One of the ways to change your appearance is by dyeing your hair. However, it can be challenging to envision the final result of the hair color beforehand. Soon, choosing a shade will become easier. A pilot project organized by the Google Lens platform in collaboration with L'Oréal offers a quick way to virtually 'dye' your hair.
Currently, the pilot project is being implemented in Walmart stores. Customers purchasing Garnier Nutrisse and Olia hair dye can find out in-store if the selected shade suits them. All that's needed is to use the Google Lens app by pointing it at the dye box. The app will automatically identify your chosen shade, after which a corresponding page will load where you can 'try on' the hair color.
It's worth noting that this is the first instance where Google Lens offers new features in partnership with a beauty industry representative. In the past, the platform collaborated with the restaurant sector, was used for translations, and participated in several other experiments. However, the use of virtual content in the beauty industry is becoming increasingly widespread. For example, this year, YouTube users virtually 'try on' makeup showcased in popular beauty blogs. The AR Beauty Try-On tool has been undergoing testing by users for several months, helping them find the optimal makeup.
Regarding the new feature of Google Lens, it is currently available to customers in 500 Walmart stores located across the United States. The virtual try-on is implemented in collaboration with the cosmetic company Modiface, which was acquired by L'Oréal last year.
Source: 3dnews.ru
