Friday was full of news about the high activity of AMD and NVIDIA in the graphics segment, which resulted in lower prices for gaming graphics cards. NVIDIA decided to rehabilitate itself a little in the eyes of potential buyers and revised the recommended prices for the first generation GeForce RTX video cards, which debuted last fall. In general, it was felt that with the release of AMD's Navi products, rival NVIDIA was ready to sacrifice profit margins: it not only reduced prices for video cards of the previous generation, but also reduced profitability in the case of new SUPER series products. For example, the GeForce RTX 2070 SUPER received a more expensive GPU from the older model without a significant price change, and the GeForce RTX 2060 SUPER increased the amount of memory without a proportional increase in price.
Nevertheless, today we are talking not so much about the behavior of NVIDIA, but about the assessment of the situation by AMD. As we have already reported , she decided to reduce the prices of the Radeon RX 5700 series video cards even before they went on sale, and later this information was confirmed in an official source - at least in the midst of the American holiday, AMD shared the good news through its own page in .
The anniversary version of the Radeon RX 5700 XT will indeed be offered at a price of $449, the regular version of this video card is priced at $399, and the youngest member of the family in the face of the Radeon RX 5700 will require the buyer to part with $349. In other words, prices are reduced by $30 or $50 from the original level, depending on the model. This step was predicted by many experts, and for AMD it will not be so painful, since 7nm products have a trump card in the form of a reasonable cost.
AMD provided information about the new prices with arguments about the positive impact of competition on the gaming market. The Radeon RX 5700 XT and Radeon RX 5700 graphics cards should go on sale tomorrow, the "anniversary" version of the Radeon RX 5700 XT with higher frequencies and an imitation of Lisa Su's autograph on the case will be distributed through AMD or JD.com, but the circulation this version will be limited.
Source: 3dnews.ru