We discuss why the audience is tired and what can be done about it.
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Explosion of streaming services
The market is "seething" from a huge number of streaming services. Their number 200 units - this includes the giants Netflix, Amazon Prime and Disney +, as well as narrowly focused sites like F1 TV, which broadcasts Formula 1 races. And new players continue to enter the market.
At the beginning of the year, the American telecommunications corporation Comcast streaming platform Peacock, and at the end of May cable network HBO HBOMax.
All these streaming services are trying to grab a piece of the pie and are fighting a real war for viewers, spending huge sums on exclusive content. So, in 2020 HBO Max $1,6 billion to produce the show, Disney+ $1,75 billion and Netflix a whopping $16 billion.
But before the streaming wars had really begun, according to Wired, they have been running for only two years - everyone is already tired of them. By Deloitte, almost half of American viewers are annoyed by the ever-increasing number of movie and TV viewing platforms.
Why users are tired
Too much content. As the number of streaming platforms grows, it becomes more difficult to keep track of all the new releases. Moreover, it is physically impossible to view them all. There are so many shows that appear on the network of their choice, and some viewers even to watching regular TV, since it is much easier to choose a program there.
Too many subscriptions. Many shows are tied to specific streaming platforms, where they are distributed under exclusive rights. To watch your favorite series, you have to pay for a subscription on several platforms at once.
But content can disappear from the library of a streaming service if its license agreement with the copyright holder ends. For example, for this reason, the series “Doctor House” disappeared from Netflix - users even asking him to return it.
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High burden on the budget. A large number of subscriptions does not have the best effect on the thickness of the wallet - it can monthly . afford it .
Where is the market heading
The modern market of streaming services is highly fragmented, so experts predict that the popularity of aggregators will soon begin to grow. They combine the content of several sites under one interface. There are already pioneers - in May ScreenHits TV, which works with the most popular platforms.
What do you think, is there any point in such decisions, and whether it is necessary to deal with "fatigue from streaming services" at all - we suggest discussing all this in the comments.
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Source: habr.com