{"id":37412,"date":"2019-10-31T22:17:30","date_gmt":"2019-10-31T19:17:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\/"},"modified":"2019-10-31T22:17:30","modified_gmt":"2019-10-31T19:17:30","slug":"kompaniya-google-predstavila-initsiativu-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/da\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","title":{"rendered":"Google har pr\u00e6senteret initiativet Privacy Sandbox","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Google reagerede<\/a><\/noindex> med initiativet Privatlivsplatform<\/a><\/noindex>, hvor de har foresl\u00e5et at implementere flere API'er i browsere, som muligg\u00f8r en balance mellem behovet for brugerne til at bevare deres privatliv og \u00f8nsker fra reklamenetv\u00e6rk og websteder til at spore bes\u00f8gendes pr\u00e6ferencer. <\/p>\n

Erfaring viser, at konfrontation kun forv\u00e6rrer situationen. For eksempel f\u00f8rte indf\u00f8relsen af blokering af cookies, der bruges til sporing, til en intensivering af brugen af alternative teknikker som metoder til indirekte identifikation (browser fingerprinting), der fors\u00f8ger at udpege brugeren fra m\u00e6ngden baseret p\u00e5 specifikke indstillinger (installerede skrifttyper, MIME-typer, krypteringsmetoder osv.) og hardwarekarakteristika (sk\u00e6rmopl\u00f8sning, specifikke artefakter ved rendering osv.). <\/p>\n

Google tilbyder en standard Floc API<\/a><\/noindex>, som vil give reklamenetv\u00e6rk mulighed for at identificere brugerens interessekategorier, men ikke muligg\u00f8re individuel identifikation. API'en vil operere med generelle interessegrupper, der omfatter store anonymiserede brugergrupper (for eksempel, \u00abklassisk musikelskere\u00bb), men den vil ikke g\u00f8re det muligt at manipulere data p\u00e5 niveauet med historien om bes\u00f8gte specifikke websites. <\/p>\n

For at m\u00e5le effektiviteten af annoncer og vurdere klikkonvertering udvikles Conversion Measurement API<\/a><\/noindex>, der giver mulighed for at indhente generelle oplysninger om brugeraktivitet p\u00e5 et websted efter at have klikket p\u00e5 en annonce.<\/p>\n

For at udskille bedrageres og spammeres aktivitet fra den generelle str\u00f8m (f.eks. kliksvindel eller udf\u00f8relse af falske transaktioner for at bedrage annonc\u00f8rer og webstedsejere) er der forberedt Trust Token API<\/a><\/noindex>, baseret p\u00e5 brugen af protokollen Privacy Pass, som allerede anvendes af CloudFlare til klassificering af Tor-brugere. API'en giver mulighed for at adskille brugere i p\u00e5lidelige og up\u00e5lidelige kategorier uden brug af tv\u00e6rg\u00e5ende identifikatorer.<\/p>\n

For at forhindre indirekte identifikation foresl\u00e5s teknikken Privacy Budget<\/a><\/noindex>Metoden g\u00e5r ud p\u00e5, at browseren kun giver information, som potentielt kan bruges til identifikation, i et bestemt omfang. Hvis gr\u00e6nsen for antallet af API-anmodninger overskrides, og yderligere information kan f\u00f8re til brud p\u00e5 anonymiteten, s\u00e5 blokeres adgangen til visse API'er.<\/p>\n

<\/a><\/noindex><\/p>\n

Kilde: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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