A selection of events for the week
- November 27 (Wednesday)
- Nizh Syromyatnicheskaya 10с12
- for free
- On November 27, we invite you to the business breakfast 'Direct to consumer: from DIY to fashion', where we will discuss how brands and manufacturers can build relationships with customers without intermediaries by developing their own ECommerce, SMM, PR and other communication channels.
The program includes:- D2C as a trend in ECommerce. Review of the Russian and foreign markets. Figures and dynamics of development. Analytics on the main sales tools in digital.
- Why direct selling is more relevant than ever and why own e-Commerce is one of the most popular brand sales channels.
- To do or not to do now? We will form a P&L for 3 years and 3 scenarios (approximate calculation, e-Commerce sales revenue and project expenses).
- In addition to sales, an official online store is: a brand showcase, omnichannel, e-Commerce expertise in a company, a customer base, a loyalty program.
According to the IAB, the growth of the economy and retail in the coming years will be driven by 'direct consumer relationships'. Offline retailer traffic is declining as shoppers go online. Networks are reducing the number of outlets - and brands are losing reach.
Entering the territory of ECommerce, brands begin to compete with 'digital native' companies. And this is a challenge for them.
The good news is that brands can play by their own rules and not depend on third parties.
Admission is free by prior registration:
- November 28 (Thursday)
- Volgogradsky pr 42korp13
- 1 000 p.
- If you have visited us before, then you know that ecology, sustainable development and care for the environment have been worrying us for 3 years. The idea is quite simple: in an evening, go from emotions to facts and further to concrete actions that can help. We invite people who share the values of TED with a desire to develop and build a strong network of interesting contacts.
- November 28 (Thursday)
- LTolstoy 16
- for free
- Brand marketing in modern realities is more than brand awareness and the implementation of image creatives. It determines the vector of development of the brand, service, product and experience that the user receives as a result. Effective brand marketing is a marketing-business partnership that helps a business grow.
- November 28 (Thursday)
- Bersenevskaya nab 6с3
- from 349 rubles
- How to launch your idea on crowdfunding? What should the video be? How to write a campaign description to make it work? What preliminary work needs to be done before launching the campaign. Come November 28 to Maria's lecture to find out the answers
- November 28 (Thursday)
- Bersenevskaya nab 6с3
- from 349 rubles
- We will find out what startups from the Valley have, what they manage to create companies of a global level. Let's analyze the similarities and differences in the thinking of the founders with us and with them. Understand how to use networking in California
- November 28 (Thursday)
- Prosp Mira 119с318
- for free
- At the forum, 25 hi-tech companies will talk about their research tasks at the intersection of IT, biomedical and industrial technologies: big data and machine learning in genetics, neural networks and machine vision for drones, additive technologies for creating artificial organs, and much more.
- November 29 (Friday)
- 3rd street Yamskogo field 15
- from the 6 500 p.
- In a week, the main conference on the entry of IT companies to foreign markets will be held - Russian Startups Go Global 2019! In 1 day you will learn everything about working in international markets from the founders and investors. No water, only powerful practical cases - something that you can apply in your business.
The program includes 30+ speakers and powerful cases on accelerating sales, finding partners, attracting investments and selling a business.
Main themes:
— attracting investments abroad and increasing the capitalization of the company,
— working channels to attract customers in different countries,
— adaptation of the product for successful operation in several countries,
— sale of business to foreign corporations.
Case geography: USA, China, Singapore, Taiwan, Israel, Europe, Africa, Latin America.
At the conference, you will find useful networking with investors, entrepreneurs, accelerators, corporations and the media. If you are attracting investments for business growth, you will be able to communicate with representatives of funds and business angels in the VC Corner format.
Promo code for a discount for our subscribers: RSGG2000
Details on the website:
- November 29 (Friday) — December 02 (Monday)
- Prosp Mira 119
- from the 3 500 p.
- We invite you to take part in the Urban.Tech Moscow hackathon, which will be held from November 29 to December 2 in Moscow. The prize fund of the hackathon will be 10 million rubles.
- November 30 (Saturday)
- Paveletskaya 2с18
- for free
- YaTalks, the largest and most informal Yandex conference for back-end developers in Moscow.
We were looking for the perfect day for IT reports, science pop, professional holivars and pleasant communication with colleagues. And we found it! See you on November 30 at YaTalks, the main Yandex conference for developers this year.
Who?
Experts from Yandex, Google, NVIDIA, ivi, Skyeng, Apstra, mos.ru and other IT professionals.
What?
Technical reports, popcorn sessions, debates. And also - the Yandex Museum, an excursion and a recruitment bar "Perspective".
Where?
Paveletsky Space (Moscow, Paveletskaya emb., 2 from 18).
It's all?
No. A nice bonus is the opportunity to get a job at Yandex in just one day.
- November 30 (Saturday)
- Boiler room at Khlebozavod, Novodmitrovskaya 1
- from the 10 000 p.
- The conference is dedicated to the new standards of the digital market, the pains and insights of performers and the experience of creating in-house agencies on the client side.
Purpose: to formulate new approaches to a common cause, share the best mechanics and rethink the standard approach to holding conferences.
Among the speakers:
Evgeniy Davydov, CEO of SETTERS;
Alexey Tkachuk, DNative author and #1 digital blogger;
Mitya Meshcheryakov and Maria Brish from Yandex.Taxi;
Lera Borodina, co-founder of G.Bar and founder of Oh my look;
Viktor Wit, creative director of SETTERS and many others.
Conference start at 13:00
You can view the program and book a ticket on the website
- November 30 (Saturday) — December 01 (Sunday)
- University 1
- for free
- Innorobohack: hackathon on artificial intelligence in robotics of Innopolis University
Experts from the Center for Technologies of Robotics and Mechatronics Components of a Russian IT university, together with JSC NPO Androidnaya Tekhnika and JSC NIIAS (JSC Russian Railways), prepared tasks for two tracks - anthropomorphic robotics and autonomous transport.
The prize fund of the hackathon is 360 rubles.
- November 30 (Saturday) — December 01 (Sunday)
- Myasnitskaya 13с18
- for free
- And on Hack & Change you will find:
— Help for beginners: a checklist for preparing for the competition, a webinar with experienced hackers, a mentor for the solution time.
— Meetings with industry experts and top partner companies.
— Useful materials for learning the features of Data Science and development, life hacks and feedback at the end of the hackathon.
— Opportunity to get a job in one of the partner companies: X5 Retail Group, Beeline, Sberbank.
- November 30 (Saturday)
- Kosmodamianskaya nab 52с8
- from the 3 500 p.
- November 30, 2019 in the Svetlanov Hall of the Moscow International House of Music (MMDM) will be held the anniversary creative evening of Vladimir Pozner "About time and about myself".
Source: habr.com