What helped us quickly transition to online commerce under the new conditions
Hello! My name is Mikhail, and I am the Deputy Director of IT at 'Sportmaster.' I want to share a story about how we dealt with the challenges that arose during the pandemic. In the early days of the new reality, the usual offline retail format of 'Sportmaster' came to a standstill, and the load on our online channel, especially in terms of delivery to the customer, increased tenfold. […]
