The Taiwanese company ASUS was one of the key players in the global Android tablet market. However, according to cnBeta, citing sources in distribution channels, it has decided to leave this segment. Reportedly, the manufacturer has already notified partners that it no longer intends to release new models. While this information is unofficial, if confirmed, the ZenPad 8 (ZN380KNL) will be the brand's last model.
On one hand, ASUS's departure from the tablet market is unexpected; on the other hand, it is a logical outcome. Currently, this type of electronics is not as popular among consumers as it once was. The only exception is Apple's iPad. As for Android models, one of the main reasons for the decline in their sales has been the increase in screen sizes of smartphones, which, due to the trend of thin bezels, have become more convenient to use. In light of the emerging segment of foldable gadgets with flexible displays, the prospects for tablets look even gloomier.
Ultimately, the demand for Android tablets has shifted entirely to the budget segment, where mainly entry-level components are used, including relatively weak processors that limit device functionality. If you examine the offerings of leading manufacturers, you'll notice that they have long stopped offering tablet computers with the latest generations of flagship hardware platforms, including ASUS, whose more priority business direction now focuses on the development of the ZenFone smartphone family and ROG gaming products.
Source: 3dnews.ru
