{"id":33472,"date":"2019-10-31T21:52:45","date_gmt":"2019-10-31T18:52:45","guid":{"rendered":"https:\/\/prohoster.info\/blog\/chto-takoe-tsifrovaya-transformatsiya-i-tsifrovye-aktivy\/"},"modified":"2019-10-31T21:52:45","modified_gmt":"2019-10-31T18:52:45","slug":"chto-takoe-tsifrovaya-transformatsiya-i-tsifrovye-aktivy","status":"publish","type":"post","link":"https:\/\/prohoster.info\/da\/blog\/news\/chto-takoe-tsifrovaya-transformatsiya-i-tsifrovye-aktivy","title":{"rendered":"A long time ago, I decided for laughs to prove the reversibility of the process and learn to generate JavaScript (or rather, Asm.js) from machine code.","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

I dag vil jeg tale om, hvad \"digitale\" er. Digital transformation, digitale aktiver, digitale produkter... Disse ord h\u00f8res overalt i dag. I Rusland lancerer nationale programmer, og endda ministerierne omd\u00f8bes, men n\u00e5r man l\u00e6ser artikler og rapporter, st\u00f8der man ofte p\u00e5 vage formuleringer og uklare definitioner. For nylig var jeg til et \"h\u00f8jniveau\" m\u00f8de, hvor repr\u00e6sentanter fra en anerkendt institution, der uddanner fagfolk inden for informationsteknologi, svarede p\u00e5 sp\u00f8rgsm\u00e5let \"Hvad er forskellen mellem informatisering og digitalisering?\" med, at \"det er det samme - bare digitalisering er et trendy ord\".<\/p>\n

Jeg synes, det er p\u00e5 tide at f\u00e5 klarhed.<\/a><\/noindex><\/p>\n

Hvis du pr\u00f8ver at finde klare definitioner et sted, er der ingen. Man plejer at tage udgangspunkt i teknologier (hvor man implementerer big data, kunstig intelligens og lignende - der er der digital transformation). Nogle gange s\u00e6tter man menneskelig involvering i fokus (hvis robotter erstatter mennesker, er det digitalisering). <\/p>\n

Jeg har et andet forslag. Jeg foresl\u00e5r at finde et kriterium, der hj\u00e6lper med at skelne mellem det \"digitale\" og det \"almindelige\". Ved at finde dette kriterium kan vi komme frem til en simpel og klar definition.<\/p>\n

For at v\u00e6re tidssvarende, b\u00f8r dette kriterium ikke henvise til teknologier (de dukker op som svampe efter regn), eller til menneskers involvering i den teknologiske proces (det er allerede en historie, der er \"behandlet\" af den teknologiske revolution).<\/p>\n

Lad os fokusere p\u00e5 forretningsmodellen og produktet. Her med produktet refererer jeg til noget (vare eller tjeneste), der b\u00e6rer v\u00e6rdi (for eksempel en kage, en bil eller en klipning hos fris\u00f8ren), mens forretningsmodellen er en samling af processer, der har til form\u00e5l at producere v\u00e6rdi og levere den til forbrugeren.<\/p>\n

Historisk set var produktet \"almindeligt\" (hvis du vil - kald det \"analogt\", men for mig lyder \"en skive analogt br\u00f8d\" for kunstnerisk). Der har altid v\u00e6ret og vil altid v\u00e6re mange almindelige varer og tjenester. F\u00e6lles for dem er, at man for at producere hver kopi af et s\u00e5dant produkt skal bruge ressourcer (som katten Matroskin sagde, for at s\u00e6lge noget un\u00f8dvendigt, skal man k\u00f8be noget un\u00f8dvendigt). For at lave en skive br\u00f8d er der brug for mel og vand, for at lave en bil kr\u00e6ver det meget, og for at klippe nogen skal der bruges tid. <\/p>\n

Hver gang, for hver kopi.<\/p>\n

Der findes produkter, hvor produktionsomkostningerne for hver ny kopi er nul (eller n\u00e6rmer sig nul). For eksempel, du har indspillet en sang, taget et foto, udviklet et program til iPhone-Android, og s\u00e5 er det det\u2026 Du s\u00e6lger dem igen og igen, og de slipper aldrig op, og hver ny kopi koster dig ikke noget.<\/p>\n

Id\u00e9en er ikke ny. I verdenshistorien er der mange eksempler p\u00e5 produkter, hvor produktionen af hver kopi ikke kostede noget. For eksempel salg af grunde p\u00e5 m\u00e5nen eller mere n\u00e6re andele i en eller anden finansiel pyramide (for eksempel billetter til MMM). Normalt var det noget ulovligt (og her taler jeg ikke engang om straffeloven, men om den samme lov om bevarelsen af \"energi-materie-liv-universet-og-alt-det-der\", som katten Matroskin n\u00e6vnte).<\/p>\n

Dog, med udviklingen af teknologier (fremkomsten af computere, computerskaber og alt deraf - cloud-teknologier, kunstig intelligens, big data osv.), er der opst\u00e5et en unik mulighed for at kopiere produkter uendeligt og gratis. Nogle tog det bogstaveligt og kopierede penge p\u00e5 en fotokopimaskine (men det er ogs\u00e5 ulovligt), mens salg af digitaliserede musiknumre p\u00e5 iTunes, digitale fotos i fotobanker, applikationer p\u00e5 Google Play eller App Store - alt dette er lovligt og ret profitabelt, for som du husker, hver ny kopi genererer indt\u00e6gt og koster ingenting. Det er det, man kalder et digitalt produkt.<\/p>\n

Et digitalt aktiv er noget, der g\u00f8r det muligt at producere et produkt (reproducere varer eller yde tjenester), hvor produktionsomkostningerne for hver n\u00e6ste kopi n\u00e6rmer sig nul (for eksempel din online butik, hvor du s\u00e6lger noget, eller databasen af sensorer fra en atomreaktor, der g\u00f8r det muligt at bygge forudsigelser og udf\u00f8re eksperimenter).<\/p>\n

Digital transformation er overgangen fra produktion af materielle produkter til produktion af digitale produkter, samt (og\/eller) overgangen til forretningsmodeller, der bruger digitale aktiver.<\/p>\n

Som du kan se, er det enkelt. Denne transformation.
\n
Kilde: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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