Under the cut: how Abdulmanov from Mosigra prepares a post, how Belousov from Madrobots drowns for his brands, and what a non-standard feed looks like. Plus a few figures and facts about Habr and the community.
Last Thursday we held our for partners of Habr, where three entrepreneurs were invited to share their experience: a person with top karma - Sergey Abdulmanov () from Mosigra, Nikolai Belousov () from Madrobots and Dmitry Voloshin () from Otus. At the seminar, they revealed the secrets of content marketing. And my colleagues from the content studio Sveta Sukhareva and Ekaterina Gorelova completed the picture. They had different numbers from statistics and several short success stories on their hands.
I took a few quotes and slides from their stories that I found the most interesting.
For Khabrovites and bloggers
1. How to prepare a post
This is the approach of Sergei Abdulmanov. An important point, and quite logical, is that the result can be not only a post on HabrΓ©, but a publication in any other channel that is more suitable for content. In general, all finds useful in life are for people.
2. Media plan
In pursuit of the recipe - ideas for the media plan of the blog.
Right on the slide lovely fresh from the guys from Jug.ru. Epic fails with a happy ending are much better than the most intricate success stories.
3. How to live
This is a slide from Dmitry Voloshin's speech. Everything is trite here, but I read it as "work, lazy ... oops." IMHO, a useful remark, so I will not stop and continue ...
For entrepreneurs
4. Why an entrepreneur needs content
Among other things, Nikolai Belousov shows that content posted on a highly cited site instantly gets into search results and takes first place there. If you add a unique brand to the scheme, then the βpotβ will cook in such a way that everyone will be satisfied. Here is one of his examples of outcome monitoring:
5. Non-standard feed
My colleague Katya Gorelova recalls the non-standard presentation. For example about a wooden constructor, written in the style of a review of a typical gadget, will cheer up even dull skeptics. Here is a quote: "The constructor is made of birch plywood, its elements are polished, the corners are smooth, and the matte surface does not retain fingerprints. Learn Samsung!Β«
6. A little business humor never hurts.
Another couple of successful entries in content marketing from Abdulmanov. Here for the first humorous example.
And if you want to ride on serious cabbage soup, keep a link to on the right side of the slide.
7. On HabrΓ© the same middle class
Sveta Sukhareva had many numbers, and this is one of them. I personally would argue with my colleagues with "β regarding these numbers and methods (they say that this one appeared on the basis of an analysis of posted vacancies), but I think that everyone will agree that IT in general here easily competes for first place with the oil industry from Khanty-Mansi Autonomous Okrug.
For HR
8. This is Habr
Preparing the next post, you always seem to imagine who the average habrazhite is, what his professional experience is, and how many dogs he ate. But how true are these assumptions?
Friends, get acquainted, this is you and me:
In general, it is not the gods who burn the pots, but the Middle. And this is good. Especially those who are afraid to start writing posts, appealing to the fact that everything here is exclusively with the 78th level of pumping. Practice shows that the greatest demand is for materials for a reader of an average level of preparation.
9. We are a million!
Early Friday morning we millionth Khabrovchanin.
And in the afternoon, the picture by user type looked like this:
Let's hug!
PS presentation of Sveta Sukhareva with a bunch of other numbers (it will be interesting for advertisers and HR people) is . A video with the full reports of the Habraseminar can be found (but it's true, it's paid).
Source: habr.com