mentions the intention to activate IP Protection in 'incognito' mode. Activation is planned for the third quarter of this year. IP Protection will conceal the user's IP address from website owners by sending traffic not directly but through a proxy.servere<\/a>N\u00e5r IP Protection er aktiveret, vil den m\u00e5lrettede server kun se proxyens adresse som den indkommende IP-adresse, ligesom ved brug af VPN<\/a>. For anonymisering af anmodningen n\u00e6vnes muligheden for at k\u00e6de anmodningen gennem flere proxyer. I s\u00e5 fald vil informationen om klientens IP-adresse kun v\u00e6re kendt af den f\u00f8rste proxy, mens den anden proxy i k\u00e6den vil se den f\u00f8rste proxy's adresse. \u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0441\u043b\u043e\u0436\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome — Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0434\u043e\u043c\u0435\u043d\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0431\u0443\u0434\u0443\u0442 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 «\u0438\u043d\u043a\u043e\u0433\u043d\u0438\u0442\u043e». \u0422\u0430\u043a\u0436\u0435 \u0431\u0443\u0434\u0435\u0442 \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 Privacy Sandbox \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435, \u043f\u043b\u0430\u043d \u043f\u043e \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0432 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-123637","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google har droppet at tvinge blokeringen af tredjeparts-cookies i Chrome | ProHoster","description":"Vice President for Google, der f\u00f8rer tilsyn med Privacy Sandbox-projektet, har meddelt, at de vil bevare den nuv\u00e6rende tilgang til blokering af tredjeparts-cookies i Chrome - 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Kilde: opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"