{"id":38255,"date":"2019-10-31T22:22:35","date_gmt":"2019-10-31T19:22:35","guid":{"rendered":"https:\/\/prohoster.info\/blog\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost\/"},"modified":"2019-10-31T22:22:35","modified_gmt":"2019-10-31T19:22:35","slug":"iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","status":"publish","type":"post","link":"https:\/\/prohoster.info\/da\/blog\/news\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","title":{"rendered":"\u201cIoT omnichannel evolution\u201d eller hvordan Internet of Things kan p\u00e5virke omnichannel","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\u201cIoT
\n
\nVerden inden for e-handel er delt op i to lejre: nogle kender alt til omnikanalitet, mens andre stadig undrer sig over, hvordan denne teknologi kan v\u00e6re nyttig for virksomheder. De f\u00f8rste diskuterer, hvordan Internet of Things (IoT) kan skabe en ny tilgang til omnikanalitet. Vi har oversat en artikel med titlen The IoT Brings New Meaning to the Omnichannel Customer Experience og deler de vigtigste punkter.<\/p>\n

En af hypoteserne fra Ness Digital Engineering er, at brugeroplevelsen i 2020 vil v\u00e6re den afg\u00f8rende faktor ved valg af produkt, der overg\u00e5r faktorer som pris og selve produktet. Dette indeb\u00e6rer, at for at tiltr\u00e6kke kunder og \u00f8ge brandloyaliteten, b\u00f8r virksomheder n\u00f8je unders\u00f8ge customer journey (kunden interaktion med produktet) og identificere n\u00f8glemeddelelser for brandet p\u00e5 tv\u00e6rs af alle kommunikationskanaler. P\u00e5 denne m\u00e5de kan man skabe en 's\u00f8ml\u00f8s' kontakt med kunden.
\n<\/a><\/noindex><\/p>\n

Barrierer for IoT Omnikanal Evolution<\/h4>\n

\nArtiklens forfatter omtaler forbindelsen mellem Internet of Things og omnikanalitet som IoT omnichannel evolution. Det er tydeligt, at Internet of Things vil bidrage til at skabe en forbedret kundeoplevelse. Der er dog et \u00e5bent sp\u00f8rgsm\u00e5l vedr\u00f8rende behandlingen af de store datam\u00e6ngder, der opst\u00e5r ved implementering af IoT i forretningsmodellen. Hvordan kan man skabe virkelig v\u00e6rdifulde indsigter baseret p\u00e5 dataanalyse? For dette fremh\u00e6ver forfatteren 3P.<\/p>\n

Proaktiv oplevelse<\/h4>\n

\nTypisk begynder interaktionen mellem virksomheden og kunden med initiativ fra kunden (k\u00f8b, brug af service). I tilf\u00e6lde af at virksomheden anvender IoT, kan situationen vendes ved hj\u00e6lp af kontinuerlig overv\u00e5gning gennem IoT-enheder. For eksempel kan dette i produktionen forudsige levetiden og planlagt vedligeholdelse. Dette vil hj\u00e6lpe med at undg\u00e5 uplanlagte, dyre driftsstop. Et andet eksempel er, at sensorer kan advare kunder om fejl p\u00e5 bestemte dele i deres biler eller beregne tidspunkter for planlagt udskiftning. <\/p>\n

Forudsigende oplevelse<\/h4>\n

\nIoT kan forudsige og forudse brugerens handlinger ved at udveksle data i realtid med cloudtjenester, hvor der er opbygget modeller for handlinger baseret p\u00e5 adf\u00e6rden hos alle brugere. I fremtiden vil s\u00e5danne IoT-applikationer gennem data fra overv\u00e5gningskameraer, radarer og sensorer i biler g\u00f8re autonome k\u00f8ret\u00f8jer mere sikre og reducere chauff\u00f8rernes risiko for trafikulykker.<\/p>\n

Personlig oplevelse<\/h4>\n

\nIndholdspersonalisering baseret p\u00e5 kundens adf\u00e6rdsscenarier.
\nPersonaliseringen er mulig gennem kontinuerlig overv\u00e5gning og analyse af forbrugerens adf\u00e6rd. For eksempel, hvis en kunde har s\u00f8gt efter et bestemt produkt p\u00e5 internettet dagen f\u00f8r, kan butikken tilbyde relaterede produkter og tilbeh\u00f8r baseret p\u00e5 data fra den tidligere s\u00f8gning ved hj\u00e6lp af smart proximity marketing i offline butikker. Disse marketingtilbud bruger b\u00e5de data fra Bluetooth-sensorer, der analyserer kundens bev\u00e6gelse offline, samt data indsamlet fra IoT-enheder som smartwatches og andre teknologiske apparater. <\/p>\n

Afslutningsvis skal det bem\u00e6rkes, at IoT ikke er en s\u00f8lvkugle for virksomheder. Sp\u00f8rgsm\u00e5let om mulighederne og hastigheden i behandlingen af store data er stadig \u00e5bent, og indtil videre kan kun giganter som Google, Amazon og Apple h\u00e5ndtere denne teknologi. Forfatteren bem\u00e6rker dog, at det ikke er n\u00f8dvendigt at v\u00e6re en gigant for at bruge IoT; det er tilstr\u00e6kkeligt at v\u00e6re en smart virksomhed, n\u00e5r det kommer til strategi og kunderejsekortl\u00e6gning.
\n
Kilde: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041c\u0438\u0440 ecom \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d \u043d\u0430 \u0434\u0432\u0435 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b: \u043e\u0434\u043d\u0438 \u0437\u043d\u0430\u044e\u0442 \u043f\u0440\u043e \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u0441\u0435 \u0432\u0434\u043e\u043b\u044c \u0438 \u043f\u043e\u043f\u0435\u0440\u0435\u043a; \u0434\u0440\u0443\u0433\u0438\u0435 \u0435\u0449\u0435 \u0437\u0430\u0434\u0430\u044e\u0442\u0441\u044f \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c\u0438, \u0447\u0435\u043c \u044d\u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0443. \u041f\u0435\u0440\u0432\u044b\u0435 \u0440\u0430\u0441\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0435\u0449\u0435\u0439 (IoT) \u043c\u043e\u0436\u0435\u0442 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041c\u044b \u043f\u0435\u0440\u0435\u0432\u0435\u043b\u0438 \u0441\u0442\u0430\u0442\u044c\u044e \u0441 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c The IoT Brings New Meaning to the Omnichannel Customer Experience \u0438 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":28715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-38255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47\"IoT omnichannel evolution\" eller hvordan tingens internett kan p\u00e5virke omnichannel | ProHoster","description":"Verden.","canonical_url":"https:\/\/prohoster.info\/da\/blog\/news\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"da_DK","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u201cIoT omnichannel evolution\u201d \u0438\u043b\u0438 \u043a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0435\u0449\u0435\u0439 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c | ProHoster","og:description":"\u041c\u0438\u0440.","og:url":"https:\/\/prohoster.info\/da\/blog\/news\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2019-10-31T19:22:35+00:00","article:modified_time":"2019-10-31T19:22:35+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"38255","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-01-23 21:07:20","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2021-03-01 01:12:23","updated":"2026-01-23 21:07:20","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/da\/wp-json\/wp\/v2\/posts\/38255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/da\/wp-json\/wp\/v2\/comments?post=38255"}],"version-history":[{"count":0,"href":"https:\/\/prohoster.info\/da\/wp-json\/wp\/v2\/posts\/38255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prohoster.info\/da\/wp-json\/wp\/v2\/media\/28715"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/da\/wp-json\/wp\/v2\/media?parent=38255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/da\/wp-json\/wp\/v2\/categories?post=38255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/da\/wp-json\/wp\/v2\/tags?post=38255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}