{"id":55216,"date":"2020-01-15T00:00:00","date_gmt":"2020-01-14T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome"},"modified":"2020-02-18T14:03:19","modified_gmt":"2020-02-18T11:03:19","slug":"google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","status":"publish","type":"post","link":"https:\/\/prohoster.info\/de\/blog\/novosti-interneta\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","title":{"rendered":"Google plant, bis 2022 die Unterst\u00fctzung f\u00fcr Drittanbieter-Cookies in Chrome einzustellen","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Google hat bekannt gegeben<\/a><\/noindex> Die Absicht, die Unterst\u00fctzung von Drittanbieter-Cookies in Chrome innerhalb der n\u00e4chsten zwei Jahre vollst\u00e4ndig einzustellen, wurde bekannt gegeben. Solche Cookies werden verwendet, um die Bewegungen der Nutzer zwischen Websites den Codes von Werbenetzwerken, sozialen Widget-Systemen und Web-Analyse-Tools zu verfolgen.<\/p>\n

Wie auch angek\u00fcndigte<\/a><\/noindex> gestern wurde die Absicht zur Vereinheitlichung des User-Agent-Headers bekannt gegeben, der Verzicht auf Drittanbieter-Cookies wird im Rahmen der Initiative vorangetrieben Privacy Sandbox<\/a><\/noindex>, die darauf abzielt, einen Kompromiss zwischen dem Bed\u00fcrfnis der Nutzer nach Datenschutz und dem Wunsch der Werbenetzwerke sowie der Websites, die Vorlieben der Besucher zu verfolgen, zu finden. Bis Ende dieses Jahres wird im Modus origin trial<\/a><\/noindex> die Integration in den Browser erwartet zus\u00e4tzlicher APIs<\/a><\/noindex> zur Messung der Konversion und zur Personalisierung von Werbung, ohne Drittanbieter-Cookies zu verwenden. <\/p>\n

Um die Interessenkategorie des Nutzers ohne individuelle Identifikation und ohne Bezug zur Besuchshistorie bestimmter Websites zu ermitteln, wird den Werbenetzwerken empfohlen, die API Floc<\/a><\/noindex>, \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043f\u043e\u0441\u043b\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 — API Conversion Measurement<\/a><\/noindex>, \u0430 \u0434\u043b\u044f \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0431\u0435\u0437 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043c\u0435\u0436\u0441\u0430\u0439\u0442\u043e\u0432\u044b\u0445 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u043e\u0432 — API Trust Token<\/a><\/noindex>. Die Entwicklung der Spezifikationen, die mit der Anzeige personalisierter Werbung verbunden sind,
\nohne die Privatsph\u00e4re zu verletzen, erfolgt durch eine separate Arbeitsgruppe<\/a><\/noindex>, die von der W3C-Organisation eingerichtet wurde.<\/p>\n

Aktuell wird im Kontext des Schutzes vor der \u00dcbertragung von Cookies CSRF-Angriffen.<\/a><\/noindex> \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u0439 \u0432 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0435 Set-Cookie \u0430\u0442\u0440\u0438\u0431\u0443\u0442 SameSite, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 Chrome 76 \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u0432 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 «SameSite=Lax», \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u044e\u0449\u0435\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0443 Cookie \u0434\u043b\u044f \u0432\u0441\u0442\u0430\u0432\u043e\u043a \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u0441\u0430\u0439\u0442\u043e\u0432, \u043d\u043e \u0441\u0430\u0439\u0442\u044b \u043c\u043e\u0433\u0443\u0442 \u043e\u0442\u043c\u0435\u043d\u0438\u0442\u044c \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0435, \u044f\u0432\u043d\u043e \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u043f\u0440\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0435 Cookie \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 SameSite=None. \u0410\u0442\u0440\u0438\u0431\u0443\u0442 SameSite \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0434\u0432\u0430 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f ‘strict’ \u0438\u043b\u0438 ‘lax’. \u0412 \u0440\u0435\u0436\u0438\u043c\u0435 ‘strict’ Cookie \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043e\u0442 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u0434\u043b\u044f \u043b\u044e\u0431\u044b\u0445 \u0432\u0438\u0434\u043e\u0432 \u043c\u0435\u0436\u0441\u0430\u0439\u0442\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432. \u0412 \u0440\u0435\u0436\u0438\u043c\u0435 ‘lax’ \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u043c\u044f\u0433\u043a\u0438\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f \u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0430 Cookie \u0431\u043b\u043e\u043a\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u043c\u0435\u0436\u0441\u0430\u0439\u0442\u043e\u0432\u044b\u0445 \u0441\u0443\u0431\u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u0437\u0430\u043f\u0440\u043e\u0441 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0447\u0435\u0440\u0435\u0437 iframe. <\/p>\n

\u0412 Chrome 80, \u043d\u0430\u043c\u0435\u0447\u0435\u043d\u043d\u043e\u043c \u043d\u0430 4 \u0444\u0435\u0432\u0440\u0430\u043b\u044f, \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u043e \u0431\u043e\u043b\u0435\u0435 \u0436\u0451\u0441\u0442\u043a\u043e\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0435, \u0437\u0430\u043f\u0440\u0435\u0449\u0430\u044e\u0449\u0435\u0435 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0434\u043b\u044f \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0431\u0435\u0437 HTTPS (\u0441 \u0430\u0442\u0440\u0438\u0431\u0443\u0442\u043e\u043c SameSite=None Cookie \u0441\u043c\u043e\u0433\u0443\u0442 \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 Secure). \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442\u0441\u044f \u0440\u0430\u0431\u043e\u0442\u0430 \u043f\u043e \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0438 \u0437\u0430\u0449\u0438\u0442\u044b \u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043e\u0431\u0445\u043e\u0434\u043d\u044b\u0445 \u043c\u0435\u0442\u043e\u0434\u043e\u0432 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0438 \u0441\u043a\u0440\u044b\u0442\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 («browser fingerprinting»).<\/p>\n

Let's recall that in Firefox, starting from the release 69<\/a><\/noindex>, third-party tracking cookies are by default ignored. Google considers such blocking justified but requiring prior preparation of the web ecosystem and providing alternative APIs for solving tasks that previously relied on third-party cookies, without compromising privacy and undermining monetization models of websites funded by advertising. In response to cookie blocking without providing alternatives, ad networks have not ceased tracking but have instead turned to employing more sophisticated methods based on hidden user identification (fingerprinting) or through die Erstellung<\/a><\/noindex> f\u00fcr den Tracker von Hotelunterdom\u00e4nen in der Domain der Website, auf der Werbung angezeigt wird. <\/p>\n

<\/a><\/noindex><\/p>\n

Quelle: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0445 \u0434\u0432\u0443\u0445 \u043b\u0435\u0442 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0432 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0441\u0430\u0439\u0442\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u041f\u043e\u0434\u043e\u0431\u043d\u044b\u0435 Cookie \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0435\u043d\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043c\u0435\u0436\u0434\u0443 \u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0432 \u043a\u043e\u0434\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0432\u0438\u0434\u0436\u0435\u0442\u043e\u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0441\u0438\u0441\u0442\u0435\u043c web-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438. \u041a\u0430\u043a \u0438 \u0437\u0430\u044f\u0432\u043b\u0435\u043d\u043d\u043e\u0435 \u0432\u0447\u0435\u0440\u0430 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0443\u043d\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a User-Agent, \u043e\u0442\u043a\u0430\u0437 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-55216","post","type-post","status-publish","format-standard","hentry","category-novosti-interneta"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google plant, bis 2022 die Unterst\u00fctzung von Third-Party-Cookies in Chrome einzustellen | ProHoster","description":"Die Firma Google hat angek\u00fcndigt, innerhalb der n\u00e4chsten zwei Jahre die Unterst\u00fctzung von Third-Party-Cookies in Chrome vollst\u00e4ndig einzustellen, die beim Besuch von Websites, die sich von der Domain der aktuellen Seite unterscheiden, gesetzt werden. Solche Cookies werden verwendet, um die Bewegungen der Nutzer zwischen Websites in der Werbung, sozialen Medien und Webanalyse-Systemen nachzuverfolgen. Ebenso wie die gestern angek\u00fcndigte Absicht, den User-Agent-Header zu vereinheitlichen, ist die Ablehnung","canonical_url":"https:\/\/prohoster.info\/de\/blog\/novosti-interneta\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"de_DE","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47Google \u043d\u0430\u043c\u0435\u0440\u0435\u043d \u0434\u043e 2022 \u0433\u043e\u0434\u0430 \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 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