AT&T and Sprint settle dispute over 'fake' 5G E branding

AT&T's use of the "5G E" badge instead of LTE to display its networks on smartphone screens has sparked outrage from rival telcos, who rightly believe it is misleading their customers.

AT&T and Sprint settle dispute over 'fake' 5G E branding

The "5G E" identifier appeared on AT&T customer smartphone screens earlier this year in select regions where the operator intends to roll out its 5G network later this year and throughout 2020. AT&T calls it the 5G Evolution brand. However, the "5G E" icon does not mean that the 4G phone is actually connected to the 5G network,

As a result, carrier Sprint filed a lawsuit against AT&T earlier this year, alleging that it was using "numerous deceptions to mislead consumers" with its "5G E" branding, and the use of fake branding undermines efforts to roll out real 5G networks. .

However, a few months later, the companies eventually agreed on a peace agreement acceptable to both parties. The details of the settlement are not yet known.



Source: 3dnews.ru

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