{"id":32831,"date":"2019-10-31T21:49:11","date_gmt":"2019-10-31T18:49:11","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-red-hat-predstavila-novyj-logotip\/"},"modified":"2019-10-31T21:49:11","modified_gmt":"2019-10-31T18:49:11","slug":"kompaniya-red-hat-predstavila-novyj-logotip","status":"publish","type":"post","link":"https:\/\/prohoster.info\/de\/blog\/novosti-interneta\/kompaniya-red-hat-predstavila-novyj-logotip","title":{"rendered":"Die Firma Red Hat hat ein neues Logo vorgestellt.","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Unternehmen Red Hat <noindex><a rel=\"nofollow\" href=\"https:\/\/www.redhat.com\/en\/blog\/announcing-next-evolution-our-red-fedora-mark\">pr\u00e4sentierte<\/a><\/noindex> <noindex><a rel=\"nofollow\" href=\"https:\/\/www.redhat.com\/en\/about\/brand\/new-brand\">neues Logo<\/a><\/noindex>, das die Branding-Elemente abl\u00f6st, die in den letzten 20 Jahren genutzt wurden. Der Hauptgrund f\u00fcr die \u00c4nderung ist die schlechte Anpassungsf\u00e4higkeit des alten Logos f\u00fcr die Darstellung in kleinen Gr\u00f6\u00dfen. Beispielsweise war das Logo aufgrund des unproportionalen Textes im Verh\u00e4ltnis zum Bild auf Ger\u00e4ten mit kleinen Bildschirmen und auf Icons schlecht lesbar. Das neu gestaltete Logo beh\u00e4lt die Wiedererkennbarkeit der Marke, entfernt jedoch den gro\u00dfen Leerraum \u00fcber dem Text, die unterschiedlichen Schriftst\u00e4rken der Zeichen und die \u00fcberfl\u00fcssigen Details, die das Skalieren erschwerten. <\/p>\n<p>Neues Logo:<\/p>\n<p><center><img decoding=\"async\" alt=\"Die Firma Red Hat hat ein neues Logo vorgestellt.\" src=\"\/wp-content\/uploads\/2019\/05\/ad31a55795393756ffc1eac70c5cb423.jpeg\" style=\"display:block;margin: 0 auto;\" \/><\/center><\/p>\n<p>Altes Logo:<br \/>\n<center><noindex><img decoding=\"async\" alt=\"Die Firma Red Hat hat ein neues Logo vorgestellt.\" src=\"\/wp-content\/uploads\/2019\/05\/857cca1fe87b8695d003ac6b52f35064.jpeg\" style=\"display:block;margin: 0 auto;\" \/><\/noindex><\/center><\/p>\n<p><center><noindex><img decoding=\"async\" alt=\"Die Firma Red Hat hat ein neues Logo vorgestellt.\" src=\"\/wp-content\/uploads\/2019\/05\/b9291950a33332b44452cfb556aa30ff.jpeg\" style=\"display:block;margin: 0 auto;\" \/><\/noindex><\/center><\/p>\n<p>F\u00fcr die Erstellung des neuen Logos wurde das Projekt <noindex><a rel=\"nofollow\" href=\"https:\/\/www.redhat.com\/en\/about\/our-brand\/open-brand-project\">Open Brand Project<\/a><\/noindex>, ins Leben gerufen, bei dem der Prozess der Entwicklung der neuen Marke so offen und transparent gestaltet wurde, wie es die Gesetzgebung \u00fcber Marken zul\u00e4sst. Das Projekt gab allen Interessierten die M\u00f6glichkeit, den Entwicklungsprozess zu verfolgen, ihre Ideen einzubringen und an der Diskussion \u00fcber die Entw\u00fcrfe teilzunehmen.<\/p>\n<p><noindex><a rel=\"nofollow\" name=\"link\"><\/a><\/noindex><\/p>\n<p>Quelle: <a \ncontent=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/www.opennet.ru\/opennews\/art.shtml?num=50610\">opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Red Hat \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u043d\u043e\u0432\u044b\u0439 \u043b\u043e\u0433\u043e\u0442\u0438\u043f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u0438\u0448\u0451\u043b \u043d\u0430 \u0441\u043c\u0435\u043d\u0443 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c \u0431\u0440\u0435\u043d\u0434\u0430, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0432\u0448\u0438\u043c\u0441\u044f \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 20 \u043b\u0435\u0442. \u0412 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043f\u0440\u0438\u0447\u0438\u043d\u044b \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043f\u043b\u043e\u0445\u0430\u044f \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u044f \u0441\u0442\u0430\u0440\u043e\u0433\u043e \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430 \u0434\u043b\u044f \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0432 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0440\u0430\u0437\u043c\u0435\u0440\u0430\u0445. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0438\u0437-\u0437\u0430 \u043d\u0435\u0441\u043e\u0440\u0430\u0437\u043c\u0435\u0440\u043d\u043e\u0433\u043e \u0441 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u043e\u0439 \u0442\u0435\u043a\u0441\u0442\u0430 \u043b\u043e\u0433\u043e\u0442\u0438\u043f \u043f\u043b\u043e\u0445\u043e \u0447\u0438\u0442\u0430\u043b\u0441\u044f \u043d\u0430 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445 \u0441 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u043c\u0438 \u044d\u043a\u0440\u0430\u043d\u0430\u043c\u0438 \u0438 \u043d\u0430 \u043f\u0438\u043a\u0442\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0445. \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043d\u043e\u0432\u044b\u0439 \u043b\u043e\u0433\u043e\u0442\u0438\u043f \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u043b \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c 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Der Hauptgrund f\u00fcr die \u00c4nderung ist die schlechte Anpassung des alten Logos f\u00fcr die Darstellung in kleinen Gr\u00f6\u00dfen. Zum Beispiel war das Logo aufgrund des unverh\u00e4ltnism\u00e4\u00dfigen Texts zur Grafik schlecht lesbar auf Ger\u00e4ten mit kleinen Bildschirmen und auf Symbolen. 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