VimpelCom (Beeline brand) was the first among Russian mobile operators to introduce Masterpass technology, developed by the Mastercard payment system.
Masterpass is a bank card data storage facility protected by the Mastercard security system. The system allows you to make payments on sites marked with the Masterpass logo without re-entering your bank card details. This increases the convenience of online shopping and saves time.
Thanks to the introduction of Masterpass, Beeline customers do not need to manually enter their card details every time they make purchases on the Internet - they just need to save the card data once, and then it can be used on any resource where Masterpass is available.
βIt is very important for us that all the services we provide to clients are convenient and easy to use. We are pleased to join the service created by our long-time partner, Mastercard, and give customers the opportunity to make purchases online in just one click,β notes Beeline.
Masterpass technology is currently used on a wide variety of Internet sites. These are, in particular, resources providing government services, travel agencies, various trading platforms, etc.
Beeline clients will have the opportunity to link their card to Masterpass by simply contacting employees of any of the telecom operatorβs offices. Masterpass will be valid for all Beeline storefronts: the main website, mobile application, interactive voice menu (IVR), Beeline TV.
Source: 3dnews.ru