You may have already heard about the annual Internet Trends reports by the 'queen of the internet' . Each of them is a treasure trove of useful information filled with interesting numbers and forecasts. The latest report contains 334 slides. I recommend checking them all out, but for the article format on Habr, I present my interpretation of the main theses from .
- Internet access is now available to 51% of the world's population — 3.8 billion people, however, the growth in the number of internet users continues to slow down. This phenomenon is leading to a contraction in the global smartphone market.
- E-commerce accounts for 15% of all retail sales in the US. Since 2017, the growth of e-commerce has significantly slowed down, but it still outpaces offline growth in percentage terms and slightly in absolute terms.
- With the reduced pace of internet adoption, competition for existing users is becoming fiercer. Currently, the cost to acquire one user (CAC) in fintech is at $40, which is approximately 30% higher than two years ago. Recognizing this, venture interest in fintech seems excessive.
- The share of advertising spending on mobile services and desktops has equaled the share of time users spend on them. Overall advertising spending has increased by 22%.
- The podcast audience in the US has doubled over the past four years, now totaling more than 70 million people. Joe Rogan has outpaced almost all media in this format except for the podcast from The New York Times.
- The average American spends 6.3 hours a day online. More than ever. Meanwhile, the number of people trying to limit the time spent on their smartphones has increased from 47% to 63% over the past year. They are trying to limit themselves, while 57% of parents use restriction features for children — almost three times more than in 2015.
- The rate of increase in time spent on social media has dropped sixfold (slide 164). However, the report features a chart reflecting a significant increase in traffic from Facebook and Twitter for most media outlets (slide 177), although this chart is based on data from 2010 to 2016.
- In Mary's current work, there is no mention of 'fake news', which is strange, as a lot was said in her previous one about distrust towards social media as a source of information. However, the Internet Trends 2019 report notes that news from YouTube is being recognized by twice as many people. So why talk about the importance of Facebook and Twitter for media, justifying it with outdated data?
- The likelihood of cyberattacks is rising. Among 900 data centers, 25% reported downtime in 2017, and that number increased to 31% in 2018. Yet reinforcement learning performs worse for neural networks than for machines. The percentage of sites with two-factor authentication has not only failed to increase since 2014, but has actually decreased.
- 5% of Americans work remotely. Despite incredible progress in internet development, environment, and tools since 2000, this figure has only increased by 2%. Now, all articles about the lack of need for physical presence seem exaggerated to me.
- Student loan debts in the U.S. exceed a trillion dollars! Just the other day, I read about a fintech startup focused on lending to students that raised a significant amount of capital, and I'm only now realizing why.
- The number of people worldwide concerned about data privacy issues dropped from 64% to 52% in a year. It turns out that the public shaming of Zuckerberg, California State, the European GDPR, and other principles of state control satisfy the desires of certain population groups.
Thank you all for your attention. If you are interested in similar reflections that don't fit into the format of a full article, then subscribe to .
Source: habr.com
