The development team from Area 120, a division of Google that focuses on experimental services and applications, has quietly launched a new social service. . It serves as an alternative to the popular service Pinterest and is positioned as its potential competitor.

One of the distinctive features of the new service is that it relies on machine learning technologies to search for content. This means that users will find it easier to discover interesting items, as a special algorithm effectively searches for material based on the themes specified by the service visitor. One of the project's authors, CJ Adams, noted that Keen aims to be an alternative to mindless channel browsing.
"Even if you are not an expert on any topic, you can independently find something interesting and save several links that you consider useful. These content snippets act as seeds, helping to find more related materials over time," says CJ Adams.

Although Keen can hardly be considered a competitor to Pinterest at this stage, the new service has a significant advantage due to Google's extensive experience with machine learning technologies and artificial intelligence-based algorithms. Currently, Keen can be accessed through a web browser or via an experimental app available to users with Android devices.
Source: 3dnews.ru
