CTV News Toronto reported that Apple has installed a privacy billboard across the street from Google's sister company Sidewalk Labs in Toronto, Canada.
Alphabet's Sidewalk Labs is planning to build a futuristic Quayside smart neighborhood along Toronto's eastern waterfront.
Sidewalk Labs' plans have drawn strong opposition from a number of residents who believe the project violates their rights. The fact is that in the βsmartβ area, sensors will be installed that control the movement and behavior of people.
In response to people's concerns, Sidewalk Labs called for an independent trust to prevent this data from being sold to third parties without residents' consent. However, this further increased people's fears about a possible violation of their privacy rights.
Recall that this year Apple, not being a participant in the Consumer Electronic Show (CES), posted billboards throughout Las Vegas, where the event was held, hinting at competitors, including Google, having problems due to the failure to protect stored in personal data devices.
In particular, a billboard was installed next to the Las Vegas monorail system with the caption "Hey Google." βWhat happens on your iPhone stays on your iPhone,β the ad read.
Source: 3dnews.ru