{"id":33466,"date":"2019-10-31T21:52:43","date_gmt":"2019-10-31T18:52:43","guid":{"rendered":"https:\/\/prohoster.info\/blog\/vr-ar-na-vooruzhenii-tsifrovogo-ritejla\/"},"modified":"2019-10-31T21:52:43","modified_gmt":"2019-10-31T18:52:43","slug":"vr-ar-na-vooruzhenii-tsifrovogo-ritejla","status":"publish","type":"post","link":"https:\/\/prohoster.info\/da\/blog\/administrirovanie\/vr-ar-na-vooruzhenii-tsifrovogo-ritejla","title":{"rendered":"VRAR i det digitale detailhandels arsenal","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\u00abJeg skabte OASIS, fordi jeg f\u00f8lte mig ukomfortabel i den virkelige verden. Jeg vidste ikke, hvordan jeg skulle omg\u00e5s mennesker. Jeg frygtede hele mit liv. Indtil jeg inds\u00e5, at slutningen var n\u00e6r. F\u00f8rst da inds\u00e5 jeg, at selvom virkeligheden kan v\u00e6re b\u00e5de grusom og skr\u00e6mmende, er den stadig det eneste sted, hvor du kan finde \u00e6gte lykke. Fordi virkeligheden er virkelig. Forst\u00e5r du?\u00bb. \u00abJa,\u00bb svarede jeg, \u00abdet ser ud til, at jeg forst\u00e5r\u00bb. \u00abGodt,\u00bb winkede han. \u00abS\u00e5 gentag ikke min fejl. Luk dig ikke inde her\u00bb.
\nErnest Cline.\n<\/p><\/blockquote>\n

<\/p>\n

1. Introduktion.<\/h3>\n

Der kommer et tidspunkt, hvor humaniora, ligesom business, eksisterer i en s\u00e5 t\u00e6t symbiose med informationsteknologi, at lingvister begynder at kode, og programm\u00f8rer, systemadministratorer og ingeni\u00f8rer begynder at besk\u00e6ftige sig med digital markedsf\u00f8ring og salg. Og f\u00f8r eller siden vil denne symbiose opsluge alle kendte teknologier. I dag vil jeg gerne tale om, hvordan VR- og AR-midler er blevet et magtfuldt v\u00e5ben i arsenalet af digital detailhandel.
\n<\/a><\/noindex>
\nMen f\u00f8rst t\u00e6nker jeg, det ville v\u00e6re fornuftigt at sikre, at vi forst\u00e5r alle begreber p\u00e5 samme sprog. <\/p>\n

2. Termer og definitioner.<\/h3>\n

Den mest entydige definition af digital detailhandel er, at det omfatter alle salg og handler, der foretages ved hj\u00e6lp af digital handel eller ved at tilbyde tjenester og varer gennem det digitale rum. N\u00e6sten alle, der l\u00e6ser denne artikel, har sikkert bestilt varer fra Kina eller USA en gang, s\u00e5 det er digital detailhandel.
\nDet er mere kompliceret med realiteter. Over tid har begrebet virtual reality (VR) eller kunstig virkelighed \u00e6ndret sig. I dag er VR en verden, der er skabt helt ved tekniske midler, og som overf\u00f8res til mennesket gennem p\u00e5virkning af sanserne: ber\u00f8ring, lugt, syn, h\u00f8relse osv. Med teknologiens fremskridt er virkeligheden blevet i stand til ikke kun at modellere milj\u00f8et, men ogs\u00e5 reaktioner p\u00e5 brugerens interaktion med virkeligheden.
\nAugmented reality (augmented reality - hereafter AR) is, in turn, the result of introducing any other data into the field of perception, influencing certain senses to supplement information about the environment. Everyone probably loves to play a matching track through their headphones during a long walk. Well, in this case, music complements the audio information present in reality.
\nIn other words, virtual reality creates a new space while augmentation adds imaginary objects to reality. <\/p>\n

3. When did reality start to change?<\/h3>\n

\n\"VRAR
\nAny advanced technology is little different from magic, we all remember, right? Well, people began to 'cast spells' in the direction of VR and AR more than 100 years before the launch of the first computer. The progenitor of all virtual reality goggles were the stereoscopic glasses of Charles Winston from 1837. The device contained two identical flat images at different angles, which the human brain perceived as a three-dimensional static picture.
\nTime passed, and 120 years later, the Sensorama was created \u2013 a device that allowed viewing dynamic three-dimensional images. \"VRAR
\n
\nThen the industry moved forward, and in just 50 years, mobile platforms, glasses and helmets, controllers, and special programs that were written for modeling reality appeared.
\nOnly in the 2010s did the gaming industry widely discuss VR. Before that, there were games too, but they were not as widespread. During the mid-20th century, the main users of this technology were guys from NASA, who trained astronauts and conducted tests on knowledge of both manned and unmanned module equipment, etc.
\nUnfortunately, augmented reality does not have such rapid technological development, and the visual objects appear ridiculous and overly 'cartoonish'. <\/p>\n

4. Digital retail and VRAR. Preconditions, cases, development paths. <\/h3>\n

Okay, let's return to the year 2019. Technologies are advancing rapidly, capturing various fields, including retail. Sometimes, what seems like a simple venture in business can lead to significant financial challenges.
\nLad os tage et eksempel: Du er ejer af en m\u00f8belforretning, og du har et lager uden for byen, hvor leverand\u00f8rer bringer f\u00e6rdige m\u00f8bler. For at starte forretningen beslutter du at \u00e5bne flere salgssteder. Men det er dyrt at transportere m\u00f8bler til hvert salgssted, og leje af store lokaler er heller ikke ligefrem billigt, is\u00e6r ikke i starten. Men du kan tilbyde en person i et lille kontor at v\u00e6lge interessante pr\u00f8ver i en katalog, og derefter, ved at bruge AR-briller forudindl\u00e6st med en skaleret model, kan du tage kunden med hjem til dem eller til deres kontor og \"pr\u00f8ve\" et skab eller en sofa i det virkelige rum. Det er jo sp\u00e6ndende, og det er fremtiden. Jeg er enig i, at 100 % af k\u00f8berne ikke vil kunne acceptere s\u00e5danne ideer, da mange gerne vil \"se med h\u00e6nderne.\"
\nDet vil sige, at i forhold til erhvervslivet, desv\u00e6rre, kan man n\u00e6vne ikke s\u00e5 meget t\u00f8rsten efter teknologi, som \u00f8nsket om at spare penge. Og hvis vi ikke taler om et skab, men for eksempel om en fuldendt indretningsl\u00f8sning eller renovering, s\u00e5 ville det v\u00e6re interessant at kunne l\u00e6gge tapetteksturer p\u00e5 v\u00e6ggene, arrangere m\u00f8bler fra kataloget, v\u00e6lge t\u00e6pper og kigge p\u00e5 gardiner, alt sammen uden at forlade hjemmet... det er sp\u00e6ndende, ikke?
\nKigger du p\u00e5 en kjole, men har ikke tid til at pr\u00f8ve den? Har bilen brug for et nyt kit? Alt dette kan v\u00e6lges ved hj\u00e6lp af de n\u00e6vnte teknologier. Men indtil videre er sortimentet af varer, der anvender AR, begr\u00e6nset. Det er sv\u00e6rt, og sandsynligvis umuligt, at s\u00e6lge f\u00f8devarer, r\u00e5materialer til produktion og meget mere med \u00e6ndret virkelighed.
\nMen digital detailhandel handler ikke kun om varer, men som jeg sagde tidligere, ogs\u00e5 om tjenester. N\u00e5r du v\u00e6lger en tur til interessante steder, ville det v\u00e6re sp\u00e6ndende at se disse steder f\u00f8r du k\u00f8ber billetter, og hvis k\u00f8beren har s\u00e6rlige krav (nedsatte muligheder), kan virtuel virkelighed nogle gange v\u00e6re den eneste m\u00e5de at opleve Kinesiske Mur eller Victoria Falls. Det er jo salg af en tjeneste, og derfor er det detailhandel. Tjenesten leveres ved hj\u00e6lp af h\u00f8j teknologi, og derfor er det digital detailhandel. <\/p>\n

5. Udvikling? <\/h3>\n

\n\"VRAR
\nDer er bestemt udvikling i disse teknologier i forbindelse med salg. Denne udvikling fra teknologiers side ser ud som Mixed Reality, hvor de virtuelle objekter ikke vil kunne skelnes fra de reelle, og fra erhvervslivets side er det udviklingen af nye salgsmetoder.
\nDet er ikke l\u00e6nge til, at fremtiden bliver, hvor man blot skal tage et virtual reality headset p\u00e5 for at bes\u00f8ge butikken og if\u00f8re sig taktile handsker. Rummet vil straks forvandle sig, og du vil befinde dig midt mellem hylderne og de travle virtuelle kunder.
\nHvad mener du, bygger vi ikke Oasen alligevel? (p.s. Det er et p\u00e5ske\u00e6g)
\n
Kilde: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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